Image Composite: Edward Everett (Wikimedia Commons), Background (Wikimedia Commons)
Image Composite: Edward Everett (Wikimedia Commons), Background (Wikimedia Commons)

The Other Gettysburg Address You Probably Haven't Heard Of

Image Composite: Edward Everett (Wikimedia Commons), Background (Wikimedia Commons)
Image Composite: Edward Everett (Wikimedia Commons), Background (Wikimedia Commons)

The greatest speech in American history had a tough act to follow.

On November 19, 1863, Abraham Lincoln delivered an address at the dedication of a new National Cemetery in Gettysburg, Pennsylvania. As the president offered some brief remarks before a war-weary crowd of around 15,000 people, he modestly said, “the world will little note, nor long remember what we say here.”

Lincoln was only half right about that. Despite his humble prediction, the president's Gettysburg Address has shown remarkable staying power over the past 153 years. The unifying oration has been engraved onto monuments, memorized by countless schoolchildren, and painstakingly dissected by every Civil War historian under the sun. It’s even achieved international fame: Across the Atlantic, language from the speech was woven into the current constitution of France.

But at that gathering in Gettysburg, President Lincoln wasn’t the primary speaker. His immortal words were merely the follow-up to another speech—one that was meticulously researched and, at least by some accounts, brilliantly delivered. It was a professional triumph for a scholar and statesman named Edward Everett who had been hailed as the finest orator in America. Yet history has all but forgotten it.

DISTINGUISHED IN ACADEMIA—AND POLITICS

Everett was born in Massachusetts on April 11, 1794, and he was exceptional even as a young man. The son of a minister, Everett was admitted to Harvard University at 13 and graduated at 17. After studying to be a minister himself, and briefly serving as one, Everett's alma mater offered him a spot on its faculty. The position allowed time abroad in Europe, and Everett spent some of those years studying at the University of Göttingen in modern Germany, where he became the first American to earn a Ph.D. (U.S. schools didn’t offer that type of degree at the time). When he returned from Europe, Everett took up his post at Harvard.

For many people, landing a spot on Harvard’s payroll would be the achievement of a lifetime. But after Everett started teaching in 1819, he quickly found himself longing for a career change. In 1825, he ran for a seat in the U.S. House of Representatives. Elected as a conservative Whig, he served for a full decade before setting his sights on state politics. In 1835, Everett won the first of four one-year terms as the governor of Massachusetts. As governor, he revolutionized New England schools by spearheading the establishment of his state’s first board of education.

Like most politicians, Everett suffered his fair share of defeats. Due largely to his support of a controversial measure that limited alcohol sales, he was voted out of the governor’s mansion in 1839 (he lost by just one vote). But he soon got another shot at public service: In 1841, the John Tyler administration appointed Everett as the U.S. ambassador to Great Britain, a job that enabled him to play a major role in settling a Maine-New Brunswick border dispute that had created a great deal of tension between the two countries.

Academia beckoned once again in 1846, when Everett—after some coaxing—agreed to become the president of Harvard. Following his resignation in 1849, President Millard Fillmore appointed him Secretary of State. Everett subsequently bolstered his political resume with a one-year tenure in the U.S. Senate, resigning in 1854 after failing health caused him to miss a vote on the Kansas-Nebraska Act.

In the election of 1860, Everett found himself pitted against future president Abraham Lincoln. Without Everett's consent, the Constitutional Union Party—which favored ignoring the slavery issue to prevent a civil war—nominated him as its vice presidential candidate. The ex-Governor reluctantly accepted the nomination, believing that doing otherwise would cause too much damage to the ticket—but he flatly refused to campaign. Privately, he believed that the party had no chance, writing to a friend that June that his nomination was “of no great consequence; a mere ripple on the great wave of affairs.”

“A VOICE OF SUCH RICH TONES, SUCH PRECISE AND PERFECT UTTERANCE”

Something that was of great consequence, however, was Everett’s growing reputation as a first-rate public speaker. He'd taught Ralph Waldo Emerson at Harvard; in the budding philosopher’s words, Everett had “a voice of such rich tones, such precise and perfect utterance, that, although slightly nasal, it was the most mellow and beautiful, and correct of all the instruments of the time.” Everett's other celebrity fans included Thomas Jefferson, who praised a speech that Everett gave at Harvard on behalf of the visiting Marquis de Lafayette.

