8 Haunting Horror Movie Gimmicks

Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

In the 1950s and 1960s, horror movies were making studios huge profits on shoestring budgets. But after the market hit horror overload, directors and studios had to be extra creative to get people to flock to theaters. That's when a flood of different gimmicks were introduced at movie theaters across the country to make a film stand out from the crowd. From hypnotists to life insurance policies and free vomit bags, here's a brief history of some of the most memorable horror movie gimmicks.

1. PSYCHO-RAMA // MY WORLD DIES SCREAMING (1958)

In order to truly become a classic, a horror movie can't just work on the surface; it has to get deep inside of your head. That's what Psycho-Rama tried to achieve when it was first conceived for My World Dies Screaming, later renamed Terror in the Haunted House. Psycho-Rama introduced audiences to subliminal imagery in order to let the scares sink in more than any traditional film could.

Skulls, snakes, ghoulish faces, and the word "Death" would all appear onscreen for a fraction of a second—not long enough for an audience member to consciously notice it, but it was enough to get them uneasy. Obviously Psycho-Rama didn't really catch on with the public or the film industry, but horror directors, like William Friedkin in The Exorcist, have since gone on to use this quick imagery technique to enhance their own movies.

2. FRIGHT INSURANCE // MACABRE (1958)

Director William Castle didn't make a name for himself in the film industry by directing cinematic classics; instead, he relied on shock and schlock to help fill movie theater seats. His movies were full of what audiences craved at the time: horror, gore, terror, suspense, and a heaping helping of camp. But his true genius came from marketing—and the gimmicks he brought to every movie, which have since become legendary among horrorphiles.

His most famous stunt was the life insurance policy he purchased for every member of an audience that paid to see Macabre. This was a real policy backed by Lloyd's of London, so if you died of fright in your seat, your family would receive $1000. Now who wouldn't want to roll the dice on that type of deal? Of course, the policy didn't cover anyone with a preexisting medical condition or an audience member who committed suicide during the screening. Lloyd's had to draw the line somewhere, right?

3. HYPNO-VISTA // HORRORS OF THE BLACK MUSEUM (1959)

How do you make your routine horror movie stand out from the crowd? Hypnotize your audience, of course. Thus Hypno-Vista was born. For this gimmick, James Nicholson, president of American International Pictures, suggested that a lecture by a hypnotist, Dr. Emile Franchel, should precede Horrors of the Black Museum, which had a plot focusing on a hypnotizing killer.

For 13 minutes, Dr. Franchel talked to the audience about the science behind hypnotism, before attempting to hypnotize them himself in order to feel more immersed in the story. Nowadays it comes off as overlong and dry, but it was a gimmick that got people into theaters back in 1959. Plus, writer Herman Cohen said that eventually the lecture had to be removed whenever the movie re-aired on TV because it did, in fact, hypnotize some people.

4. NO LATE ADMISSION // PSYCHO (1960)

Though this isn't the most gimmickiest of gimmicks, Alfred Hitchcock's insistence that no audience member be admitted into Psycho once the movie started got a lot of publicity at the time. The Master of Suspense's reasoning is less about drumming up publicity and more about audience satisfaction, though. Because Janet Leigh gets killed so early into the movie, he didn't want people to miss her part and feel misled by the movie's marketing.

This publicity tactic wasn't completely novel, though, as the groundbreaking French horror movie Les Diaboliques (1955) had a similar policy in place. This was at a time when people would simply stroll into movie screenings whenever they wanted, so to see a director—especially one so masterful at the art of publicity—who was adamant about showing up on time was a great way to pique some interest.

5. FRIGHT BREAK // HOMICIDAL (1961)

Another classic William Castle gimmick was the "fright break" he offered to audience members during his 1961 movie, Homicidal. Here, a timer would appear on the screen just as the film was hurtling toward its gruesome climax. Frightened audience members had 45 seconds to leave the theater and still get a full refund on their ticket. There was a catch, though.

