CLOSE
Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

8 Haunting Horror Movie Gimmicks

Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

In the 1950s and 1960s, horror movies were making studios huge profits on shoestring budgets. But after the market hit horror overload, directors and studios had to be extra creative to get people to flock to theaters. That's when a flood of different gimmicks were introduced at movie theaters across the country to make a film stand out from the crowd. From hypnotists to life insurance policies and free vomit bags, here's a brief history of some of the most memorable horror movie gimmicks.

1. PSYCHO-RAMA // MY WORLD DIES SCREAMING (1958)

In order to truly become a classic, a horror movie can't just work on the surface; it has to get deep inside of your head. That's what Psycho-Rama tried to achieve when it was first conceived for My World Dies Screaming, later renamed Terror in the Haunted House. Psycho-Rama introduced audiences to subliminal imagery in order to let the scares sink in more than any traditional film could.

Skulls, snakes, ghoulish faces, and the word "Death" would all appear onscreen for a fraction of a second—not long enough for an audience member to consciously notice it, but it was enough to get them uneasy. Obviously Psycho-Rama didn't really catch on with the public or the film industry, but horror directors, like William Friedkin in The Exorcist, have since gone on to use this quick imagery technique to enhance their own movies.

2. FRIGHT INSURANCE // MACABRE (1958)

Director William Castle didn't make a name for himself in the film industry by directing cinematic classics; instead, he relied on shock and shlock to help fill movie theater seats. His movies were full of what audiences craved at the time: horror, gore, terror, suspense, and a heaping helping of camp. But his true genius came from marketing—and the gimmicks he brought to every movie, which have since become legendary amongst horrorphiles.

His most famous stunt was the life insurance policy he purchased for every member of an audience that paid to see Macabre. This was a real policy backed by Lloyd's of London, so if you died of fright in your seat, your family would receive $1000. Now who wouldn't want to roll the dice on that type of deal? Of course, the policy didn't cover anyone with a preexisting medical condition or an audience member who committed suicide during the screening. Lloyd's had to draw the line somewhere, right?

3. HYPNO-VISTA // HORRORS OF THE BLACK MUSEUM (1959)

How do you make your routine horror movie stand out from the crowd? Hypnotize your audience, of course. Thus Hypno-Vista was born. For this gimmick, James Nicholson, president of American International Pictures, suggested that a lecture by a hypnotist, Dr. Emile Franchel, should precede Horrors of the Black Museum, which had a plot focusing on a hypnotizing killer.

For 13 minutes, Dr. Franchel talked to the audience about the science behind hypnotism, before attempting to hypnotize them himself in order to feel more immersed in the story. Nowadays it comes off as overlong and dry, but it was a gimmick that got people into theaters back in 1959. Plus, writer Herman Cohen said that eventually the lecture had to be removed whenever the movie re-aired on TV because it did, in fact, hypnotize some people.

4. NO LATE ADMISSION // PSYCHO (1960)

Though this isn't the most gimmickiest of gimmicks, Alfred Hitchcock's insistence that no audience member be admitted into Psycho once the movie started got a lot of publicity at the time. The Master of Suspense's reasoning is less about drumming up publicity and more about audience satisfaction, though. Because Janet Leigh gets killed so early into the movie, he didn't want people to miss her part and feel misled by the movie's marketing.

This publicity tactic wasn't completely novel, though, as the groundbreaking French horror movie Les Diaboliques (1955) had a similar policy in place. This was at a time when people would simply stroll into movie screenings whenever they wanted, so to see a director—especially one so masterful at the art of publicity—that was adamant about showing up on time was a great way to pique some interest.

5. FRIGHT BREAK // HOMICIDAL (1961)

Another classic William Castle gimmick was the "fright break" he offered to audience members during his 1961 movie, Homicidal. Here, a timer would appear on the screen just as the film was hurtling toward its gruesome climax. Frightened audience members had 45 seconds to leave the theater and still get a full refund on their ticket. There was a catch, though.

Frightened audience members who decided to take the easy way out were shamed into the "coward's corner," which was a yellow cardboard booth supervised by some poor sap theater employee. Then, they were forced to sign a paper reading "I'm a bona-fide coward," before getting their money back. Obviously, at the risk of such humiliation, most people decided to just grit their teeth and experience the horror on the screen instead.

6. THE PUNISHMENT POLL // MR. SARDONICUS (1961)

The most interactive of William Castle's schlocky horror gimmicks put the fate of the film itself into the hands of the audience. Dubbed the "punishment poll," Castle devised a way to let viewers vote on the fate of the characters in the movie Mr. Sardonicus. Upon entering the theater, people were given a card with a picture of a thumb on it that would glow when a special light was placed on it. "Thumbs up" meant that Mr. Sardonicus would be given mercy, and "thumbs down" meant … well, you get the idea.