The American people grew well-acquainted with Everett’s oratory skills after he left the Senate. Once the war broke out, he started touring the northern states, making pro-Union speeches wherever he went. So when a Pennsylvania-led commission finished assembling a burial ground for the soldiers who’d fallen at Gettysburg, they naturally asked Edward Everett if he’d speak at the cemetery’s formal dedication in October 1863.

Everett received their official invite on September 23. His response was an enthusiastic yes, although he did request that the consecration date be pushed back to November 19 so he’d have time to research and gather his thoughts. The request was granted, and Everett got to work.

He began by going over every available account of the battle. From Union general George G. Meade’s staff, Everett received an official report on what had transpired. And when Robert E. Lee submitted his own account to the Richmond Inquirer, Everett went through it with a fine-toothed comb.

By November 11, Everett’s speech had begun to take shape. As a courtesy, he submitted an advance copy to another man who’d been asked to say a few words at Gettysburg: President Lincoln. The plan all along was for Everett to deliver a lengthy oration which would be followed by what one pamphlet described as “a few dedicatory remarks by the President of the United States.” Nobody expected the Commander-in-Chief to turn many heads with his brief comments. It was to be Everett’s show; Lincoln was an afterthought.

Everett traveled to Gettysburg on November 16, still constantly revising his notes. Since a large chunk of his speech would be dedicated to recounting the historic battle, he decided to familiarize himself with the terrain on which it was fought. Professor Michael Jacobs of Gettysburg College, an eyewitness to the battle, guided Everett through the hills and fields that surround the Pennsylvania town. Dead horses and soldiers still lay rotting where they’d fallen that summer. The whole town was polluted with their stench.

Lincoln arrived one night before he was to deliver his speech; both the president and Mr. Everett were given lodging at the home of event organizer David Wills. The next morning, the honored guests made their way towards the cemetery.

THE OTHER GETTYSBURG ADDRESS

The dedication began with some music, followed by a prayer that Reverend Thomas H. Stockton, a prominent anti-slavery cleric, delivered with trademark zeal. And then, Everett—his speech memorized in full—took the stage. Because the New Englander had weak kidneys, a tent had been placed behind the podium so that he might take a break and relieve himself during the speech if necessary.

“Standing beneath this serene sky,” he began, “overlooking these broad fields now reposing from the labors of the waning year, the mighty Alleghenies dimly towering before us, the graves of our brethren beneath our feet, it is with hesitation that I raise my poor voice to break the eloquent silence of God and nature.”

From there, Everett drew parallels between the cemetery’s consecration at Gettysburg and the reverence with which the ancient Athenians buried their fallen soldiers. His speech was loaded with historical references: As the address unfolded, Everett mentioned everything from the War of Roses to the fall of ancient Rome. He also quoted such great thinkers as Pericles and David Hume. He provided a detailed, point-by-point retelling of the battle at Gettysburg, denouncing the Confederacy, condemning the continued practice of slavery, and urging the north to strengthen its resolve. Still, Everett held firm to the belief that reconciliation between the two sides might still be possible. “There is no bitterness on the part of the masses,” he proclaimed. “The bonds that unite us as one people … are of perennial force and energy, while the causes of alienation are imaginary, factitious, and transient. The heart of the people, north and south, is for the Union.”

When Everett’s address came to a close, he had spoken more than 13,000 words over the course of two hours. B.B. French, a musician who’d penned a hymn for the occasion, later wrote, “Mr. Everett was listened to with breathless silence by all that immense crowd, and he had his audience in tears many times during his masterly effort.” The Philadelphia Age offered a more lukewarm review, stating “He gave us plenty of words, but no heart.” President Lincoln, however, loved the speech. In Everett’s diary, the orator remarks that when he stepped down, the president shook his hand “with great fervor and said, ‘I am more than gratified, I am grateful to you.’”

Those who remained in the audience were then treated to French’s hymn, as performed by the Baltimore Glee Club. And then, the president rose. Within three minutes, his speech of around 270 words (there’s some debate over its exact phrasing) was over and done with. According to one witness, “The extreme brevity of the address together with its abrupt close had so astonished the hearers that they stood transfixed. Had not Lincoln turned and moved towards his chair, the audience would very likely have remained voiceless for several moments more. Finally, there came applause.”