Frightened audience members who decided to take the easy way out were shamed into the "coward's corner," which was a yellow cardboard booth supervised by some poor sap theater employee. Then, they were forced to sign a paper reading "I'm a bona-fide coward," before getting their money back. Obviously, at the risk of such humiliation, most people decided to just grit their teeth and experience the horror on the screen instead.

6. THE PUNISHMENT POLL // MR. SARDONICUS (1961)

The most interactive of William Castle's schlocky horror gimmicks put the fate of the film itself into the hands of the audience. Dubbed the "punishment poll," Castle devised a way to let viewers vote on the fate of the characters in the movie Mr. Sardonicus. Upon entering the theater, people were given a card with a picture of a thumb on it that would glow when a special light was placed on it. "Thumbs up" meant that Mr. Sardonicus would be given mercy, and "thumbs down" meant … well, you get the idea.

Apparently audiences never gave ol' Sardonicus the thumbs up, despite Castle's claims that the happier ending was filmed and ready to go. However, no alternative ending has ever surfaced, leaving many to doubt his claims. Chances are, there was only one way out for Mr. Sardonicus.

7. FREE VOMIT BAGS // MARK OF THE DEVIL (1970)

Horror fans are mostly masochists at heart. They don't want to be entertained—they want to be terrified. So when the folks behind 1970's Mark of the Devil gave out free vomit bags to the audience due to the film's grotesque nature, how could any self-respecting horror fan not be intrigued? It wasn't just the bags that the studio was advertising; it also claimed the film was rated V, for violence—and maybe some vomit?

8. DUO-VISION // WICKED, WICKED (1973)

Duo-Vision was hyped as the new storytelling technique in cinema—offering two times the terror for the price of one ticket. Of course Duo-Vision is just fancy marketing lingo for split-screen, meaning audiences see a film from two completely different perspectives side-by-side. In the 1973 horror film Wicked, Wicked, that meant watching the movie from the points of view of both the killer and his victims.

Seems like a perfect concept for the horror genre, right? Well, Duo-Vision wasn't just employed during the movie's most horrific moments; it was used for the movie's entire 95-minute runtime. The technique had been used sparingly in other films—most notably in Brian De Palma's much better film Sisters (1973)—but it had never been implemented to this extent. A little bit of Duo-Vision apparently goes a long way, because it fell out of favor soon after.

10 Sweet Facts About Napoleon Dynamite

© 2004 Twentieth Century Fox
© 2004 Twentieth Century Fox

ChapStick, llamas, and tater tots are just a few things that appear in Napoleon Dynamite, a cult film shot for a mere $400,000 that went on to gross $44.5 million. In 2002, Brigham Young University film student Jared Hess filmed a black-and-white short, Peluca, with his classmate Jon Heder. The film got accepted into the Slamdance Film Festival, which gave Hess the courage to adapt it into a feature. Hess used his real-life upbringing in Preston, Idaho—he had six brothers and his mom owned llamas—to form the basis of the movie, about a nerdy teenager named Napoleon (Heder) who encourages his friend Pedro (Efren Ramirez) to run for class president.

In 2004, the indie film screened at Sundance, and was quickly purchased by Fox Searchlight and Paramount, then released less than six months later. Today, the film remains so popular that in 2016 Pedro and Napoleon reunited for a cheesy tots Burger King commercial. To celebrated the film's 15th anniversary, here are some facts about the ever-quotable comedy.

1. Deb is based on Jerusha Hess.

Jared Hess’s wife Jerusha co-wrote the film and based Deb on her own life. “Her mom made her a dress when she was going to a middle school dance and she said, ‘I hadn’t really developed yet, so my mom overcompensated and made some very large, fluffy shoulders,’” Jared told Rolling Stone. “Some guy dancing with her patted the sleeves and actually said, ‘I like your sleeves … they’re real big.'"

