This Is Your Brain on Puns

iStock
iStock

Q. What do vegan zombies eat?
A. Graaaaaaaaaaaaains. 

If that joke made you groan like the undead, thank your bilateral processing abilities. Researchers studying the neuroscience of puns say that understanding them, even the bad ones, requires cooperation between both sides of the brain. They published their research in the journal Laterality: Asymmetries of Body, Brain and Cognition. 

Humor has a reputation for being transgressive, but all that boundary-pushing is only possible thanks to a system of internal rules. From knock-knock jokes to digs on someone’s mama, each class has its own standardized scaffolding. Some philosophers argue that humor itself depends on a formula: taking something familiar and giving it an unexpected—but not upsetting—twist. 

This “benign violation” setup is also at the heart of the pun. The joke up top takes a reader’s familiarity with the cliché of the lurching, brain-craving zombie, then uses a rhyme to add a surprising shade of meaning. Yes, we know that dissecting jokes isn’t funny. We’re done now.

Neuroscientists at the University of Windsor wondered how our brains would parse the two-step process of understanding puns. They were specifically curious to find out how the work was divvied up between the brain’s left and right hemispheres. 

To find out, they brought volunteers into the lab and sat them down in front of computers, which proceeded to display a series of easy, cheesy puns. (Ex.: “They replaced the baseball with an orange to add some zest to the game.”) Some of the puns showed up on the left side of the screen, where they would be processed first by the right side of the brain. The rest showed up on the right. The participants were timed to see how long it took them to get each joke, such as it was. 

The results showed that participants were quicker on the uptake when their puns appeared on the right side of the screen—that is, starting with the left side of their brains. This makes sense, co-author Lori Buchanan told Scientific American: “The left hemisphere is the linguistic hemisphere, so it’s the one that processes most of the language aspects of the pun, with the right hemisphere kicking in a bit later.” 

Understanding a pun, they found, requires input from both hemispheres. The left side introduces the standard, linguistic part of the sentence or joke—essentially setting up the setup—while the right side analyzes the punchline’s double meaning. 

That's probably more thought than most puns deserve. 

Plano, Texas Is Now Home to a Dog-Friendly Movie Theater

K9 Cinemas
K9 Cinemas

For dog owners in Plano, Texas, movie night with Fido no longer just means cuddling on the couch and browsing Netflix. The newly opened K9 Cinemas invites moviegoers—both human and canine—to watch classic films on the big screen.

The theater operates as a pop-up (or perhaps pup-up?) in a private event space near Custer Road and 15th Street in Plano. On the weekends, patrons can pay $5 for dogs, $9 for kids, and $12.50 for adults to see popular movies in the 50-seat space. Snacks—both the pet and people kind—are available for $2 apiece. Dogs are limited to two per person, and just 25 human seats are sold per showing to leave room for the furry guests.

Pet owners are asked follow a few rules in order to take advantage of what the theater has to offer. Dogs must be up-to-date on all their shots, and owners can submit veterinary records online or bring a hard copy to the theater to verify their pooch's health status. Once inside, owners are responsible for taking their dog out for potty breaks and cleaning up after any accidents that happen (thankfully the floors are concrete and easy to wipe down).

K9 Cinemas is currently showing Elf (2003) and Home Alone (1990) for the holiday season. Dog and movie enthusiasts can buy tickets online now, or wait until January when the theater upgrades from padded chairs to couches for optimized puppy snuggle time.

KFC's New Firelog Makes Your House Smell Like Fried Chicken

KFC
KFC

The classic yule log has received updates from Star Wars, Nick Offerman, and Lil Bub over the years. This holiday season, why not stoke your fireplace with a log from the folks at KFC? As KRON reports, the fast food chain has produced its own firelog that releases the scent of Kentucky fried chicken when ignited.

The KFC 11 Herbs and Spices log is the best way to fill your house with delectable fried chicken smells without ordering takeout. Made in collaboration with Enviro-Log, it contains 100 percent-recycled materials and burns for up to three hours. KFC warns buyers that burning the log "may result in a craving for fried chicken," and that it "may attract bears or neighbors who are hungry." Despite the mouthwatering aroma, the KFC firelog is not safe to eat.

KFC and Christmas may seem like an odd pairing, but it's an annual holiday tradition in other parts of the world. In Japan, KFC has been a Christmastime staple for decades, with customers placing orders for buckets of "Christmas chicken" months ahead of the holiday.

The KFC log went on sale for $19 on Thursday, December 14, and it's already sold out from the online store, but keep checking back to see if they've restocked them.

It likely won't be the last scented novelty product we see from the brand: KFC has previously released a candle, nail polish, and sunscreen all made to smell like its famous fried bird.

[h/t KRON]

SECTIONS

arrow
LIVE SMARTER