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Media Kit

mental_floss magazine is a complete liberal arts education delivered in bi-monthly installments. Our magazine takes the chore out of learning by blurring the lines between education and entertainment. While mental_floss is delightfully skimmable, engaging feature stories and stunning layouts make the publication a feast for both eyes and mind.

Circulation and Reader Demographics

With mental_floss magazine, you’ll reach a young, affluent audience. With 150K paid circulation, your message will be in front of educated, influential individuals.

Gender

Age

Income

Education

Employment

Source: Beta Research

Editorial Calendar

JANUARY/FEBRUARY – A BETTER YOU

Space Close: November 8, 2012 // Materials Due: November 15, 2012

MARCH/APRIL – HOAXES + TRICKSTERS

Space Close: December 20, 2012 // Materials Due: January 3, 2013

MAY – SCIENCE INNOVATIONS

Space Close: February 14, 2013 // Materials Due: February 21, 2013

JUNE – THE TEN ISSUE

Space Close: March 28, 2013 // Materials Due: April 4, 2013

JULY/AUGUST – FLOSSY ROADTRIPS

Space Close: May 9, 2013 // Materials Due: May 16, 2013

SEPTEMBER/OCTOBER – BIGGEST QUESTIONS

Space Close: June 20, 2013 // Materials Due: June 27, 2013

NOVEMBER – 25 MOST POWERFUL

Space Close: August 8, 2013 // Materials Due: August 15, 2013

DECEMBER – THE GOLDEN LOBES

Space Close: September 19, 2013 // Materials Due: September 26, 2013