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How Do "Skinny" Mirrors Work?

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Done right, a retail dressing room can be a real ego boost. The lighting is soft and lovely, the atmosphere can be relaxing (think Anthropologie), and the floor-length mirrors are flattering.

In fact, maybe they're a little too flattering. Suspicious shoppers have long wondered if retailers employ “skinny mirror” tricks to increase their sales. After all, how many times have you put a newly purchased piece of clothing on at home and been less than impressed? Making such a mirror wouldn’t be too difficult. As physics professor Dr. Ken Mellendorf explained to Apartment Therapy, all it takes is a slight curve in the glass.

"A completely flat mirror will show an image behind it of exactly the same shape and size as the actual object. Slight curvature along only one axis can make a person look fat or skinny. To make you look thin, your image needs to be compressed horizontally or extended vertically. Most mirrors bend over time top to bottom. If seen from the side, there is a slight curvature in the edge. The top and bottom edges are usually straight. Your home mirror can do this due to its own weight. If the center bulges out a little bit, your height will appear slightly smaller but your width will not be changed."

Yes, even non-retail store mirrors can be deceiving. Thin mirrors are more likely to bend and distort over time, while thicker mirrors—especially those supported by a frame or mounted on a wall—will present a more accurate image.

But back to the dressing room: Though the existence of “skinny mirrors” has been pure speculation in the past, there’s now evidence that such sorcery is real. In 2015, entrepreneur Belinda Jasmine appeared on Shark Tank to pitch The Skinny Mirror, a line of mirrors designed to make reflections appear to be up to 10 pounds lighter than the person really is. None of the Sharks bit on the deal, but Jasmine continued with the business and has apparently been in talks with at least one popular apparel chain. There’s certainly good reason for that anonymous chain to investigate: According to The Skinny Mirror website, stores that use the modified mirrors experience up to 18.2 percent more sales per customer.

Though many customers see the mirrors as consumer deception, The Skinny Mirror website argues that the product helps create positive self image and better self esteem, leading users to feel more confident and satisfied with themselves.

When it comes down to it, are skinny mirrors helpful or harmful? We’ll leave you to reflect on that.

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Big Questions
How Are Balloons Chosen for the Macy's Thanksgiving Day Parade?
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The balloons for this year's Macy’s Thanksgiving Day Parade range from the classics like Charlie Brown to more modern characters who have debuted in the past few years, including The Elf On The Shelf. New to the parade this year are Olaf from Disney's Frozen and Chase from Paw Patrol. does the retail giant choose which characters will appear in the lineup?

Balloon characters are chosen in different ways. For example, in 2011, Macy’s requested B. Boy after parade organizers saw the Tim Burton retrospective at the Museum of Modern Art. (The company had been adding a series of art balloons to the parade lineup since 2005, which it called the Blue Sky Gallery.) When it comes to commercial balloons, though, it appears to be all about the Benjamins.

First-time balloons cost at least $190,000—this covers admission into the parade and the cost of balloon construction. After the initial year, companies can expect to pay Macy’s about $90,000 to get a character into the parade lineup. If you consider that the balloons are out for only an hour or so, that’s about $1500 a minute.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
Why Do the Lions and Cowboys Always Play on Thanksgiving?
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Because it's tradition! But how did this tradition begin?

Every year since 1934, the Detroit Lions have taken the field for a Thanksgiving game, no matter how bad their record has been. It all goes back to when the Lions were still a fairly young franchise. The team started in 1929 in Portsmouth, Ohio, as the Spartans. Portsmouth, while surely a lovely town, wasn't quite big enough to support a pro team in the young NFL. Detroit radio station owner George A. Richards bought the Spartans and moved the team to Detroit in 1934.

Although Richards's new squad was a solid team, they were playing second fiddle in Detroit to the Hank Greenberg-led Tigers, who had gone 101-53 to win the 1934 American League Pennant. In the early weeks of the 1934 season, the biggest crowd the Lions could draw for a game was a relatively paltry 15,000. Desperate for a marketing trick to get Detroit excited about its fledgling football franchise, Richards hit on the idea of playing a game on Thanksgiving. Since Richards's WJR was one of the bigger radio stations in the country, he had considerable clout with his network and convinced NBC to broadcast a Thanksgiving game on 94 stations nationwide.

The move worked brilliantly. The undefeated Chicago Bears rolled into town as defending NFL champions, and since the Lions had only one loss, the winner of the first Thanksgiving game would take the NFL's Western Division. The Lions not only sold out their 26,000-seat stadium, they also had to turn fans away at the gate. Even though the juggernaut Bears won that game, the tradition took hold, and the Lions have been playing on Thanksgiving ever since.

This year, the Lions host the Minnesota Vikings.

HOW 'BOUT THEM COWBOYS?


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The Cowboys, too, jumped on the opportunity to play on Thanksgiving as an extra little bump for their popularity. When the chance to take the field on Thanksgiving arose in 1966, it might not have been a huge benefit for the Cowboys. Sure, the Lions had filled their stadium for their Thanksgiving games, but that was no assurance that Texans would warm to holiday football so quickly.

Cowboys general manager Tex Schramm, though, was something of a marketing genius; among his other achievements was the creation of the Dallas Cowboys Cheerleaders.

Schramm saw the Thanksgiving Day game as a great way to get the team some national publicity even as it struggled under young head coach Tom Landry. Schramm signed the Cowboys up for the game even though the NFL was worried that the fans might just not show up—the league guaranteed the team a certain gate revenue in case nobody bought tickets. But the fans showed up in droves, and the team broke its attendance record as 80,259 crammed into the Cotton Bowl. The Cowboys beat the Cleveland Browns 26-14 that day, and a second Thanksgiving pigskin tradition caught hold. Since 1966, the Cowboys have missed having Thanksgiving games only twice.

Dallas will take on the Los Angeles Chargers on Thursday.

WHAT'S WITH THE NIGHT GAME?


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In 2006, because 6-plus hours of holiday football was not sufficient, the NFL added a third game to the Thanksgiving lineup. This game is not assigned to a specific franchise—this year, the Washington Redskins will welcome the New York Giants.

Re-running this 2008 article a few days before the games is our Thanksgiving tradition.

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