How Did the Super Bowl's 'I'm Going to Disney World' Slogan Originate?

Paul Hiffmeyer, Disneyland Resort via Getty Images
Paul Hiffmeyer, Disneyland Resort via Getty Images

It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:

"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"

Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor). 

Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:

"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."

It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure). 

The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).

The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016. 

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Why Do We Wear Costumes on Halloween?

nito100/iStock via Getty Images
nito100/iStock via Getty Images

There’s no one explanation for how Halloween costumes originated. Much like the holiday itself, the practice of dressing up is the result of a hodgepodge of traditions from around the world.

Many historians suspect that the tradition has some basis in the Celtic festival of Samhain (also called Calan Gaeaf in Wales). Celebrated between the autumn equinox and the winter solstice, Samhain marks the official start of winter—known to the Celts as the “dark season.” During Samhain, “the world of the gods was believed to be made visible to humankind,” according to the Encyclopedia Britannica.

That wasn’t a comfort to the ancient Celts, who believed their deities were prone to playing tricks on human worshippers. Many festival participants disguised themselves as animals or beasts, hoping to hide from malevolent spirits who might bring them misfortune.

Move forward a few centuries and the modern-day practice of dressing up and trick-or-treating has its roots in the European custom of “mumming and guising.” Mummers would dress up in costumes, often woven from straw, and perform plays and songs for neighbors in exchange for food. Scottish and Irish immigrants brought that tradition to North America, where it later morphed into what we now know as trick-or-treating.

Halloween costumes didn’t experience their true heyday until the mid-1900s, though. For that, you can thank New York City entrepreneurs Ben and Nat Cooper, who started a company producing pop culture-themed costumes at a low cost. Ben Cooper, Inc., found a niche in helping kids become the characters they admired from television and comic books, often purchasing merchandising rights before said characters ever became popular. Due in no small part to the Cooper family’s innovation, Halloween costumes became an accessible and even necessary part of holiday festivities.

Today, Halloween costumes are big business. The National Retail Federation estimates that Americans will spend about $3.2 billion on costumes this year (of that, about half a billion will go to costuming pets). You have to wonder what the ancient Celts would have thought about today’s Halloween costumes.

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What's the Difference Between a College and a University?

Chinnapong/iStock via Getty Images
Chinnapong/iStock via Getty Images

Going off to college is a milestone in any young adult’s life. The phrase itself conjures up images of newfound independence, exposure to new perspectives, knowledge, and possibly even one or more sips of alcohol.

In America, however, few people use the phrase “going off to university,” or “headed to university,” even if they are indeed about to set off for, say, Harvard University. Why did college become the predominant term for postsecondary education? And is there any difference between the two institutions?

While university appears to be the older of the two terms, dating as far back as the 13th century, schools and students in North America have embraced college to describe most places of higher learning. There is no rigid definition of the words, but there are some general attributes for each. A college is typically a four-year school that offers undergraduate degrees like an associate or a bachelor’s. (Community colleges are often two-year schools.) They don’t typically offer master’s or doctorates, and the size of their student body is typically the smaller of the two.

Universities, on the other hand, tend to offer both undergraduate and graduate programs leading to advanced degrees for a larger group of students. They can also be comprised of several schools—referred to as colleges—under their umbrella. A university could offer both a school of arts and sciences and a school of business. The University of Michigan has a College of Engineering, for example.

While many of these traits are common, they’re not guaranteed. Some colleges can be bigger than universities, some might offer master’s degrees, and so on. To complicate matters further, an institution that fits the criteria of a university might choose to call itself a college. Both Dartmouth College and Boston College qualify as universities but use the college label owing to tradition. Schools may begin as colleges, grow into universities, but retain the original name.

People tend to think of a university as being more prestigious or harder to get into, but there are too many variables to make that determination at a glance. Some colleges might ask more of applicants than universities. Some universities might be smaller than certain colleges. Either one can be public or private.

Things get a little more convoluted abroad. In the UK, students go off to university (or uni) instead of college. The British version of college is typically a two-year program where students either focus on learning one particular skill set (much like a vocational school) or use the time to prepare for exams so that they can advance to university. Language matters, too; in Spanish, colegio usually refers to high school.

While the terms aren’t strictly interchangeable, there is enough of a difference between the two to try and make the distinction. Keep in mind that some states, like New Jersey, have rules about how institutions label themselves. There, a university has to have at least three fields of graduate study leading to advanced degrees.

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