Today, a lecture that's funny and a bit geeky around the edges. In this talk, adman Rory Sutherland tells a series of funny anecdotes about history, advertising, and the perception of value. That may not sound entertaining, but it really is -- it's a rollicking good time, and it's really smart stuff, without going over anyone's head. Alternating between historical examples and modern ones, Sutherland pokes fun at trends (for example, calling a shared plate of pub fries "Food 2.0"), but eventually gets... READ ON