Patagonia to Donate $10 Million in Black Friday Sales to Environmental Causes

American outdoor retailer Patagonia, Inc. made $10 million in Black Friday sales, which isn't just a lot—it's a whopping five times more than the $2 million the company expected to earn. As CNN reports, 100 percent of those proceeds will now be donated to environmental causes, just as the brand pledged a week prior to the year’s biggest holiday shopping extravaganza.

According to Patagonia, the money will benefit “grassroots organizations working in local communities to protect our air, water, and soil for future generations. These are small groups, often underfunded and under the radar, who work on the front lines. The support we can give is more important now than ever.”

Patagonia’s commitment to environmental causes has been a hallmark of the brand since 1985. The company donates one percent of its sales to nature and conservation organizations, and last year, it partnered with Portland, Oregon’s Hopworks Urban Brewery to create a beer made from sustainable ingredients. This year's massive Black Friday giveaway, however, was spurred by current political events.

“During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them,” Patagonia explained on their blog. “... The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country.”

As CNN reports, the company claims that more than 800 environmental groups received a Patagonia grant over the past fiscal year, totaling more than $7 million in donations. Past recipients have included the Wildlife Conservation Society and the New York Botanical Garden.

“These groups often have less than five paid staffers; some are run entirely by volunteers," Patagonia explains on its website. "Instead of giving large sums to a handful of causes, we give modest grants—which typically range between $2500 to $15,000—to hundreds of groups every year for whom this money makes a world of difference." You can view the full list of grantees online.

[h/t CNNTech]

Big Questions
What Is Fair Trade?

What is fair trade?

Shannon Fisher:

Fair trade is a system of manufacturing and purchasing intended to:

1) level the economic playing field for underdeveloped nations; and

2) protect against human rights abuses in the Global South.

Fair trade farmers are guaranteed fair market prices for their crops, and farm workers are guaranteed a living wage, which means workers who farm fair trade products and ingredients are guaranteed to earn enough to support their families and comfortably live in their communities. There are rules against inhumane work practices. Fair trade farming organizations are monitored for a safe work environment, lack of discrimination, the freedom to organize, and strict adherence to child labor laws. Agrochemicals and GMOs are also forbidden. If these rules are not followed, a product will not receive fair trade certification.

The quality of life in many communities producing fair trade-certified goods is greatly improved. Sometimes, farming communities are given profit sharing from the companies that source their ingredients, and those profits go to improving the community as a whole—be it with a library, medical facilities, town infrastructure, or opening small businesses to support the residents. A major goal of fair trade is to help foster sustainable development around the globe. By helping farming communities in third-world countries, the economy of the entire region gets a boost.

This post originally appeared on Quora. Click here to view.

The Top 10 Pizza Chains in America

Pizza is a $45.1 billion industry in the United States. Here are the top pizza chains across this great nation, based on gross sales in 2016.


Pizza Hut is truly enormous. Raking in more than $5.75 billion in 2016, the chain is best known for its red roof architecture. The style is so distinctive that the blog Used to Be a Pizza Hut collects photos of former Pizza Hut restaurants now turned into other businesses.


With more than $5.47 billion in revenue, Domino's is nipping at Pizza Hut's heels. For decades, Domino's offered a guarantee that your pizza would arrive in 30 minutes or less, or it would be free. The policy was terminated in 1993 in the U.S., and Domino's has since focused on expanding its menu with pasta, sandwiches, and other goodies.


Photo of the exterior of a Little Caesars restaurant

Founded in 1959 by Mike and Marian Ilitch, Little Caesars focuses on carry-out pizza at ultra-competitive prices. Using slogans like "Pizza! Pizza!," "Pan! Pan!," and "Deep Deep Dish," the chain offers hot cheese pizzas for just $5.


Headquartered in Jeffersontown, Kentucky, Papa John's was the first national pizza chain to offer online ordering in the U.S., way back in 2002.


Papa Murphy's offers exclusively "take and bake" pizza, where the ingredients are put together in front of you, then you bake the pizza at home. It's the only large chain to offer this kind of pizza, and it's a smart business model—stores don't need pizza ovens!


California Pizza Kitchen

The first California Pizza Kitchen launched in 1985 in Beverly Hills, California. The focus is on gourmet pizza, including a line of relatively fancy frozen pizzas. In many locations, CPK also offers gluten-free crust as an option, making it a favorite for gluten-intolerant pizza lovers.


Pasquale “Pat” Giammarco founded Marco's Pizza in 1978. The Toledo, Ohio-based chain is now the country's fastest-growing pizza chain, with more than 800 franchised locations across the U.S. as well as in Puerto Rico, the Bahamas, and India. They specialize in what they've dubbed "Ah!thentic Italian."


In 1958, Bill Larson concluded four years of US Navy service and got a job at a pizza parlor in San Mateo, California. A year later, he founded his own: Round Table Pizza. Using a King Arthur theme, Round Table has often featured knights and shields in its logo. The knight theme originated when Larson saw drawings of King Arthur's court eating pizza.


The brainchild of two Georgia Tech students, Mellow Mushroom opened in Atlanta, Georgia as a one-off pizzeria. Today, it boasts more than 150 locations, and is regularly inching further westward.


Macaroni and cheese pizza from Cicis

Cicis is the world's largest pizza buffet chain. It features all sorts of wild stuff including a macaroni-and-cheese pizza.

Source: PMQ Pizza Magazine


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