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The Hidden Meanings Behind 15 Company Names

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We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

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11 Popular Quotes Commonly Misattributed to F. Scott Fitzgerald
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F. Scott Fitzgerald wrote a lot of famous lines, from musings on failure in Tender is the Night to “so we beat on, boats against the current” from The Great Gatsby. Yet even with a seemingly never-ending well of words and beautiful quotations, many popular idioms and phrases are wrongly attributed to the famous Jazz Age author, who was born on this day in 1896. Here are 11 popular phrases that are often misattributed to Fitzgerald. (You may need to update your Pinterest boards.)

1. “WRITE DRUNK, EDIT SOBER.”

This quote is often attributed to either Fitzgerald or his contemporary, Ernest Hemingway, who died in 1961. There is no evidence in the collected works of either writer to support that attribution; the idea was first associated with Fitzgerald in a 1996 Associated Press story, and later in Stephen Fry’s memoir More Fool Me. In actuality, humorist Peter De Vries coined an early version of the phrase in a 1964 novel titled Reuben, Reuben.

2. “FOR WHAT IT’S WORTH: IT’S NEVER TOO LATE OR, IN MY CASE, TOO EARLY TO BE WHOEVER YOU WANT TO BE.”

It’s easy to see where the mistake could be made regarding this quote: Fitzgerald wrote the short story “The Curious Case of Benjamin Button” in 1922 for Collier's Magazine, and it was adapted into a movie of the same name, directed by David Fincher and starring Brad Pitt and Cate Blanchett, in 2008. Eric Roth wrote the screenplay, in which that quotation appears.

3. “OUR LIVES ARE DEFINED BY OPPORTUNITIES, EVEN THE ONES WE MISS.”

This is a similar case to the previous quotation; this quote is attributed to Benjamin Button’s character in the film adaptation. It’s found in the script, but not in the original short story.

4. “YOU’LL UNDERSTAND WHY STORMS ARE NAMED AFTER PEOPLE.”

There is no evidence that Fitzgerald penned this line in any of his known works. In this Pinterest pin, it is attributed to his novel The Beautiful and Damned. However, nothing like that appears in the book; additionally, according to the National Atmospheric and Oceanic Association, although there were a few storms named after saints, and an Australian meteorologist was giving storms names in the 19th century, the practice didn’t become widespread until after 1941. Fitzgerald died in 1940.

5. “A SENTIMENTAL PERSON THINKS THINGS WILL LAST. A ROMANTIC PERSON HAS A DESPERATE CONFIDENCE THAT THEY WON’T.”

This exact quote does not appear in Fitzgerald’s work—though a version of it does, in his 1920 novel This Side of Paradise:

“No, I’m romantic—a sentimental person thinks things will last—a romantic person hopes against hope that they won’t. Sentiment is emotional.” The incorrect version is widely circulated and requoted.

6. “IT’S A FUNNY THING ABOUT COMING HOME. NOTHING CHANGES. EVERYTHING LOOKS THE SAME, FEELS THE SAME, EVEN SMELLS THE SAME. YOU REALIZE WHAT’S CHANGED IS YOU.”

This quote also appears in the 2008 The Curious Case of Benjamin Button script, but not in the original short story.

7. “GREAT BOOKS WRITE THEMSELVES; ONLY BAD BOOKS HAVE TO BE WRITTEN.”

There is no evidence of this quote in any of Fitzgerald’s writings; it mostly seems to circulate on websites like qotd.org, quotefancy.com and azquotes.com with no clarification as to where it originated.

8. “SHE WAS BEAUTIFUL, BUT NOT LIKE THOSE GIRLS IN THE MAGAZINES. SHE WAS BEAUTIFUL FOR THE WAY SHE THOUGHT. SHE WAS BEAUTIFUL FOR THE SPARKLE IN HER EYES WHEN SHE TALKED ABOUT SOMETHING SHE LOVED. SHE WAS BEAUTIFUL FOR HER ABILITY TO MAKE OTHER PEOPLE SMILE, EVEN IF SHE WAS SAD. NO, SHE WASN’T BEAUTIFUL FOR SOMETHING AS TEMPORARY AS HER LOOKS. SHE WAS BEAUTIFUL, DEEP DOWN TO HER SOUL.”

