10 Saccharine Facts About Sweetest Day

Peter Purdy, BIPs/Getty Images
Peter Purdy, BIPs/Getty Images

Unless you live in certain parts of the United States, there's a good chance you've never heard of Sweetest Day. For others, however, it's a century-old celebration. Here's what you need to know about the semi-obscure holiday.

1. THERE'S A REASON IT'S THE THIRD SATURDAY IN OCTOBER.

This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

When the holiday was founded in 1916, trick-or-treating hadn't become popular yet, so though Halloween existed, there was no autumn boost to the candy industry like there is now. That's why the National Confectioners Association invented a mid-season marketing gimmick to help increase sales before Christmas. Naturally, they tried to spin it otherwise, writing that the spirit of the day should be "interpreted as a spirit of good will, appreciation, and good fellowship."

2. IT WAS ORIGINALLY KNOWN AS "CANDY DAY."

A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Though the National Confectioners Association wanted the celebration to appear as if it was about more than just candy sales, the name they gave the holiday belied their efforts. It didn't become the slightly more subtle "Sweetest Day" until the 1920s.

3. HERBERT HOOVER WAS NOT PLEASED ABOUT IT.

In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
A. R. Coster, Topical Press Agency/Getty Images

Of course the year the holiday was founded, 1916, was smack in the middle of World War I. By the time the second annual day rolled around, Herbert Hoover, who was then the director of the U.S. Food Administration, reminded the National Confectioners Association that their consumerism creation wasn't exactly in the best interests of America's wartime efforts to conserve sugar.

In 1917, an industry bulletin called The International Confectioner noted, "As Mr. Hoover had requested everyone, everywhere, to cut down as much as possible on their usings of sugar, he considered that Candy Day was an effort on the part of our industry in the very opposite direction."

4. CELEBRITIES AND CAUSE MARKETING FINALLY DID THE TRICK.

Actress Theda Bara giving candy to orphans in 1921.
Actress Theda Bara giving candy to orphans in 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Once it was safe to increase sugar production again, marketing efforts kicked back into high gear. In 1921, Cleveland Candy Day organizers got the bright idea to tie the promotion into charity, giving sweets to orphanages and the elderly. Actresses Theda Bara and Ann Pennington went to Cleveland to help distribute thousands of boxes of candy, which helped further popularize the celebration.

5. THERE'S ANOTHER TALE ABOUT THE ORIGINS OF THE HOLIDAY.

A 1922 ad in the Cleveland Plain Dealer.
A 1922 ad in the Cleveland Plain Dealer.
Wikimedia Commons // Public Domain

According to Hallmark, Sweetest Day came about because a candy company employee named Herbert Kingston simply wanted to spread joy to others and "bring happiness to the lives of those who often were forgotten." But The Atlantic calls this happy little story a complete fabrication, so take it with a grain of salt.

6. HALLMARK WAS LATE TO THE PARTY.

A man mailing a letter in 1960s New York.
Keystone, Getty Images

Though it's often referred to as a "Hallmark Holiday," Hallmark didn't actually get in on those sweet Sweetest Day profits until the 1960s—nearly 50 years after it was founded.

7. MOST SWEETEST DAY CARDS ARE ROMANTICALLY INCLINED.

This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Despite the fact that Sweetest Day started as a way to hawk candy to the downtrodden, it's now just another Valentine's Day for many people. Hallmark makes more than 70 Sweetest Day cards—and 80 percent of them are romantic.

8. FOR SOME, IT'S MORE POPULAR THAN MOTHER'S DAY.

A little boy gives his mother some flowers
Hulton Archive, Getty Images

According to Retail Confectioners International, some retailers say their sales for Sweetest Day are better than their sales for Mother's Day. (Sorry, mom.)

9. THESE DAYS, SWEETEST DAY ISN'T JUST ABOUT THE CANDY.

Two women laughing together.
Fox Photos, Getty Images

Though those commemorating the holiday can certainly buy candy, that's just one of the ways people can express their appreciation for anyone who might not otherwise have a special day (a favorite aunt, a next-door neighbor, the pet sitter). Various ways to celebrate Sweetest Day include flowers, cards, gifts, or simply just doing good deeds for others.

10. NEVER HEARD OF SWEETEST DAY? YOU'RE NOT ALONE.

An ice cream vendor in New York hands a young girl an ice cream in the 1920s.
Elizabeth R. Hibbs, Hulton Archive/Getty Images

Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness on the third Saturday of October are Illinois, Indiana, Michigan, Ohio, and Wisconsin, though it has also spread to areas of New York, Pennsylvania, Florida, Texas, and California. The biggest Sweetest Day cities are Detroit, Buffalo, and of course, Cleveland.

This story first ran in 2016.

10,000 People Gathered at Stonehenge to Welcome the Summer Solstice

Finnbarr Webster, Getty Images
Finnbarr Webster, Getty Images

There are plenty of reasons to welcome the start of summer. Today, people visiting Stonehenge took that celebration to a whole new level.

The BBC reported that an estimated 10,000 people made the pilgrimage to the 5000-year-old site to partake in summer solstice festivities. "Stonehenge was built to align with the Sun, and to Neolithic people, the skies were arguably as important as the surrounding landscape," Susan Greaney, a senior historian at English Heritage, said in a statement. "At solstice we remember the changing daylight hours, but the changing seasons, the cycles of the Moon, and movements of the Sun are likely to have underpinned many practical spiritual aspects of Neolithic life."

