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How Do "Skinny" Mirrors Work?

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Done right, a retail dressing room can be a real ego boost. The lighting is soft and lovely, the atmosphere can be relaxing (think Anthropologie), and the floor-length mirrors are flattering.

In fact, maybe they're a little too flattering. Suspicious shoppers have long wondered if retailers employ “skinny mirror” tricks to increase their sales. After all, how many times have you put a newly purchased piece of clothing on at home and been less than impressed? Making such a mirror wouldn’t be too difficult. As physics professor Dr. Ken Mellendorf explained to Apartment Therapy, all it takes is a slight curve in the glass.

"A completely flat mirror will show an image behind it of exactly the same shape and size as the actual object. Slight curvature along only one axis can make a person look fat or skinny. To make you look thin, your image needs to be compressed horizontally or extended vertically. Most mirrors bend over time top to bottom. If seen from the side, there is a slight curvature in the edge. The top and bottom edges are usually straight. Your home mirror can do this due to its own weight. If the center bulges out a little bit, your height will appear slightly smaller but your width will not be changed."

Yes, even non-retail store mirrors can be deceiving. Thin mirrors are more likely to bend and distort over time, while thicker mirrors—especially those supported by a frame or mounted on a wall—will present a more accurate image.

But back to the dressing room: Though the existence of “skinny mirrors” has been pure speculation in the past, there’s now evidence that such sorcery is real. In 2015, entrepreneur Belinda Jasmine appeared on Shark Tank to pitch The Skinny Mirror, a line of mirrors designed to make reflections appear to be up to 10 pounds lighter than the person really is. None of the Sharks bit on the deal, but Jasmine continued with the business and has apparently been in talks with at least one popular apparel chain. There’s certainly good reason for that anonymous chain to investigate: According to The Skinny Mirror website, stores that use the modified mirrors experience up to 18.2 percent more sales per customer.

Though many customers see the mirrors as consumer deception, The Skinny Mirror website argues that the product helps create positive self image and better self esteem, leading users to feel more confident and satisfied with themselves.

When it comes down to it, are skinny mirrors helpful or harmful? We’ll leave you to reflect on that.

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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