Pop-Up Video Store to Offer 14,000 Copies of Jerry Maguire

Few entrepreneurs would opt to open a brick-and-mortar VHS outlet in 2017, but Los Angeles-based video collective Everything is Terrible! is temporarily reviving the business model, and adding an absurdist, ‘90s-inspired twist. As /Film reports, the group has stockpiled more than 14,000—yes, 14,000—VHS copies of Jerry Maguire (1996), and will soon launch a pop-up store for fans willing to show them the money.

The Jerry Maguire Video Store will open in LA’s iam8bit Gallery on January 13, 2017, and run until January 29. Visitors can expect an exact replica of a 1990s video rental store—the era of Jerry Maguire’s release. But instead of carrying everything from Kevin Smith comedies to Steven Seagal flicks, it will only stock VHS versions of Cameron Crowe’s catchphrase-heavy film.

“Seeing thousands of Jerrys finally reunited will forever destroy the viewers’ previous perception of culture, waste, and existence as a whole,” Everything is Terrible! said in an online release. “The Jerrys are a beautiful thing."

The pop-up store will run for two-and-a-half weeks, but Everything is Terrible! has been hard at work collecting Jerry Maguire VHS tapes for approximately eight years. As LA Weekly reports, the video collective solicits “Jerrys” (their nickname for the film) from donors across the country, but not because they love the film.

“We honestly don't have many feelings on the actual movie,” Dimitri Simakis and Nic Maier, co-creators of Everything is Terrible!, told LA Weekly. “We don't really care about it as a movie.” However, one of the collective’s main objectives is to rediscover—and highlight—bizarre and overlooked VHS movies. Jerry Maguire was a blockbuster when it was released, but aside from its quotable lines, it's actually the box office's lowest-grossing number one film of the past 20 years.

"We always have noticed since the beginning that there seems to be nothing but just Jerry Maguire tapes filling our nation's thrift stores," Simakis told NPR in 2010. "I have no idea why."

Instead of letting the Jerry Maguire tapes go to waste, Everything is Terrible! uses them to create bizarre art installations. They’ve built a throne made entirely from VHS copies of the movie, and after the pop-up Jerry Maguire Video Store has run its course, the group plans to use donations received at the outlet to construct a giant pyramid made from “Jerrys” in the middle of the desert.

“This is the stupidest incarnation of the American dream and it must be realized,” Everything is Terrible! concluded.

No word on whether Tom Cruise knows about the project. And while Crowe was unavailable for comment, his office told mental_floss that Crowe himself donated a signed VHS copy of the film to Everything is Terrible! a few years ago.

Watch a commercial for the Everything is Terrible! pop-up video store below, and learn about upcoming events, shows, and parties held at the venue here.

[h/t /Film]

5 Things You Might Not Know About Ansel Adams

You probably know Ansel Adams—who was born on February 20, 1902—as the man who helped promote the National Park Service through his magnificent photographs. But there was a lot more to the shutterbug than his iconic, black-and-white vistas. Here are five lesser-known facts about the celebrated photographer.


Adams was a four-year-old tot when the 1906 San Francisco earthquake struck his hometown. Although the boy managed to escape injury during the quake itself, an aftershock threw him face-first into a garden wall, breaking his nose. According to a 1979 interview with TIME, Adams said that doctors told his parents that it would be best to fix the nose when the boy matured. He joked, "But of course I never did mature, so I still have the nose." The nose became Adams' most striking physical feature. His buddy Cedric Wright liked to refer to Adams' honker as his "earthquake nose.


Adams was an energetic, inattentive student, and that trait coupled with a possible case of dyslexia earned him the heave-ho from private schools. It was clear, however, that he was a sharp boy—when motivated.

When Adams was just 12 years old, he taught himself to play the piano and read music, and he quickly showed a great aptitude for it. For nearly a dozen years, Adams focused intensely on his piano training. He was still playful—he would end performances by jumping up and sitting on his piano—but he took his musical education seriously. Adams ultimately devoted over a decade to his study, but he eventually came to the realization that his hands simply weren't big enough for him to become a professional concert pianist. He decided to leave the keys for the camera after meeting photographer Paul Strand, much to his family's dismay.


If you've ever enjoyed Kings Canyon National Park in California, tip your cap to Adams. In the 1930s Adams took a series of photographs that eventually became the book Sierra Nevada: The John Muir Trail. When Adams sent a copy to Secretary of the Interior Harold Ickes, the cabinet member showed it to Franklin Roosevelt. The photographs so delighted FDR that he wouldn't give the book back to Ickes. Adams sent Ickes a replacement copy, and FDR kept his with him in the White House.

After a few years, Ickes, Adams, and the Sierra Club successfully convinced Roosevelt to make Kings Canyon a national park in 1940. Roosevelt's designation specifically provided that the park be left totally undeveloped and roadless, so the only way FDR himself would ever experience it was through Adams' lenses.


While many of his contemporary fine art photographers shunned commercial assignments as crass or materialistic, Adams went out of his way to find paying gigs. If a company needed a camera for hire, Adams would generally show up, and as a result, he had some unlikely clients. According to The Ansel Adams Gallery, he snapped shots for everyone from IBM to AT&T to women's colleges to a dried fruit company. All of this commercial print work dismayed Adams's mentor Alfred Stieglitz and even worried Adams when he couldn't find time to work on his own projects. It did, however, keep the lights on.


Adams and legendary painter O'Keeffe were pals and occasional traveling buddies who found common ground despite their very different artistic approaches. They met through their mutual friend/mentor Stieglitz—who eventually became O'Keeffe's husband—and became friends who traveled throughout the Southwest together during the 1930s. O'Keeffe would paint while Adams took photographs.

These journeys together led to some of the artists' best-known work, like Adams' portrait of O'Keeffe and a wrangler named Orville Cox, and while both artists revered nature and the American Southwest, Adams considered O'Keeffe the master when it came to capturing the area. 

“The Southwest is O’Keeffe’s land,” he wrote. “No one else has extracted from it such a style and color, or has revealed the essential forms so beautifully as she has in her paintings.”

The two remained close throughout their lives. Adams would visit O'Keeffe's ranch, and the two wrote to each other until Adams' death in 1984.

Dan Bell
A Cartographer Is Mapping All of the UK’s National Parks, J.R.R. Tolkien-Style
Peak District National Park
Peak District National Park
Dan Bell

Cartographer Dan Bell makes national parks into fantasy lands. Bell, who lives near Lake District National Park in England, is currently on a mission to draw every national park in the UK in the style of the maps in J.R.R. Tolkien’s The Lord of the Rings, reports.

The project began in September 2017, when Bell posted his own hand-drawn version of a Middle Earth map online. He received such a positive response that he decided to apply the fantasy style to real world locations. He has completed 11 out of the UK’s 15 parks so far. Once he finishes, he hopes to tackle the U.S. National Park system, too. (He already has Yellowstone National Park down.)

Bell has done various other maps in the same style, including ones for London and Game of Thrones’s Westeros, and he commissions, in case you have your own special locale that could use the Tolkien treatment. Check out a few of his park maps below.

A close-up of a map for Peak District National Park
Peak District National Park in central England
Dan Bell

A black-and-white illustration of Cairngorms National Park in the style of a 'Lord of the Rings' map.
Cairngorms National Park in Scotland
Dan Bell

A black-and-white illustration of Lake District National Park in the style of a 'Lord of the Rings' map.
Lake District National Park in England
Dan Bell

You can buy prints of the maps here.


All images by Dan Bell


More from mental floss studios