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A London Brewery Is Giving Away Free Beer Every Time It Rains

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Thanks to Fuller's Brewery, the weather forecast in London is now cloudy with a chance of beer. As Metro.co.uk reports, the local company is making the best of a wet winter by offering social media users free pints of its flagship brew, London Pride, every time it rains. The offer extends through the end of February.

Here’s how to score free drinks: Follow London Pride’s official Twitter feed, which, from 11 a.m. to 11 p.m., features a live feed of a camera pointed out a window. If you spot rain, give London Pride a shout-out, and include the hashtag #WhenItRainsItPours. The beer handle will tweet you a code, which you can redeem at any Fuller’s pub.

For the uninitiated, London Pride is a classic English ale, with a copper body and a foamy white head. Some people categorize it as a bitter; others, as an English pale ale—but everyone agrees that it's a quintessential local brew.

Keeping with the promotion’s theme, Fuller’s Brewery has recruited legendary BBC weatherman Michael Fish to join their campaign.

"February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days," Fish said in a statement.

"I am excited to be part of this campaign," he continued. "I've seen some very rare atmospheric phenomena, but even in all my years as a weatherman, I’ve never seen it rain beer."

[h/t Metro.co.uk]

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Weather Watch
Thanks to Desert Dust, Eastern Europe Is Covered in Orange Snow
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Certain areas of Eastern Europe are starting to look a bit like Mars. Over the last few days, snowy places like Sochi, Russia have experienced an unusual snowfall that coated mountains in orange powder, according to the BBC.

The orange snow was the result of winds blowing sand from the Sahara east to places like Moldova, Romania, Bulgaria, Ukraine, and Russia. The sand mixes with precipitation to form orange-tinted snow. According to the BBC, the phenomenon occurs semi-regularly, turning snow orange about once every five years, but this year is especially sandy. As a result, skiers are navigating slopes that look like they're from a different world, as you can see in the video below from The Guardian.

The Sahara rarely gets snow, but when it does, the landscape can look somewhat similar, as you can see in this image of the Atlas mountains in Morocco.

Instagram is currently filled with photos and videos from Eastern Europe featuring the odd-looking snow. Check out a few samples below.

[h/t BBC]

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Weather Watch
What Is Thundersnow?
Jessica Kourkounis, Getty Images
Jessica Kourkounis, Getty Images

The northeastern United States is dealing with its second major nor'easter in a week, with rain and heavy snow—and the associated power outages—cutting a path across the Mid-Atlantic and New England. But news of the adverse impacts of the snowstorm is being accompanied by an unusual buzzword: thundersnow. Thundersnow occurs during a thunderstorm that produces snow instead of rain. The mechanisms that produce rainy thunderstorms and snowy thunderstorms are largely the same, even if the air temperature is below freezing.

A band of snow can become strong enough to produce lightning through two processes known as convection and forcing. Convection occurs when an area of warm air quickly rises through cooler air above it. Convective snow is most common during lake effect snow events like those you’d find on Lake Ontario or Lake Erie, since the process requires extreme vertical temperature gradients that can result from bitterly cold air flowing over a warm body of water.

Forcing is slightly different. A strengthening low-pressure system involves fast, dynamic changes in the atmosphere, especially when one of these storm systems quickly gains strength. Such a fast-developing storm can cause large amounts of lift in the atmosphere, a process that forces air to swiftly rise like you’d see during convection. This creates intense bands of snow that can grow so strong that they produce thunder and lightning. This process is responsible for the thundersnow that occurs during blizzards and nor’easters, those powerful storms that regularly hit the eastern coast of the U.S. during the winter. Thundersnow can be pretty exciting—just ask The Weather Channel's Jim Cantore:

The name “thundersnow” can be a bit misleading. One of the most enjoyable things about a snowfall is how silent it is outside when there’s a thick blanket of snow on the ground. Snow absorbs sound waves so efficiently that you can usually only hear ambient noises immediately around where you’re standing. Snow muffles the sound of thunder for the same reason. Thunder that might be audible for many miles during a rainy thunderstorm might only be audible for a few thousand feet away from where the lightning struck. Unless the lightning strikes very close to where you are, you might only see a bright flash during thundersnow without ever hearing the thunder.

While thundersnow is a fascinating phenomenon to encounter, it does involve lightning, after all, and it’s just as dangerous as any other lightning bolt you’d see in a rainy thunderstorm. If you’re ever lucky enough to experience thundersnow, the event is best enjoyed indoors and out of harm’s way.

This piece originally ran in 2017.

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