8 Haunting Horror Movie Gimmicks

Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

In the 1950s and 1960s, horror movies were making studios huge profits on shoestring budgets. But after the market hit horror overload, directors and studios had to be extra creative to get people to flock to theaters. That's when a flood of different gimmicks were introduced at movie theaters across the country to make a film stand out from the crowd. From hypnotists to life insurance policies and free vomit bags, here's a brief history of some of the most memorable horror movie gimmicks.

1. PSYCHO-RAMA // MY WORLD DIES SCREAMING (1958)

In order to truly become a classic, a horror movie can't just work on the surface; it has to get deep inside of your head. That's what Psycho-Rama tried to achieve when it was first conceived for My World Dies Screaming, later renamed Terror in the Haunted House. Psycho-Rama introduced audiences to subliminal imagery in order to let the scares sink in more than any traditional film could.

Skulls, snakes, ghoulish faces, and the word "Death" would all appear onscreen for a fraction of a second—not long enough for an audience member to consciously notice it, but it was enough to get them uneasy. Obviously Psycho-Rama didn't really catch on with the public or the film industry, but horror directors, like William Friedkin in The Exorcist, have since gone on to use this quick imagery technique to enhance their own movies.

2. FRIGHT INSURANCE // MACABRE (1958)

Director William Castle didn't make a name for himself in the film industry by directing cinematic classics; instead, he relied on shock and schlock to help fill movie theater seats. His movies were full of what audiences craved at the time: horror, gore, terror, suspense, and a heaping helping of camp. But his true genius came from marketing—and the gimmicks he brought to every movie, which have since become legendary among horrorphiles.

His most famous stunt was the life insurance policy he purchased for every member of an audience that paid to see Macabre. This was a real policy backed by Lloyd's of London, so if you died of fright in your seat, your family would receive $1000. Now who wouldn't want to roll the dice on that type of deal? Of course, the policy didn't cover anyone with a preexisting medical condition or an audience member who committed suicide during the screening. Lloyd's had to draw the line somewhere, right?

3. HYPNO-VISTA // HORRORS OF THE BLACK MUSEUM (1959)

How do you make your routine horror movie stand out from the crowd? Hypnotize your audience, of course. Thus Hypno-Vista was born. For this gimmick, James Nicholson, president of American International Pictures, suggested that a lecture by a hypnotist, Dr. Emile Franchel, should precede Horrors of the Black Museum, which had a plot focusing on a hypnotizing killer.

For 13 minutes, Dr. Franchel talked to the audience about the science behind hypnotism, before attempting to hypnotize them himself in order to feel more immersed in the story. Nowadays it comes off as overlong and dry, but it was a gimmick that got people into theaters back in 1959. Plus, writer Herman Cohen said that eventually the lecture had to be removed whenever the movie re-aired on TV because it did, in fact, hypnotize some people.

4. NO LATE ADMISSION // PSYCHO (1960)

Though this isn't the most gimmickiest of gimmicks, Alfred Hitchcock's insistence that no audience member be admitted into Psycho once the movie started got a lot of publicity at the time. The Master of Suspense's reasoning is less about drumming up publicity and more about audience satisfaction, though. Because Janet Leigh gets killed so early into the movie, he didn't want people to miss her part and feel misled by the movie's marketing.

This publicity tactic wasn't completely novel, though, as the groundbreaking French horror movie Les Diaboliques (1955) had a similar policy in place. This was at a time when people would simply stroll into movie screenings whenever they wanted, so to see a director—especially one so masterful at the art of publicity—who was adamant about showing up on time was a great way to pique some interest.

5. FRIGHT BREAK // HOMICIDAL (1961)

Another classic William Castle gimmick was the "fright break" he offered to audience members during his 1961 movie, Homicidal. Here, a timer would appear on the screen just as the film was hurtling toward its gruesome climax. Frightened audience members had 45 seconds to leave the theater and still get a full refund on their ticket. There was a catch, though.

