By the Numbers: How Americans Spend (More of) Their Money

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Every day, Americans spend an average of $101, according to Gallup. The bulk of that money goes to housing, food, and, transportation—but a surprising amount of it gets spent on Funyuns. Previously, we broke down where the $10.7 trillion that Americans spent in a single year went. Here’s an updated look at the lesser known slices of America’s big financial pie chart.

Touring Civil War battlefields: $442 million [PDF]

(That’s the tally for 15 NPS Civil War battlefields in five states. “[B]lue and gray makes green,” says Kevin Lanston, a deputy commissioner for tourism in Georgia. [PDF])

Drinking beer on Independence Day: $1 billion

Lighting up fireworks: $800 million

Lighting up (legal) marijuana: $6.9 billion

(“Sales are projected to increase to $21.6 billion by the year 2021,” according to Arcview Market Research.)

Eating Cheetos, Doritos, and Funyuns: $4.8 billion

Fixing car damage caused by potholes: $3 billion

De-icing streets with road salt: $2.3 billion

Buying bags of ice: $3 billion

Shopping for (artificial) Christmas trees: $854 million

Chopping (real) Christmas trees: $1.3 billion

Enjoying the great outdoors: $646 billion [PDF]

(If this number appears inflated, that’s because it reflects the total impact of outdoor recreation, including trip-related sales such as hotels, food services, and vacation expenses.)

Fishing trips: $41.8 billion

Bicycling trips: $81 billion [PDF]

Rock climbing/hiking trips: $12 billion [PDF]

Treating trips and falls: $76.3 billion

Birdwatching: $26 billion [PDF]

Paying for wild birdfeed: $3 billion

Treating dog bites: $570 million

Going under the knife for aesthetic cosmetic surgery: $13.5 billion

Purchasing cosmetics: $62 billion

Getting your nails done: $7.47 billion [PDF]

Getting hammered: $223.5 billion

(According to the CDC, this includes the cost of lost workplace productivity, health care expenses, law enforcement expenses, and impaired driving accidents.)

Binging at food trucks: $2.7 billion

Treating acid indigestion: $2 billion

Eating quinoa: $1.32 billion

Chewing chewing gum: $2 billion

Chewing chewing tobacco: $5.93 billion

Buying chew toys: $32 million

Going back to school: $75.8 billion

Prepping for standardized tests: $12 billion

Treating stress-related illnesses: $300 billion

Purchasing fake degrees: ~$100 million

(More than 100,000 fake degrees are sold each year in the U.S., at approximately $1000 a pop.)

Giving graduation gifts: $5.4 billion

Playing Fantasy Football: $4.6 billion

Watching the Patriots-Falcons Super Bowl: $14.1 billion

Eating pizza: $32 billion

Eating supermarket hot dogs: $2.4 billion

Treating Ischemic heart disease: $88.1 billion

Buying heartfelt Valentine’s Day jewelry: $4.3 billion

Taking a risk with lottery tickets: $80.55 billion

Taking a risk with online dating: $2 billion

Buying flowers: $31.3 billion

Freshening up with mouthwashes, gargles, and rinses: $1.8 billion

Going to the bar: $20 billion [PDF]

Hitting the nightclub: $1.9 billion

Popping Himalayan Viagra: $5 to 11 billion

(Yarsagumba, or caterpillar fungus, is a parasitic fungus made by ghost moth larvae. This “Himalayan Viagra” has been considered an aphrodisiac for millennia. Numbers reflect global sales.)

Tuning the radio to smooth jazz: $190 million

Pregnancy: $55.6 billion

Last time we did this, a handful of readers expressed interest in seeing these numbers arranged in ascending order. If you’re drooling to see these numbers neatly ordered, a sheet is linked here. Enjoy!

We're Hiring a Staff Writer!

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We're looking for a staff writer to join the award-winning Mental Floss team.

Mental Floss has won Webby Awards (three!), lost ASME Awards (thrilled to be nominated!), and published 15 books and five board games. Our YouTube channel has 1.3 million subscribers, and we reach 13 million people a month through mentalfloss.com. Our goal is to find fascinating stories and bring them back to our readers. The kinds of stories people want to share, and not just in the social media sense. There are so many incredibly interesting things out there. Can you help us uncover them?

Staff Writer

We need a writer who is as comfortable covering science as they are pop culture. Primary responsibilities include writing three posts for publication on the site each day as well as writing a number of lists each month; reported features and special projects will also be in the mix.
Ideal candidates will have:

  • One to two years of experience pitching and writing for the web
  • Excellent time management skills, the ability to prioritize, and a high level of attention to detail
  • Energetic, positive written voice
  • Strong research, reporting, and interviewing skills
  • The ability to: conceive, pitch, and execute timely stories on tight deadlines; translate complicated concepts into accessible writing; and generate large volumes of creative story ideas.
  • Be comfortable with photo research and sourcing, and have the ability to think creatively about what images might work for stories when a specific photo isn’t available.
  • Knowledge of social media platforms, analytics, and SEO
  • Willingness to take ownership of projects and collaborate with the rest of the team

How to Apply

Just click here!

Behr Will Pay Someone $10,000 to Travel the U.S. and Canada in Search of New Paint Colors

Rainbow Row in Charleston, South Carolina
Rainbow Row in Charleston, South Carolina
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Want to add a bit of color and excitement to your life? Behr has just the opportunity for you. The company wants to pay a “Color Explorer” $10,000 to visit vibrant destinations across the U.S. and Canada in search of new hues that will ultimately be turned into actual Behr paints.

“The Behr Color Explorer will kayak the glacial blues of Lake Louise in Banff [Alberta, Canada], people-watch at a vibrant music festival, take in the bold exteriors of Charleston’s Rainbow Row, and experience many more moments of positively pigmented wanderlust in between,” Behr writes in its job description.

Throughout their trip, the Color Explorer will take field notes and plenty of photos, and document their experiences on Behr’s blog and social media. After seeing all there is to see, this person will head to the company’s headquarters in Orange County, California, to work with Behr's marketing team on naming the new colors they uncovered.

Behr's paint names tend to range from the alliterative (see: “Bali Bliss” and “Barely Brown”) to the poetic (“Moth’s Wing”) to the straightforward but still somehow evocative (“Wheat Bread” and “Swiss Coffee”). The company's color of the year for 2019 is called Blueprint.

The ideal Color Explorer will be adventurous, interested in color, and knowledgeable about the latest trends, according to Behr.

In addition to providing a $10,000 stipend, the company will also cover all travel expenses, accommodation, and experiences. Would-be explorers can apply for the gig on Behr’s website by writing a short description of the color that inspires them most before the May 15 deadline. Applicants must be at least 21 years old and residents of the U.S. or Canada, and they must also have a valid passport.

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