The Hidden Meanings Behind 15 Company Names

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Getty Images

We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. [Note: In 2017, the company stopped flying the actual Confederate flag.] Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

15 Facts About Rushmore On Its 20th Anniversary

The Criterion Collection
The Criterion Collection

On December 11, 1998, Wes Anderson introduced the world to his unique brand of whimsical comedy with Rushmore. Though it wasn't his feature directorial debut—he had released Bottle Rocket, which he adapted from a short, in 1996—it was his first major Hollywood movie. And kicked off his still-ongoing collaborations with a stable of talented actors that includes Bill Murray and Jason Schwartzman. It was also the second film Anderson co-wrote with Owen Wilson.

To celebrate the quirky comedy's 20th anniversary, here are some things you might not know about Rushmore.

1. Rushmore Academy was the director's Alma Mater.

Wes Anderson sent location scouts across the United States and Canada to find the perfect high school to shoot the movie. He was having a tough time trying to find the school, until his mother sent him a picture of his old high school in Houston, Texas: St. John's School. Anderson thought it was the perfect location to make the movie.

2. Bill Murray wanted to make Rushmore for free.

Bill Murray in Rushmore (1998)
The Criterion Collection

Once Bill Murray read the screenplay, he wanted to be in the movie so badly that he considered appearing in it for free. Murray ended up working on Rushmore at scale with the Screen Actors Guild day rate minimum for smaller indie film projects. Anderson estimated that Murray made about $9000 for his work on the film.

3. Film critic Pauline Kael had a private screening.

Pauline Kael’s film criticism was a major influence on Anderson’s view of cinema. “Your thoughts and writing about the movies [have] been a very important source of inspiration for me and my movies, and I hope you don't regret that," he once wrote to her.

Kael retired from The New Yorker in 1991, so Anderson arranged for her to have a private screening of Rushmore before the film came out in 1998. He wrote about the screening in the introduction to the published version of the screenplay, and shared what Kael told him about the film: "I genuinely don't know what to make of this movie."

4. It was Jason Schwartzman’s first film role.

Casting directors searched throughout the United States, Canada, and England to find a young actor to play the lead role of Max Fischer. Australian actor Noah Taylor was the frontrunner for the part when, on the last day of casting in Los Angeles, Jason Schwartzman auditioned. He was wearing a prep school blazer with a Rushmore Academy patch that he made himself.

5. Owen Wilson's private school experiences inspired some of the movie's plot points.

As a sophomore at St. Mark High School in Dallas, Texas, Rushmore co-writer Owen Wilson was expelled for stealing his geometry teacher's textbook (the one that contained all the answers); he went to Thomas Jefferson High School to complete 10th grade. This was the inspiration for when Max is expelled from Rushmore Academy and is forced to attend Grover Cleveland High School.

Although Wilson doesn’t have a credited role in Rushmore, he does appear as Ms. Cross’s deceased husband, Edward Appleby, in a photo in Appleby’s childhood bedroom.

6. Wilson's Dad Inspired a Moment in the Movie.

Wilson’s father, Robert Wilson, was the inspiration for Herman Blume’s speech about privilege at the beginning of Rushmore.

7. Alexis Bledel was an extra in the film.


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Before she starred as Rory Gilmore on Gilmore Girls, actress Alexis Bledel was an uncredited extra—she played a Grover Cleveland High School student—in Rushmore. You can see her in the background in various scenes, including dancing with the character Magnus Buchan (Stephen McCole) at the end of the film.

8. Both Anderson and Wilson's brothers had parts in the movie.

Owen and Luke Wilson’s older brother Andrew plays Rushmore Academy’s baseball coach, Coach Beck. He also appeared in Anderson’s directorial debut, Bottle Rocket, playing the bully John Mapplethorpe.

Eric Chase Anderson, Wes's brother, plays the architect who designs Max’s aquarium.

9. The Movie's Editor Made a Cameo.

Rushmore editor David Moritz plays the Dynamite Salesman; he sells Max the dynamite and explosives for his stage play Heaven and Hell at the end of the film.

10. Producers Made a Deal to get a Bentley.

Producers needed a Bentley for Murray's character, Herman Blume, but Rushmore’s production budget was only $20 million and they couldn’t afford to rent one. A Houston resident was willing to lend them his Bentley if they gave his daughter a role in the film. Producers agreed; the man's daughter plays an usher who seats Miss Cross at Max’s play at the end of the movie.

11. Mason Gamble's role in Dennis the Menace almost cost him the part of Dirk Calloway in Rushmore.

Mason Gamble in Rushmore (1998)
The Criterion Collection

Wilson referred to the character of Dirk Calloway, played by Mason Gamble, as the conscience of the film. Originally, Anderson didn’t want to cast Gamble in the part because of the actor’s previous—and very recognizable—role as Dennis Mitchell in the 1993 live-action movie Dennis the Menace.

12. Rushmore Upset Francis Ford Coppola.

Director Francis Ford Coppola owns a winery, and when he first saw Rushmore, he was upset with Anderson because he used Coppola’s chief Napa Valley wine rival during Max's post-play celebration. (It probably didn't help matters that Coppola is Schwartzman's uncle.)