Frightened audience members who decided to take the easy way out were shamed into the "coward's corner," which was a yellow cardboard booth supervised by some poor sap theater employee. Then, they were forced to sign a paper reading "I'm a bona-fide coward," before getting their money back. Obviously, at the risk of such humiliation, most people decided to just grit their teeth and experience the horror on the screen instead.

6. THE PUNISHMENT POLL // MR. SARDONICUS (1961)

The most interactive of William Castle's schlocky horror gimmicks put the fate of the film itself into the hands of the audience. Dubbed the "punishment poll," Castle devised a way to let viewers vote on the fate of the characters in the movie Mr. Sardonicus. Upon entering the theater, people were given a card with a picture of a thumb on it that would glow when a special light was placed on it. "Thumbs up" meant that Mr. Sardonicus would be given mercy, and "thumbs down" meant … well, you get the idea.

Apparently audiences never gave ol' Sardonicus the thumbs up, despite Castle's claims that the happier ending was filmed and ready to go. However, no alternative ending has ever surfaced, leaving many to doubt his claims. Chances are, there was only one way out for Mr. Sardonicus.

7. FREE VOMIT BAGS // MARK OF THE DEVIL (1970)

Horror fans are mostly masochists at heart. They don't want to be entertained—they want to be terrified. So when the folks behind 1970's Mark of the Devil gave out free vomit bags to the audience due to the film's grotesque nature, how could any self-respecting horror fan not be intrigued? It wasn't just the bags that the studio was advertising; it also claimed the film was rated V, for violence—and maybe some vomit?

8. DUO-VISION // WICKED, WICKED (1973)

Duo-Vision was hyped as the new storytelling technique in cinema—offering two times the terror for the price of one ticket. Of course Duo-Vision is just fancy marketing lingo for split-screen, meaning audiences see a film from two completely different perspectives side-by-side. In the 1973 horror film Wicked, Wicked, that meant watching the movie from the points of view of both the killer and his victims.

Seems like a perfect concept for the horror genre, right? Well, Duo-Vision wasn't just employed during the movie's most horrific moments; it was used for the movie's entire 95-minute runtime. The technique had been used sparingly in other films—most notably in Brian De Palma's much better film Sisters (1973)—but it had never been implemented to this extent. A little bit of Duo-Vision apparently goes a long way, because it fell out of favor soon after.

Watch Kit Harington Gag After Having to Kiss Emilia Clarke on Game of Thrones

HBO
HBO

The romance between Jon Snow and Daenerys Targaryen might be heating up on Game of Thrones (though that could change once Jon shares the truth about his parentage), but offscreen, Kit Harington and Emilia Clarke's relationship is decidedly platonic. The two actors have gotten to be close friends over the past near-10 years of working together, which makes their love scenes rather awkward, according to Harington.

A new video from HBO offers a behind-the-scene peek at "Winterfell," the first episode of Game of Thrones's final season. At about the 12:20 mark, there's a segment on Jon and Dany's date with the dragons and what it took to create that scene. Included within that is footage of the two actors kissing against a green screen background, which would later be turned into a stunning waterfall. But when the scene cuts, Harington can be seen faking a gag at having to kiss the Mother of Dragons.

“Emilia and I had been best friends over a seven-year period and by the time we had to kiss it seemed really odd,” Harington told The Mirror, then went on to explain that Clarke's close relationship with Harington's wife, Rose Leslie, makes the intimate scenes even more bizarre. "Emilia, Rose, and I are good friends, so even though you’re actors and it’s your job, there’s an element of weirdness when the three of us are having dinner and we had a kissing scene that day."

As strange as it may be, Harington finally came around and admitted that, "I love Emilia and I’ve loved working with her. And it’s not hard to kiss her, is it?"

[h/t Wiki of Thrones]

11 Surprising Facts About Prince

BERTRAND GUAY/AFP/Getty Images
BERTRAND GUAY/AFP/Getty Images

It was three years ago today that legendary, genre-bending rocker Prince died at the age of 57. In addition to being a musical pioneer, the Minneapolis native dabbled in filmmaking, most successfully with 1984’s Purple Rain. While most people know about the singer’s infamous name change, here are 10 things you might not have known about the artist formerly known as The Artist Formerly Known as Prince.

