CLOSE
Erin McCarthy
Erin McCarthy

New York Gets Its First Chocolate Museum

Erin McCarthy
Erin McCarthy

If you're in New York City and have a craving for some chocolate, there are plenty of establishments that can satisfy that desire, from Max Brenner near Union Square to The Chocolate Room in Brooklyn. But if you're interested in learning about the rich and creamy history of the sweet (and maybe want to eat some too), then you might want to visit Choco-Story New York, The Chocolate Museum and Experience with Jacques Torres.

The SoHo museum opened its doors on Tuesday to chocolate fans hungry for sweet trivia. Unlike last year's Museum of Ice Cream, the establishment offers little in the way of photo-ops, but plenty of information and artifacts regarding the history and origin of chocolate. Fans can walk through the maze of information that covers everything from chocolate's place in Mayan and Aztec cultures, to when we first started using the beans in candy (surprisingly not until the 1800s). There are also cacao trees, ancient artifacts, and vintage cooking supplies to ogle, all before the main attraction: eating chocolate.

Guests can make their own old-fashioned hot cocoa and watch chefs demonstrate the elaborate process of making bonbons. For an extra fee, visitors can also partake in a chocolate bar making class taught by an actual chocolatier.

You can visit Choco-Story New York at 350 Hudson Street. It's open Wednesday through Sunday starting at 10 a.m., which means you have official permission to eat dessert before dinner—and lunch.

Images courtesy of Kevin Chiu.

arrow
Food
Former NECCO CEO Has a Plan to Save the Company

It’s been a month of ups and downs for fans of candy company NECCO and its iconic sugary Wafers. In March, The Boston Globe reported the company is in desperate need of a buyer and that CEO Michael McGee notified the state of Massachusetts that most of their employees—around 395 of them—would likely face layoffs if a suitor isn't found by May.

That news caused a bit of a panic among candy lovers, who stormed CandyStore.com to hoard packs and packs of NECCO Wafers, should the company go under. In the weeks since the news about NECCO’s uncertain fate hit, sales of the company's products went up by 82 percent, with the Wafers alone increasing by 150 percent.

Seeing the reaction and knowing there is still plenty of space in the market for the venerable NECCO Wafers, the company’s former CEO, Al Gulachenski, reached out to CandyStore.com to lay out his plan to save the brand—most notably the Wafers and Sweethearts products.

The most important part of the plan is the money he’ll need to raise. Gulachenski is set to raise $5 to $10 million privately, and he’s creating a GoFundMe campaign for $20 million more to get his plan into motion. Once the funding is secure, the company will move to a new factory in Massachusetts that allows them to retain key executives and as many other employees as they can.

“I can promise you that if you donate you will own a piece of NECCO as I will issue shares to everyone that contributes money,” Gulachenski wrote on the GoFundMe page. “This company has been in our back yard for 170 years and it's time we own it.”

Gulachenski also elaborated that, as of now, there is another buyer interested in NECCO, but that buyer “is planning to liquidate the company, fire all the employees and close the doors of NECCO forever!”

So far, Gulachenski has raised only $565 of the $20 million needed. “I know it seems like a long way to go but I do expect some institutions to jump on board and get us most of the way there,” Gulachenski wrote in a GoFundMe update. “It is also likely we can get most of the company if we get to half of our goal.”

There is still a bit of a sour taste for candy fans to swallow, even if NECCO does get saved. According to Gulachenski, the Wafers and the Sweethearts may be the only products that the reorganized NECCO continues with. This could leave lovers of the company's other candies, like Clark Bars and Sky Bars, out in the cold.

“The sugar component Necco Wafer and Sweetheart is certainly the most nostalgic and recognizable brand, more than the chocolate,” Gulachenski told The Boston Globe. “It’s all going to depend how they decide to sell the company and liquidate.”

While you can still order the Wafers in bulk from Candystore.com, the site itself even says it has no idea when or if shipments will stop coming, especially as NECCO's future remains uncertain.

nextArticle.image_alt|e
Mike Mozart, Flickr // CC BY 2.0
arrow
Food
People Are Panic-Buying Necco Wafers Before They Disappear From Shelves
Mike Mozart, Flickr // CC BY 2.0
Mike Mozart, Flickr // CC BY 2.0

The sugar wafers everybody loves to hate may not hold their spot on candy shelves for much longer. Necco is in need of a buyer, and according to CEO Michael McGee, the candy company may need to shutter for good if it doesn't find one within the coming weeks. As a result of the company's threatened status, Necco Wafers are suddenly a lot more popular, as the graph below from Candystore.com reveals.

News of the New England Confectionary Company's situation spread on March 12 when The Boston Globe reported McGee's announcement. That same day, Necco Wafer sales spiked more than 50 percent on CandyStore.com. Over the course of the month, sales of the candy rose 63 percent overall.

Necco Wafers Panic Buying from CandyStore.com

For any other candy, this sort of "panic-buying" wouldn't be surprising. If a beloved product looks like it might be taken off the market, people will hoard as much of it as they can while it's still available. But Necco Wafers aren't typically characterized as "beloved." In an earlier list of the best and worst Halloween candy published by Candystore.com, Necco Wafers ranked the fourth worst. Commenters compared the candy to both chalk and Tums, with one hater even declaring that, "Necco Wafers suck all moisture out of my mouth and all joy out of my soul."

Though they may not be the flashiest or tastiest candy, Necco Wafers do strike a nostalgia nerve in some buyers. Necco is the oldest continuously operating candymaker in the U.S., dating back to 1847. "It is a love/hate type of candy and people are super passionate about it," Clair Robins of Candystore.com tells Mental Floss. "They are perceived as an old-school classic, and even patriotic—soldiers ate them in the World Wars (both). But others think it's dry and gross and should die a painful death."

If Necco goes under, its signature wafer won't be the only product to go with it. The company also produces Clark Bars, Sky Bars, Mary Janes, Candy Buttons, and Sweethearts, so stock up on these classic candies while you still can.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios