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10 Saccharine Facts About Sweetest Day

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Unless you live in certain parts of the United States, there's a good chance you've never heard of Sweetest Day. For others, however, it's a century-old celebration. Here's what you need to know about the semi-obscure holiday.

1. THERE'S A REASON IT'S THE THIRD SATURDAY IN OCTOBER.

When the holiday was founded in 1916, trick-or-treating hadn't become popular yet, so though Halloween existed, there was no autumn boost to the candy industry like there is now. That's why the National Confectioners Association invented a mid-season marketing gimmick to help increase sales before Christmas. Naturally, they tried to spin it otherwise, writing that the spirit of the day should be "interpreted as a spirit of good will, appreciation, and good fellowship."

2. IT WAS ORIGINALLY KNOWN AS "CANDY DAY."

Though the National Confectioners Association wanted the celebration to appear as if it was about more than just candy sales, the name they gave the holiday belied their efforts. It didn't become the slightly more subtle "Sweetest Day" until the 1920s.

3. HERBERT HOOVER WAS NOT PLEASED ABOUT IT.

Of course the year the holiday was founded, 1916, was smack in the middle of World War I. By the time the second annual day rolled around, Herbert Hoover, who was then the director of the U.S. Food Administration, reminded the National Confectioners Association that their consumerism creation wasn’t exactly in the best interests of America’s wartime efforts to conserve sugar.

In 1917, an industry bulletin called The International Confectioner noted, "As Mr. Hoover had requested everyone, everywhere, to cut down as much as possible on their usings of sugar, he considered that Candy Day was an effort on the part of our industry in the very opposite direction."

4. CELEBRITIES AND CAUSE MARKETING FINALLY DID THE TRICK.

A 1922 ad in the Cleveland Plain DealerWikimedia Commons // Public Domain

Once it was safe to increase sugar production again, marketing efforts kicked back into high gear. In 1921, Cleveland Candy Day organizers got the bright idea to tie the promotion into charity, giving sweets to orphanages and the elderly. Actresses Theda Bara and Ann Pennington went to Cleveland to help distribute thousands of boxes of candy, which helped further popularize the celebration.

5. THERE’S ANOTHER TALE ABOUT THE ORIGINS OF THE HOLIDAY.

According to Hallmark, Sweetest Day came about because a candy company employee named Herbert Kingston simply wanted to spread joy to others and "bring happiness to the lives of those who often were forgotten." But The Atlantic calls this happy little story a complete fabrication, so take it with a grain of salt.

6. HALLMARK WAS LATE TO THE PARTY.

Though it’s often referred to as a "Hallmark Holiday," Hallmark didn’t actually get in on those sweet Sweetest Day profits until the 1960s—nearly 50 years after it was founded.

7. MOST SWEETEST DAY CARDS ARE ROMANTICALLY INCLINED.

Despite the fact that Sweetest Day started as a way to hawk candy to the downtrodden, it's now just another Valentine’s Day for many people. Hallmark makes more than 70 Sweetest Day cards—and 80 percent of them are romantic.

8. FOR SOME, IT’S MORE POPULAR THAN MOTHER’S DAY.

According to Retail Confectioners International, some retailers say their sales for Sweetest Day are better than their sales for Mother's Day. (Sorry, mom.)

9. THESE DAYS, SWEETEST DAY ISN’T JUST ABOUT THE CANDY.

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Though those commemorating the holiday can certainly buy candy, that’s just one of the ways people can express their appreciation for anyone who might not otherwise have a special day (a favorite aunt, a next-door neighbor, the pet sitter). Various ways to celebrate Sweetest Day include flowers, cards, gifts, or simply just doing good deeds for others.

10. NEVER HEARD OF SWEETEST DAY? YOU'RE NOT ALONE.

Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness on the third Saturday of October are Illinois, Indiana, Michigan, Ohio, and Wisconsin, though it has also spread to areas of New York, Pennsylvania, Florida, Texas, and California. The biggest Sweetest Day cities are Detroit, Buffalo, and of course, Cleveland.

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Food
It's National Pizza Day! Here Are the Chains Offering the Best Deals
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Pizza comes about as close to perfection as food can get. Now, in honor of National Pizza Day—which is today, February 9—some fine purveyors of the cheesy delicacy have made it even more irresistible. If you’re looking for a place to celebrate this glorious holiday, these are the restaurants giving away their pizza at discounted costs or at no cost at all.