Everett knew a good speech when he heard one. One day after the consecration, he wrote to the president and asked for a copy of the little address. “I should be glad,” Everett wrote, “if I could flatter myself that I came as near to the central idea of the occasion in two hours as you did in two minutes.” James Speed, Attorney General from 1864 to 1866, would later recall that Lincoln treasured Everett’s kind words and said “he had never received a compliment he prized more highly.”

Lincoln was more than happy to offer up a copy of the speech—and to return the kind sentiments. “In our respective parts … you could not have been excused to make a short address, nor I a long one,” Lincoln told Everett. “I am pleased to know that, in your judgment, the little I did say was not entirely a failure.

“Of course,” he added, “I knew Mr. Everett would not fail.”

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Henry Guttmann, Getty Images
14 Facts About Mathew Brady
Henry Guttmann, Getty Images
Henry Guttmann, Getty Images

When you think of the Civil War, the images you think of are most likely the work of Mathew Brady and his associates. One of the most successful early photographers in American history, Brady was responsible for bringing images of the Civil War to a nation split in two—a project that would ultimately be his undoing. Here are some camera-ready facts about Mathew Brady.

1. HIS EARLY LIFE MIGHT BE AN INTENTIONAL MYSTERY.

Most details of Brady’s early life are unknown. He was born in either 1822 or 1823 to Andrew and Julia Brady, who were Irish. On pre-war census records and 1863 draft forms Brady stated that he was born in Ireland, but some historians speculate he changed his birthplace to Johnsburg, New York, after he became famous due to anti-Irish sentiment.

Brady had no children, and though he is believed to have married a woman named Julia Handy in 1851, there is no official record of the marriage.

2. HE TOOK PHOTOGRAPHY CLASSES FROM THE INVENTOR OF MORSE CODE.

When he was 16 or 17, Brady followed artist William Page to New York City after Page had given him some drawing lessons. But that potential career was derailed when he got work as a clerk in the A.T. Stewart department store [PDF] and began manufacturing leather (and sometimes paper) cases for local photographers, including Samuel F.B. Morse, the inventor of Morse Code.

Morse, who had learned the early photographic method of creating Daguerreotypes from Parisian inventor Louis Daguerre in 1839, brought the method back to the United States and opened a studio in 1840. Brady was one of his early students.

3. HE SET UP SHOP IN NEW YORK AND BECAME THE GO-TO PHOTOGRAPHER.

Brady eventually took what he learned from Morse and opened a daguerreotype portrait studio at the corner of Broadway and Fulton Street in New York in 1844, earning the nickname “Brady of Broadway.” His renown grew due to a mix of his knack for enticing celebrities to sit for his camera—James Knox Polk and a young Henry James (with his father, Henry James Sr.) both sat for him—as well as a flair for the dramatic: In 1856, he placed an ad in the New York Daily Tribune urging readers to sit for a portrait that warned, “You cannot tell how soon it may be too late.”

His rapidly-expanding operation forced him to open a branch of his studio at 625 Pennsylvania Avenue in Washington, D.C., in 1849, and then move his New York studio uptown to 785 Broadway in 1860.

4. HE ACHIEVED WORLDWIDE FAME.

In 1850, Brady published The Gallery of Illustrious Americans, a collection of lithographs based on his daguerreotypes of a dozen famous Americans (he had intended to do 24, but due to costs, that never happened). The volume, and a feature profile [PDF] in the inaugural 1851 issue of the Photographic Art-Journal that described Brady as the “fountain-head” of a new artistic movement, made him a celebrity even outside of America. “We are not aware that any man has devoted himself to [the Daguerreotype art] with so much earnestness, or expended upon its development so much time and expense," the profile opined. "He has merited the eminence he has acquired; for, from the time he first began to devote himself to it, he has adhered to his early purpose with the firmest resolution, and the most unyielding tenacity.” Later that year, at the Crystal Palace Exhibition in London, Brady was awarded one of three gold medals for his daguerreotypes.

5. HE PHOTOGRAPHED EVERY PRESIDENT FROM JOHN QUINCY ADAMS TO WILLIAM MCKINLEY ... WITH ONE EXCEPTION.

The one that got away was William Henry Harrison—he died only a month after his inauguration in 1841.

