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7 Celebrities Who Lost Major Endorsement Deals

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One of the most alluring things about being a celebrity has to be the lucrative endorsement deals. Appear in a few TV commercials and print ads, say how “product X” is the only one for you, and collect a fat check at the end of the day. It’s not a bad gig for a celebrity, so long as they don’t screw it up.

Celebrities lose their endorsement deals for all sorts of bad behavior. Sometimes an endorsement deal can go up in smoke simply because a celebrity had a loose tongue. Here’s a rundown of celebrities who took a pay cut after failing to choose their words a little more carefully.

1. SHARON STONE // CHRISTIAN DIOR

If ever there was a case of terrible timing, Sharon Stone found it in 2008. Over 69,000 people lost their lives when a massive earthquake hit southwest China on May 12 of that year. The Basic Instinct actress took the news as an odd opportunity to get political, suggesting that the earthquake was "karma" because of Beijing's treatment of Tibet. Stone later apologized, but it was too late. The backlash against the actress led luxury retailer Christian Dior to cancel Stone’s makeup modeling contract, with a spokesperson saying, “We don’t support any type of commentary that will hurt the feelings of our customers.” 

2. GILBERT GOTTFRIED // AFLAC


Mike Coppola/Getty Images for Comedy Central

Something about celebrities and natural disasters seems to be a recipe for public gaffes. For years, comedian Gilbert Gottfried lent his squawky voice to insurance company Aflac as the voice of their duck mascot. Gottfried’s voiceover work with the company came to an end in March of 2011 though, after he made a string of jokes on Twitter referencing a massive tsunami that had hit Japan. The dark humor didn’t sit well with Aflac, which reportedly does 75 percent of its business in Japan, and Gottfried’s contract quickly was put on the chopping block.

A day after he was fired, the comedian did apologize for his jokes, though he later claimed that the insurer profited from the controversy. “They fired me, got loads of free publicity out of it, and then hired a guy to imitate my voice for less money, thus bringing closure to a horrible tragedy,” Gottfried told Bloomberg TV.

3. HANK WILLIAMS JR. // ESPN’S MONDAY NIGHT FOOTBALL

“Are you ready for some football?!!!” is not a phrase Hank Williams Jr. likely ever wants to hear again. The country music singer had sung the intro for Monday Night Football—an adaptation of his song “All My Rowdy Friends Are Coming Over Tonight”—since 1989, but found himself permanently sidelined in 2011 over remarks he made about President Obama. While appearing on the morning show Fox & Friends, the singer criticized the then-president about a round of golf he played with Speaker of the House John Boehner, saying it would be like “Hitler playing golf with Netanyahu.”

Comparing Adolf Hitler to anything or anyone is always a bad move and ESPN called a penalty on Williams and dropped the song from its broadcasts of NFL games almost immediately. But it appears that time is able to heal wounds, and bans; in June, it was announced that Williams' tune will be back to serving as Monday Night Football's opening night tune. "I’m feeling at home and it’s a real good thing,” Williams told The Tennessean of its return. “I hope there will be some happy people on Monday night again.”

4. WHOOPI GOLDBERG // SLIMFAST


Monica Schipper/Getty Images for NYCWFF

Celebrities have the right to a political opinion, just like everybody else, but things can get dicey when they’re representing a brand and don’t filter themselves. Comedian Whoopi Goldberg found that out the hard way when she shared her opinion of President George W. Bush in 2004. While speaking at a Democratic fundraiser at New York City’s Radio City Music Hall, the comic delivered a rather crude sexual zinger at the president. SlimFast, who she was a spokesperson for, expressed that they were "disappointed” with Goldberg’s remarks and deemed them too offensive to continue using her in their advertisements.

The comedian said she understood their decision, telling Bloomberg that, "While I can appreciate what the SlimFast people need to do in order to protect their business, I must also do what I need to do as an artist, as a writer and as an American, not to mention as a comic," adding that, "I've done material on every president in the past 20 years, from Reagan to Carter, from Clinton to Bush. It seems now that people from the other side are using this to further their own agenda."

5. CYBILL SHEPHERD // THE AMERICAN BEEF INDUSTRY

If you’re going to sign a contract agreeing to be a spokesperson for a product, it’s probably not a good idea to confess that you avoid that very product while giving an interview. Actress Cybill Shepherd made that mistake when she agreed to endorse the American Beef Industry in 1987 in a series of radio and TV commercials. All was going well until the actress confessed in a Family Circle magazine interview that part of her beauty regime was not eating red meat. Shepherd was adamant that she had been misquoted in the article and said that quotes given to the magazine by her publicist were to blame. The interview blunder understandably didn’t sit well with the beef industry and they moved away from using the actress in further campaigns.