At Round Table Pizza, a pizza chain in the western U.S., getting a free cheese or pepperoni personal pizza all to yourself is easy. Just order a Pepsi beverage from one of their stores between 2 p.m. and 5 p.m on Friday. Pilot Flying J, a national truck stop chain that sells pizza, is giving away slices now through February 10 to any customer who downloads their myPilot app and redeems the digital coupon. Downloading the app from Blaze Fast Fire'd Pizza will get you a buy-one-get-one-free pizza deal all the way up until February 13 when you use their digital code. Chuck E. Cheese's is also going the buy-one-get-one route: Buy any large pizza there and get a free large thin-crust pepperoni pizza at no additional charge.

While nothing beats free pizza, discounted pizza is also abundant on National Pizza Day. Pizza Hut, the largest pizza chain in the U.S., is reducing all menu-priced pizzas by 30 percent for Hut Rewards members. Their biggest competitor, Domino’s, is offering a special that lets customers buy any two items from a list of goodies like wings, pizza, and cheesy bread for $5.99 total. At Papa John’s, they're celebrating Pizza Day for an entire month: Through March 5, you can order their Dual Layer Pepperoni Pizza for $12.

And if you’re a pizza lover who prefers your local by-the-slice joint to national chains, you still have options. Slice, a delivery app that connects customers to local pizzerias, will take $5 off orders of $10 or more when you enter the code “PIZZADAY.” If you can’t find your favorite spot that way, you can always give them a call and ask if they’re doing anything special to mark the big day.

[h/t Today]

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Smart Shopping
25 Dapper Outfit Choices for Fashionable Pets
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Lavishing your furry friends with adorable attire is a benefit of pet ownership that they don't mention on the adoption forms. Whether you prefer practical clothing like sweaters and jackets or statement pieces like bow ties and tutus, these dapper duds are perfect for a howl-iday or "gotcha day" gift, or simply for saying, "Who's the cutest little pupper in pajamas? You are!"

1. CASHMERE DOG SWEATER; FROM $165

dog in sweater
Canine Styles

This classic cable-knit cashmere sweater is a sophisticated look for Fido or Finn. Get it from Canine Styles, a luxury dog emporium in New York City that has plenty of posh and preppy outfits.

Find It: Canine Styles

2. TOGGLE DOG COAT; $85

dog in coat
Canine Styles

This toggle coat (available in orange, navy, and tan) is as fashionable as it is warm. Made of Melton wool, it has Velcro closures to make getting dressed easy. It's great for long walks in the country.

Find It: Canine Styles

3. DOG TUXEDO; FROM $90

Dog in tuxedo
Etsy

This satin tuxedo is perfect for the canine members of your wedding party, though it will brighten up any other occasion as well. The custom, handmade outfit comes complete with a snappy bow tie.

Find It: Etsy

4. DOG BELLE DRESS; FROM $45

Dog Belle Dress
Etsy

The queen of your castle can feel like a Disney princess in her very own version of Belle's iconic yellow dress from Beauty and the Beast. This ball gown is made from yellow crepe satin with chiffon overlay on the bodice and features hand-painted gold detailing on the skirt. Enchanted rose not included.

Find It: Etsy

5. POODLE SKIRT OUTFIT FOR DOGS; $26

Rubies Pink Fifties Girl Pet Costume
Amazon

What if you could buy a 1950s poodle skirt for your poodle? This retro dress is comprised of a pink poodle skirt, striped bodice, and sequined belt, and comes with a bow headband.

Find It: Amazon

6. RIBBED CROCHET BUNNY SWEATER; $25

bunny in a sweater
Etsy

Your snuggle-bunny will look like a little fancy-pants in this ribbed crochet sweater. Choose from seven colors, including this dashing deep red.

Find It: Etsy

7. BESPOKE MONOGRAM DOG SWEATER; FROM $155

Dog in sweater
Ruby Rufus

Bespoke clothing isn't just for humans: British luxury dog clothing brand Ruby Rufus will make your pooch a custom monogram sweater made with 100 percent Italian cashmere. You can even order it in your dog's favorite color.

Find It: Ruby Rufus

8. HOT PINK DOG TUTU; $17

Dog in hot pink tutu
Etsy

Tutus look absolutely adorable on tiny humans and animals alike. If your pooch wants to get in touch with its inner ballerina, then grab this hot pink number from Etsy. Rave reviews are a sure thing.

Find It: Etsy

9. PINK DOG POLO SHIRT; $35

Dog Pink Polo Shirt
Canine Styles

This pink polo shirt is perfect for your preppy fur baby. It features not one but a veritable multitude of crocodiles. They'll be the most dapper dog at the country club.

