The Hidden Meanings Behind 15 Company Names

Getty Images
Getty Images

We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. [Note: In 2017, the company stopped flying the actual Confederate flag.] Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

7 Fast Facts About RollerCoaster Tycoon

Amazon
Amazon

For Windows gamers, 1999 was dominated by RollerCoaster Tycoon, a now-classic strategy and building game that tasked users with erecting an amusement park and gauging the popularity of rides while maintaining a profit margin and keeping patrons from barfing all over the landscape. For the game’s 20th anniversary, check out some facts about its origins, its association with pizza, and how it became a pinball machine.

1. The first RollerCoaster Tycoon sold 4 million copies.

RollerCoaster Tycoon was the brainchild of Scottish programmer Chris Sawyer, who had enjoyed success with his line of Transport Tycoon games in the 1990s that allowed players to build and operate their own railroad, truck, and ship lines. Sawyer decided to marry that concept with his love of roller coasters. An independent effort—Sawyer enlisted only two collaborators, artist Simon Foster and musician Allister Brimble—the first Tycoon game that was released in 1999 sold a staggering 4 million copies.

2. RollerCoaster Tycoon came free with frozen pizza.

In the early 2000s, packaged food companies offered products that came with promotional offers for CD-ROMs. In 2003, Pillsbury offered a free copy of RollerCoaster Tycoon to anyone who sent in proof of purchase barcodes from specially-marked boxes of Totino’s Pizza Rolls or Pillsbury Toaster Strudel.

3. There’s a RollerCoaster Tycoon pinball machine.

A pinball machine released to coincide with 2002’s RollerCoaster Tycoon 2 took the spiraling coasters of the game and put them under glass. Players could try and direct the pinball—a substitute for the park guest—around and through coasters like The Flying Ghost and The Rocket.

4. RollerCoaster Tycoon helped inspire Minecraft.

If you or a loved one has spent countless hours absorbed in the popular world-building game Minecraft, you have RollerCoaster Tycoon to thank. Minecraft creator Markus Persson was a fan of Tycoon for the way it allowed players to construct elaborate designs. He also enjoyed Dungeon Keeper, which had a fantasy element. Together, the two games encouraged him to develop Minecraft. The game debuted in 2009 and went on to become one of the biggest interactive success stories of all time.

5. RollerCoaster Tycoon inspired real roller coaster designers.

The laborious construction undertaken by players of RollerCoaster Tycoon weaned a number of players on the excitement of the amusement industry. Park designers hoping to break into the industry have used screen shots from the game as examples of their design prowess at trade shows.

6. You can get a spooky update of RollerCoaster Tycoon in time for Halloween.

Atari distributes an Android and iOS version of RollerCoaster Tycoon for mobile phone users. For 2019, the company is offering a Six Flags Fright Fest update to the game that adds a Halloween component. Players can add Skull Mountain, an actual Six Flags coaster, as well as a Demon Rock statue.

7. A RollerCoaster Tycoon fan spent 10 years building a park.

In 2017, a Reddit user declared he was finished building out his own custom park on RollerCoaster Tycoon 2. The 34 coasters and 255 attractions were all minutely detailed, offering a sprawling virtual park with themed areas covering everything from Egyptian attractions to a forest. In comparison, it took only four years to build the actual Disney World in Orlando, Florida.

10 Wild Scooby-Doo Fan Theories

Warner Home Video
Warner Home Video

For 50 years, the hard-working teens (and dog) of Mystery, Inc. have been investigating the paranormal. What began as a single Hanna-Barbera cartoon series—Scooby Doo, Where Are You!—in the 1960s quickly morphed into a franchise with multiple spin-off shows, comic books, and a few questionable movies. That adds up to a lot of spooky stories, which have inspired fans to come up with their own creepy (or just plain crazed) tales about Scooby and the gang. Here are some of their best theories, including one that somehow connects to Patrick Stewart.

1. Scooby is a Soviet space dog.

For all the cases that Fred, Daphne, Velma, and Shaggy solved, they never got to the bottom of the show’s most enduring mystery: How and why does Scooby Doo talk? Some fans think he can’t really speak—that it’s just something his buddy Shaggy imagines while he’s high. But one Redditor has a much more complicated and compelling theory based on the show’s 1960s setting. At that time, America and the USSR were locked in the so-called “Space Race,” competing to see who could claim the first achievements in spaceflight. The Russians famously shot Yuri Gagarin into the stratosphere in 1961, but he wasn’t the first Soviet in space. Canine cosmonauts like Laika beat him by several years, and if the USSR was willing to put a dog in a rocket, who’s to say they didn’t experiment on him first?

According to this fan theory, Scooby is a runaway from the Soviets’ classified space dog program, designed to breed pups capable of operating satellites and understanding radio commands. Scooby was the best of the bunch, the rare test subject who could understand and imitate human speech. Naturally, one of the scientists got attached and defected with Scooby to the USA. When that scientist died, Scooby found a new family with a group of friendly teenagers. But the CIA never stopped searching for this Soviet wunderpup, which is why Mystery, Inc. is constantly traveling by van—and why the original show is called Scooby Doo, Where Are You!

