Yesterday I pointed to a list of IKEA Naming Conventions, revealing the logic behind how they've named their products. In my life, the main families of items I see named are computers (generally, servers). At my office, we name the servers after sushi -- so you have otoro, hamachi, maguro, and so on. At web hosting company Pair, servers are named for the phonetic spelling of alphabet letters (including common alphabets like Greek and obscure stuff like Ogham -- shown in the photo to the right) -- so you... READ ON