Find It: Canine Styles

10. DOG BARN COAT WITH BROWN CORDUROY COLLAR; $85

Dog in barn coat
Canine Styles

When it's time for a walk, your dog will look effortlessly chic in this fancy barn coat. It comes in navy, cranberry, orange, hot pink, and loden and features convenient pockets for anyone with opposable thumbs.

Find It: Canine Styles

11. WHITE PET NECK RUFF; $26

Pet Neck Ruff
Etsy

Your canine or kitty will look like their painting belongs in London's National Portrait Gallery with this Elizabethan neck ruff.

Find It: Etsy

12. CHICKEN SWEATER; $25

chicken wearing sweater
Etsy

Chickens can get cold when they're strutting around outside. A sweater (well, more like sweater vest) for your bird can also help prevent feather picking during molting season. Or, it can simply keep them warm while they stare pensively across a snowy landscape.

Find It: Etsy

13. PET CIRCLE SCARF; $15

dog in scarf
Etsy

An infinity scarf is a perfect burst of color on a dreary early morning walk. The proprietor of Mitten Made on Etsy originally designed this wool snood for her miniature Dachshund to help keep her warm during the long, cold winters in Michigan.

Find It: Etsy

14. FAB DOG TRAVEL RAINCOAT; FROM $18

Fab Dog Travel Raincoat
Chewy

This timeless yellow rain slicker will look great on any puppy when it's raining cats and dogs. It's made of 100 percent waterproof nylon shell that keeps fur dry. Bonus: It's perfect for an It Halloween costume.

Find It: Chewy

15. LACE CAT OR DOG COLLAR; FROM $10

cat in lace collar
Etsy

This handmade, white lace collar is a must-have for fancy felines. It's also embellished with a large rhinestone.

Find It: Etsy

16. FITWARM PENGUIN PAJAMAS FOR DOGS; FROM $10

Fitwarm Cute Penguin Xmas Dog Pajamas
Amazon

Keep your pupper warm on cold winter nights with these penguin PJs. They're great for doggie sleepovers or lazy weekends on the couch watching Netflix.

Find It: Amazon

17. PLAID CASHMERE DOG COAT; FROM $225

dog in plaid coat
Canine Styles

Your dog will look like a proper gentleman in this smart plaid peacoat. This fine garment is made of cashmere with a faux fur lining and leather buttons, and is a perfect shield against chill and fog.

Find It: Canine Styles

18. SATIN PET BOW TIE; FROM $8

Satin Bow Tie for Dog
Etsy

This satin doggie bow tie is perfect for any occasion. It comes in several colors and features a Velcro fastener that makes it easy to attach to a collar. Plus, 10 percent of every sale goes to charity: specifically to SPCA (Society for the Prevention of Cruelty to Animals) and Feeding Pets of the Homeless.

Find It: Etsy

19. RED DOG DRESS; FROM $34

dog in dress
Etsy

Your good boy or girl will look red carpet-ready in this elegant gown. The voluminous tulle skirt is to die for, and each bow is embellished with beads. Custom orders are also available.

Find It: Etsy

20. DOG TIE; FROM $13

Dog tie
Etsy

Your pooch will be ready to stun at any black tie event. This tie is designed like a collar, making it easy to dress your four-legged friend. This Etsy store gives back: 10 perfect of all sales are donated to an animal protection association.

Find It: Etsy

21. NAUTICAL DOG DRESS WITH MATCHING LEASH; $20

Dog sailor dress
BaxterBoo

Perfect for a day on the town or setting sail in a schooner, this is the sailor outfit you never knew your best furry friend needed. This vintage throwback also comes with a matching leash.

Find It: BaxterBoo

22. TARTAN FLANNEL PET BOW TIE; $5.50

tartan pet bow tie
Etsy

Your dog or cat will turn heads in this flannel tartan bow tie. It has a convenient elastic loop that slides over your pup's collar.

Find It: Etsy

23. PUCCI DOG SHIRT; $23

dog in Pucci dog shirt
Etsy

Only the fanciest dogs wear, err, Pucci. Grab this punny "designer" t-shirt for your pup. This high-quality cotton statement piece is perfect for small breeds.

Find It: Etsy

24. PINK POLKA DOT AND LACE DOG HARNESS DRESS; $20

Pink Polka Dot and Lace Designer Dog Harness Dress
BaxterBoo

This feminine pink polka dot dress is simply adorable. It features a convenient built-in harness and comes with a matching leash.

Find It: BaxterBoo

25. PET SWEATER VEST; $6

pet sweater vest
Amazon

Your dog or cat will look like an erudite Oxford professor in this sweater vest. Note that the button on the pocket is shaped like a bone.

Find It: Amazon

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