Tina Majorino, who played the fictional Deb, hadn’t done a comedy before, because people thought of her as a dramatic actress. "The fact that Jared would even let me come in and read really appealed to me," she told Rolling Stone. "Even if I didn’t get the role, I just wanted to see what it was like to audition for a comedy, as I’d never done it before."

2. Napoleon's famous dance scene was the result of having extra film stock.

At the end of shooting Peluca, Hess had a minute of film stock left and knew Heder liked to dance. Heder had on moon boots—something Hess used to wear—so they traveled to the end of a dirt road. They turned on the car radio and Jamiroquai’s “Canned Heat” was playing. “I just told him to start dancing and realized: This is how we’ve got to end the film,” Hess told Rolling Stone. “You don’t anticipate those kinds of things. They’re just part of the creative process.”

Heder told HuffPost he found inspiration in Michael Jackson and dancing in front of a mirror, for the end-of-the-movie skit. But when it came time to film the dance for the feature, Heder felt "pressure" to deliver. “I was like, ‘Oh, crap!’ This isn’t just a silly little scene,” he told PDX Monthly. “This is the moment where everything comes, and he’s making the sacrifice for his friend. That’s the whole theme of the movie. Everything leads up to this. Napoleon’s been this loser. This has to be the moment where he lands a victory.” Instead of hiring a choreographer, the filmmakers told him to “just figure it out.” They filmed the scene three times with three different songs, including Jamiroquai’s “Little L” and “Canned Heat.”

3. Napoleon Dynamitefans still flock to Preston, Idaho to tour the movie's locations.

In a 2016 interview with The Salt Lake Tribune, The Preston Citizen’s circulation manager, Rhonda Gregerson, said “every summer at least 50 groups of fans walk into the office wanting to know more about the film.” She said people come from all over the world to see Preston High School, Pedro’s house, and other filming locations as a layover before heading to Yellowstone National Park. “If you talk to a lot of people in Preston, you’ll find a lot of people who have become a bit sick of it,” Gregerson said. “I still think it’s great that there’s still so much interest in the town this long after the movie.”

Besides the filming locations, the town used to host a Napoleon Dynamite festival. In 2005, the fest drew about 6000 people and featured a tater tot eating contest, a moon boot dancing contest, boondoggle keychains for sale, and a tetherball tournament. The fest was last held in 2008.

4. Idaho adopted a resolution commending the filmmakers.

'Napoleon Dynamite' filmmakers Jerusha and Jared Hess
Jerusha and Jared Hess
Frederick M. Brown, Getty Images

In 2005, the Idaho legislature wrote a resolution praising Jared and Jerusha Hess and the city of Preston. HCR029 appreciates the use of tater tots for “promoting Idaho’s most famous export.” It extols bicycling and skateboarding to promote “better air quality,” and it says Kip and LaFawnduh’s relationship “is a tribute to e-commerce and Idaho’s technology-driven industry.” The resolution goes on to say those who “vote Nay on this concurrent resolution are Freakin’ Idiots.” Napoleon would be proud.

5. Napoleon was a different kind of nerd.

Sure, he was awkward, but Napoleon wasn’t as intelligent as other film nerds. “He’s not a genius,” Heder told HuffPost. “Maybe he’s getting good grades, but he’s not excelling; he’s just socially awkward. He doesn’t know how much of an outcast he is, and that’s what gives him that confidence. He’s trying to be cool sometimes, but mostly he just goes for it and does it.”

6. The title sequence featured several different sets of hands..

Eight months before the theatrical release, Fox Searchlight had Hess film a title sequence that made it clear that the film took place in 2004, not in the ’80s or ’90s. Napoleon’s student ID reveals the events occur during the 2004-2005 school year. Heder’s hands move the objects in and out of the frame, but Fox didn’t like his hangnails. “They flew out a hand model a couple weeks later, who had great hands, but was five or six shades darker than Jon Heder,” Hess told Art of the Title. “If you look, there are like three different dudes’ hands—our producer’s are in there, too.”

