When we think of Zubaz today, “utilitarian” probably isn’t the first word that pops into our heads. However, friends Bob Truax and Dan Stock actually had a practical purpose in mind when they created the garish pants in the late 1980s. Truax and Stock owned a Minnesota gym that was popular with bodybuilders, but their clientele had a problem: the hardcore weightlifters couldn’t find pants or shorts that comfortably fit their massive thighs while offering the flexibility they needed for their workouts. So in 1988 Truax and Stock began brainstorming a new kind of pant for the heavy-lifting man.
The pair developed a comfortably baggy pair of shorts with an elastic waistband, and their bodybuilding customers and friends quickly became hooked on the roomier duds. They named the shorts “Zubaz,” a take on the '70s street slang zooba for “in your face.” The duo also cleverly made their shorts in loud, distinctive, Day-Glo patterns—the classic zebra-stripe pattern was one of the first Zubaz prints—that matched the company’s slogan, “Dare to Be Different.”
OF ROAD WARRIORS AND FEMALE INMATES
The men started doing a pretty brisk business selling Zubaz out of their gym solely on word-of-mouth hype. When it came to promotion, Truax and Stock had a pair of aces up their gaudily printed sleeves: wildly popular professional wrestling tag team the Road Warriors were partners in the designers’ gym. Road Warrior Hawk and Road Warrior Animal looked right at home in Zubaz; the flashy pants meshed well with their trademark face paint and spiked shoulder pads. Then, Zubaz caught another break: after a J.C. Penney manager saw a fan sporting a pair of Zubaz at a hockey game, the department store chain began distributing the brand nationwide.
The actual production of the early pairs of Zubaz sounds a tad farfetched. Truax and Stock were buddies with several corrections officers who worked at Minnesota prisons, and when the guards heard the bodybuilders needed a workforce to stitch their increasingly popular shorts, they had a suggestion: hire female inmates to do the work. Thus, early pairs of Zubaz were the products of convict labor.
50,000 PAIRS A WEEK
As Zubaz’s national reach expanded, so did the brand’s star power. Dan Marino became the most famous name to endorse the brand, but supermodel Claudia Schiffer also pulled on Zubaz for a series of ads. The brand’s growing popularity led to a growing product line that included longer pants and caps printed in professional sports’ teams colors. Eventually the brand was moving an eye-popping 50,000 pairs of Zubaz a week.
Of course, Zubaz's popularity wasn’t as enduring as Truax and Stock probably hoped. Although the company sold over 9 million pairs of pants and pulled down around $160 million in sales during the early 1990s, the pants didn’t quite end up becoming a timeless classic. Truax and Stock sold their shares of the company in the early 1990s, and by 1996 the business was bankrupt.
After Zubaz went belly-up in 1996, Truax and Stock reacquired the trademark. They sat on the concept until 2007, when they launched a line of new Zubaz as a novelty product aimed at retro-minded young men. According to a 2008 Minneapolis Star Tribune profile, the partners decided to keep the venture small by mostly selling on the Internet, out of a shop at the gym Stock owns, and at a few Minnesota sporting goods stores. In 2015, they expanded their online store for a new generation of comfort-seeking customers. In addition to pants and shorts, the site also offers jeans, leggings, bathing suits wrestling masks, and skateboards.
If you're a baseball fan looking for an excuse to come out to the ballpark, several MLB teams hold regular Zubapalooza Nights.
As one might guess, a large portion of the revitalized Zubaz brand’s customers were old devotees whose Zubaz had met similarly mysterious fates. As Heron Márquez Estrada of the Star Tribunewrote, “As word of the return of Zubaz has spread, Stock and Truax report getting a lot of inquiries from men who bought the pants—often in their favorite pro team colors—20 years ago, and then their wives ‘lost’ them.”
The final novel in J.K. Rowling's Harry Potter series was published 12 years ago this month, but the saga didn't end there. In 2016, Harry Potter and the Cursed Child premiered on stage in London. The story picks up in the present day and follows the children of Harry, Hermione, Ron, and Draco Malfoy. Since then, the play has been performed on Broadway in New York City, where it earned eight Tony Awards. Now, the story of its production is getting its own book, Broadway.com reports.
The script of Harry Potter and the Cursed Child is already available in book form. Harry Potter and the Cursed Child: The Journey: Behind the Scenes of the Award-Winning Stage Production will provide a different look at the play and the work that goes into bringing it to life on stage.
The new book covers every phase of the development and production process, from never-before-seen sketches to photos snapped backstage. Along with full-color photographs that show the making of the stage play, the book includes interviews from the creative minds involved.
Harry Potter and the Cursed Child is currently playing at theaters around the world, and it's about to open at the Curran Theater in San Francisco. Whether you're a fan of the live production or you've just read the play, the behind-the-scenes book is an essential addition to any Harry Potter fan's home library. You can pre-order it from Amazon today before it's released on November 5.
In the summer of 1984, nerds were mainly perceived as guys who wore pocket protectors and had tape on their glasses. But in Silicon Valley, Steve Jobs was inventing the type of nerd culture we’re familiar with today. Decades later, nerds rule the world.
Revenge of the Nerds starred then-unknowns Anthony Edwards, Robert Carradine, Curtis Armstrong, James Cromwell, Larry B. Scott, John Goodman, and Timothy Busfield. In the movie, the jock-filled Alpha Beta fraternity bullies the geeks on the campus of Adams College, so to fight back, they form a frat chapter under black fraternity Lambda Lambda Lambda (Tri-Lambs), and take down the jocks. The movie’s plot and title come from a magazine article published around that time about Silicon Valley innovators—who just happened to be nerds.
The film, which was budgeted at $6 million, only opened on 364 screens (it eventually expanded to 877). Somehow the movie had legs and grossed $40,874,452 at the box office and ranked as the 16th highest-grossing film of 1984. It was successful enough to spawn three sequels, none of which were as popular as the original. To celebrate Revenge of the Nerds' 35th anniversary, here are some geeky facts about the underdog comedy.
1. Greek officials at the University of Arizona objected to the movie being filmed on their campus.
The movie filmed at the University of Arizona, and involved the college’s Greek system. The Greek officials didn’t want the movie to be another Animal House, so they threatened to halt production. “We meet with the sororities, and we’re worried we’re about to deal with a bunch of feminists who are pissed because this is a fairly sexist movie,” the film’s director, Jeff Kanew, told the Arizona Daily Star. “I just say to them, ‘Look, I have kids, and I’ll tell you now, I’d let them see this movie. It’s about the triumph of the underdog, not judging a book by its cover. This is a good movie.’” The filmmakers won, and the Greeks allowed them to film there.
2. The set was one big party.
Ted McGinley—who played Alpha Beta honcho Stan Gable—told The A.V. Club: “I was so embarrassed to say Revenge Of The Nerds.” Kanew cast him because he saw him on the cover of a Men of USC calendar, sold at the University of Arizona bookstore. His good looks attracted “hot girls” from the UofA campus to watch the dailies with the cast and crew. “They had beer and pizza and sandwiches,” McGinley said. “I mean, you just don’t do that on movie sets. It was just so much fun, and I thought, ‘It can’t be better than this!’”
3. Curtis Armstrong knew it would be a good movie, even though his character wasn't fully fleshed out.
Curtis Armstrong filmed Risky Business but then was unemployed for a year before he got Revenge of the Nerds. “You have to realize the character of Booger in the original script was non-existent almost,” Armstrong toldEntertainment Weekly. “What was there was just, ‘We’ve got b*sh!’ and ‘Mother’s little d**chebag’—those kinds of lines. I was looking at it and thinking, ‘How do I take this and even begin to make it likeable or accessible?’”
With its strong cast, writers, and director, Armstrong said, “It has to be a good movie. But I wasn’t sure how it was going to be taken as opposed to Risky Business, which was sort of an art-house-type movie. This was very much broader and very much cruder, but it had a message that went beyond sex jokes.”
4. The scenes between Booger and Takashi were improvised.
The actors would bring ideas to the director and vice versa, creating a lot of improvisation in the movie. In one scene, Booger and Takashi (Brian Tochi) engage in a friendly game of cards. But unbeknownst to Takashi, Booger tricks him. “We ran and got our cots, and Brian and I were next to each other,” Armstrong toldEntertainment Weekly. “It wasn’t planned that we would be next to each other. It just happened that way.”
