The Great Garfield Car Window Toy Craze

Amazon
Amazon

Police in Los Angeles had a problem. Over the span of five months in late 1987, more than 40 vehicles had seen their windows smashed in. When officers arrived on the scene to take reports, they were surprised to find stereos, purses, and other valuables had been left behind.

In most cases, the only thing missing was a plush Garfield that was last seen hanging from one of the car windows.

The cheap toy, which was about six-and-a-half inches tall and used suction cups on the paws to adhere to the glass, retailed for roughly $20. A new side window might set the owner back $140.

"They’d be better off," detective Ken DeBie told the Associated Press, "if they stuck the cat on the outside of the car."

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Debuting in 1978, Garfield’s destiny as a merchandising phenomenon was no accident. Creator Jim Davis was a former advertising agency employee who had very specific notions about what kind of comic strip character would be appealing to the same licensees who had made Charles Schulz a very rich man by marketing his Peanuts cast at retail.

Davis knew items bearing the likeness of Charlie Brown were outsold by Snoopy, who made bestsellers out of everything from sno-cone machines to telephones: Garfield was a direct response to cat owners who might have felt slighted by the lack of a feline hero on the comics page.

By 1981, Garfield’s lasagna-smeared face was a big enough licensing success for Davis to start Paws, Inc., a business devoted exclusively to sifting through the merchandising opportunities available. Although the syndicate owned those rights, Davis profited handsomely from them—and eventually had the capital to buy them outright in 1994 for an estimated $15 to $20 million.

In between, Davis had been struck with an idea for a product that promised to be significantly different than the T-shirts, posters, and calendars that were in wide circulation: the artist told mental_floss in 2014 that he took a plush Garfield and attached Velcro to his paws with the expectation people would be amused enough to hang him on their curtains.

When he got the prototype back, the factory had made an error and placed suction cups on instead. Davis wasn't too bothered; since they adhered well to glass, he assumed people might want to apply it to residential windows.

"It came back as a mistake with suction cups," Davis said. "They didn’t understand the directions. So I stuck it on a window and said, 'If it’s still there in two days, we’ll approve this.' Well, they were good suction cups and we released it like that. It never occurred to me that people would put them on cars."

Davis assigned the license to Dakin, a veteran manufacturer of plush toys that once employed future Beanie Baby ringleader Ty Warner. When the toy—which was marketed as Garfield Stuck on You—debuted in mid-1987, consumers were in the middle of a car decorating frenzy, having scooped up everything from Baby on Board signs to fuzzy dice to opinionated bumper stickers. It was a practice that had started with hanging fake beaver tails from Model Ts in the 1920s.

Garfield was already a proven commodity, and the marriage of cat to car decoration was a gold mine. Dakin sold two million in the first year alone, making it the biggest success in the company's 30-year history. In a rare move for the plush industry, the company even produced a television commercial. For a time, it seemed like every other car on the road bore the character’s smirking expression.

Acknowledging a phenomenon, the media tried to identify what made the toy so pervasive. Speaking with The Santa Fe New Mexican, pop culture analyst Michael Marsden said that cars had become a mobile living room, with drivers wanting to express their identities with stickers and window decals. With his caustic sense of humor, Garfield could broadcast his owner’s sense of irreverence.

Naturally, copycats followed. Pee-wee Herman, ALF, and other '80s pop culture icons had suction cups glued to their hands. In one instance, a company marketing a line called Krushed Kats that appeared to be felines abandoned and mangled in trunks came under fire from humane societies for making a joke of cruelty to animals. 

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Dakin itself wasn’t immune to the hysteria, selling smaller Garfields for $7.97, marketing Odie, and trying to create their own proprietary passenger with Goro the Gorilla. None sold as well as the orange pioneer.

It wouldn’t last. With $50 million in sales, Garfield Stuck on You squeezed in just as the plush industry was about to go into hibernation before the Beanie Baby revival of the mid-1990s. In 1988, the category was down 44 percent at the wholesale level.

Dakin eventually merged with onetime rival Applause in 1991 and began to look for a licensed hit that could recapture Garfield’s success, but it would prove to be a hard act to follow. In 2004, Davis’s Paws, Inc. reported over $750 million in annual revenue. No other cartoon cat was going to move product like his.

1988 also marked the end of the crime spree that had confounded Southern California law enforcement. Arrested on an unrelated charge, a burglary suspect told police that some of his adolescent friends had taken to stealing the plush toys from cars in order to give them to their girlfriends as gifts. Dakin promised to send replacements to anyone who mailed in their copy of the burglary report.

The thieves also took two Sylvester the Cats.

How to Keep Holiday Packages Safe from 'Porch Pirates'

iStock.com/txking
iStock.com/txking

Despite an increase in easy-to-install surveillance cameras and smart doorbells that monitor home activity, package thefts are on the rise. A 2017 survey from InsuranceQuotes.com found that 25.9 million Americans experienced at least one instance of a delivery going missing from their porch, up from 23.5 million in 2015. Frustrated homeowners have set traps and even left boxes full of dog poop in an effort to dissuade—or at least penalize—these brazen thieves, who have been labeled "porch pirates."

