Remember when Verizon's slogan demanded very directly that you "Join In"? It wasn't that long ago, before that annoying guy started asking everyone under the sun if they could hear him now. How 'bout when McDonald's proclaimed, "We Love to See You Smile"? That was before some disembodied voice admitted, "I'm Lovin' it." "It," we were left to assume, referred to every product McDonald's offers the consuming public. The trick to coming up with a good slogan is, well—it's still kind of a mystery.
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