These spiritual aspects are just one of the many fascinating facts about the summer solstice; the day is an extremely old calendar event recognized by ancient cultures across the globe. They include the Druids and other pagans, whose tradition of observing the solstice at Stonehenge has long been upheld by modern revelers.

Scientifically speaking, Stonehenge is an optimal viewing place for the solstice due to its structure. According to TIME, the site’s architects appeared to have kept both the summer and winter solstices in mind during its construction, as the positions of the stones are specifically tuned to complement the sky on both occasions.

The solstices were sacred to the pagans, whose modern-day followers continue to honor their rituals. Pagans in particular refer to the day as Litha, and mark it with activities such as meditation, fire rites, and outdoor yoga.

“What you’re celebrating on a mystical level is that you’re looking at light at its strongest," Frank Somers, a member of the Amesbury and Stonehenge Druids, said in 2014. "It represents things like the triumph of the king, the power of light over darkness, and just life—life at its fullest."

Those who were unable to make the journey can head over to the Stonehenge Skyscape project's website, where English Heritage’s interactive live feed fully captured the experience.

11 Patriotic Products to Celebrate the Fourth of July

Amazon
Amazon

Whether you’ll be lounging by the beach or grilling in your backyard this Independence Day, don’t forget to show off your all-American spirit with a little swag. Here are 11 products to help you celebrate Fourth of July—all of which would pair nicely with your collection of presidential bobbleheads.

1. Declaration Of Independence Signatures Mug; $15

Mug decorated with the signatures from the Declaration of Independence.
CafePress, Amazon

The names of the 56 signers of the Declaration of Independence are on display on this ceramic coffee mug. Studying the signatures each morning might inspire you to perfect your own John Hancock.

Find it: Amazon

2. Stars And Stripes Cufflinks; $55

Cufflinks with images of stars and stripes on them

Cufflinks Inc., Nordstrom

Brighten up your wardrobe with a splash of American pride. One half of this cufflinks set is striped red and white and the other is blue and spangled with stars. Together they make a patriotic accent piece.

Find it: Nordstrom

3. Fireworks Light Show Projector; $41

Portable fireworks light projector.
Uncle Milton, Amazon

If you want a low-hazard Fourth of July that still delivers thrills, consider getting a light show projector. When it’s pointed at a wall, the device displays vibrant fireworks animations accompanied by realistic sound effects. And it works indoors, so you can count on your Independence Day party ending with a light show no matter the weather forecast. (There's also a Disney version available for just $20.)

Find it: Amazon

4. Inflatable Cooler; $14

Inflatable American flag cooler filled with ice and drinks.
Fun Express, Amazon

When preparing for a picnic or barbecue this Fourth of July, don’t bother breaking out your tiny roll-away cooler. This 54-by-28-inch inflatable trough holds enough bottles and cans to keep your party going well past sunset. Once the cooler has been drained and deflated, it folds neatly for easy storage.

Find it: Amazon

5. American Trivia Cards; $15

Even players who paid attention in American history class might find this game challenging. Each box comes with 150 cards of United States trivia. Some questions—like what was the first state to grant women the right to vote—highlight important moments in our nation’s history. Others—like how many columns the Lincoln Memorial features—are a little more random.

Find it: UncommonGoods

6. U.S. Navy Blanket; $200

The U.S. military has been going to Faribault Woolen Mill Co. for its blankets for over 100 years. This one is crafted from 100 percent wool and weighs 3.5 pounds. The design is inspired by the blankets supplied on Navy ships—and if it’s tough enough for the Navy, you can bet it will withstand a Fourth of July picnic. We like the gray version, but it comes in several different styles and colors.

Find it: Faribault Woolen Mill Co.

7. American Flag Cornhole; $90

Two American flag cornhole boards with bean bags.
GoSports, Amazon

Baseball faces some stiff competition from cornhole for the title of No. 1 American pastime. This lawn set includes four blue bean bags, four red bean bags, and two boards decorated to resemble the American flag.

Find it: Amazon

8. U.S. Map Cutting Board; $20

Wooden cutting board in the shape of the U.S. map.
Totally Bamboo, Amazon

This 100 percent bamboo board eschews the traditional rectangle shape in favor of the outline of the American mainland. You can either keep it in the kitchen and use it as a cutting board or bring it out to the party as a serving platter for fruits, cheeses, and other hors d'oeuvres.

Find it: Amazon

9. Boston Tea Party Tea Sampler; $15

Six piles of loose-leaf tea.
Solstice Tea Traders, Amazon

A sip of one of the teas in this sampler will put you in touch with your inner revolutionary. Each of the six loose-leaf varieties—bohea black tea, oolong, congou black tea, souchong, singlo, and hyson—was among those tossed over the sides of British ships during the Boston Party. Whether you drink the tea or chuck it into the nearest harbor is up to you. (If you're looking for something to put on display, UncommonGoods also sells a slightly pricier, more elegant option with five teas.)

Find it: Amazon

10. State Map Prints; $27 and Up

A poster featuring a colorful map of Wisconsin
Bri Buckley, Society6

These unique prints by Bri Buckley highlight the beauty of each U.S. state in vibrant color. Each state map is available in both a modern and a vintage style, and like most Society6 art, the design is also available on tapestries, shirts, pillows, tote bags, and more.

Find it: Society6

11. Bald Eagle Pool Float; $15

A man and a woman ride a bald eagle pool float
Swimline, Amazon

Cool down the patriotic way this Fourth of July. This massive 8-foot-by-6-foot bald eagle pool float can fit up to two people comfortably, and will look great floating around your pool during your backyard barbecue.

Find it: Amazon

A version of this article first ran in 2017. It has been updated for 2019.

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