CLOSE
Getty Images
Getty Images

The Hidden Meanings Behind 15 Company Names

Getty Images
Getty Images

We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

nextArticle.image_alt|e
Hulu
arrow
entertainment
10 Things We Know About The Handmaid’s Tale Season 2
Hulu
Hulu

Though Hulu has been producing original content for more than five years now, 2017 turned out to be a banner year for the streaming network with the debut of The Handmaid’s Tale on April 26, 2017. The dystopian drama, based on Margaret Atwood’s 1985 book, imagines a future in which a theocratic regime known as Gilead has taken over the United States and enslaved fertile women so that the group’s most powerful couples can procreate.

If it all sounds rather bleak, that’s because it is—but it’s also one of the most impressive new series to arrive in years (as evidenced by the slew of awards it has won, including eight Emmy and two Golden Globe Awards). Fortunately, fans left wanting more don’t have that much longer to wait, as season two will premiere on Hulu in April. In the meantime, here’s everything we know about The Handmaid’s Tale’s second season.

1. IT WILL PREMIERE WITH TWO EPISODES.

When The Handmaid’s Tale returns on April 25, 2018, Hulu will release the first two of its 13 new episodes on premiere night, then drop another new episode every Wednesday.

2. MARGARET ATWOOD WILL CONTINUE TO HELP SHAPE THE NARRATIVE.

Fans of Atwood’s novel who didn’t like that season one went beyond the original source material are in for some more disappointment in season two, as the narrative will again go beyond the scope of what Atwood covered. But creator/showrunner Bruce Miller doesn’t necessarily agree with the criticism they received in season one.

“People talk about how we're beyond the book, but we're not really," Miller told Newsweek. "The book starts, then jumps 200 years with an academic discussion at the end of it, about what's happened in those intervening 200 years. We're not going beyond the novel. We're just covering territory [Atwood] covered quickly, a bit more slowly.”

Even more importantly, Miller's got Atwood on his side. The author serves as a consulting producer on the show, and the title isn’t an honorary one. For Miller, Atwood’s input is essential to shaping the show, particularly as it veers off into new territories. And they were already thinking about season two while shooting season one. “Margaret and I had started to talk about the shape of season two halfway through the first [season],” he told Entertainment Weekly.

In fact, Miller said that when he first began working on the show, he sketched out a full 10 seasons worth of storylines. “That’s what you have to do when you’re taking on a project like this,” he said.

3. MOTHERHOOD WILL BE A CENTRAL THEME.

As with season one, motherhood is a key theme in the series. And June/Offred’s pregnancy will be one of the main plotlines. “So much of [Season 2] is about motherhood,” Elisabeth Moss said during the Television Critics Association press tour. “Bruce and I always talked about the impending birth of this child that’s growing inside her as a bit of a ticking time bomb, and the complications of that are really wonderful to explore. It’s a wonderful thing to have a baby, but she’s having it potentially in this world that she may not want to bring it into. And then, you know, if she does have the baby, the baby gets taken away from her and she can’t be its mother. So, obviously, it’s very complicated and makes for good drama. But, it’s a very big part of this season, and it gets bigger and bigger as the show goes on.”

4. THE RESISTANCE IS COMING.

Just because June is pregnant, don’t expect her to sit on the sidelines as the resistance to Gilead continues. “There is more than one way to resist," Moss said. “There is resistance within [June], and that is a big part of this season.”

5. WE’LL GET TO SEE THE COLONIES.

A scene from 'The Handmaid's Tale'
Hulu

Miller, understandably, isn’t eager to share too many details about the new season. “I’m not being cagey!” he swore to Entertainment Weekly. “I just want the viewers to experience it for themselves!” What he did confirm is that the new season will bring us to the colonies—reportedly in episode two—and show what life is like for those who have been sent there.

It will also delve further into what life is like for the refugees who managed to escape Gilead, like Luke and Moira.

6. MARISA TOMEI WILL APPEAR IN AN EPISODE.

Though she won’t be a regular cast member, Miller recently announced that Oscar winner Marisa Tomei will make a guest appearance in the new season’s second episode. Yes, the one that will show us the Colonies. In fact, that’s where we’ll meet her; Tomei is playing the wife of a Commander.

7. WE’LL LEARN MORE ABOUT THE ORIGINS OF GILEAD.

As a group shrouded in secrecy, we still don’t know much about how and where Gilead began. That will change a bit in season two. When discussing some of the questions viewers will have answered, executive producer Warren Littlefield promised that, "How did Gilead come about? How did this happen?” would be two of them. “We get to follow the historical creation of this world,” he said.

8. THERE WILL BE AT LEAST ONE HANDMAID FUNERAL.

A scene from 'The Handmaid's Tale'
Hulu

While Miller wouldn’t talk about who the handmaids are mourning in a teaser shot from season two that shows a handmaid’s funeral, he was excited to talk about creating the look for the scene. “Everything from the design of their costumes to the way they look is so chilling,” Miller told Entertainment Weekly. “These scenes that are so beautiful, while set in such a terrible place, provide the kind of contrast that makes me happy.”

9. ELISABETH MOSS SAYS THE TONE WILL BE DARKER.

Like season one, Miller says that The Handmaid’s Tale's second season will again balance its darker, dystopian themes with glimpses of hopefulness. “I think the first season had very difficult things, and very hopeful things, and I think this season is exactly the same way,” he told the Los Angeles Times. “There come some surprising moments of real hope and victory, and strength, that come from surprising places.”

Moss, however, has a different opinion. “It's a dark season,” she told reporters at TCA. “I would say arguably it's darker than Season 1—if that's possible.”

10. IT WILL ALSO BE BLOODIER.

A scene from 'The Handmaid's Tale'
Hulu

When pressed about how the teaser images for the new season seemed to feature a lot of blood, Miller conceded: “Oh gosh, yeah. There may be a little more blood this season.”

nextArticle.image_alt|e
NUS Environmental Research Institute, Subnero
arrow
technology
Researchers in Singapore Deploy Robot Swans to Test Water Quality
NUS Environmental Research Institute, Subnero
NUS Environmental Research Institute, Subnero

There's something peculiar about the new swans floating around reservoirs in Singapore. They drift across the water like normal birds, but upon closer inspection, onlookers will find they're not birds at all: They're cleverly disguised robots designed to test the quality of the city's water.

As Dezeen reports, the high-tech waterfowl, dubbed NUSwan (New Smart Water Assessment Network), are the work of researchers at the National University of Singapore [PDF]. The team invented the devices as a way to tackle the challenges of maintaining an urban water source. "Water bodies are exposed to varying sources of pollutants from urban run-offs and industries," they write in a statement. "Several methods and protocols in monitoring pollutants are already in place. However, the boundaries of extensive assessment for the water bodies are limited by labor intensive and resource exhaustive methods."

By building water assessment technology into a plastic swan, they're able to analyze the quality of the reservoirs cheaply and discreetly. Sensors on the robots' undersides measure factors like dissolved oxygen and chlorophyll levels. The swans wirelessly transmit whatever data they collect to the command center on land, and based on what they send, human pilots can remotely tweak the robots' performance in real time. The hope is that the simple, adaptable technology will allow researchers to take smarter samples and better understand the impact of the reservoir's micro-ecosystem on water quality.

Man placing robotic swan in water.
NUS Environmental Research Institute, Subnero

This isn't the first time humans have used robots disguised as animals as tools for studying nature. Check out this clip from the BBC series Spy in the Wild for an idea of just how realistic these robots can get.

[h/t Dezeen]

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios