If you've watched a movie trailer in the last decade or so, you've heard what Mike Rugnetta calls The Braaam™. It's sometimes referred to as "The Inception Sound," though variants of this percussive, interrupting, and menacing noise have crept into all sorts of movie trailers.

In this brilliant episode of his podcast Reasonably Sound, Rugnetta discusses the sound itself, as well as its historical origin. I promise, you'll be surprised at how deep this goes. Tune in for a half-hour audio essay that will change how you listen to movie trailers forever:

If you want a taste of what The Braaam™ is, watch this two-minute supercut of them in recent movie trailers, compiled by Stephen Bruckert: