10 Saccharine Facts About Sweetest Day

Peter Purdy, BIPs/Getty Images
Peter Purdy, BIPs/Getty Images

Unless you live in certain parts of the United States, there's a good chance you've never heard of Sweetest Day. For others, however, it's a century-old celebration. Here's what you need to know about the semi-obscure holiday.

1. THERE'S A REASON IT'S THE THIRD SATURDAY IN OCTOBER.

This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

When the holiday was founded in 1916, trick-or-treating hadn't become popular yet, so though Halloween existed, there was no autumn boost to the candy industry like there is now. That's why the National Confectioners Association invented a mid-season marketing gimmick to help increase sales before Christmas. Naturally, they tried to spin it otherwise, writing that the spirit of the day should be "interpreted as a spirit of good will, appreciation, and good fellowship."

2. IT WAS ORIGINALLY KNOWN AS "CANDY DAY."

A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Though the National Confectioners Association wanted the celebration to appear as if it was about more than just candy sales, the name they gave the holiday belied their efforts. It didn't become the slightly more subtle "Sweetest Day" until the 1920s.

3. HERBERT HOOVER WAS NOT PLEASED ABOUT IT.

In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
A. R. Coster, Topical Press Agency/Getty Images

Of course the year the holiday was founded, 1916, was smack in the middle of World War I. By the time the second annual day rolled around, Herbert Hoover, who was then the director of the U.S. Food Administration, reminded the National Confectioners Association that their consumerism creation wasn't exactly in the best interests of America's wartime efforts to conserve sugar.

In 1917, an industry bulletin called The International Confectioner noted, "As Mr. Hoover had requested everyone, everywhere, to cut down as much as possible on their usings of sugar, he considered that Candy Day was an effort on the part of our industry in the very opposite direction."

4. CELEBRITIES AND CAUSE MARKETING FINALLY DID THE TRICK.

Actress Theda Bara giving candy to orphans in 1921.
Actress Theda Bara giving candy to orphans in 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Once it was safe to increase sugar production again, marketing efforts kicked back into high gear. In 1921, Cleveland Candy Day organizers got the bright idea to tie the promotion into charity, giving sweets to orphanages and the elderly. Actresses Theda Bara and Ann Pennington went to Cleveland to help distribute thousands of boxes of candy, which helped further popularize the celebration.

5. THERE'S ANOTHER TALE ABOUT THE ORIGINS OF THE HOLIDAY.

A 1922 ad in the Cleveland Plain Dealer.
A 1922 ad in the Cleveland Plain Dealer.
Wikimedia Commons // Public Domain

According to Hallmark, Sweetest Day came about because a candy company employee named Herbert Kingston simply wanted to spread joy to others and "bring happiness to the lives of those who often were forgotten." But The Atlantic calls this happy little story a complete fabrication, so take it with a grain of salt.

6. HALLMARK WAS LATE TO THE PARTY.

A man mailing a letter in 1960s New York.
Keystone, Getty Images

Though it's often referred to as a "Hallmark Holiday," Hallmark didn't actually get in on those sweet Sweetest Day profits until the 1960s—nearly 50 years after it was founded.

7. MOST SWEETEST DAY CARDS ARE ROMANTICALLY INCLINED.

This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Despite the fact that Sweetest Day started as a way to hawk candy to the downtrodden, it's now just another Valentine's Day for many people. Hallmark makes more than 70 Sweetest Day cards—and 80 percent of them are romantic.

8. FOR SOME, IT'S MORE POPULAR THAN MOTHER'S DAY.

A little boy gives his mother some flowers
Hulton Archive, Getty Images

According to Retail Confectioners International, some retailers say their sales for Sweetest Day are better than their sales for Mother's Day. (Sorry, mom.)

9. THESE DAYS, SWEETEST DAY ISN'T JUST ABOUT THE CANDY.

Two women laughing together.
Fox Photos, Getty Images

Though those commemorating the holiday can certainly buy candy, that's just one of the ways people can express their appreciation for anyone who might not otherwise have a special day (a favorite aunt, a next-door neighbor, the pet sitter). Various ways to celebrate Sweetest Day include flowers, cards, gifts, or simply just doing good deeds for others.