2. The show takes place during an economic depression.

A still from 'Scooby Doo, Where Are You!'
Warner Home Video

A classic Scooby-Doo mystery might take place at a theme park, museum, or mine—so long as it’s grimy and deserted. That’s a weird coincidence when you think about it: why are all these places so rundown? Well, that tends to happen when you’re weathering a financial collapse, and many clues indicate that’s just what’s happening in the world of Scooby-Doo. The towns he and his friends visit never seem to be doing well. No one has any money: Not the many scientists posing as monsters for cash, not the operators of every haunted attraction the gang investigates, and certainly not Shaggy and Scooby, who gorge on dog treats and lose their minds whenever they so much as smell a burger.

3. Mystery, Inc. is actually a cult.

Let’s break down the core members of the gang: You have Fred, the handsome and friendly frontman of the group. Then there’s Daphne, the fashionable and pretty one who mostly follows Fred around. Velma has the brains and Shaggy has full-blown conversations with a dog. When you really think about, doesn’t this all sound a bit like a cult? Fred would obviously be the cult leader, who recruits groupies like Daphne to obey his every command. Velma’s intelligence makes her a useful addition, and she could also be seeking acceptance from the “cool” kids. As for Shaggy, well, men who claim dogs can talk to them have a famously disturbing history—much like cult members.

4. They’re all draft dodgers.

Scooby Doo, Where Are You! premiered in 1969. Also happening that year? The Vietnam War. As able-bodied men (seemingly) over 18, Fred and Shaggy would both be eligible for the draft, which begs the obvious question: is Mystery, Inc. just a bunch of draft dodgers? The boys could be driving that van straight to Canada to avoid deployment, along with Fred’s fiancée Daphne and their antiwar activist friend Velma. Scooby’s stance on the war remains unclear, but he’s along for the ride.

5. Scooby Snacks alter your genes.

What if Scooby’s preferred treat is really a steroid capable of editing genetic code? It would explain why Scooby—and other members of his canine family, like Scrappy-Doo and Scooby-Dum—can talk, as well as their ability to perform “completely ridiculous stunts.” (Also, if Scrappy-Doo is on steroids, it would explain why he’s always trying to fight.) But what about its effect on humans? As far as we know, Shaggy is the only person who eats Scooby Snacks, and he seems to have a freakishly high metabolism, considering the mile-high sandwiches he eats and his super skinny frame.

6. Fred drives the Mystery Machine because the real owner is too high.

Whenever the gang piles into the Mystery Machine, there’s only one person behind the wheel: Fred. Mystery, Inc.’s de facto leader is constantly driving his friends from one haunted house to the next, which would imply that the Mystery Machine is his car. But why would a clean-shaven, preppy kid like Fred own a lime green van with flowers plastered over the doors? That car obviously belongs to a hippie, and in this group, that’s Shaggy. His hippie lifestyle, however, may be the reason Shaggy never drives. He’s either lost his license from driving under the influence, or Fred is worried he will, so someone else serves as his designated driver.

7. Shaggy is Captain America’s son.

This theory starts with small coincidences, like the fact that Norville “Shaggy” Rogers and Steve Rogers share a last name. Then it builds to something bigger when you factor in a detail from Captain America: The Winter Soldier. While out on a morning run, Sam Wilson (a.k.a. Falcon) claims that Steve can run 13 miles in half an hour, a rate that breaks down to 26 mph. Shaggy, meanwhile, frequently keeps pace with Scooby, a Great Dane. Those dogs run up to 30 mph. Ergo, Shaggy is Steve’s son.

8. Monsters really do exist in the Scooby-Doo universe.

A still from 'Scooby Doo, Where Are You!'
Warner Home Video

Each time the gang catches a new “monster,” it always turns out to be a human in disguise, grumbling about how they “would’ve gotten away with it, if it weren’t for you meddling kids.” Monsters, the show tells us over and over again, are not real. But this Reddit theory poses an important question: If monsters don’t exist, why is there a business dedicated to catching the fake ones? The fact that Mystery, Inc. keeps getting calls implies that “supernatural fraud” is an entire category of crime, one that wouldn’t make sense or work if people didn’t believe in monsters. Everyone in the Scooby-Doo universe also seems to accept monsters as a normal and everyday occurrence, suggesting that monsters are real—the gang has just never caught one.

9. Shaggy and Scooby are actors.

When danger calls, Shaggy and Scooby tend to run the other way. But what if the group’s most cowardly members were actually actors pretending to be scared of ghosts, monsters, and other paranormal entities? According to this fan theory, Shaggy and Scooby are faking their over-the-top fear in order to draw the monsters out. By posing as easy targets, they know they’ll get spooked first, and thus make it easier for Mystery, Inc. to trap the ghost/witch/pirate. That’s why Fred always pairs Shaggy with Scooby when they split up to investigate, and it’s why after many years of investigating the supernatural, the two of them still don’t seem remotely used to it.

10. Green Room is just a gritty Scooby-Doo reboot.

The 2015 horror movie Green Room is about a band with a van that squares off against an evil old Nazi. The Scooby-Doo franchise is about a team (that was supposed to be a band) with a van that squares off against evil old men (who could also, theoretically, be Nazis). You do the math.

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