Apparently audiences never gave ol' Sardonicus the thumbs up, despite Castle's claims that the happier ending was filmed and ready to go. However, no alternative ending has ever surfaced, leaving many to doubt his claims. Chances are, there was only one way out for Mr. Sardonicus.

7. FREE VOMIT BAGS // MARK OF THE DEVIL (1970)

Horror fans are mostly masochists at heart. They don't want to be entertained—they want to be terrified. So when the folks behind 1970's Mark of the Devil gave out free vomit bags to the audience due to the film's grotesque nature, how could any self-respecting horror fan not be intrigued? It wasn't just the bags that the studio was advertising; it also claimed the film was rated V, for violence—and maybe some vomit?

8. DUO-VISION // WICKED, WICKED (1973)

Duo-Vision was hyped as the new storytelling technique in cinema—offering two times the terror for the price of one ticket. Of course Duo-Vision is just fancy marketing lingo for split-screen, meaning audiences see a film from two completely different perspectives side-by-side. In the 1973 horror film Wicked, Wicked, that meant watching the movie from the points of view of both the killer and his victims.

Seems like a perfect concept for the horror genre, right? Well, Duo-Vision wasn't just employed during the movie's most horrific moments; it was used for the movie's entire 95-minute runtime. The technique had been used sparingly in other films—most notably in Brian De Palma's much better film Sisters (1973)—but it had never been implemented to this extent. A little bit of Duo-Vision apparently goes a long way, because it fell out of favor soon after.

nextArticle.image_alt|e
MGM
arrow
Pop Culture
The Princess Ride: Here's What a Princess Bride Theme Park Attraction Might Look Like
MGM
MGM

Do you fight the urge to say “Hello, my name is Inigo Montoya” when introducing yourself? Have you spent the past 30 years mispronouncing the word “marriage”? If so, you may be a diehard fan of The Princess Bride. The cult film (and the book on which it’s based) has inspired board games, merchandise, and countless pop culture references. Now, two theme park designers from Universal have conceived the inconceivable. As Nerdist reports, Jon Plsek and Olivia West have designed the plans for a hypothetical attraction called “The Princess Ride.

Their idea follows the classic river boat ride structure and adds highlights from the movie around each corner. After watching Buttercup and Wesley’s love story unfold, riders are taken past the Cliffs of Insanity, through the Fire Swamp, and into the Pit of Despair. The climax unfolds at Prince Humperdinck’s castle and leads up to the two protagonists riding off into the sunset. The last thing the passengers see is Miracle Max and Valerie waving goodbye saying, “Hope ya had fun stormin’ the castle!”

The ride’s designers make a living turning stories into thrilling attractions. Plsek works as a concept artist for Universal Creative, the group behind Universal’s theme parks, and West works there as a concept writer. While The Princess Ride was just a fun side project for the pair, it isn’t hard to imagine their ride bringing Princess Bride fans to the parks in real life.

For more of Jon Plesk’s concept rides inspired by classics like Dr. Strangelove (1964) and National Lampoon’s Vacation (1983), check out his website.

[h/t Nerdist]

nextArticle.image_alt|e
Warner Home Video
arrow
entertainment
10 Filling Facts About A Charlie Brown Thanksgiving
Warner Home Video
Warner Home Video

Though it may not be as widely known as It’s the Great Pumpkin, Charlie Brown or A Charlie Brown Christmas, A Charlie Brown Thanksgiving has been a beloved holiday tradition for many families for more than 40 years now. Even if you've seen it 100 times, there’s still probably a lot you don’t know about this Turkey Day special.

1. IT’S THE FIRST PEANUTS SPECIAL TO FEATURE AN ADULT VOICE.

We all know the trombone “wah wah wah” sound that Charlie Brown’s teacher makes when speaking in a Peanuts special. But A Charlie Brown Thanksgiving, which was released in 1973, made history as the first Peanuts special to feature a real, live, human adult voice. But it’s not a speaking voice—it’s heard in the song “Little Birdie.”

2. IT WASN’T JUST ANY ADULT WHO LENT HIS VOICE TO THE SPECIAL.

Being the first adult to lend his or her voice to a Peanuts special was kind of a big deal, so it makes sense that the honor wasn’t bestowed on just any old singer or voice actor. The song was performed by composer Vince Guardaldi, whose memorable compositions have become synonymous with Charlie Brown and the rest of the gang.

