René Lacoste, a professional tennis player, invented the world’s first logo shirt. Known as “Le Crocodile” for his on-court tenacity, Lacoste added the crocodile to his clothes in the 1930s – the first time a designer logo is know to have appeare

René Lacoste, a professional tennis player, invented the world’s first logo shirt. Known as “Le Crocodile” for his on-court tenacity, Lacoste added the crocodile to his clothes in the 1930s – the first time a designer logo is know to have appeared on the outside of a shirt.

218