This quote may have originated in a memoir/advice book published in 2011 by Natalie Newman titled Butterflies and Bullshit, where it appears in its entirety. It was attributed to Fitzgerald in a January 2015 Thought Catalog article, and was quoted as written by an unknown source in Hello, Beauty Full: Seeing Yourself as God Sees You by Elisa Morgan, published in September 2015. However, there’s no evidence that Fitzgerald said or wrote anything like it.

9. “AND IN THE END, WE WERE ALL JUST HUMANS, DRUNK ON THE IDEA THAT LOVE, ONLY LOVE, COULD HEAL OUR BROKENNESS.”

Christopher Poindexter, the successful Instagram poet, wrote this as part of a cycle of poems called “the blooming of madness” in 2013. After a Twitter account called @SirJayGatsby tweeted the phrase with no attribution, it went viral as being attributed to Fitzgerald. Poindexter has addressed its origin on several occasions.

10. “YOU NEED CHAOS IN YOUR SOUL TO GIVE BIRTH TO A DANCING STAR.”

This poetic phrase is actually derived from the work of philosopher Friedrich Nietzsche, who died in 1900, just four years after Fitzgerald was born in 1896. In his book Thus Spake ZarathustraNietzsche wrote the phrase, “One must have chaos within to enable one to give birth to a dancing star.” Over time, it’s been truncated and modernized into the currently popular version, which was included in the 2009 book You Majored in What?: Designing Your Path from College to Career by Katharine Brooks.

11. “FOR THE GIRLS WITH MESSY HAIR AND THIRSTY HEARTS.”

This quote is the dedication in Jodi Lynn Anderson’s book Tiger Lily, a reimagining of the classic story of Peter Pan. While it is often attributed to Anderson, many Tumblr pages and online posts cite Fitzgerald as its author.

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Fumbled: The Story of the United States Football League
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There were supposed to be 44 players marching to the field when the visiting Los Angeles Express played their final regular season game against the Orlando Renegades in June 1985.

Thirty-six of them showed up. The team couldn’t afford more.

“We didn’t even have money for tape,” Express quarterback Steve Young said in 1986. “Or ice.” The squad was so poor that Young played fullback during the game. They only had one, and he was injured.

Other teams had ridden school buses to practice, driven three hours for “home games,” or shared dressing room space with the local rodeo. In August 1986, the cash-strapped United States Football League called off the coming season. The league itself would soon vaporize entirely after gambling its future on an antitrust lawsuit against the National Football League. The USFL argued the NFL was monopolizing television time; the NFL countered that the USFL—once seen as a promising upstart—was being victimized by its own reckless expansion and the wild spending of team owners like Donald Trump.

They were both right.

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Spring football. That was David Dixon’s pitch. The New Orleans businessman and football advocate—he helped get the Saints in his state—was a fan of college ball and noticed that spring scrimmages at Tulane University led to a little more excitement in the air. With a fiscally responsible salary cap in place and a 12-team roster, he figured his idea could be profitable. Market research agreed: a hired broadcast research firm asserted 76 percent of fans would watch what Dixon had planned.

He had no intention of grappling with the NFL for viewers. That league’s season aired from September through January, leaving a football drought March through July. And in 1982, a players’ strike led to a shortened NFL season, making the idea of an alternative even more appealing to networks. Along with investors for each team region, Dixon got ABC and the recently-formed ESPN signed to broadcast deals worth a combined $35 million over two years.

When the Chicago Blitz faced the Washington Federals on the USFL’s opening day March 6, 1983, over 39,000 fans braved rain at RFK Stadium in Washington to see it. The Federals lost 28-7, foreshadowing their overall performance as one of the league’s worst. Owner Berl Bernhard would later complain the team played like “untrained gerbils.”

Anything more coordinated might have been too expensive. The USFL had instituted a strict $1.8 million salary cap that first year to avoid franchise overspending, but there were allowances made so each team could grab one or two standout rookies. In 1983, the big acquisition was Heisman Trophy winner Herschel Walker, who opted out of his senior year at Georgia to turn pro. Walker signed with the New Jersey Generals in a three-year, $5 million deal.

Jim Kelly and Steve Young followed. Stan White left the Detroit Lions. Marcus Dupree left college. The rosters were built up from scratch using NFL cast-offs or prospects from nearby colleges, where teams had rights to “territorial” drafts.