7. Napoleon Dynamite messed up Netflix's algorithms.

Beginning in 2006, Cinematch—Netflix’s recommendation algorithm software—held a contest called The Netflix Prize. Anyone who could make Cinematch’s predictions at least 10 percent more accurate would win $1 million. Computer scientist Len Bertoni had trouble predicting whether people would like Napoleon Dynamite. Bertoni told The New York Times the film is “polarizing,” and the Netflix ratings are either one or five stars. If he could accurately predict whether people liked the movie, Bertoni said, then he’d come much closer to winning the prize. That didn’t happen for him.

The contest finally ended in 2009 when Netflix awarded the grand prize to BellKor’s Pragmatic Chaos, who developed a 10.06 percent improvement over Cinematch’s score.

8. Napoleon accidentally got a bad perm.


© 2004 Twentieth Century Fox

Heder got his hair permed the night before shooting began—but something went wrong. Heder called Jared and said, “‘Yeah, I got the perm but it’s a little bit different than it was before,’” Hess told Rolling Stone. “He showed up the night before shooting and he looked like Shirley Temple! The curls were huge!” They didn’t have much time to fix the goof, so Hess enlisted Jerusha and her cousin to re-perm it. It worked, but Jon wasn’t allowed to wash his hair for the next three weeks. “So he had this stinky ‘do in the Idaho heat for three weeks,” Jared said. “We were shooting near dairy farms and there were tons of flies; they were all flying in and out of his hair.”

9. LaFawnduh's real-life family starred in the film.

Shondrella Avery played LaFawnduh, the African American girlfriend of Kip, Napoleon’s older brother (played by Aaron Ruell). Before filming, Hess phoned Avery and said, “‘You remember that there were no black people in Preston, Idaho, right? Do you think your family might want to be in the movie?’ And that’s how it happened,” Avery told Los Angeles Weekly. Her actual family shows up at the end when LaFawnduh and Kip get married.

10. A short-lived animated series acted as a sequel.

In 2012, Fox aired six episodes of Napoleon Dynamite the animated series before they canceled it. All of the original actors returned to supply voices to their characters. The only difference between the film and the series is Kip is not married. Heder told Rolling Stone the episodes are as close to a sequel as fans will get. “If you sit down and watch those back to back, you’ve got yourself a sequel,” he said. “Because you’ve got all the same characters and all the same actors.”

This story has been updated for 2019.

Harry Potter Fans Are Waiting 10 Hours or More to Ride Hagrid’s Roller Coaster

Universal Orlando
Universal Orlando

Muggles will do anything to be a part of the Wizarding World of Harry Potter.

Universal Orlando opened up its newest ride this week at its version of Hogsmeade, the village that surrounds Hogwarts castle. Hagrid's Magical Creatures Motorbike Adventure takes wannabe wizards and witches on a twisting, high-speed flight through the mystical Forbidden Forest.

Diehard fans began waiting overnight outside the park in anticipation of the ride, and it looks like just about everyone had the same idea. At 8:30 a.m. on opening day, the line was already eight hours long, and quickly stretched to 10 hours long by 10:30 a.m., CNN reports.

The line is worth the wait for many fans of the franchise. As Potterheads already know, Rubeus Hagrid, beloved friend of Harry Potter and the gang, has a special affinity for mysterious creatures. So who better to see the beasts of the forest with than the half-giant?

Participants on the ride can choose to sit in Hagrid’s sidecar or in the driver’s seat. The winding track includes appearances by some of our favorite wizards, like Arthur Weasley, and creatures benevolent and otherwise, such as Cornish pixies, massive spiders, and the three-headed dog, Fluffy.

Fans aren’t the only ones wanting to experience the ride. Some of the stars of the film series had a little reunion in Orlando this week to celebrate the opening, including Rupert Grint (Ron Weasley), Tom Felton (Draco Malfoy) and Evanna Lynch (Luna Lovegood).

Unlike the fans, however, they have magic (fame) to keep them from having to wait in 10-hour lines.

Happy riding, Potterheads!

[h/t CNN]

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