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Leo Burnett Israel via YouTube
Leo Burnett Israel via YouTube

Burger King Israel is Offering a Very Adult Happy Meal

Leo Burnett Israel via YouTube
Leo Burnett Israel via YouTube

Fast food meal boxes have traditionally been marketed for children, but it’s fairly clear that a Valentine’s Day campaign mounted by Burger King’s Israeli arm is skewing much, much older. Beginning Tuesday at 6 p.m., the Home of the Whopper will be distributing meal boxes that come with a free adult novelty toy.

The campaign—dreamed up by ad agency Leo Burnett Israel—is taking an obvious cue from the cultural preoccupation with the 50 Shades of Grey film series. (The latest, 50 Shades Darker, opened February 10.) Each meal box will contain enough food and entertainment for a couple: two Whoppers, two orders of fries, two beers, and one gift that would normally be purchased at a store with blacked-out windows—a blindfold, massager, and tickle feather will be randomly inserted.

The chain is clearly hoping the provocative promotion will net them some unexpected attention on Valentine’s Day. A similar—though far more innocent—stunt was pulled back in 2005, when White Castle offered candlelit, waitstaffed service for romantics.

[h/t AdAge]

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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience
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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Why Subliminal Messaging Doesn't Work (Unless You Want It To)
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Subliminal messages—hidden phrases in TV programs, movies, and ads—probably won't make you run out and join the Navy, appreciate a band's music, or start smoking. That's because these sneaky suggestions don't really change consumer behavior, even though many people believe otherwise, according to Sci Show Psych.

We say "don't really" because subliminal messages can sway the already motivated, research shows. For example, a 2002 study of 81 college students found that parched subjects drank more water after being subliminally primed with words like "dry" and "thirsty." (Participants who weren't already thirsty drank less.) A follow-up experiment involving 35 undergrads yielded similar results, with dehydrated students selecting sports drinks described as "thirst-quenching" over "electrolyte-restoring" after being primed for thirst. Experiments like these won't work on, say, chocolate-loving movie audiences who are subliminally instructed by advertisers to purchase popcorn instead.

Learn more about how subliminal messaging affects (or doesn't affect) our decision-making, and why you likely won't encounter ads with under-the-radar suggestions on the regular.

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