Airing TONIGHT on NOVA at 8pm in most markets: Mind Over Money, a program about economics, the brain, and how emotions affect decision-making. And it's NOT BORING -- this is the fascinating, bizarre side of economics.
Behavioral Economics is a relatively new field studying how cognitive, emotional, and social factors influence economic decision making. What am I talking about? Take this experiment (shown at the beginning of NOVA's new documentary, Mind Over Money):
A group of test subjects are... READ ON