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7 Easy Ways to Boost Your Social Media Presence

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That smiley photo you posted on Facebook only got three likes. Your pithy tweet is met with silence. You have no idea how to Snapchat. Failing to get a reaction on social media can be frustrating and embarrassing—and it can also be bad for business. Social media has become an essential way to connect with customers, not just friends, so we spoke with marketing and digital strategy experts about tried and true ways to boost your social media profile.

1. DETERMINE YOUR OBJECTIVE.

Do you want more followers? Are you trying to engage your customers? Figure out your goal before deciding on a strategy, says Dana DiTomaso, president of Kick Point, a digital-first marketing agency.

2. INTERVIEW YOUR CUSTOMERS.

Get to know your audience's online tastes and habits and adjust your game plan accordingly. Once you discover why they go online, you can figure out what you should be putting on your social media pages, DiTomaso, says. In order to help a healthcare client gain more customers, for instance, DiTomaso interviewed a group of local nurses about why they use social media. Turns out, they often log on to see where their favorite food trucks are at lunch. So DiTomaso suggested her client incorporate the food trucks into their events. Similarly, after determining that a builder client's online followers were interested in home design, DiTomaso encouraged her client to share more stories about decor.

3. USE VISUALS.

Eye-catching photos, graphics, or videos can help your posts stand out from the rest, says Peg Fitzpatrick, a social media speaker and strategist. Fitzpatrick suggests using Adobe Spark for fun, easy, and free graphics and videos.

4. USE HASHTAGS.

Think of hashtags as the glue that holds social conversations and ideas together, Fitzpatrick says. “On Instagram, you can use up to thirty hashtags per post,” she says. Fitzpatrick recommends using hashtags that are relevant to your photo to connect it with like-minded people. “I put one or two in the initial description and the rest in a comment on the post.” But use discretion: Over-hashtagging or tagging unrelated terms or products makes people cranky—and you won’t reach the right audience.

5. BE STRATEGIC ABOUT YOUR FACEBOOK POSTS.

Maintaining an engaging and interesting Facebook page is an art, Fitzpatrick says. She recommends the following steps to make your page more popular: Experiment with posting at different times of the day; add variety to your posts; space your posts apart so you don’t clog your fans’ newsfeed.

6. CROSS-PROMOTE YOUR CONTENT.

Use social media platforms like Twitter and Instagram to share your videos to reach more people. “The wildly successful vloggers are all working multiple social media channels with their YouTube content,” Fitzpatrick says.

7. GO LIVE.

According to Facebook, people will spend triple the time watching a live video as they will one that was previously recorded. So think of an event, interview, or contest that you can broadcast live in order to attract more eyes to your page.

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How to Spot the Convincing New Phishing Scam Targeting Netflix Users
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Netflix may send customers the occasional email, but these messages will never ask you to provide them with personal or payment info. You'll want to keep this in mind if you encounter a new phishing scam that The Daily Dot reports is targeting the video streaming service's subscribers in Australia and the UK.

MailGuard, an Australian email security company, was the first to take notice of the fraudulent emails. While similar scams have targeted Netflix users in the past, this current iteration appears to be more convincing than most. At first (and perhaps even second) glance, the messages appear to be legitimate messages from Netflix, with an authentic-looking sender email and the company’s signature red-and-white branding. The fake emails don’t contain telltale signs of a phishing attempt like misspelled words, irregular spacing, or urgent phrasing.

The subject line of the email informs recipients that their credit card info has been declined, and the body requests that customers click on a link to update their card's expiration date and CVV. Clicking leads to a portal where, in addition to the aforementioned details, individuals are prompted to provide their email address and full credit card number. After submitting this valuable info, they’re redirected to Netflix’s homepage.

So far, it’s unclear whether this phishing scheme has widely affected Netflix customers in the U.S., but thousands of people in both Australia and the U.K. have reportedly fallen prey to the effort.

To stay safe from phishing scams—Netflix-related or otherwise—remember to never, ever click on an email link unless you’re 100 percent sure it’s valid. And if you do end up getting duped, use this checklist as a guide to safeguard your compromised data.

[h/t The Daily Dot]

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Afternoon Map
Monthly Internet Costs in Every Country

Thanks to the internet, people around the world can conduct global research, trade tips, and find faraway friends without ever leaving their couch. Not everyone pays the same price for these digital privileges, though, according to new data visualizations spotted by Thrillist.

To compare internet user prices in each country, cost information site HowMuch.net created a series of maps. The data comes courtesy of English market research consultancy BDRC and Cable.co.uk, which teamed up to analyze 3351 broadband packages in 196 nations between August 18, 2017 and October 12, 2017.

In the U.S., for example, the average cost for internet service is $66 per month. That’s substantially more than what browsers pay in neighboring Mexico ($27) and Canada ($55). Still, we don’t have it bad compared to either Namibia or Burkina Faso, where users shell out a staggering $464 and $924, respectively, for monthly broadband access. In fact, internet in the U.S. is far cheaper than what residents in 113 countries pay, including those in Saudi Arabia ($84), Indonesia ($72), and Greenland ($84).

On average, internet costs in Asia and Russia tend to be among the lowest, while access is prohibitively expensive in sub-Saharan Africa and in certain parts of Oceania. As for the world’s cheapest internet, you’ll find it in Ukraine and Iran.

Check out the maps below for more broadband insights, or view HowMuch.net’s full findings here.

Map of Internet costs in each country created by information site HowMuch.net.
HowMuch.net

Map of Internet costs in each country created by information site HowMuch.net.
HowMuch.net

Map of Internet costs in each country created by information site HowMuch.net.
HowMuch.net

Map of Internet costs in each country created by information site HowMuch.net.
HowMuch.net

Map of Internet costs in each country created by information site HowMuch.net.
HowMuch.net

[h/t Thrillist]

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