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From Test Tube to Tavern: London Craft Brewery Uses DNA Testing to Create Bespoke Beer 

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If you’re willing to shell out nearly $31,000 for a bespoke brew, The Drinks Business reports that Meantime Brewing Company, a London-based craft beer company, is now offering customers the chance to create a beer that appeals specifically to their individual flavor profiles by using DNA testing.

Meantime Brewing Company has joined forces with genetics company 23andMe to make custom beverages, which they’re advertising as “the world’s most personalized beer.” Dubbed “Meantime Bespoke,” the service begins with 23andMe’s scientists, who test beer lovers’ saliva samples for hereditary variations in oral taste receptors (which involves a taste gene called TAS2R38). This helps identify genetic variants that may determine whether drinkers are disposed toward certain flavor profiles—think sweetness or bitterness—in beer. (This is reportedly determined in part based on customers’ sensitivity to a bitter compound called 6-n-propylthiouracil.)

Once your genetic makeup is analyzed, Meantime’s brewers will use the scientists’ findings to guide the brewing process. You’ll consult with a brewmaster to contribute feedback, and ensure that the final product is exactly suited to your liking. If you want, you can even partake in the fun by adding hops and grain to the mix and testing it. (To ensure your skills are up to snuff, your commissioning cost also pays for a beer-making course called “The Knowledge.”)

After the brewing process is complete, customers are supplied with more than 2000 pints of customized beer. For an additional fee, they can personalize the packaging design, purchase custom glassware, or have their personalized brew poured in Meantime’s tasting rooms and have kegs sent to their local bar.

So far, there are no testimonials from customers on whether Meantime Bespoke’s science-inspired venture really produces the perfect pint. But according to Meantime, their head brewer, Ciaran Giblin, recently became the world's first person to create his own beer inspired by his DNA flavor profile. He prefers bitter tastes, so he ended up with a hoppy Double IPA.

[h/t The Drinks Business]

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Bibo Barmaid
Bibo Barmaid Is Like a Keurig for Cocktails—and You Can Buy It Now
Bibo Barmaid
Bibo Barmaid

To make great-tasting cocktails at home, you could take a bartending class, or you could just buy a fancy gadget that does all the work for you. Imbibers interested in the hands-off approach should check out Bibo Barmaid, a cocktail maker that works like a Keurig machine for booze.

According to Supercall, all you need to turn the Bibo Barmaid system into your personal mixologist is a pouch of liquor and a pouch of cocktail flavoring. Bibo's liquor options include vodka, whiskey, rum, and agave spirit (think tequila), which can be paired with flavors like cucumber melon, rum punch, appletini, margarita, tangerine paloma, and mai tai.

After choosing your liquor and flavor packets, insert them into the machine, press the button, and watch as it dilutes the mixture and pours a perfect single portion of your favorite drink into your glass—no muddlers or bar spoons required.

Making cocktails at home usually means investing in a lot of equipment and ingredients, which isn't always worth it if you're preparing a drink for just yourself or you and a friend. With Bibo, whipping up a cocktail isn't much harder than pouring yourself a glass of wine.

Bibo Barmaid is now available on Amazon for $240, and cocktail mixes are available on Bibo's website starting at $35 for 18 pouches. The company is working on rolling out its liquor pouches in liquor stores and other alcohol retailers across the U.S.

[h/t Supercall]

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Is There Any Point in Letting Red Wine Breathe?
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by Aliya Whiteley

At the end of a long day, few things beat simple pleasures like watching a good film, eating a bar of chocolate the size of your head, or drinking a big glass of red wine.

By this point in the evening, most people don’t want to be told that they need to uncork the bottle and let the wine sit for at least 30 minutes before it becomes pleasantly drinkable. Yet that's (by the letter of the unwritten law) what you're supposed to do.

But why? Well, let's start with the assorted historical reasons.

Red wine has been around since the Stone Age. In fact, in 2011 a cave was uncovered in Armenia where the remains of a wine press, drinking and fermentation vessels, and withered grape vines were uncovered; the remains were dated at 5500 years old. Early winemaking often had a ritualistic aspect: Wine jars were found in Ancient Egyptian tombs, and wine appears in both the Hebrew and Christian bibles.

The concept of letting wine "breathe" is, historically speaking, relatively new and probably has its roots in the way wine was once bottled and stored.

Traditionally, sulfur is added to wine in order to preserve it for longer, and if too much is added the wine might well have an ... interesting aroma when first opened—the kind of "interesting aroma" that bears more than a passing resemblance to rotten eggs. Contact with the air may have helped to remove the smell, so decanting wine may once have been a way of removing unwelcome odors, as well as getting rid of the sediment that built up in the bottom of bottles.

It’s also possible that the concept springs from the early 1860s, when Emperor Napoleon III asked Louis Pasteur to investigate why so much French wine was spoiling in transit. Pasteur published his results, which concluded that wine coming into contact with air led to the growth of bacteria, thus ruining the vino. However, small amounts of air improved the flavor of the wine by "aging" it. In bottles, with a cork stopper, the wine still came into contact with a small amount of oxygen, and by storing it for years the wine was thought to develop a deeper flavor.

However, how much of that actually matters today?

Many experts agree that there is no point in simply pulling out the cork and letting the wine sit in an open bottle for any period of time; the wine won’t come into enough contact with oxygen to make any difference to the taste.

However, decanting wine might still be a useful activity. The truth is this: It entirely depends on the wine.

Nowadays we don’t really age wine anymore; we make it with the aim of drinking it quickly, within a year or so. But some types of wine that are rich in tannins (compounds that come from the grape skins and seeds) can benefit from a period of time in a decanter, to soften the astringent taste. These include wines from Bordeaux and the Rhône Valley, for instance.

If you really want to know if a particular wine would benefit from being given time to breathe, try your own experiment at home. Buy two bottles, decant one, and let it breathe for an hour. Do you notice a difference in the taste? Even if you don’t, it's an experiment that justifies opening two bottles of wine.

One word of warning: No matter where a wine comes from, it is possible to overexpose it to oxygen. So remember Pasteur’s experiments and don’t leave your wine out of the bottle for days. That, friends, would be one hell of a waste.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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