15 Products That Totally Flopped From the New Museum of Failure
Not all business ideas end up being smash hits. Debuting new products always comes with a risk; companies and inventors sink years into designing something different, only to find out that the technology is flawed, consumers don't want it, or that the idea itself was a huge misstep. (Think: New Coke.) In Sweden, there will soon be an entire institution devoted to these abandoned, ridiculed ideas. The Museum of Failure, opening in Helsingborg, Sweden on June 7, showcases innovations that fell flat, from Bic for Her to Harley Davidson perfume, asking visitors to consider what we can learn from these failures. Here are 15 flops included in the collection.