Paul Hiffmeyer, Disneyland Resort via Getty Images
Paul Hiffmeyer, Disneyland Resort via Getty Images

How Did the Super Bowl's 'I'm Going to Disney World' Slogan Originate?

Paul Hiffmeyer, Disneyland Resort via Getty Images
Paul Hiffmeyer, Disneyland Resort via Getty Images

It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:

"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"

Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor). 

Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:

"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."

It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure). 

The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).

The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016. 

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Do 'Close Door' Buttons in Elevators Actually Do Anything?
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When you’re running late for work, one small comfort is finding an empty elevator waiting for you at your office building. You scurry inside, and since no one else is waiting to enter, you jab the 'close door' button. The doors comply, the elevator starts moving, and you breathe a sigh of relief.

This is a familiar scenario for many, but it’s also a big fat lie. That’s because most of the door-close buttons in U.S. elevators don’t actually work. In fact, they’re programmed that way.

But before you get ready to send off a strongly worded email to your office building’s elevator manufacturer, you may want to hear why this is the case. When the Americans With Disabilities Act was first passed in 1990, certain requirements for elevators were outlined, such as the installation of raised buttons, braille signs, and audible signals.

The act ensured that someone with a disability would have enough time to get inside, stipulating that elevator doors must remain fully open for at least three seconds and thereby preventing the button from cutting that time short. Some elevator manufacturers took it one step further by deactivating the button entirely.

Since the life span of an elevator is about 25 years and the Disabilities Act has been around for 28 years, it’s safe to assume that most of the elevators in operation today do not have a functioning 'close door' button, The New York Times reports. Only firefighters are able to close elevator doors manually through the use of a key.

It's important to note that there are exceptions to this rule, though. As the New York Daily News noted, New York City elevators are required by law to have working 'close door' buttons, even though some operate on a long delay (so long, in fact, that it calls the button's usefulness into question).

However, you’re in luck if you’re taking a lift (which, of course, is British for “elevator”). 'Close door' buttons are fully functional in most elevators in the UK, according to The Telegraph. A spokesman for the Lift and Escalator Industry Association told the newspaper that not all elevators have the button, but when they’re present, they do work. Again, the time it takes for the doors to shut after pressing the button varies from lift to lift.

While U.S. elevator manufacturers have a seemingly good reason for disabling the 'close door' button, some may question the point of propagating the myth and installing a button that serves no purpose in the first place. In response, some would argue that placebo buttons serve an important psychological function in society.

"Perceived control is very important," Harvard psychologist Ellen J. Langer told The New York Times. "It diminishes stress and promotes well-being."

That’s right: By believing that you’re in control of your fate—or at least how quickly you can make it up to the sixth floor—you’re better off. It doesn’t end with elevators, either. Buttons placed at city crosswalks are often disabled, and the thermostats in many office buildings are rigged so that the temperature can’t be altered (even if the numbers appear to change).

Some might swear up and down that elevator 'close door' buttons work, but this, too, could be your brain deceiving you. As author David McRaney wrote in an essay: “If you happen to find yourself pressing a nonfunctional close-door button, and later the doors close, you’ll probably never notice because a little spurt of happiness will cascade through your brain once you see what you believe is a response to your action. Your behavior was just reinforced. You will keep pressing the button in the future.”

According to The New Yorker, these buttons are designed to alleviate some of the subconscious anxiety that comes from stepping inside a tiny box that's hoisted up some 20 or 40 or 80 floors by a cable: “Elevator design is rooted in deception—to disguise not only the bare fact of the box hanging by ropes but also the tethering of tenants to a system over which they have no command."

So now you know: Next time you’re running late to work, take comfort in the fact that those few extra seconds you would’ve saved by pressing a functioning 'close door' button aren’t worth all that much in the long run.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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What’s the Difference Between Prison and Jail?
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Many people use the terms jail and prison interchangeably, and while both terms refer to areas where people are held, there's a substantial difference between the two methods of incarceration. Where a person who is accused of a crime is held, and for how long, is a factor in determining the difference between the two—and whether a person is held in a jail or a prison is largely determined by the severity of the crime they have committed.

A jail (or, for our British friends, a gaol) refers to a small, temporary holding facility—run by local governments and supervised by county sheriff departments—that is designed to detain recently arrested people who have committed a minor offense or misdemeanor. A person can also be held in jail for an extended period of time if the sentence for their offense is less than a year. There are currently 3163 local jail facilities in the United States.

A jail is different from the similarly temporary “lockup”—sort of like “pre-jail”—which is located in local police departments and holds offenders unable to post bail, people arrested for public drunkenness who are kept until they are sober, or, most importantly, offenders waiting to be processed into the jail system.

A prison, on the other hand, is usually a large state- or federal-run facility meant to house people convicted of a serious crime or felony, and whose sentences for those crimes surpass 365 days. A prison could also be called a “penitentiary,” among other names.

To be put in a state prison, a person must be convicted of breaking a state law. To be put in a federal prison, a person must be convicted of breaking federal law. Basic amenities in a prison are more extensive than in a jail because, obviously, an inmate is likely to spend more than a year of his or her life confined inside a prison. As of 2012, there were 4575 operating prisons in the U.S.—the most in the world. The country with the second highest number of operating prisons is Russia, which has just 1029 facilities.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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