6. MANNY PACQUIAO // NIKE


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Title-winning boxer Manny “Pac-Man” Pacquiao had enjoyed the perks of a lucrative endorsement deal for nearly eight years before he made homophobic remarks in an interview with a Filipino TV station in 2016. The controversy quickly picked up steam in the sports press and Pacquiao apologized within hours of his interview. "Please forgive me for those I hurt," Pacquiao pleaded on Instagram. Nike made no excuses for Pacquiao’s remarks and issued a statement that noted, "We find Manny Pacquiao's comments abhorrent. Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community. We no longer have a relationship with Manny Pacquiao."

This wasn’t the first time the boxer had run into trouble with Nike over his words either. Similar comments landed him in hot water with the company back in 2012, only this time Nike had had enough and his endorsement was KO’d for good. 

7. RYAN LOCHTE // MULTIPLE SPONSORS

It really doesn’t matter how good you look in a Speedo or how many gold medals you have around your neck: if you make your entire country look bad at the Olympics, it’s a safe bet that any endorsement deals you have won’t be hanging around for long. Ryan Lochte played a crucial role in the success of the U.S. swim team at the 2016 summer games in Rio de Janeiro, but when he admitted to "exaggerating" a story that he and three of his teammates had been robbed at gunpoint at a gas station, there was little he could do to save face. Ralph Lauren, Speedo, Airweave, and Gentle Hair Removal all made the decision to terminate Lochte’s endorsement deals in the wake of the scandal.

“We appreciate his many achievements and hope he moves forward and learns from this experience,” Speedo said in a statement to the press. The company later donated $50,000 of Lochte’s earnings to the Save the Children charity to help underprivileged youths in Brazil. 

Oddly enough, the swimmer later picked up a new endorsement deal from a company called Robocopp—a product aimed at helping to prevent crime while traveling.

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15 Must-Watch Facts About The Ring
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DreamWorks

An urban legend about a videotape that kills its viewers seven days after they see it turns out to be true. To her increasing horror, reporter Rachel Keller (then-newcomer Naomi Watts) discovers this after her niece is one of four teenage victims, and is in a race against the clock to uncover the mystery behind the girl in the video before her and her son’s time is up.

Released 15 years ago, on October 18, 2002, The Ring began a trend of both remaking Japanese horror films in a big way, and giving you nightmares about creepy creatures crawling out of your television. Here are some facts about the film that you can feel free to pass along to anybody, guilt-free.

1. DREAMWORKS BOUGHT THE AMERICAN RIGHTS TO RINGU FOR $1 MILLION.

There were conflicting stories over how executive producer Roy Lee came to see the 1998 Japanese horror film Ringu, Hideo Nakata's adaptation of the 1991 novel Ring by Kôji Suzuki. Lee said two different friends gave him a copy of Ringu in January 2001, which he loved and immediately gave to DreamWorks executive Mark Sourian, who agreed to purchase the rights. But Lee’s close friend Mike Macari worked at Fine Line Features, which had an American remake of Ringu in development before January 2001. Macari said he showed Lee Ringu much earlier. Macari and Lee were both listed as executive producers for The Ring.

2. THE DIRECTOR FIRST SAW RINGU ON A POOR QUALITY VHS TAPE, WHICH ADDED TO ITS CREEPINESS.

Gore Verbinski had previously directed MouseHunt. He said the first time he "watched the original Ringu was on a VHS tape that was probably seven generations down. It was really poor quality, but actually that added to the mystique, especially when I realized that this was a movie about a videotape." Naomi Watts struggled to find a VHS copy of Ringu while shooting in the south of Wales. When she finally got a hold of one she watched it on a very small TV alone in her hotel room. "I remember being pretty freaked out," Watts said. "I just saw it the once, and that was enough to get me excited about doing it."

3. THE RING AND RINGU ARE ABOUT 50 PERCENT DIFFERENT.

Naomi Watts in 'The Ring'
© 2002 - DreamWorks LLC - All Rights Reserved

Verbinski estimated that, for the American version, they "changed up to 50 percent of it. The basic premise is intact, the story is intact, the ghost story, the story of Samara, the child." Storylines involving the characters having ESP, a volcano, “dream logic,” and references to “brine and goblins” were taken out.

4. IT RAINED ALMOST EVERY DAY WHEN THEY FILMED IN THE STATE OF WASHINGTON.

The weather added to the “atmosphere of dread,” according to the film's production notes. Verbinski said the setting allowed them to create an “overcast mood” of dampness and isolation.