10. NEVER HEARD OF SWEETEST DAY? YOU'RE NOT ALONE.

An ice cream vendor in New York hands a young girl an ice cream in the 1920s.
Elizabeth R. Hibbs, Hulton Archive/Getty Images

Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness on the third Saturday of October are Illinois, Indiana, Michigan, Ohio, and Wisconsin, though it has also spread to areas of New York, Pennsylvania, Florida, Texas, and California. The biggest Sweetest Day cities are Detroit, Buffalo, and of course, Cleveland.

This story first ran in 2016.

5 Fast Facts About the Spring Equinox

iStock.com/AHPhotoswpg
iStock.com/AHPhotoswpg

The northern hemisphere has officially survived a long winter of Arctic temperatures, bomb cyclones, and ice tsunamis. Spring starts March 20, which means warmer weather and longer days are around the corner. To celebrate the spring equinox, hear are some facts about the event.

1. The spring equinox arrives at 5:58 p.m.

The first day of spring is today, but the spring equinox will only be here for a brief time. At 5:58 p.m. Eastern Time, the Sun will be perfectly in line with the equator, which results in both the northern and southern hemispheres receiving equal amounts of sunlight throughout the day. After the vernal equinox has passed, days will start to become shorter for the Southern Hemisphere and longer up north.

2. The Equinox isn't the only time you can balance an egg.

You may have heard the myth that you can balance on egg on its end during the vernal equinox, and you may have even tried the experiment in school. The idea is that the extra gravitational pull from the Sun when it's over the equator helps the egg stand up straight. While it is possible to balance an egg, the trick has nothing to do with the equinox: You can make an egg stand on its end by setting it on a rough surface any day of the year.

3. Not every place gets equal night and day.

The equal night and day split between the northern and southern hemispheres isn't distributed evenly across all parts of the world. Though every region gets approximately 12 hours of sunlight the day of the vernal equinox, some places get a little more (the day is 12 hours and 15 minute in Fairbanks, Alaska), and some get less (it's 12 hours and 6 minutes in Miami).

4. The name means Equal Night.

The word equinox literally translates to equal ("equi") and night ("nox") in Latin. The term vernal means "new and fresh," and comes from the Latin word vernus for "of spring."

5. The 2019 spring equinox coincides with a supermoon.

On March 20, the day the Sun lines up with equator, the Moon will reach the closest point to Earth in its orbit. The Moon will also be full, making it the third supermoon of 2019. A full moon last coincided with the first day of spring on March 20, 1981, and it the two events won't occur within 24 hours of each other again until 2030.

A Full Pink Moon Is Coming in April

Ana Luisa Santo, Flickr // CC BY-ND 2.0
Ana Luisa Santo, Flickr // CC BY-ND 2.0

Mark your calendars for Friday, April 19 and get ready to snap some blurry pictures of the sky on your way to work. A full pink moon will appear early that morning, according to a calendar published by The Old Farmer's Almanac.

Considering that the full moon cycle is completed every 29.5 days, the April full moon will be the fourth full moon of 2019. Despite its name, the surface of the moon doesn't actually appear rosy. The name refers to the wild ground phlox, a type of pink wildflower, that tends to sprout in the U.S. and Canada around this time of year. It's also sometimes called an egg moon, fish moon, or sprouting grass moon.

What does the Full Pink Moon mean?

The April full moon might be a bit of a misnomer, but it still plays a pretty important role in the Christian tradition. The date on which the full pink moon appears has historically been used to determine when Easter will be observed. The holiday always falls on the Sunday following the first full moon that appears after the spring equinox. However, if the full moon falls on a Sunday, Easter will be held the following Sunday.

This rule dates back to 325 C.E., when a group of Christian churches called the First Council of Nicaea decided that the light of the full moon would help guide religious pilgrims as they traveled ahead of the holiday. Since the full moon will be visible on April 19 this year, Easter will be held on April 21.

When to see the full pink moon

The best time to view this April full moon is around 4:12 a.m. on the West Coast and 7:12 a.m. on the East Coast. The exact time will vary depending on your location. For a more specific estimate, head to the Almanac's website and type in your city and state or ZIP code.

If you happen to miss this spectacle because you're enjoying a full night’s sleep, don't fret too much. A full flower moon will be arriving in May.

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