6. ONE OF HIS PORTRAITS INTRODUCED HONEST ABE TO THE COUNTRY.

When Abraham Lincoln campaigned for president in 1860, he was dismissed as an odd-looking country bumpkin. But Brady’s stately portrait of the candidate, snapped after he addressed a Republican audience at Cooper Union in New York, effectively solidified Lincoln as a legitimate candidate in the minds of the American populace. (After he was elected, Lincoln supposedly told a friend, “Brady and the Cooper Union speech made me president.”) It was one of the first times such widespread campaign photography was used to support a presidential candidate.

7. HIS STUDIO’S WORK ENDED UP ON TWO VERSIONS OF THE $5 BILL.

A researcher holding one of America's most priceless negatives, the glass plate made by famous civil war photographer Mathew Brady of Abraham Lincoln in 1865 just before he was assassinated.
Three Lions, Getty Images

On February 9, 1864, Lincoln sat for a portrait session with Anthony Berger, the manager of Brady’s Washington studio. The session yielded both images of Lincoln that would go on the modern iterations of the $5 bill.

The first, from a three-quarter length portrait featuring Lincoln seated and facing right, was used on the bill design from 1914 to 2000. When U.S. currency was redesigned that year, government officials chose another image Berger took at Brady’s studio of Lincoln. This time, the president is seen facing left with his head turned more to the left.

According to Lincoln historian Lloyd Ostendorf, when the president was sitting for portraits, “Whenever Lincoln posed, a dark melancholy settled over his features. He put on what Mrs. Lincoln called his ‘photographer’s face.’ There is no camera study which shows him laughing, for such an attitude, unfortunately, was impossible when long exposures were required.”

8. OTHER PEOPLE ARE RESPONSIBLE FOR SOME OF HIS BEST-KNOWN WORK.

At the outbreak of the Civil War in 1861, Brady decided to use his many employees and his own money to attempt to make a complete photographic record of the conflict, dispatching 20 photographers to capture images in different war zones. Alexander Gardner and Timothy H. O’Sullivan were both in the field for Brady. Both of them eventually quit because Brady didn’t give individual credit.

Brady likely did take photos himself on battlefields like Bull Run and Gettysburg (although not necessarily during the actual battle). The photographer later boasted, “I had men in all parts of the army, like a rich newspaper.”

9. HE HAD BAD EYESIGHT.

Brady's eyes had plagued him since childhood—in his youth, he was reportedly nearly blind, and he wore thick, blue-tinted glasses as an adult. Brady's real reason for relying less and less on his own expertise might have been because of his failing eyesight, which had started to deteriorate in the 1850s.

10. HE HELPED REVOLUTIONIZE COMBAT PHOTOGRAPHY.

War photographer Mathew Brady's buggy was converted into a mobile darkroom and travelling studio, or, Whatizzit Wagon, during the American Civil War.
Mathew B Brady, Getty Images

The group of Brady photographers that scoured the American north and south to capture images of the Civil War traveled in what became known as “Whatizzit Wagons,” which were horse-drawn wagons filled with chemicals and mobile darkrooms so they could get close to battles and develop photographs as quickly as possible.

Brady’s 1862 New York gallery exhibit, "The Dead of Antietam,” featured then-unseen photographs of some of the 23,000 victims of the war’s bloodiest day, which shocked American society. “Brady has done something to bring home to us the terrible reality and earnestness of war," a New York Times reviewer wrote. "If he has not brought bodies and laid them in our door-yards and along the streets, he has done something very like it.”

11. HE USED A FREEBIE TO CONVINCE GENERALS TO LET HIM PHOTOGRAPH THE WAR.

Brady and his associates couldn't just wander out onto the battlefield with cameras—the photographer needed to obtain permission. So he set up a portrait session with Winfield Scott, the Union general in charge of the Army. The story goes that as he photographed the general—who was posed shirtless as a Roman warrior—Brady laid out his plan to send his fleet of photographers to tell the visual story of the war unlike any previous attempts in history. Then the photographer gifted the general some ducks. Scott was finally convinced, and he approved Brady’s plan in a letter to General Irvin McDowell. (Scott's Roman warrior portrait is, unfortunately, now lost.)

12. HE WAS BLAMED FOR UNION BATTLE LOSSES.

Brady’s first foray into documenting the Civil War was the First Battle of Bull Run. Though he had approved of Brady's plan, General McDowell did not appreciate the photographers' presence during the battle.