5. THE PRODUCTION DESIGNER WAS INFLUENCED BY ANDREW WYETH.

Artist Andrew Wyeth tended to use muted, somber earth tones in his work. "In Wyeth's work, the trees are always dormant, and the colors are muted earth tones," explained production designer Tom Duffield. "It's greys, it's browns, it's somber colors; it's ripped fabrics in the windows. His work has a haunting flavor that I felt would add to the mystique of this movie, so I latched on to it."

6. THERE WERE RINGS EVERYWHERE.

The carpeting and wallpaper patterns, the circular kitchen knobs, the doctor’s sweater design, Rachel’s apartment number, and more were purposely designed with the film's title in mind.

7. WATTS AND MARTIN HENDERSON HAD A FRIENDLY INTERNATIONAL RIVALRY.

Martin Henderson and Naomi Watts star in 'The Ring' (1992)
© 2002 - DreamWorks LLC - All Rights Reserved

The New Zealand-born Henderson played Noah, Rachel’s ex-husband. Since Watts is from Australia, Henderson said that, "Between takes, we'd joke around with each other's accents and play into the whole New Zealand-Australia rivalry."

8. THE TWO WEREN’T SURE IF THE MOVIE WAS GOING TO BE SCARY ENOUGH.

After shooting some of the scenes, and not having the benefit of seeing what they'd look like once any special effects were added, Henderson and Watts worried that the final result would not be scary enough. "There were moments when Naomi and I would look at each other and say, 'This is embarrassing, people are going to laugh,'" Henderson told the BBC. "You just hope that somebody makes it scary or you're going to look like an idiot!"

9. CHRIS COOPER WAS CUT FROM THE MOVIE.

Cooper played a child murderer in two scenes which were initially meant to bookend the film. He unconvincingly claimed to Rachel that he found God in the beginning, and in the end she gave him the cursed tape. Audiences at test screenings were distracted that an actor they recognized disappears for most of the film, so he was cut out entirely.

10. THEY TRIED TO GET RID OF ALL OF THE SHADOWS.

Verbinski and cinematographer Bojan Bazelli used the lack of sunlight in Washington to remove the characters’ shadows. The two wanted to keep the characters feeling as if “they’re floating a little bit, in space.”

11. THE TREE WAS NICKNAMED "LUCILLE."

The red Japanese maple tree in the cursed video was named after the famous redheaded actress Lucille Ball. The tree was fake, built out of steel tubing and plaster. The Washington wind blew it over three different times. The night they put up the tree in Los Angeles, the wind blew at 60 miles per hour and knocked Lucille over yet again. "It was very strange," said Duffield.

12. MOESKO ISLAND IS A FUNCTIONING LIGHTHOUSE.

Moesko Island Lighthouse is Yaquina Head Lighthouse, at the mouth of the Yaquina River, a mile west of Agate Beach, Oregon. The website Rachel checks, MoeskoIslandLighthouse.com, used to actually exist as a one-page website, which gave general information on the fictional place. You can read it here.

13. A WEBSITE WAS CREATED BY DREAMWORKS TO PROMOTE THE MOVIE AND ADD TO ITS MYTHOLOGY.

Before and during the theatrical release, if you logged into AnOpenLetter.com, you could read a message in white lettering against a black background warning about what happens if you watch the cursed video (you can read it here). By November 24, 2002, it was a standard official website made for the movie, set up by DreamWorks.

14. VERBINSKI DIDN’T HAVE FUN DIRECTING THE MOVIE.

“It’s no fun making a horror film," admitted Verbinski. "You get into some darker areas of the brain and after a while everything becomes a bit depressing.”

15. DAVEIGH CHASE SCARED HERSELF.

Daveigh Chase in 'The Ring'
© 2002 - DreamWorks LLC - All Rights Reserved

When Daveigh Chase, who played Samara, saw The Ring in theaters, she had to cover her eyes out of fear—of herself. Some people she met after the movie came out were also afraid of her.

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12 Facts About Disney's The Jungle Book
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Walt Disney Studios

It may not have followed Rudyard Kipling's book exactly—in fact, Walt Disney preferred that scriptwriters not read the book—but The Jungle Book was a toe-tapping box office success. Here are a few "bare necessities" you should know about the 1967 animated classic, which was released in theaters across America 50 years ago.

1. WALT DISNEY THOUGHT THE FIRST VERSION OF THE SCRIPT WAS TOO DARK.

Writer Bill Peet was brought on to script the first version of the movie, but Disney believed it was too dark. It’s not clear whether Peet left or was booted from the project; either way, a new team was brought in for rewrites. Floyd Norman, one of the new writers, said Walt wanted the film to have more laughs and more personality, and—true to Disney form—he also wanted sign off on every little detail.