To draw a line in the sand, the USFL had advertising play up the differences between the NFL’s product and their own. Their slogan, “When Football Was Fun,” was a swipe at the NFL’s increasingly draconian rules regarding players having any personality. They also advised teams to run a series of marketable halftime attractions. The Denver Gold once offered a money-back guarantee for attendees who weren’t satisfied. During one Houston Gamblers game, boxer George Foreman officiated a wedding. Cars were given away at Tampa Bay Bandits games. The NFL, the upstart argued, stood for the No Fun League.

For a while, it appeared to be working. The Panthers, which had invaded the city occupied by the Detroit Lions, averaged 60,000 fans per game, higher than their NFL counterparts. ABC was pleased with steady ratings. The league was still conservative in their spending.

That would change—many would argue for the worse—with the arrival of Donald Trump.

Despite Walker’s abilities on the field, his New Jersey Generals ended the inaugural 1983 season at 6-12, one of the worst records in the league. The excitement having worn off, owner J. Walter Duncan decided to sell the team to real estate investor Trump for a reported $5-9 million.

A fixture of New York media who was putting the finishing touches on Trump Tower, Trump introduced two extremes to the USFL. His presence gave the league far more press attention than it had ever received, but his bombastic approach to business guaranteed he wouldn’t be satisfied with an informal salary cap. Trump spent and spent some more, recruiting players to improve the Generals. Another Heisman winner, quarterback Doug Flutie, was signed to a five-year, $7 million contract, the largest in pro football at the time. Trump even pursued Lawrence Taylor, then a player for the New York Giants, who signed a contract saying that, after his Giants contract expired, he’d join Trump’s team. The Giants wound up buying out the Taylor/Trump contract for $750,000 and quadrupled Taylor’s salary, and Trump wound up with pages of publicity.

Trump’s approach was effective: the Generals improved to 14-4 in their sophomore season. But it also had a domino effect. In order to compete with the elevated bar of talent, other team owners began spending more, too. In a race to defray costs, the USFL approved six expansion teams that paid a buy-in of $6 million each to the league.

It did little to patch the seams. Teams were so cash-strapped that simple amenities became luxuries. The Michigan Panthers dined on burnt spaghetti and took yellow school buses to training camp; players would race to cash checks knowing the last in line stood a chance of having one bounce. When losses became too great, teams began to merge with one another: The Washington Federals became the Orlando Renegades. By the 1985 season, the USFL was down to 14 teams. And because the ABC contract required the league to have teams in certain top TV markets, ABC started withholding checks.

Trump was unmoved. Since taking over the Generals, he had been petitioning behind the scenes for the other owners to pursue a shift to a fall season, where they would compete with the NFL head on. A few owners countered that fans had already voiced their preference for a spring schedule. Some thought it would be tantamount to league suicide.

Trump continued to push. By the end of the 1984 season, he had swayed opinion enough for the USFL to plan on one final spring block in 1985 before making the move to fall in 1986.

In order to make that transition, they would have to win a massive lawsuit against the NFL.

In the mid-1980s, three major networks meant that three major broadcast contracts would be up for grabs—and the NFL owned all three. To Trump and the USFL, this constituted a monopoly. They filed suit in October 1984. By the time it went to trial in May 1986, the league had shrunk from 18 teams to 14, hadn’t hosted a game since July 1985, kept only threadbare rosters, and was losing what existing television deals it had by migrating to smaller markets (a major part of the NFL’s case was that the real reason for the lawsuit, and the moves to smaller markets, was to make the league an attractive takeover prospect for the NFL). The ruling—which could have forced the NFL to drop one of the three network deals—would effectively become the deciding factor of whether the USFL would continue operations.

They came close. A New York jury deliberated for 31 hours over five days. After the verdict, jurors told press that half believed the NFL was guilty of being a monopoly and were prepared to offer the USFL up to $300 million in damages; the other half thought the USFL had been crippled by its own irresponsible expansion efforts. Neither side would budge.

To avoid a hung jury, it was decided they would find in favor of the USFL but only award damages in the amount of $1. One juror told the Los Angeles Times that she thought it would be an indication for the judge to calculate proper damages.

He didn’t. The USFL was awarded treble damages for $3 in total, an amount that grew slightly with interest after time for appeal. The NFL sent them a payment of $3.76. (Less famously, the NFL was also ordered to pay $5.5 million in legal fees.)

Rudy Shiffer, vice-president of the Memphis Showboats, summed up the USFL's fate shortly after the ruling was handed down. “We’re dead,” he said.

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