Brady himself was supposedly near the front lines when the fighting began, and quickly became separated from his companions. During the battle, he was forced to take shelter in nearby woods, and slept there overnight on a bag of oats. He eventually met back up with the Army and made his way to Washington, where rumors swelled that his equipment caused a panic that was responsible for the Union’s defeat at the battle. “Some pretend, indeed, that it was the mysterious and formidable-looking instrument that produced the panic!” one observer noted. “The runaways, it is said, mistook it for the great steam gun discharging 500 balls a minute, and took to their heels when they got within its focus!”

13. HE DIDN’T JUST PHOTOGRAPH THE UNION SIDE.

Before, after, and occasionally during the Civil War, Brady and Co. also photographed members of the Confederate side, such as Jefferson Davis, P. G. T. Beauregard, Stonewall Jackson, Albert Pike, James Longstreet, James Henry Hammond, and Robert E. Lee after he returned to Richmond following his surrender at Appomattox Court House. “It was supposed that after his defeat it would be preposterous to ask him to sit,” Brady said later. “I thought that to be the time for the historical picture.”

14. HIS CIVIL WAR PHOTOS ALSO MADE HIM POOR.

Union troops with a field gun during the American Civil War.
Mathew Brady, Hulton Archive/Getty Images

“My wife and my most conservative friends had looked unfavorably upon this departure from commercial business to pictorial war correspondence,” Brady told an interviewer in 1891. Their instincts were right.

Brady invested nearly $100,000 of his own money in the Civil War project in hopes that the government would buy his photo record of the war after it was all said and done. But once the Union prevailed, a public reeling from years of grueling conflict showed no interest in Brady's grim photos.

After the financial panic of 1873 he declared bankruptcy, and he lost his New York studio. The War Department eventually bought over 6000 negatives from Brady’s collection—which are now housed in the National Archives—for only $2840 total.

Despite being responsible for some of the most iconic images of the era, Brady never regained his financial footing, and he died alone in New York Presbyterian Hospital in 1896 after being hit by a streetcar.

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General Mills
10 Winning Facts about Wheaties
General Mills
General Mills

Famous for its vivid orange boxes featuring star athletes and its classic "breakfast of champions" tagline, Wheaties might be the only cereal that's better known for its packaging than its taste. The whole wheat cereal has been around since the 1920s, becoming an icon not just of the breakfast aisle, but the sports and advertising worlds, too. Here are 10 winning facts about it.

1. IT WAS INVENTED BY ACCIDENT.

The Washburn Crosby Company wasn't initially in the cereal business. At the time, the Minnesota-based company—which became General Mills in 1928—primarily sold flour. But in 1921, the story goes, a dietitian in Minneapolis spilled bran gruel on a hot stove. The bran hardened into crispy, delicious flakes, and a new cereal was born. In 1924, the Washburn Crosby Company began selling a version of the flakes as a boxed cereal it called Washburn's Gold Medal Whole Wheat Flakes. A year later, after a company-wide contest, the company changed the name to Wheaties.

2. ITS JINGLE FEATURED A SINGING UNDERTAKER AND A COURT BAILIFF.

Wheaties sales were slow at first, but the Washburn Crosby Company already had a built-in advertising platform: It owned the Minneapolis radio station WCCO. Starting on December 24, 1926, the station began airing a jingle for the cereal sung by a barbershop quartet called the Wheaties Quartet. The foursome sang "Have You Tried Wheaties" live over the radio every week, earning $15 (about $200 today) per performance. In addition to their weekly singing gig, the men of the Wheaties Quartet all also had day jobs: One was an undertaker, one was a court bailiff, one worked in the grain industry, and one worked in printing. The ad campaign eventually went national, helping boost Wheaties sales across the country and becoming an advertising legend.

3. WHEATIES HAS BEEN TIED TO SPORTS SINCE ALMOST THE BEGINNING.

Carl Lewis signs a Wheaties box with his image on it for a young boy.
Track and field Olympic medalist Carl Lewis
Stephen Chernin, Getty Images

Wheaties has aligned itself with the sports world since its early days. In 1927, Wheaties bought ad space at Minneapolis's Nicollet Park, home to a minor league baseball team called the Millers, and in 1933, the cereal brand started sponsoring the team's game-day radio broadcasts on WCCO. Eventually, Wheaties baseball broadcasts expanded to 95 different radio stations, covering teams all over the country and further cementing its association with the sport. Since then, generations of endorsements from athletes of all stripes have helped sell consumers on the idea that eating Wheaties can make them strong and successful just like their favorite players. The branding association has been so successful that appearing on a Wheaties box has itself become a symbol of athletic achievement.