2. MOST OF THE SONGS WERE DEEMED TOO DARK AS WELL.

Composer Terry Gilkyson was hired to write songs for the movie, but as with the script, Disney felt they lacked a sense of fun. Though the Sherman brothers (Richard and Robert) were brought in to write a new soundtrack, one of Gilkyson’s songs did remain in the movie: "The Bare Necessities." We'd say he got the last laugh: Not only is “The Bare Necessities” one of the best tunes in Disney history, it was also nominated for an Oscar (the film's sole nomination).

3. IT WAS THE LAST ANIMATED FEATURE WALT DISNEY OVERSAW.

When Disney died on December 15, 1966, the studio closed for a single day. Then they got back to business working on the last animated feature Disney had a hand in. It was released on October 18, 1967.

4. A RHINOCEROS CHARACTER GOT CUT.

Rocky the Rhino was intended to be a dim-witted, bumbling, near-blind character that would provide some comic relief. His scenes were completely storyboarded before he got the boot: He was supposed to appear after King Louie’s scene, but Walt didn’t want to put the funny sequences back-to-back.

5. THEY WANTED THE BEATLES TO VOICE THE VULTURES.

The Sherman brothers wrote the vultures’ song “That’s What Friends Are For” with The Beatles in mind, even giving the characters similar accents. But the Fab Four turned them down. “John was running the show at the time, and he said [dismissively] ‘I don’t wanna do an animated film.’ Three years later they did Yellow Submarine, so you can see how things change,” Richard Sherman said.

Here’s what the version of “That’s What Friends Are For” would have sounded like, as well as a glimpse of Rocky the Rhino:

6. THERE ARE MAJOR MISPRONUNCIATIONS IN THE MOVIE.

According to a guide written by Kipling, the main character’s name is pronounced "Mowglee" (accent on the 'Mow,' which rhymes with 'cow'), not “Moe-glee,” which is how Disney chose to say it. In addition, Kaa the snake is supposed to be “Kar,” Baloo the Bear should have been “Barloo,” and Colonel Hathi is really “Huttee.”

7. KING LOUIE WAS BASED ON LOUIS ARMSTRONG.

Although jazz singer and bandleader Louis Prima voiced the fire-obsessed orangutan, he’s not the Louis who the Shermans originally had in mind when they began writing “I Wan’na Be Like You” for the character. "We were thinking about Louis Armstrong when we wrote it, and that's where we got the name, King Louie," Richard Sherman told The New York Times. "Then in a meeting one day, they said, ‘Do you realize what the N.A.A.C.P. would do to us if we had a black man as an ape? They'd say we're making fun of him.' I said: ‘Come on, what are you talking about? I adore Louis Armstrong, I wouldn't hurt him in any way.'” In the end, Louis Prima stepped in.

8. A JUNGLE BOOK DANCE SEQUENCE WAS LATER BORROWED FOR ROBIN HOOD.

King Louie and Baloo’s “I Wan’na Be Like You” dance was later repeated, frame for frame, in Robin Hood, which also borrowed dances from Snow White and the Seven Dwarfs and The Aristocats. This was achieved through an animation technique called “rotoscoping,” where animators trace over the frames of old footage to use it in a different environment.

9. THE SONG "TRUST IN ME" WAS ALSO RECYCLED.

Originally written for Mary Poppins as “Land of Sand,” “Trust In Me” was recycled with new lyrics for Kaa to sing while hypnotizing poor Mowgli. Here’s what it would have sounded like:

10. THE YOUNG ELEPHANT WAS VOICED BY CLINT HOWARD.

Ron Howard’s younger brother also voiced another Disney youngster: Roo in the Winnie the Pooh movies.

11. PHIL HARRIS BROUGHT NEW LIFE TO BALOO.

Allegedly, Walt Disney chose Harris to voice Baloo after meeting him at a party. At the time, Harris was retired and nearly forgotten in Hollywood. His first day of recording didn’t go so well at first: Harris found Baloo’s tone wooden and boring, so asked if he could try a little improvisation. Once given the go-ahead, "I came out with something like, 'You keep foolin' around in the jungle like this, man, you gonna run across some cats that'll knock the roof in,'" Harris recalled. Disney loved Baloo’s new personality and rewrote lines to suit the style.

12. THERE WAS A SEQUEL.

It came out in 2003 (not direct-to-video, surprisingly) and featured Haley Joel Osment as Mowgli and John Goodman as Baloo. By most accounts, you shouldn’t bother seeing it; it currently has a 19 percent fresh rating on Rotten Tomatoes.

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