Pop-Up Video Store to Offer 14,000 Copies of Jerry Maguire

Few entrepreneurs would opt to open a brick-and-mortar VHS outlet in 2017, but Los Angeles-based video collective Everything is Terrible! is temporarily reviving the business model, and adding an absurdist, ‘90s-inspired twist. As /Film reports, the group has stockpiled more than 14,000—yes, 14,000—VHS copies of Jerry Maguire (1996), and will soon launch a pop-up store for fans willing to show them the money.

The Jerry Maguire Video Store will open in LA’s iam8bit Gallery on January 13, 2017, and run until January 29. Visitors can expect an exact replica of a 1990s video rental store—the era of Jerry Maguire’s release. But instead of carrying everything from Kevin Smith comedies to Steven Seagal flicks, it will only stock VHS versions of Cameron Crowe’s catchphrase-heavy film.

“Seeing thousands of Jerrys finally reunited will forever destroy the viewers’ previous perception of culture, waste, and existence as a whole,” Everything is Terrible! said in an online release. “The Jerrys are a beautiful thing."

The pop-up store will run for two-and-a-half weeks, but Everything is Terrible! has been hard at work collecting Jerry Maguire VHS tapes for approximately eight years. As LA Weekly reports, the video collective solicits “Jerrys” (their nickname for the film) from donors across the country, but not because they love the film.

“We honestly don't have many feelings on the actual movie,” Dimitri Simakis and Nic Maier, co-creators of Everything is Terrible!, told LA Weekly. “We don't really care about it as a movie.” However, one of the collective’s main objectives is to rediscover—and highlight—bizarre and overlooked VHS movies. Jerry Maguire was a blockbuster when it was released, but aside from its quotable lines, it's actually the box office's lowest-grossing number one film of the past 20 years.

"We always have noticed since the beginning that there seems to be nothing but just Jerry Maguire tapes filling our nation's thrift stores," Simakis told NPR in 2010. "I have no idea why."

Instead of letting the Jerry Maguire tapes go to waste, Everything is Terrible! uses them to create bizarre art installations. They’ve built a throne made entirely from VHS copies of the movie, and after the pop-up Jerry Maguire Video Store has run its course, the group plans to use donations received at the outlet to construct a giant pyramid made from “Jerrys” in the middle of the desert.

“This is the stupidest incarnation of the American dream and it must be realized,” Everything is Terrible! concluded.

No word on whether Tom Cruise knows about the project. And while Crowe was unavailable for comment, his office told mental_floss that Crowe himself donated a signed VHS copy of the film to Everything is Terrible! a few years ago.

Watch a commercial for the Everything is Terrible! pop-up video store below, and learn about upcoming events, shows, and parties held at the venue here.

[h/t /Film]

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Thomas Quine, Flickr // CC BY 2.0
Take a Peek Inside One of Berlin's Strangest Museums
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Thomas Quine, Flickr // CC BY 2.0

Vlad Korneev is a man with an obsession. He's spent years collecting technical and industrial objects from the last century—think iron lungs, World War II gas masks, 1930s fans, and vintage medical prostheses. At his Designpanoptikum in Berlin, which bills itself (accurately) as a "surreal museum of industrial objects," Korneev arranges his collection in fascinating, if disturbing, assemblages. (Atlas Obscura warns that it's "half design museum, half horror house of imagination.") Recently, the Midnight Archive caught up with Vlad for a special tour and some insight into the question visitors inevitably ask—"but what is it, really?" You can watch the full video below.

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Courtesy of Nikon
Microscopic Videos Provide a Rare Close-Up Glimpse of the Natural World
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Courtesy of Nikon

Nature’s wonders aren’t always visible to the naked eye. To celebrate the miniature realm, Nikon’s Small World in Motion digital video competition awards prizes to the most stunning microscopic moving images, as filmed and submitted by photographers and scientists. The winners of the seventh annual competition were just announced on September 21—and you can check out the top submissions below.


Daniel von Wangenheim, a biologist at the Institute of Science and Technology Austria, took first place with a time-lapse video of thale cress root growth. For the uninitiated, thale cress—known to scientists as Arabidopsis thalianais a small flowering plant, considered by many to be a weed. Plant and genetics researchers like thale cress because of its fast growth cycle, abundant seed production, ability to pollinate itself, and wild genes, which haven’t been subjected to breeding and artificial selection.

Von Wangenheim’s footage condenses 17 hours of root tip growth into just 10 seconds. Magnified with a confocal microscope, the root appears neon green and pink—but von Wangenheim’s work shouldn’t be appreciated only for its aesthetics, he explains in a Nikon news release.

"Once we have a better understanding of the behavior of plant roots and its underlying mechanisms, we can help them grow deeper into the soil to reach water, or defy gravity in upper areas of the soil to adjust their root branching angle to areas with richer nutrients," said von Wangenheim, who studies how plants perceive and respond to gravity. "One step further, this could finally help to successfully grow plants under microgravity conditions in outer space—to provide food for astronauts in long-lasting missions."


Second place went to Tsutomu Tomita and Shun Miyazaki, both seasoned micro-photographers. They used a stereomicroscope to create a time-lapse video of a sweating fingertip, resulting in footage that’s both mesmerizing and gross.

To prompt the scene, "Tomita created tension amongst the subjects by showing them a video of daredevils climbing to the top of a skyscraper," according to Nikon. "Sweating is a common part of daily life, but being able to see it at a microscopic level is equal parts enlightening and cringe-worthy."


Third prize was awarded to Satoshi Nishimura, a professor from Japan’s Jichi Medical University who’s also a photography hobbyist. He filmed leukocyte accumulations and platelet aggregations in injured mouse cells. The rainbow-hued video "provides a rare look at how the body reacts to a puncture wound and begins the healing process by creating a blood clot," Nikon said.

To view the complete list of winners, visit Nikon’s website.


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