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The Hidden Meanings Behind 15 Company Names

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We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. [Note: In 2017, the company stopped flying the actual Confederate flag.] Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

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Kevork Djansezian/Getty Images for PCA
12 Surprising Facts About Robin Williams
Kevork Djansezian/Getty Images for PCA
Kevork Djansezian/Getty Images for PCA

Robin Williams had a larger-than-life personality. On screen and on stage, he embodied what he referred to as “hyper-comedy.” Offscreen, he was involved in humanitarian causes and raised three children—Zak, Zelda, and Cody. On July 16, HBO debuts the documentary Robin Williams: Come Inside My Mind, directed by Marina Zenovich. The film chronicles his rise on the L.A. and San Francisco stand-up comedy scenes during the 1970s, to his more dramatic roles in the 1980s and '90s in award-winning films like Dead Poets Society; Good Morning, Vietnam; Awakenings; The Fisher King; and Good Will Hunting. The film also focuses on August 11, 2014, the date of his untimely death. Here are 12 surprising facts about the beloved entertainer.

1. ROBIN WILLIAMS GOT HIS START AT A COMEDY WORKSHOP INSIDE A CHURCH.

A still from 'Robin Williams: Come Inside My Mind' (2018)
HBO

After leaving Juilliard, Robin Williams found himself back in his hometown of San Francisco, but he couldn’t find work as an actor. Then he saw something for a comedy workshop in a church and decided to give it a shot. “So I went to this workshop in the basement of a Lutheran church, and it was stand-up comedy, so you don’t get to improvise with others, but I started off doing, ostensibly, it was just like improvising but solo," he told NPR. "And then I started to realize, ‘Oh.’ [I started] building an act from there."

2. HE FORMED A FRIENDSHIP WITH KOKO THE GORILLA.

In 2001, Williams visited Koko the gorilla, who passed away in June, at The Gorilla Foundation in Northern California. Her caregivers had shown her one of his movies, and she seemed to recognize him. Koko repeatedly signed for Williams to tickle her. “We shared something extraordinary: laughter,” Williams said of the encounter. On the day Williams died, The Foundation shared the news with Koko and reported that she fell into sadness.

3. FOR A TIME, HE WAS A MIME IN CENTRAL PARK.

In 1974, photographer Daniel Sorine captured photos of two mimes in New York's Central Park. As it turned out, one of the mimes was Williams, who was attending Juilliard at the time. “What attracted me to Robin Williams and his fellow mime, Todd Oppenheimer, was an unusual amount of intensity, personality, and physical fluidity,” Sorine said. In 1991, Williams revisited the craft by playing Mime Jerry in Bobcat Goldthwait’s film Shakes the Clown. In the movie, Williams hilariously leads a how-to class in mime.

4. HE TRIED TO GET LYDIA FROM MRS. DOUBTFIRE BACK IN SCHOOL.

As a teen, Lisa Jakub played Robin Williams’s daughter Lydia Hillard in Mrs. Doubtfire. “When I was 14 years old, I went on location to film Mrs. Doubtfire for five months, and my high school was not happy,” Jakub wrote on her blog. “My job meant an increased workload for teachers, and they were not equipped to handle a ‘non-traditional’ student. So, during filming, they kicked me out.”

Sensing Jakub’s distress over the situation, Williams typed a letter and sent it to her school. “A student of her caliber and talent should be encouraged to go out in the world and learn through her work,” he wrote. “She should also be encouraged to return to the classroom when she’s done to share those experiences and motivate her classmates to soar to their own higher achievements … she is an asset to any classroom.”

Apparently, the school framed the letter but didn’t allow Jakub to return. “But here’s what matters from that story—Robin stood up for me,” Jakub wrote. “I was only 14, but I had already seen that I was in an industry that was full of back-stabbing. And it was entirely clear that Robin had my back.”

5. HE WASN’T PRODUCERS' FIRST CHOICE TO PLAY MORK ON MORK & MINDY.

Anson Williams, Marion Ross, and Don Most told The Hallmark Channel that a different actor was originally hired to play Mork for the February 1978 Happy Days episode “My Favorite Orkan,” which introduced the alien character to the world. “Mork & Mindy was like the worst script in the history of Happy Days. It was unreadable, it was so bad,” Anson Williams said. “So they hire some guy for Mork—bad actor, bad part.” The actor quit, and producer Garry Marshall came to the set and asked: “Does anyone know a funny Martian?” They hired Williams to play Mork, and from September 1978 to May 1982, Williams co-headlined the spinoff Mork & Mindy for four seasons.