Unfortunately, these porch pirates aren't often caught. Security cameras won't do much good once the package has disappeared. And while giving them a box of feces might feel like vigilante justice, spending the holidays handling poop isn't exactly a win. Fortunately, there are some other ways to practice package theft prevention.

The Kansas City Star imparted some pertinent advice from officials at the United Parcel Service (UPS): Packages should be sent to where recipients are, not to where they are not. For most people, that means finding an alternative to getting packages at home when they're away during the day.

One option is to have deliveries sent to your place of business. If workplace policies prevent that, you might want to ask a neighbor if they can keep an eye out and either stash your item in their home or use a spare key to deposit it inside for you.

Don't trust or know your neighbors? Consider finding a UPS branch that's able to receive packages on your behalf. Items are stored securely at their affiliated locations until you come and pick them up in person. The service has 9000 locations across the country, both mailing centers and third-party channels like grocery stores. The service also has UPS Access Points, which are self-service lockers that remain locked until you arrive to pick up packages. You can search the UPS website to find an Access Point location near you.

If you're expecting packages from the United States Postal Service (USPS), you can open a post office box, though there's typically an annual fee for that service. USPS also offers Informed Delivery, a phone app that tracks your package and notifies you when it's arrived. Informed Delivery allows you to communicate with the carrier to offer directions on the best place to leave the package. They might, for example, be willing to deposit your items in an unlocked garage and then lock the door before leaving.

Amazon has a service with a similar premise. Their Key Smart Lock Kit allows you to control access to your door locks, including granting access to delivery drivers. The catch? The feature isn't available in all areas. Neither is Amazon Locker, which consists of storage lockers where packages can be left, though it's worth a look to see if any are available in your area.

If you've taken measures to protect your purchases but still come home to a missing stack of boxes, you should report the theft to authorities and to the U.S Postal Inspection Service. (UPS encourages you to contact the sender.) The odds of retrieving your items are probably going to be slim, but at least both entities will have data that may help them catch thieves in the future. If you report the item as stolen to Amazon, they may replace it at no cost to you. Another alternative is seeing if your homeowner's insurance covers theft of items around your home's exterior. Your deductible is probably too steep to make a claim of missing socks worthwhile, but a package worth hundreds or thousands of dollars is another story.

[h/t The Kansas City Star]

Revisit Medieval London's Deadliest Crimes With an Interactive Murder Map

Braun and Hogenberg map of London, Civitates Orbis Terrarum (1572)
Braun and Hogenberg map of London, Civitates Orbis Terrarum (1572)
Braun and Hogenberg, Wikimedia Commons // Public Domain

As a city that's been around for almost 2000 years, London has seen its fair share of violence. Some of those centuries-old murders are still infamous today—Jack the Ripper's, for instance—but many more run-of-the-mill crimes have been long forgotten. A new mapping project from the Violence Research Center at the University of Cambridge's Institute of Criminology, spotted by the BBC, explores almost 150 of these long-forgotten murders.

The Interactive London Medieval Murder Map (which you can view in its full form here) tracks 142 homicide cases recorded in late medieval London from 1300 to 1350, detailing stabbings, assaults, infanticides, and other deadly encounters. They run from routine burglary-gone-wrong situations and street fights between strangers to premeditated (what we would now label first-degree murder) revenge killings and gambling quarrels.

The exhaustive graphic can be sorted by location, year, the gender of the victim, the type of weapon used, and whether the crime scene was in a public or private place. Click on the pins and you can read the details of each case, including the name of the victim, the year, and the story of the crime according to reports from the time. Each is named with a matter-of-fact summary of the crime that reads like a police blotter from centuries past: "carpenter's apprentice axes midnight burglar;" "man stabbed after altercation over tunic;" "boy stabs brewer after theft of women's clothing;" "a deadly fight between members of the fishmonger and the skinner guilds."

You can either view the homicide data overlaid on the Braun and Hogenberg map of London, first published in 1572, or on a map of the city circa 1270 that published by the Historic Towns Trust in 1989. The latter provides a bit better context (and a slightly easier reading experience) in terms of where the churches, streets, and landmarks mentioned in the inquests were.

The locations of the pins on the map represent where the attack occurred, rather than where the victim may have actually expired. Some are rough estimations based on the recorded notes, while others took place in locations that are easy to pinpoint now. For instance, if a specific churchyard was mentioned, the researchers could easily figure out where that would have been on the map, while other reports that mention specific businesses were harder to track down, such as the 1339 murder of Ralph Sarasyn of Twycors, who died "near the gate of the hostel of Sir William Trussel"—a hostel that researchers were unable to pinpoint the exact location of.

To learn more, the full lecture by Manuel Eisner from the project's launch is below.

[h/t BBC]

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