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How to Nail Your Elevator Pitch in 6 Steps

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Quick: You have a potential investor's attention while he waits for his cab, or you meet someone at a dinner party who works for your dream employer. Convincing this person in less than 30 seconds that you have a brilliant, profitable idea or are the smart, capable person they need to help their company grow is a tall order. But we know you have it in you—once you follow these six simple steps, that is.

1. THINK ABOUT YOUR GOAL.

No matter how fabulous your elevator pitch, you're not going to be offered the investment or job opportunity on the spot, says Chris O’Leary, author of Elevator Pitch Essentials. “That’s not possible,” he says. “Instead, your goal is to just get a conversation started.” You want to make a connection, pass along a business card, and get them to agree to chat again about the next step.

2. FOCUS ON YOUR OPENING STATEMENT.

This is key, says Catherine MacDermott, professor of Business Communication at St. Edward’s University in Austin, Texas. If you're pitching yourself in a job interview, don’t bother introducing yourself with your title. Instead, try presenting your role in a light that really shows how you’re helping your company—and how you’d benefit theirs. "For example, instead of saying, 'Hi, I am Jane Smith, and I am a college tutor,' why not say something like, 'I'm Jane Smith and I help students succeed,'" MacDermott says.

3. SOLIDIFY YOUR CONNECTION.

James O’Rourke, professor of management at the University of Notre Dame, says you want to find common ground with the person you're pitching. When you introduce yourself, explain how you know them—is yours a family, university, or business connection?

4. MAKE CLEAR WHAT YOU'RE LOOKING FOR...

Once you give your descriptive introduction, “Then, make the transition into what’s next, what you’re looking for long-term," says O'Rourke. But your aspiration has to connect with your qualifications and the steps you're taking to get there, whether that be finishing up your master’s degree in science at night or seeking your MBA.

5. ... AND WHAT YOU NEED FROM THEM.

The best you can get from this first conversation is an agreement to continue the conversation—either with this person or someone more appropriate. So before you part ways, ask if you can get another, longer meeting on the calendar or if they can put you in touch with someone else. O'Rourke suggests saying something like, "I'm looking to make the next step, seeking contact in the world of [finance, education, publishing—whatever it is], and I’m hoping you might help me head in this direction."

6. LEAVE YOUR BUSINESS CARD.

If they decline to help, ask if you can simply leave your business card. Which, by the way, you should have handy. You never know when you’ll be making your next elevator pitch, so it should be in your suit pocket, purse, or another container that's readily available, O’Rourke says.

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The Only Way to Answer ‘What Is Your Greatest Weakness?’ In a Job Interview
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Thanks in part to the influence of Silicon Valley and its focus on the psychological probing of job applicants, interview questions have been steadily getting more and more abstract. As part of the interview process, today's job seekers might be asked to describe a vending machine to someone who’s never seen one before, or plan a fantasy date with a famous historical figure.

Even if the company you’re approaching isn’t fully on board with prodding your brain, at some point you may still come up against one of the most common queries applicants face: "What is your greatest weakness?"

"Some 'experts' will tell you to try and turn a strength into a 'weakness,' to make yourself look good," writes Inc. contributor Justin Bariso. "That advice is garbage."

"Think about it," Bariso continues. "Interviewers are asking the same question to countless candidates. Just try and guess how many times they hear the answers 'being a perfectionist' or 'working too much.' (Hint: way too often.)"

While responding that you work too hard might seem like a reliable method of moving the conversation along, there’s a better way. And it involves being sincere.

"The fact is, it's not easy to identify one's own weaknesses," Bariso writes. "Doing so takes intense self-reflection, critical thinking, and the ability to accept negative feedback—qualities that have gone severely missing in a world that promotes instant gratification and demands quick (often thoughtless) replies to serious issues."

Bariso believes the question is an effective way to reveal an applicant’s self-awareness, which is why companies often use it in their vetting process. By being self-aware, people (and employees) can correct behavior that might be affecting job performance. So the key is to give this question some actual thought before it’s ever posed to you.

What is your actual greatest weakness? It could be that, in a desire to please everyone, you wind up making decisions based on the urge to avoid disappointing others. That’s a weakness that sounds authentic.

Pondering the question also has another benefit: It prompts you to think of areas in your life that could use some course-correcting. Even if you don’t land that job—or even if the question is never posed to you—you’ve still made time for self-reflection. The result could mean a more confident and capable presence for that next interview.

[h/t Inc.]

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11 Behind-the-Scenes Secrets of TV Meteorologists
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The first weather forecast to hit national network television was given in 1949 by legendary weatherman Clint Youle. To illustrate weather systems, Youle covered a paper map of the U.S. in plexiglass and drew on it with a marker. A lot has changed in the world of meteorology since then, but every day, millions of families invite their local weatherman or weatherwoman into their living room to hear the forecast. Here are a few things you might not know about being a TV meteorologist.

1. SOME PEOPLE JUST NEVER MASTER THE GREEN SCREEN.

A view of a meteorologist as seen on-screen and in the studio against a green screen
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On-camera meteorologists might look as if they’re standing in front of a moving weather map, but in reality, there’s nothing except a blank green wall behind them. Thanks to the wonders of special effects, a digital map can be superimposed onto the green screen for viewers at home. TV monitors situated just off-camera show the meteorologist what viewers at home are seeing, which is how he or she knows where to stand and point. It’s harder than it looks, and for some rookie meteorologists, the learning curve can be steep.

“Some people never learn it,” says Gary England, legendary weatherman and former chief meteorologist for Oklahoma’s KWTV (England was also the first person to use Doppler radar to warn viewers about incoming systems). “For some it comes easily, but I’ve seen people never get used to it.”