6. HE “RISKED” A ROLE IN AN OFF-BROADWAY PLAY.

Actor Robin Williams poses for a portrait during the 35th Annual People's Choice Awards held at the Shrine Auditorium on January 7, 2009 in Los Angeles, California
Michael Caulfield, Getty Images for PCA

In 1988, Williams made his professional stage debut as Estragon in the Mike Nichols-directed Waiting for Godot, which also starred Steve Martin and F. Murray Abraham. The play was held off-Broadway at Mitzi E. Newhouse Theater at Lincoln Center. The New York Times asked Williams if he felt the show was a career risk, and he responded with: “Risk! Of never working on the stage again! Oh, no! You’re ruined! It’s like you're ruined socially in Tustin,” a town in Orange County, California. “If there’s risk, you can’t think about it,” he said, “or you’ll never be able to do the play.”

Williams had to restrain himself and not improvise during his performance. “You can do physical things,” he said, “but you don’t ad lib [Samuel] Beckett, just like you don’t riff Beethoven.” In 1996, Nichols and Williams once again worked together, this time in the movie The Birdcage.

7. HE USHERED IN THE ERA OF CELEBRITY VOICE ACTING.

The 1992 success of Aladdin, in which Williams voiced Genie, led to more celebrities voicing animated characters. According to a 2011 article in The Atlantic, “Less than 20 years ago, voice acting was almost exclusively the realm of voice actors—people specifically trained to provide voices for animated characters. As it turns out, the rise of the celebrity voice actor can be traced to a single film: Disney’s 1992 breakout animated hit Aladdin.” Since then, big names have attached themselves to animated films, from The Lion King to Toy Story to Shrek. Williams continued to do voice acting in animated films, including Aladdin and the King of Thieves, Happy Feet, and Happy Feet 2.

8. HE FORGOT TO THANK HIS MOTHER DURING HIS 1998 OSCAR SPEECH.

In March 1998, Williams won a Best Supporting Actor Oscar for his performance as Sean Maguire in Good Will Hunting. In 2011, Williams appeared on The Graham Norton Show, and Norton asked him what it was like to win the award. “For a week it was like, ‘Hey congratulations! Good Will Hunting, way to go,'” Williams said. “Two weeks later: ‘Hey, Mork.’”

Then Williams mentioned how his speech accidentally left out one of the most important people in his life. “I forgot to thank my mother and she was in the audience,” he said. “Even the therapist went, ‘Get out!’ That was rough for the next few years. [Mom voice] ‘You came through here [points to his pants]! How’s the award?’”

9. HE COMFORTED STEVEN SPIELBERG DURING THE FILMING OF SCHINDLER’S LIST.

At this year’s 25th anniversary screening of Schindler’s List, held at the Tribeca Film Festival, director Steven Spielberg shared that Williams—who played Peter Pan in Spielberg’s Hook—would call him and make him laugh. “Robin knew what I was going through, and once a week, Robin would call me on schedule and he would do 15 minutes of stand-up on the phone,” Spielberg said. “I would laugh hysterically, because I had to release so much.”

10. HE HELPED ETHAN HAWKE GET HIS AGENT.

During a June 2018 appearance on The Graham Norton Show, Ethan Hawke recalled how, while working on Dead Poets Society, Williams was hard on him. “I really wanted to be a serious actor,” Hawke said. “I really wanted to be in character, and I really didn’t want to laugh. The more I didn’t laugh, the more insane [Williams] got. He would make fun of me. ‘Oh this one doesn't want to laugh.’ And the more smoke would come out of my ears. He didn’t understand I was trying to do a good job.” Hawke had assumed Williams hated him during filming.

After filming ended, Hawke went back to school, but he received a surprising phone call. It was from Williams’s agent, who—at Williams's suggestion—wanted to sign Hawke. Hawke said he still has the same agent today.

11. HE WAS ALMOST CAST IN MIDNIGHT RUN.

In February 1988, Williams told Rolling Stone how he sometimes still had to audition for roles. “I read for a movie with [Robert] De Niro, [Midnight Run], to be directed by Marty Brest,” Williams said. “I met with them three or four times, and it got real close, it was almost there, and then they went with somebody else. The character was supposed to be an accountant for the Mafia. Charles Grodin got the part. I was craving it. I thought, ‘I can be as funny,’ but they wanted someone obviously more in type. And in the end, he was better for it. But it was rough for me. I had to remind myself, ‘Okay, come on, you’ve got other things.’”

In July 1988, Universal released Midnight Run. Just two years later, Williams finally worked with De Niro, on Awakenings.