The production asked the guys to “come up with something” for them to film. “We had nothing at all!” Armstrong said. “We went to the prop people, and they had a deck of cards. And that’s where that scene [and Booger’s whole bit about taking money from Takashi] came from. And they liked it so much that, every time Takashi and I were in the room together, we would have to come up with something else.”
5. Lambda Lambda Lambda exists in real life.
On January 15, 2006, the University of Connecticut founded the co-ed social fraternity. It’s “unaffiliated with Greek Life” and is “dedicated to the enjoyment and enrichment of pop culture and to the brotherhood of its members. Tri-Lambs does not discriminate based on race, gender, religion, class, ability, gender identity, or sexual orientation.”
6. Booger's belch came from a camel.
In one of the film's more memorable scenes, Booger and Ogre compete in a belching contest. Booger takes a swig of beer and lets out a robust seven-second belch and wins the contest. But the effects were added in post-production. “I can’t even belch on command,” Armstrong told USA Today. “If you said to me, ‘Can you belch now?' I couldn’t do it.”
To make up for Armstrong’s dearth of gas, “They wound up finding a recording of a camel having an orgasm,” Armstrong said. “They took this sound and blended it in with a human belch.”
7. Curtis Armstrong wrote a bio for Booger, but it turned out to be about himself.
Because his character wasn’t fully developed, Armstrong wrote a one-page bio for Booger. Years later he re-read the bio and realized he and Booger had similarities. “I’d basically retold my life as Booger without even being aware of it,” Armstrong toldEntertainment Weekly. “[One detail] was that [Booger] used nose-picking and belching as a defense mechanism because [he’s] insecure. Now, mind you, I did not pick my nose and belch because I was insecure. However, I was insecure growing up. I didn’t have dates or anything like that; I was not good around girls. But I had other ways of defending myself other than being crude and picking my nose. When I look at it now with some distance, I realize all I was doing was writing about myself.”
8. A Dallas test screening almost killed Revenge of the Nerds.
The film tested well in Las Vegas—an 85—but when the Fox executives took the movie to Dallas, the number dipped. “You’re gonna send us to Dallas to screen a movie that celebrates nerds and in which the black guys intimidate the white football players?!” director Kanew told the Arizona Daily Star. The movie scored in the 60s, which caused Fox to cut marketing for the film and only release it on 364 screens. “I don’t really understand what happened, but it hung around and grew and grew and grew,” Kanew said.
9. Poindexter was originally named after a prop guy.
When Timothy Busfield auditioned for the movie, his character didn’t have many lines, so he had to read Lamar’s lines. At the time, the character was named Lipschultz, after the prop guy. All that was written for the character description was “a violin-playing Henry Kissinger.”
“There was one line Lipschultz had in the original, but our prop guy was named Lipschultz, and he didn’t like the fact that there was a nerd named Lipschultz, so they changed it to Poindexter,” Busfield said during a San Francisco Sketchfest Nerdsreunion. Busfield found Poindexter’s costume at a thrift store and showed up to the audition with his hair parted, and danced to “Beat It.”
10. The sequel to Revenge of the Nerds afforded Anythony Edwards a pool.
Anthony Edwards told The A.V. Club that he didn’t want to appear in Revenge of the Nerds II: Nerds in Paradise, but acquiesced because the producers talked him into it. He’s hardly in the film, but the money he earned afforded him a simple luxury. “I ended up with a pool in my backyard that I called the Revenge of the Nerds II pool,” Edwards said. “Not that I’m complaining, but they seriously overpaid me for my weeks of work on the film, so I used it to put in a pool.”
11. A remake (thankfully) got shut down.
After two weeks of filming in the fall of 2006, a Revenge of the Nerds remake stopped production. Emory University in Atlanta pulled out of filming, but according to Variety, the real reason was because a Fox Atomic executive “was not completely satisfied with the dailies.” The cast included Adam Brody and Jenna Dewan.
12. Revenge of the Nerds pushed nerdom into the mainstream.
“I’m not going to say Revenge of the Nerds was responsible for everything in nerd culture, but I do think you could make an argument that that attitude began with the last scene in Revenge,” Armstrong told HuffPost. “The last scene—the scene I probably love above all in that movie—we’re at the pep rally and come out in front of everybody as nerds, and encourage these people of different generations to join them in their nerdness. I get teary thinking about it, and you could certainly make an argument that that was the beginning of embracing nerd culture by everybody.”