On March 12, 1933, Franklin Delano Roosevelt gave his first "fireside chat" on the radio. It was just eight days after his inauguration. He began: "I want to talk for a few minutes with the people of the United States about banking." Citizens across the nation tuned in to listen.
During the depths of the Great Depression, FDR took to the airwaves to explain to Americans why there had been a recent, ahem, "bank holiday." After a series of bank failures, FDR closed all U.S. banks on March 6, to prevent them from failing as panicked citizens tried to withdraw their holdings. While the banks were closed, a program of federal deposit insurance was created in order to insure the stability of the banks when they reopened.
So imagine, if you will, that your bank has been closed for six days, banks are failing left and right, and the newly-inaugurated president gets on the radio to talk about the situation. You would likely listen, and you'd want a really solid answer. That's just what Americans got.
It was a stunning moment, a roughly 13-minute speech in which the American president spoke directly to the people and asked them to understand how banks work. As an extension of that understanding, he asked people to trust what he and Congress were doing to resolve the problem. While the chat didn't solve the country's financial problems overnight, it did create a remarkable sense of connection between FDR and the citizenry, and it helped prevent a complete collapse of the banking system.
FDR's "fireside chats" (the phrase was coined by press secretary Stephen Early, conveying the intimacy of communication) were among the best examples of a president using mass media to bring a time-sensitive message to the American people. He would go on to do 29 more chats over the course of his long presidency.
So if you've never heard that first "fireside chat," take a few minutes and listen. Here it is with slightly cleaned-up audio:
If you're not into audio, just read the transcript. The text is a model of clear communication.