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How Did the Super Bowl's "I'm Going to Disney World" Slogan Originate?

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It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:

"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"

Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor). 

Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:

"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."

It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure). 

The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).

The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016

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Big Questions
Why Do We Dive With Sharks But Not Crocodiles?
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Why do we dive with sharks but not crocodiles?

Eli Rosenberg:

The issue is the assumption that sharks' instincts are stronger and more basic.

There are a couple of reasons swimming with sharks is safer:

1. Most sharks do not like the way people taste. They expect their prey to taste a certain way, like fish/seal, and we do not taste like that. Sharks also do not like the sensation of eating people. Bigger sharks like great whites enjoy prey with a high fat-bone ratio like seals. Smaller sharks enjoy eating fish, which they can gobble in one bite. So, while they might bite us, they pretty quickly decide “That’s not for me” and swim away. There is only one shark that doesn’t really care about humans tasting icky: that shark is our good friend the tiger shark. He is one of the most dangerous species because of his nondiscriminatory taste (he’s called the garbage can of the sea)!

2. Sharks are not animals that enjoy a fight. Our big friend the great white enjoys ambushing seals. This sneak attack is why it sometimes mistakes people for seals or sea turtles. Sharks do not need to fight for food. The vast majority of sharks species are not territorial (some are, like the blacktip and bull). The ones that are territorial tend to be the more aggressive species that are more dangerous to dive with.

3. Sharks attacked about 81 people in 2016, according to the University of Florida. Only four were fatal. Most were surfers.

4. Meanwhile, this is the saltwater crocodile. The saltwater crocodile is not a big, fishy friend, like the shark. He is an opportunistic, aggressive, giant beast.


5. Crocodiles attack hundreds to thousands of people every single year. Depending on the species, one-third to one-half are fatal. You have a better chance of survival if you played Russian roulette.

6. The Death Roll. When a crocodile wants to kill something big, the crocodile grabs it and rolls. This drowns and disorients the victim (you). Here is a PG video of the death roll. (There is also a video on YouTube in which a man stuck his arm into an alligator’s mouth and he death rolled. You don’t want to see what happened.)

7. Remember how the shark doesn’t want to eat you or fight you? This primordial beast will eat you and enjoy it. There is a crocodile dubbed Gustave, who has allegedly killed around 300 people. (I personally believe 300 is a hyped number and the true number might be around 100, but yikes, that’s a lot). Gustave has reportedly killed people for funsies. He’s killed them and gone back to his business. So maybe they won’t even eat you.


8. Sharks are mostly predictable. Crocodiles are completely unpredictable.

9. Are you in the water or by the edge of the water? You are fair game to a crocodile.

10. Crocodiles have been known to hang out together. The friend group that murders together eats together. Basks of crocodiles have even murdered hippopotamuses, the murder river horse. Do you think you don't look like an appetizer?

11. Wow, look at this. This blacktip swims among the beautiful coral, surrounded by crystal clear waters and staggering biodiversity. I want to swim there!

Oh wow, such mud. I can’t say I feel the urge to take a dip. (Thanks to all who pointed this out!)

12. This is not swimming with the crocodiles. More like a 3D aquarium.

This post originally appeared on Quora. Click here to view.

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Big Questions
Can You Expel a Sitting Senator?
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In light of recent allegations, Republican Senator Cory Gardner of Colorado this week said that if Alabama Senate candidate Roy Moore “refuses to withdraw and wins, the Senate should vote to expel him, because he does not meet the ethical and moral requirements of the United States Senate.” Meanwhile, Senator Bob Menendez, Democrat of New Jersey, has been involved in a high profile corruption trial, with calls that he should resign or be expelled if convicted. Has anything this drastic ever happened before?

Yes, but not for a very long time. Once you’ve been voted into the Senate, it’s difficult to get you out.

REFUSING TO SEAT

Refusing to even seat a senator is very rare, but one example from over 100 years ago also involved Alabama.

In 1913, Alabama Senator Joseph F. Johnston died just a few months after the ratification of the 17th Amendment to the Constitution. The Amendment allowed for direct election of senators, as well as clarifying the role of the state in calling special elections. Alabama’s governor put up Representative Henry Clayton, but he soon resigned the appointment. This was followed by Frank Glass, a local newspaper editor. As Glass was about to be seated, senators worried that his appointment was illegitimate (similar fears had surrounded Clayton). As one senator said at the time, “I believe that the [17th] Amendment means exactly what it says. It is perfectly plain and unambiguous. It simply means from this time forward every senator of the United States must be elected by the people, unless the legislature of a state by express terms empowers the executive to make temporary appointments to fill vacancies. The legislature of the state of Alabama has not given such power to the executive.”

By a vote of 32-31, the rest of the Senate agreed and refused to seat Glass, leading to a special election in 1914 that brought in a new senator.

Since then there have been multiple attempts to not seat a senator—most famously Roland Burris in 2009, who was appointed by Illinois governor Rod Blagojevich under the cloud of corruption charges (though he was ultimately let in). But in reality a refusal to seat a senator is unlikely to succeed.

In 1969, the Supreme Court ruled in Powell v. McCormack that as long as a duly elected representative met the age, citizenship, and residence requirements of the Constitution, they could not be excluded from the House. They could be expelled after taking their seat, but not excluded. Since it’s generally felt that this ruling extends to the Senate, it would likely not be possible to exclude an elected senator from their seat. But once that seat is taken, expulsion becomes a possibility.

EXPULSION

The United States Constitution states that, “Each House may determine the Rules of its proceedings, punish its members for disorderly behavior, and, with the concurrence of two-thirds, expel a member.” However, this is exceedingly rare.

The first time it happened was in the 1797 case of William Blount, one of the first two senators from Tennessee. According to the Senate, Blount had worked on a plan to take control of Spanish Florida and Louisiana and transfer them to the British with the help of Native Americans and frontiersmen. This plot was discovered and Blount was expelled, but not until he was impeached by the House of Representatives (the House has the sole power of impeachment, and it falls to the Senate to try the impeachment). The Senate ultimately decided not to try the impeachment, although whether that’s because senators believed that they themselves are unimpeachable or because Blount was unimpeachable because he had already been expelled and thus ceased being a senator is up for debate.

The next attempt at expulsion was in 1808, when Ohio’s John Smith was caught up in the Aaron Burr controversies. When it came to vote, the tally was 19 yeas for expulsion and 10 nays. Since the Constitution requires a two-thirds majority, Smith was saved from expulsion by one vote, although he would resign soon after.

The largest crop of expulsions was in 1861 and 1862, in regards to senators from southern states. As some senators were still officially members of the Senate, despite representing seceding states, it was felt that their status should be clarified by expulsion. As a result, 10 senators were expelled on July 11, 1861 (the expulsion order of one of the senators, William K. Sebastian of Arkansas, was later posthumously revoked after it was determined the charges “were as regards Sebastian merely a matter of suspicion and inference and wholly unfounded as to fact” and he didn’t commit conspiracy against the government). Later, a few more senators were expelled on the charge of supporting the rebellion. Including Sebastian, a grand total of 14 senators would be expelled during the Civil War. Since then, no senator has been expelled.

That’s not to say there haven’t been attempts. Cases since the Civil War have ended in either an exoneration or the senator leaving office before the vote. The most recent near-expulsion was Nevada Senator John Ensign in 2011 under accusations that he broke federal laws while attempting to cover up an affair. At the time, Senator Barbara Boxer of California said the case was “substantial enough to warrant the consideration of expulsion.” Ultimately, Ensign resigned.

It has been 155 years since the last senator was expelled. Whether—or when—that fact will change only time will tell.

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