12. BILLY CRYSTAL AND WILLIAMS USED TO TALK ON THE PHONE FOR HOURS.

Actors Robin Williams (L) and Billy Crystal pose at the afterparty for the premiere of Columbia Picture's 'RV' on April 23, 2006 in Los Angeles, California
Kevin Winter, Getty Images

Starting in 1986, Williams, Billy Crystal, and Whoopi Goldberg co-hosted HBO’s Comic Relief to raise money for the homeless. Soon after Williams’s death, Crystal went on The View and spoke with Goldberg about his friendship with Williams. “We were like two jazz musicians,” Crystal said. “Late at night I get these calls and we’d go for hours. And we never spoke as ourselves. When it was announced I was coming to Broadway, I had 50 phone messages, in one day, from somebody named Gary, who wanted to be my backstage dresser.”

“Gary” turned out to be Williams.

Robin Williams: Come Inside My Mind premieres on Monday, July 16 at 8 p.m. ET on HBO.

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Walt Disney Pictures
10 Facts About Hocus Pocus
Walt Disney Pictures
Walt Disney Pictures

In a 2014 Reddit AMA, Bette Midler said she'd be interested in doing a Hocus Pocus sequel. "You have to go to send in your cards to the Walt Disney company," she said. "The ball's in their court." While you get those cards ready, here are some facts about the original, which arrived in theaters 25 years ago today.

1. THE STORY ORIGINATED AS A BEDTIME STORY.

The story for Hocus Pocus came about after writer David Kirschner invented a bedtime story for his kids. He later wrote the story up and submitted it to Muppet Magazine (why does this not still exist?), where it gained recognition.

2. THE WRITERS USED PROPS TO PITCH IT TO STUDIO EXECUTIVES.

Bette Midler in 'Hocus Pocus' (1993)
Walt Disney Pictures

To pitch the story to Disney, the writers had execs enter a dark room with broomsticks and a vacuum cleaner hanging from the ceiling. They also scattered 15 pounds of candy corn throughout the room in an effort to invoke Halloween nostalgia. It obviously worked!

3. IT WAS NOT AN IMMEDIATE HIT.

Though it’s a cult classic now, Hocus Pocus didn’t do that well when it first came out in 1993, perhaps because it was released in July instead of September or October. Though it didn’t have a terrible opening—$8,125,471, putting it in fourth place at the box office that weekend—it fell to $2,017,688 a few weeks later, and bad reviews from the critics didn’t help matters.

Entertainment Weekly was particularly put off by the movie, calling it a “piece of corny slapstick trash” and saying that “It’s acceptable scary-silly kid fodder that adults will find only mildly insulting. Unless they’re Bette Midler fans. In which case it’s depressing as hell.”

4. BETTE MIDLER LOVES IT.

Bette Midler, by the way, has said that Hocus Pocus is her favorite film out of all of the films she’s ever done. (At least as of 2008.) Thora Birch agreed, recently saying, “The most fun I ever had on a film was Hocus Pocus.”

5. KATHY NAJIMY LOVES IT, TOO.

Midler isn't the only star of the film who isn't immune to its allure: Kathy Najimy has said she watches the movie with her family every year on August 15.

6. IT COULD HAVE STARRED LEONARDO DICAPRIO.

The role of Max was originally offered to Leonardo DiCaprio. He turned it down to do What’s Eating Gilbert Grape.

7. SARAH JESSICA PARKER IS RELATED TO A WOMAN FAMOUSLY ACCUSED OF BEING A WITCH.

Had Sarah Jessica Parker known then what she knows now, she might have approached the role of Sarah Sanderson a little differently. When the actress went on the show Who Do You Think You Are to trace her family history, Parker discovered that one of her ancestors was Esther Elwell, one of the women accused of being a witch during the Salem Witch Trials. After a young girl said she saw Esther’s “spectre” strangling neighbor Mary Fitch, Elwell was arrested, but escaped going to trial.

8. THORA BIRCH REVISITED THE NEIGHBORHOOD IN AMERICAN BEAUTY.

While the kids are prematurely celebrating victory against the Sanderson sisters after locking them in the kiln, they’re shown talking in front of a house as they walk to a park. The house was later used as the house Thora Birch’s character lived in for American Beauty.

9. THE KIDS WEREN'T HUGE FANS OF THE CATS.

The kids all hated working with the cats. Many different cats were used to represent Binx, and each one served a different purpose—one was good at cuddling with the kids, one would jump on command, etc. Every time a new cat was used, the children would have to coerce the kitty to trust them by using treats and a clicker. They got sick of it.

10. MUCH OF THE ORIGINAL CAST REUNITED FOR A 20TH REUNION.

Most of the cast participated in a 20th anniversary event for D23 (the Disney fan club) members. Sarah Jessica Parker and Bette Midler were not in attendance, but pretty much everyone else was, including Kathy Najimy (Mary Sanderson), Vinessa Shaw (Allison), Omri Katz (Max), Thora Birch (Dani), and Doug Jones (Billy Butcherson). You can watch some of that reunion above.

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