4. WHEATIES HELPED KICK-START RONALD REAGAN'S ACTING CAREER.

In the 1930s, a young sports broadcaster named Ronald Reagan was working at a radio station in Des Moines, Iowa, narrating Wheaties-sponsored Chicago Cubs and White Sox games. As part of this job, Reagan went to California to visit the Cubs' spring training camp in 1937. While he was there, he also did a screen test at Warner Bros. The studio ended up offering him a seven-year contract, and later that year, he appeared in his first starring role as a radio commentator in Love Is On The Air.

5. ATHLETES' PHOTOS DIDN'T ALWAYS APPEAR ON THE FRONT OF BOXES.

Three Wheaties boxes featuring Michael Phelps
Justin Sullivan, Getty Images

Although a Wheaties box wouldn't seem complete without an athlete's photo on it today, the cereal didn't always feature athletes front and center. In the early years, the boxes had photos of athletes like baseball legend Lou Gehrig (the first celebrity to be featured, in 1934) on the back or side panels of boxes. Athletes didn't start to appear on the front of the box until 1958, when the cereal featured Olympic pole vaulter Bob Richards.

6. THE FIRST WOMAN ON A WHEATIES BOX WAS A PILOT.

Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Stephen Chernin, Getty Images

Olympic gymnast Mary Lou Retton became the first woman to appear on the front of a Wheaties box in 1984, but women did appear elsewhere on the box in the brand's early years. The first was pioneering aviator and stunt pilot Elinor Smith. Smith, whose picture graced the back of the box in 1934, set numerous world aviation records for endurance and altitude in the 1920s and 1930s.

7. IT USED TO HAVE A MASCOT.

Though we now associate Wheaties with athletes rather than an animal mascot, the cereal did have the latter during the 1950s. In an attempt to appeal to children, Wheaties adopted a puppet lion named Champy (short for "Champion") as the brand's mascot. Champy and his puppet friends sang about the benefits of Wheaties in commercials that ran during The Mickey Mouse Club, and kids could order their own Champy hand puppets for 50 cents (less than $5 today) if they mailed in Wheaties box tops.

8. MICHAEL JORDAN IS THE WHEATIES KING.

Of all the athletes who have graced the cover of a Wheaties box, basketball superstar Michael Jordan takes the cake for most appearances. He's been featured on the box 18 times, both alone and with the Chicago Bulls. He also served as a spokesperson for the cereal, appearing in numerous Wheaties commercials in the '80s and '90s.

9. FANS ONCE GOT THE CHANCE TO PICK A WHEATIES STAR.

MMA star Anthony Pettis on the front of a Wheaties box.
Mike Mozart, Flickr // CC BY 2.0

The public hasn't often gotten a chance to weigh in on who will appear on the Wheaties box. But in 2014, Wheaties customers got to decide for the first time which athlete would be featured nationally. Called the Wheaties NEXT Challenge, the contest allowed people to vote for the next Wheaties Champion by logging their workouts on an app platform called MapMyFitness. Every workout of 30 minutes or more counted as one vote. Participants could choose between Paralympic sprinter Blake Leeper, motocross rider Ryan Dungey, mixed-martial-artist Anthony Pettis, lacrosse player Rob Pannell, or soccer player Christen Press. Pettis won, becoming the first MMA fighter to appear on the box in early 2015.

10. THERE WERE SEVERAL SPINOFFS THAT DIDN'T CATCH ON.

Three different Wheaties boxes featuring Tiger Woods sitting together on a table
Tiger Woods's Wheaties covers, 1998
Getty Images

Faced with declining sales, Wheaties introduced several spinoff cereals during the 1990s and early 2000s, including Honey Frosted Wheaties, Crispy Wheaties 'n Raisins, and Wheaties Energy Crunch. None of them sold very well, and they were all discontinued after a few years. The brand kept trying to expand its offerings, though. In 2009, General Mills introduced Wheaties Fuel, a version of the cereal it claimed was more tailored to men's dietary needs. Wheaties Fuel had more vitamin E and—unlike the original—no folic acid, which is commonly associated with women's prenatal supplements. Men didn't love Wheaties Fuel, though, and it was eventually discontinued too. Now, only the original "breakfast of champions" remains.

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