Stephanie Abrams, meteorologist and co-host of The Weather Channel’s AMHQ, credits her green screen skills to long hours spent playing Nintendo and tennis as a kid. “You’ve gotta have good hand-eye coordination,” she says.

2. THEY HAVE A STRICT DRESS CODE.

Green is out of the question for on-air meteorologists, unless they want to blend into the map, but the list of prohibited wardrobe items doesn’t stop there. “Distracting prints are a no-no,” Jennifer Myers, Dallas-based meteorologist for KDFW FOX 4 writes on Reddit. “Cleavage angers viewers over 40 something fierce, so we stay away from that. There's no length rule on skirts/dresses but if you wouldn't wear it to a family event, you probably shouldn't wear it on TV. Nothing reflective. Nothing that makes sound.”

Myers says she has enough dresses to go five weeks without having to wear a dress twice. But all the limitations can make it difficult to find work attire that’s fashionable, looks good on-screen, and affordable. This is especially true for women, which is why when they find a garment that works, word spreads quickly. For example, this dress, which sold for $23 on Amazon, was shared in a private Facebook group for female meteorologists and quickly sold out in every color but green.

3. BUT IT’S CASUAL BELOW THE KNEE.

Since their feet rarely appear on camera, some meteorologists take to wearing casual, comfortable footwear, especially on long days. For example, England told the New York Times that during storm season, he was often on his feet for 12 straight hours. So, “he wears Mizuno running shoes, which look ridiculous with his suit and tie but provide a bit of extra cushioning,” Sam Anderson writes.

And occasionally female meteorologists will strap their mic pack to their calves or thighs rather than the more unpleasant option of stuffing it into their waistband or strapping it onto their bra.

4. THERE ARE TRICKS TO STAYING WARM IN A SNOWSTORM.

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“In the field when I’m covering snow storms, I go to any pharmacy and get those back patches people wear, those heat wraps, and stick them all over my body,” explains Abrams. “Then I put on a wet suit. When you’re out for as long as we are, that helps you stay dry. I have to be really hot when I go out for winter storms.”

5. THERE’S NO SCRIPT.

Your local TV weather forecaster is ad-libbing from start to finish. “Our scripts are the graphics we create,” says Jacob Wycoff, a meteorologist with Western Mass News. “Generally speaking we’re using the graphics to talk through our stories, but everything we say is ad-libbed. Sometimes you can fumble the words you want to say, and sometimes you may miss a beat, but I think what that allows you to do is have a little off-the-cuff moment, which I think the viewers enjoy.”

6. MOM’S THE AUDIENCE.

Part of a meteorologist’s job is to break down very complicated scientific terminology and phenomena into something the general public can not only stomach, but crave. “The trick is … to approach the weather as if you're telling a story: Who are the main actors? Where is the conflict? What happens next?” explains Bob Henson, a Weather Underground meteorologist. “Along the way, you have the opportunity to do a bit of teaching. Weathercasters are often the only scientists that a member of the public will encounter on a regular basis on TV.”

Wycoff’s method for keeping it simple is to pretend like he’s having a conversation with his mom. “I’d pretend like I was giving her the forecast,” he says. “If my mom could understand it, I felt confident the general audience could as well. Part of that is also not using completely science-y terms that go over your audience’s head.”

7. SOCIAL MEDIA HAS MADE THEIR JOBS MORE DIFFICULT.

Professional meteorologists spend a lot of time debunking bogus forecasts spreading like wildfire across Twitter. “We have a lot of social media meteorologists that don’t have necessarily the background or training to create great forecasts,” Wycoff says. “We have to educate our viewers that they should know the source they’re getting information from.”

“People think it’s as easy as reading a chart,” says Scott Sistek, a meteorologist and weather blogger for KOMO TV in Seattle. “A lot of armchair meteorologists at home can look at a chart and go ok, half an inch of rain. But we take the public front when it’s wrong.”

8. THEY MAKE LIFE-OR-DEATH DECISIONS.

A meteorologist forecasting a hurricane
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People plan their lives around the weather forecast, and when a storm rolls in, locals look to their meteorologist for guidance on what to do. If he or she gets the path of a tornado wrong, or downplays its severity, people’s lives are in danger. “If you miss a severe weather forecast and someone’s out on the ball field and gets stuck, someone could get injured,” says Wycoff. “It is a great responsibility that we have.”

Conversely, England says when things get dangerous, some people are reluctant to listen to a forecaster’s advice because they don’t like being told what to do. He relies on a little bit of psychological maneuvering to get people to take cover. “You suggest, you don’t tell,” he says. “You issue instructions but in a way where they feel like they’re making up their own minds.”

9. DON’T BANK ON THOSE SEVEN-DAY FORECASTS.

“I would say that within three days, meteorologists are about 90 percent accurate,” Wycoff says. “Then at five days we’re at about 60 percent to 75 percent and then after seven days it becomes a bit more wishy-washy.”

10. THEY’RE FRENEMIES.

The competition for viewers is fierce, and local meteorologists are all rivals in the same race. “When you’re in TV, all meteorologists at other competitors are the enemy,” England says. “You’re not good friends with them. They try to steal the shoes off your children and food off your plate. If they get higher ratings, they get more money.”

11. THEY’RE TIRED OF HEARING THE SAME JOKE OVER AND OVER.

“There’s always the running joke: ‘I wish I could be paid a million dollars to be wrong 80 percent of the time,’” Sistek says. “I wanted to have a contest for who can come up with the best weatherman insult, because we need something new! Let’s get creative here.”

A version of this story originally ran in 2015.

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