13. Anderson's Brother Did the Movie's Criterion Collection Artwork.

The Criterion Collection edition of 'Rushmore' (1998)
The Criterion Collection

Eric Chase Anderson did the artwork for the Criterion Collection DVD cover, an interoperation of a shot from the montage of Max’s extracurricular activities at the beginning of the movie. The Yankee Racer shot is itself a recreation of a photo from French photographer Jacques Henri Lartigue, taken in 1909 when he was only 15.

14. Schwartzman waxed his chest to play Max.

Although Max only shows his chest once in the film (during the high school wrestling match), Anderson made Schwartzman wax his chest for the duration of Rushmore's filming.

15. The Max Fischer Players Appeared on MTV.

During the 1999 MTV Movie Awards, the Max Fischer Players recreated the year's hit movies—The Truman Show, Armageddon, and Out of Sight—as stage plays.

An earlier version of this article ran in 2014.

8 Tips for Overcoming Social Anxiety Disorder

iStock.com/fizkes
iStock.com/fizkes

If the thought of having to attend a networking event, office holiday party, or family reunion with your uppity out-of-state cousins fills you with dread, then you might have social anxiety disorder. Also known as social phobia, the pervasive fear of being judged by one’s peers affects an estimated 15 million Americans. If you think you might be one of them, a physician can recommend the best course of treatment for you, but there are a few tactics you can try in the meantime. Here are some tips for coping with social anxiety disorder.

1. Ease into social situations.

Everything gets easier with practice, and the same concept applies to socializing. Avoiding parties and large gatherings may provide temporary relief of social phobia, but it isn't a long-term fix. To get started on your road to overcoming anxiety, the Mayo Clinic outlines a few steps that can be found in most cognitive behavioral therapy regimens. This form of psychotherapy challenges people's negative thoughts about social situations to help alleviate anxiety. One such step is to set small, manageable goals for yourself, like giving a stranger a compliment or asking an employee in a store for help finding something. Keep doing little tasks like these until you start to build confidence. Once you’ve mastered these social skills, you can more on to more challenging scenarios.

2. Prepare talking points to combat social anxiety disorder before an event.

We’re not saying you should memorize your lines, but it will ease some of the tension if you come to a party or networking event with a few conversation starters in mind. If possible, do some snooping to find out what some of the other guests are into, or check the news for interesting ice breakers. Just take it from author, life coach, and self-proclaimed “party-impaired individual” Martha Beck: “When you find yourself standing at the bar or reaching a dead end in a conversation, news of a sighting of Bessie, the Lake Erie monster, or some other tidbit that caught your attention will make it that much easier to mingle.”

3. Lay off the caffeine.

You may think that a cup of joe will perk you up and make it easier to conquer your fears, but it may end up making your social phobia worse. Coffee, chocolate, and soda are best avoided because stimulants such as these can elevate your levels of anxiety.

4. Get plenty of sleep.

In a similar vein, make sure you get plenty of sleep before your next big event. The Anxiety and Depression Association of America recommends that you get at least eight hours of sleep each night. If you’re sleep-deprived, you may notice that it’s harder to immerse yourself in social situations.

5. Identify your negative thinking patterns.

Think back to the last time you felt anxious. What kinds of thoughts were you having in that moment? Did any of them make you feel worse? If so, you might be getting swept up in negative self-talk, which can fuel social phobia and make you feel more anxious. Identifying these thoughts when they pop up is the first step to confronting and changing them, according to the Social Anxiety Institute.

6. Imagine what would happen if your worst fears came true.

It may seem counterproductive, but asking yourself “What’s the worst thing that can happen?” is a good way to confront your “inner critic,” according to author and clinical psychologist Ellen Hendriksen. Avoid words like “always,” “never, “everybody,” and “nobody”—they’re vague and tend to overstate the risks you face. Instead, think about your specific fears of any given situation, and you will probably realize that “failure”—whether it’s tripping on stage or sounding awkward—isn’t as bad as it seems. The more you rationalize it, the more “‘Everyone will think I’m a freak’ turns into ‘The five or six people I talk to at the party might notice my hands shaking and think something is wrong with me,’” Hendriksen writes in her book How to Be Yourself: Quiet Your Inner Critic and Rise Above Social Anxiety. If you do this enough, social situations won’t seem quite as scary.

7. Focus on someone else.

When you’re talking to someone, really make a concerted effort to listen to what they’re saying. This will help shift your focus away from your own insecurities. “The trick is to focus on anything except yourself, and that magically frees up a lot of bandwidth,” Hendriksen tells Vox. “When we’re able to do this, we come across as much more authentic and open and the anxiety disappears.”

8. Be proud that you put yourself out there.

Instead of scrutinizing every little thing you said or did after a social event, give yourself credit for simply doing something you find challenging—and living to tell the tale. Establishing a system of “self-reward” will help decrease your anxiety in the future, according to Robert L. Leahy, director of the American Institute for Cognitive Therapy in New York City. “Who deserves more congratulation than you for trying hard to confront what is difficult?” Leahy writes in Psychology Today. “Just trying, just going, just staying in, and just tolerating the discomfort are reasons for reward. Each time you face your fear, you win and your fear loses.”

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