“Guaraldi was one of the main reasons our shows got off to such a great start,” Lee Mendelson, the Emmy-winning producer who worked on many of the Peanuts specials—including A Charlie Brown Thanksgivingwrote for The Huffington Post in 2013. “His ‘Linus and Lucy,’ introduced in A Charlie Brown Christmas, set the bar for the first 16 shows for which he created all the music. For our Thanksgiving show, he told me he wanted to sing a new song he had written for Woodstock. I agreed with much trepidation as I had never heard him sing a note. His singing of ‘Little Birdie’ became a hit."

3. DESPITE THE VOICE, THERE ARE NO ADULTS FEATURED IN THE SPECIAL.

While Peanuts specials are largely populated by children, there’s usually at least an adult or two seen or heard somewhere. That’s not the case with A Charlie Brown Thanksgiving. “Charlie Brown Thanksgiving may be the only Thanksgiving special (live or animated) that does not include adults,” Mendelson wrote for HuffPo. “Our first 25 specials honored the convention of the comic strip where no adults ever appeared. (Ironically, our Mayflower special does include adults for the first time.)”

4. LUCY IS MOSTLY M.I.A., TOO.

Though early on in the special, viewers get that staple scene of Lucy pulling a football away from Charlie Brown at the last minute, that’s all we see of Chuck’s nemesis in A Charlie Brown Thanksgiving. (Lucy's brother, Linus, however, is still a main character.)

5. CHARLIE BROWN AND LUCY STILL KEEP IN TOUCH.

Though they only had a single scene together, Todd Barbee, who voiced Charlie Brown, told Noblemania that he and Robin Kohn, who voiced Lucy in the Thanksgiving special, still keep in touch. “We actually went to high school together,” Barbee said. “We still live in Marin County, are Facebook friends, and occasionally see each other.”

6. CHARLIE BROWN HAD SOME TROUBLE WITH HIS SIGNATURE “AAARRRGG.”

One unique aspect of the Peanuts specials is that the bulk of the characters are voiced by real kids. In the case of A Charlie Brown Thanksgiving, 10-year-old newcomer Todd Barbee was tasked with giving a voice to Charlie Brown—and it wasn’t always easy.

“One time they wanted me to voice that ‘AAAAAAARRRRRGGGGG’ when Charlie Brown goes to kick the football and Lucy yanks it away,” Barbee recalled to Noblemania in 2014. “Try as I might, I just couldn’t generate [it as] long [as] they were looking for … so after something like 25 takes, we moved on. I was sweating the whole time. I think they eventually got an adult or a kid with an older voice to do that one take."

7. LINUS STILL GETS AN ENTHUSIASTIC RESPONSE.

While Barbee got a crash course in the downside of celebrity at a very early age—“seeing my name printed in TV Guide made everyone around me go bananas … everybody … just thought I was some big movie star or something,” he told Noblemania—Stephen Shea, who voiced Linus, still gets a pretty big reaction.

"I don't walk around saying 'I'm the voice of Linus,'" Shea told the Los Angeles Times in 2013. "But when people find out one way or another, they scream 'I love Linus. That is my favorite character!'"

8. THANKS TO LINUS, THE THANKSGIVING SPECIAL GOT A SPINOFF.

As is often the case in a Peanuts special, Linus gets to play the role of philosopher in A Charlie Brown Thanksgiving and remind his friends (and the viewers) about the history and true meaning of whatever holiday they’re celebrating. His speech about the Pilgrims’ first Thanksgiving eventually led to This is America, Charlie Brown: The Mayflower Voyagers, a kind of spinoff adapted from that Thanksgiving Day prayer, which sees the Peanuts gang becoming a part of history.

9. LEE MENDELSON HAD AN ISSUE WITH BIRD CANNIBALISM.

In writing for HuffPo for A Charlie Brown Thanksgiving’s 40th anniversary, Mendelson admitted that one particular scene in the special led to “a rare, minor dispute during the creation of the show. Mr. Schulz insisted that Woodstock join Snoopy in carving and eating a turkey. For some reason I was bothered that Woodstock would eat a turkey. I voiced my concern, which was immediately overruled.”

10. MENDELSON EVENTUALLY GOT HIS WAY ... THOUGH NOT FOR LONG.

Though Mendelson lost his original argument against seeing Woodstock eating another bird, he was eventually able to right that wrong. “Years later, when CBS cut the show from its original 25 minutes to 22 minutes, I sneakily edited out the scene of Woodstock eating,” he wrote. “But when we moved to ABC in 2001, the network (happily) elected to restore all the holiday shows to the original 25 minutes, so I finally have given up.”

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios