If someone on your gift list asked for the elusive NES Classic this year, today may be your last chance to buy it. Thrillist reports that Best Buy is putting its limited inventory of the nostalgia vehicle on sale today.
Earlier this month the electronics chain announced they’d be holding a flash sale of the console on December 20. More recently they laid out the details in a blog post for how to get your hands on one when you arrive: Customers who show up to one of the 1000 participating stores Tuesday morning will be helped on a first-come, first-served basis. The store is implementing a Black Friday-style ticketing system, with one ticket handed out for every NES they have available. There’s a limit of one purchase per person, so bring your friends if they’re looking to get in on the sale, too.
Since the NES Classic went on sale in November, it has vanished from the shelves of many major retailers. Even Amazon’s supply has been exhausted. Fortunately, it’s not the only miniature console out there that packs a ton of classic titles from your childhood. The crowdfunded RetroEngine Sigma is similar in size to the NES Classic and is capable of holding thousands of retro games.
In the pre-internet Stone Age of the 20th century, knowledge-seekers had only a few options when they had a burning question that needed to be answered. They could head to their local library, ask a smarter relative, or embrace the sales pitch of Time-Life Books, the book publishing arm of Time Inc. that marketed massive, multi-volume subscription series on a variety of topics. There were books on home repair, World War II, the Old West, and others—an analog Wikipedia that charged a monthly fee to keep the information flowing.
Most of these were successful, though none seemed to capture the public’s attention quite like the 1987 debut of Mysteries of the Unknown, a series of slim volumes that promised to explore and expose sensational topics like alien encounters, crop circles, psychics, and near-death experiences.
While the books themselves were well-researched and often stopped short of confirming the existence of probing extraterrestrials, what really cemented their moment in popular culture was a series of television commercials that looked and felt like Mulder and Scully could drop in at any moment.
Airing in the late 1980s, the spots drew on cryptic teases and moody visuals to sell consumers on the idea that they, too, could come to understand some of life's great mysteries, thanks to rigorous investigation into paranormal phenomena by Time-Life’s crack team of researchers. Often, one actor would express skepticism (“Aliens? Come on!”) while another would implore them to “Read the book!” Inside the volumes were scrupulously-detailed entries about everything from the Bermuda Triangle to Egyptian gods.
Mysteries of the Unknown grew out of an earlier Time-Life series titled The Enchanted World that detailed some of the fanciful creatures of folklore: elves, fairies, and witches. Memorably pitched on TV by Vincent Price, The Enchanted World was a departure from the publisher’s more conventional volumes on faucet repair, and successful enough that the product team decided to pursue a follow-up.
At first, Mysteries of the Unknown seemed to be a non-starter. Then, according to a 2015 Atlas Obscura interview with former Time-Life product manager Tom Corry, a global meditation event dubbed the "Harmonic Convergence" took place in August 1987 in conjunction with an alleged Mayan prophecy of planetary alignment. The Convergence ignited huge interest in New Age concepts that couldn’t be easily explained by science. Calls flooded Time-Life’s phone operators, and Mysteries of the Unknown became one of the company’s biggest hits.
"The orders are at least double and the profits are twice that of the next most successful series,'' Corry toldThe New York Times in 1988.
Time-Life shipped 700,000 copies of the first volume in a planned 20-book series that eventually grew to 33 volumes. The ads segued from onscreen skeptics to directly challenging the viewer ("How would you explain this?") to confront alien abductions and premonitions.
Mysteries of the Unknown held on through 1991, at which point both sales and topics had been exhausted. Time-Life remained in the book business through 2003, when it was sold to Ripplewood Holdings and ZelnickMedia and began to focus exclusively on DVD and CD sales.
Thanks to cable and streaming programming, anyone interested in cryptic phenomena can now fire up Ancient Aliens. But for a generation of people who were intrigued by the late-night ads and methodically added the volumes to their bookshelves, Mysteries of the Unknown was the best way to try and explain the unexplainable.
In the middle of a raging storm in 1992, a cargo ship carrying a huge assortment of vinyl toys tipped over. Descending into the Pacific were nearly 29,000 tub playthings, including untold thousands of rubber ducks. Bobbing and drifting, the tiny yellow birds took weeks, months, and years to wash ashore in Hawaii, Maine, Seattle, and other far-flung locations. Their journeys were able to tell oceanographers crucial information about waves, currents, and seasonal changes—what one journalist dubbed “the conveyor belt” of the sea.
The humble little rubber duck had, once again, exceeded expectations.
Aside from soap, shampoo, and towels, there may be no more pervasive an item in a kid-occupied bathtub than the rubber duck, a generic aquatic toy that usually squeaks, sometimes spits water, and can be teethed upon without incident.
The ducks had their origins in the mid-1800s, when rubber manufacturing began to gain ground. Out of the many animals crafted, they were the most native to water and broke away from the pack. Families who used to make bathing a weekly event prior to Sunday church sessions would entice children to submerge themselves in the murky tubs with a duck, some of which didn’t float. They were intended as chew toys.
In 1933, a latex supplier licensed a series of Disney characters and made inexpensive bath floaters: The most popular were Donald and Donna Duck. While Disney’s brand recognition helped, companies looking to mass-market cheap ducks didn’t want to depend on a license. Sculptor Peter Ganine is believed to have been the now-familiar generic duck’s primary designer, patenting a toy in 1949 for a period of 14 years. Ganine reportedly sold over 50 million of them.
By the early 1960s, the vinyl ducks were free from patent restriction and became a bathroom fixture. They were cheaply made, cheaply acquired, and a soothing presence for children with apprehensions about being dipped into water. Any hydrophobia was eased by the bright yellow duck, who didn’t appear to have a care in the world.
On February 25, 1970, rubber ducks got their biggest break yet. On the first season of Sesame Street, Ernie splashed in a tub while singing an ode to his maritime companion:
Rubber Duckie, you’re the one
You make bath time lots of fun
Rubber Duckie, I’m awfully fond of you
Rubber Duckie, joy of joys
When I squeeze you, you make noise
Rubber Duckie, you’re my very best friend, it’s true
The song went on to sell over 1 million copies as a single and has been included in well over 21 different Sesame Street compilation albums. The image of Ernie playing with the duck was licensed for T-shirts, storybooks, and other merchandise that further endeared the ducks to child-occupied households.
The duck has since undergone some minor advancements. Some, molded to resemble celebrities or athletes, are a popular gift or marketing tool; others are sculpted to giant-sized proportions to bob in lakes during summer festivals. And while the toys now come in $99, Bluetooth-enabled versions, it was the classic yellow duck that made it in 2013 into the National Toy Hall of Fame.
Additional Sources: “Rubber Ducks and Their Significance in Contemporary American Culture,” The Journal of American Culture, Volume 29, Number 1 [PDF].