You might think that bras are pretty much fulfilling their function in life—they do their job and most of the time, they do it well. But lucky for us, some very creative inventors disagree. This post is for all of you who wear bras and have thought, "Man, I wish this thing did something else."
Evidently, golfing has been growing in popularity among Japanese women—so much so that lingerie designer Triumph recently released the Nice Cup in Bra, a bra and corset garment that, when removed, serves as a 1.5 meter putting mat. No, really. Women, struck by the immediate desire to sink some putts, can take off the bra, unroll the mat, and aim at one of two cups at the end of it. When the wearer sinks a putt, the bra yells, "Nice one!" from built-in speakers. As the UK's Telegraph so aptly pointed out, what the wearer does to cover herself while putting remains unclear.
This isn't Triumph's first foray in the realm of weird and wonderful ladies' undergarments.
Earlier this year, the company released the Husband Hunter Bra, featuring a countdown clock that stops once a ring is inserted and then goes on to play a tinkly version of "The Wedding March."
This was another brainchild of the wacky folks at Triumph: A bra that helped the wearer quit smoking. According to Triumph, the bra released the scents of lavender, which has soothing properties, and jasmine, which somehow alters, for the worse, the flavor of cigarette smoke. The company, which created a prototype of the bra in 2003, also said the bra was treated with "liquid titanium" to "break down cigarette smoke."
The winners of this year's Ig Nobel public health award got the nod for their invention of a bra that could also double as a gas mask. Two, actually—one for the wearer and one for her lucky companion. The bra was invented by Dr. Elena Bodnar, a Ukrainian native now living in Chicago who has been studying the effects of the 1986 Chernobyl nuclear power plant meltdown for years, and her colleagues, Dr. Raphael Lee and Sandra Marijan. Said Bodnar, "You have to be prepared all the time, at any place, at any moment, and practically every woman wears a bra," noting that the bra would be useful in the event of rioting, freak dust storms, nuclear disaster, you name it.
The breast cancer detecting bra is certainly the most useful of the "smart" bras—according to the bra's developers at the UK's University of Bolton, the bra was able to detect cancer before a tumor began growing and was able to evaluate the effectiveness of any breast cancer treatment. The bra's technology relied on a microwave antenna woven into the fabric that could sense any abnormal temperature changes in the breast tissue, abnormalities often associated with the formation of cancer cells. Researchers went public with the bra in 2007 and hoped then to have the bra in stores within a few years.
Believe it or not, this isn't just your bog standard Wonderbra—this bra uses a similar technology to the breast cancer detecting bra, but instead of monitoring the breast's temperature to detect cancer-predicting thermal abnormalities, this detects sexual arousal. When the wearer's body temperature rises, supposedly indicating arousal (and not, for example, being stuck on a crowded bus), the reactive expanding foam of the cups squeeze the breasts together. The bra, called the Smart Memory Bra, is made by a Slovenian company called Lisca and is available here.
This should not be confused with the Day to Night bra, which is a bit more of a DIY solution: During the day, the bra is worn sans the inserts, presumably so one is taken seriously in board meetings; at night, the wearer can add the "chicken cutlet" inserts for instant sex vixen cleavage.
Cleavage, just like everything else, gets older. And when a woman sleeps on her side, she often wakes up with wrinkles between her breasts. As she ages, the wrinkles stick around for longer and longer after she wakes up, until they just don't go away at all. Designed by a Dutch woman who noticed precisely this phenomenon, La Decollette is a harness that features a wide strap in the front and cutouts for the breasts and promises to help keep the area between your breasts wrinkle-free, at least for a while. Not a particularly sexy garment, the bra does look a lot like something Lady Gaga would wear.
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Have you heard of any other innovations in the bust protection and uplift industry? I've been told of a bra that could warn the wearer of falling meteors and other debris, but unfortunately, could find no trace of it on the Internets—anyone out there know what I'm talking about?