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From Test Tube to Tavern: London Craft Brewery Uses DNA Testing to Create Bespoke Beer 

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If you’re willing to shell out nearly $31,000 for a bespoke brew, The Drinks Business reports that Meantime Brewing Company, a London-based craft beer company, is now offering customers the chance to create a beer that appeals specifically to their individual flavor profiles by using DNA testing.

Meantime Brewing Company has joined forces with genetics company 23andMe to make custom beverages, which they’re advertising as “the world’s most personalized beer.” Dubbed “Meantime Bespoke,” the service begins with 23andMe’s scientists, who test beer lovers’ saliva samples for hereditary variations in oral taste receptors (which involves a taste gene called TAS2R38). This helps identify genetic variants that may determine whether drinkers are disposed toward certain flavor profiles—think sweetness or bitterness—in beer. (This is reportedly determined in part based on customers’ sensitivity to a bitter compound called 6-n-propylthiouracil.)

Once your genetic makeup is analyzed, Meantime’s brewers will use the scientists’ findings to guide the brewing process. You’ll consult with a brewmaster to contribute feedback, and ensure that the final product is exactly suited to your liking. If you want, you can even partake in the fun by adding hops and grain to the mix and testing it. (To ensure your skills are up to snuff, your commissioning cost also pays for a beer-making course called “The Knowledge.”)

After the brewing process is complete, customers are supplied with more than 2000 pints of customized beer. For an additional fee, they can personalize the packaging design, purchase custom glassware, or have their personalized brew poured in Meantime’s tasting rooms and have kegs sent to their local bar.

So far, there are no testimonials from customers on whether Meantime Bespoke’s science-inspired venture really produces the perfect pint. But according to Meantime, their head brewer, Ciaran Giblin, recently became the world's first person to create his own beer inspired by his DNA flavor profile. He prefers bitter tastes, so he ended up with a hoppy Double IPA.

[h/t The Drinks Business]

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New Pop Chart Lab Poster Is a Boozy Blueprint For Making Classic Cocktails
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Pop Chart Lab's posters combine design with data, and their latest offering—a full breakdown of the ingredients in 60 classic cocktails—is no exception. From the exact ratio of gin and tonic that should go into a G & T (2 ounces and 4 ounces, respectively) to the garnishes you'll need to make a proper Tom Collins (a maraschino cherry and a lemon twist), the 3-foot-by-2-foot "Constitutions of Classic Cocktails" artwork teaches mixology basics you'd typically learn in bartending school, sans tuition fee.

In addition to mainstays like the Negroni and the Whiskey Sour, the poster also includes relatively obscure drinks (ever heard of the Golden Dawn, or the Journalist?), which you can attempt after drinking your way through your favorite concoctions. Before you know it, you'll be explaining to your friends the intricacies of why you should stir martinis instead of shaking them (sorry, James Bond), or the difference between a highball and a Collins glass. Bottoms up!

"Constitutions of Classic Cocktails" costs $37, and is currently available for pre-order. Shipping begins on Friday, October 20, 2017. (To see the poster's details up close, visit Pop Chart Lab's website and click on the diagram.)

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Attention Beer Lovers: A London Brewery Is Hiring a Professional Taste-Tester
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Beer lovers aren’t given many chances to discuss their passion for imbibing at job interviews. But a new open position at London's Meantime Brewing Company lists that expertise as one of the top qualifications. As Fortune reports, the brewery is seeking a professional beer taster to help improve its products.

The brewery’s part-time employee will “join the panel brewers as they taste, discuss, and pass opinion on a range of different beers,” according to the job listing on LinkedIn. On top of steady access to free booze three hours a week, the taster will receive a competitive salary “with beer benefits.” As the description reads: “Yes, this could just be the best job in the world.”

Meantime isn’t just considering any casual beer drinker for the role. Their ideal candidate will have a precise palate that can distinguish “chocolate malt from dark malt” and “Fuggles from Cascade hops.” They will also have an understanding of global consumer markets, a functioning knowledge of English, and an extensive beer vocabulary. The brewery is located in the London borough of Greenwich, so applicants who aren’t local should be willing to relocate.

Founded in 1999, the Meantime Brewing Company made its name on the beer scene with signature beverages like their London Lager, London Pale Ale, and Yakima Red. If you’re interested in joining the team, post 30 words on your LinkedIn profile explaining why you deserve the gig, along with any photos or videos that may help your case, with the hashtag #pickmemeantime. The company will narrow down the pool to three candidates for an in-person beer tasting before deciding their top pick. Meanwhile, you can prepare for the job by brushing up on your beer facts.

[h/t Fortune]

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