1. His real name was Prince.

Born to two musical parents on June 7, 1958, Prince Rogers Nelson was named after his father's jazz combo.

2. He was a Jehovah's Witness.

Baptized in 2001, Prince was a devout Jehovah's Witness; he even went door-to-door. In October 2003, a woman in Eden Prairie, Minnesota opened her door to discover the famously shy artist and his bassist, former Sly and the Family Stone member Larry Graham, standing in front of her home. "My first thought is ‘Cool, cool, cool. He wants to use my house for a set. I’m glad! Demolish the whole thing! Start over!,'" the woman told The Star Tribune. "Then they start in on this Jehovah’s Witnesses stuff. I said, ‘You know what? You’ve walked into a Jewish household, and this is not something I’m interested in.’ He says, 'Can I just finish?' Then the other guy, Larry Graham, gets out his little Bible and starts reading scriptures about being Jewish and the land of Israel."

3. He wrote a lot of songs for other artists.

In addition to penning several hundred songs for himself, Prince also composed music for other artists, including "Manic Monday" for the Bangles, "I Feel For You" for Chaka Khan, and "Nothing Compares 2 U" for Sinéad O'Connor.

4. His symbol actually had a name.


Amazon

Even though the whole world referred to him as either "The Artist" or "The Artist Formerly Known as Prince," that weird symbol Prince used was actually known as "Love Symbol #2." It was copyrighted in 1997, but when Prince's contract with Warner Bros. expired at midnight on December 31, 1999, he announced that he was reclaiming his given name.

5. In 2017, Pantone gave him his own color.

A little over a year after Prince's death, global color authority Pantone created a royal shade of purple in honor of him, in conjunction with the late singer's estate. Appropriately, it is known as Love Symbol #2. The color was inspired by a Yamaha piano the musician was planning to take on tour with him. “The color purple was synonymous with who Prince was and will always be," Troy Carter, an advisor to Prince's estate, said. "This is an incredible way for his legacy to live on forever."

6. His sister sued him.

In 1987, Prince's half-sister, Lorna Nelson, sued him, claiming that she had written the lyrics to "U Got the Look," a song from "Sign '☮' the Times" that features pop artist Sheena Easton. In 1989, the court sided with Prince.

7. He ticked off a vice president's wife.

In 1984, after purchasing the Purple Rain soundtrack for her then-11-year-old daughter, Tipper Gore—ex-wife of former vice president Al Gore—became enraged over the explicit lyrics of "Darling Nikki," a song that references masturbation and other graphic sex acts. Gore felt that there should be some sort of warning on the label and in 1985 formed the Parents Music Resource Center, which pressured the recording industry to adopt a ratings system similar to the one employed in Hollywood. To Prince's credit, he didn't oppose the label system and became one of the first artists to release a "clean" version of explicit albums.

8. Prince took a promotional tip from Willy Wonka.

In 2006, Universal hid 14 purple tickets—seven in the U.S. and seven internationally—inside Prince's album, 3121. Fans who found a purple ticket were invited to attend a private performance at Prince's Los Angeles home.

9. He simultaneously held the number one spots for film, single, and album.

During the week of July 27, 1984, Prince's film Purple Rain hit number one at the box office. That same week, the film's soundtrack was the best-selling album and "When Doves Cry" was holding the top spot for singles.

10. He screwed up on SNL.

During Prince's first appearance on Saturday Night Live, he performed the song "Partyup" and sang the lyric, "Fightin' war is a such a f*ing bore." It went unnoticed at the time, but in the closing segment, Charles Rocket clearly said, "I'd like to know who the f* did it." This was the only episode of SNL where the f-bomb was dropped twice.

11. He scrapped an album released after having "a spiritual epiphany."

In 1987, Prince was due to release "The Black Album." However, just days before it was scheduled to drop, Prince scrapped the whole thing, calling it "dark and immortal." The musician claimed to have reached this decision following "a spiritual epiphany." Some reports say that it was actually an early experience with drug ecstasy, while others suggested The Artist just knew it would flop.

This story has been updated for 2019.

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