How Did the Super Bowl's 'I'm Going to Disney World' Slogan Originate?

Paul Hiffmeyer, Disneyland Resort via Getty Images
Paul Hiffmeyer, Disneyland Resort via Getty Images

It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:

"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"

Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor). 

Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:

"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."

It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure). 

The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).

The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016. 

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What's the Difference Between Memorial Day and Veterans Day?

iStock/flySnow
iStock/flySnow

It may not be easy for some people to admit, but certain national holidays often get a little muddled—namely, Memorial Day and Veterans Day. In fact, the U.S. Department of Veterans Affairs sees the confusion often enough that they spelled out the distinction on their website. The two days are held six months apart: Veterans Day is celebrated every November 11, and Memorial Day takes place on the last Monday of May as part of a three-day weekend with parades and plenty of retail sales promotions. You probably realize both are intended to acknowledge the contributions of those who have served in the United States military, but you may not recall the important distinction between the two. So what's the difference?

Veterans Day was originally known as Armistice Day. It was first observed on November 11, 1919, the one-year anniversary of the end of World War I. Congress passed a resolution making it an annual observance in 1926. It became a national holiday in 1938. In 1954, President Dwight D. Eisenhower changed the name from Armistice Day to Veterans Day to recognize veterans of the two world wars. The intention is to celebrate all military veterans, living or dead, who have served the country, with an emphasis on thanking those in our lives who have spent time in uniform.

We also celebrate military veterans on Memorial Day, but the mood is more somber. The occasion is reserved for those who died while serving their country. The day was first observed in the wake of the Civil War, where local communities organized tributes around the gravesites of fallen soldiers. The observation was originally called Decoration Day because the graves were adorned with flowers. It was held May 30 because that date wasn't the anniversary for any battle in particular and all soldiers could be honored. (The date was recognized by northern states, with southern states choosing different days.) After World War I, the day shifted from remembering the fallen in the Civil War to those who had perished in all of America's conflicts. It gradually became known as Memorial Day and was declared a federal holiday and moved to the last Monday in May to organize a three-day weekend beginning in 1971.

The easiest way to think of the two holidays is to consider Veterans Day a time to shake the hand of a veteran who stood up for our freedoms. Memorial Day is a time to remember and honor those who are no longer around to receive your gratitude personally.

Have you got a Big Question you'd like us to answer? If so, send it to bigquestions@mentalfloss.com.

What Is the Kitchen Like on the International Space Station?

iStock/Elen11
iStock/Elen11

Clayton C. Anderson:

The International Space Station (ISS) does not really have a "kitchen" as many of us here on Earth might relate to. But, there is an area called the "galley" which serves the purpose of allowing for food preparation and consumption. I believe the term "galley" comes from the military, and it was used specifically in the space shuttle program. I guess it carried over to the ISS.

The Russian segment had the ONLY galley when I flew in 2007. There was a table for three, and the galley consisted of a water system—allowing us to hydrate our food packages (as needed) with warm (tepid) or hot (extremely) water—and a food warmer. The food warmer designed by the Russians was strictly used for their cans of food (about the size of a can of cat food in America). The U.S. developed a second food warmer (shaped like a briefcase) that we could use to heat the more "flexibly packaged" foodstuffs (packets) sent from America.

Later in the ISS lifetime, a second galley area was provided in the U.S. segment. It is positioned in Node 1 (Unity) and a table is also available there for the astronauts' dining pleasures. Apparently, it was added because of the increasing crew size experienced these days (6), to have more options. During my brief visit to ISS in 2010 (12 days or so) as a Discovery crewmember, I found the mealtimes to be much more segregated than when I spent five months on board. The Russians ate in the Russian segment. The shuttle astronauts ate in the shuttle. The U.S. ISS astronauts ate in Node 1, but often at totally different times. While we did have a combined dinner in Node 1 during STS-131 (with the Expedition 23 crew), this is one of the perceived negatives of the "multiple-galley" scenario. My long duration stint on ISS was highlighted by the fact that Fyodor Yurchikhin, Oleg Kotov, and I had every single meal together. The fellowship we—or at least I—experienced during those meals is something I will never, ever forget. We laughed, we argued, we celebrated, we mourned …, all around our zero-gravity "dinner table." Awesome stuff!

This post originally appeared on Quora. Click here to view.

Clayton "Astro Clay" Anderson is an astronaut, motivational speaker, author, and STEAM education advocate.

His award-winning book The Ordinary Spaceman, Astronaut Edition Fisher Space Pen, and new children's books A is for Astronaut; Blasting Through the Alphabet and It's a Question of Space: An Ordinary Astronaut's Answers to Sometimes Extraordinary Questions are available at www.AstroClay.com. For speaking events www.AstronautClayAnderson.com. Follow @Astro_Clay #WeBelieveInAstronauts

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