CLOSE
Original image
Narragansett Beer

Bananagrams Releases Branded Beer

Original image
Narragansett Beer

It’s never advisable to play word games while inebriated, but if you do, you might as well stick to a theme. Bananagrams, the portable word game that's celebrating its 10th anniversary this year, recently released a Bananagrams Beer as a licensed tie-in product.

Weird? A little. But And it has a lot to do with their geography.

According to Bananagrams CEO Rena Nathanson, the company was presented with an adult beverage opportunity as a result of being near the Rhode Island-based Narragansett Beer, which has been issuing a series of tie-in brews under their “Hi Neighbor!” label. It's not kid-friendly, but Nanthanson told Licensing.biz that the board and analog game category is increasingly driving business from adult players at board game cafes and pubs.

“Indeed, the very notion of ‘family’ is such an evolving thing, taking on so many guises in the modern world,” Nathanson said. “While children remain at the heart of what we do, we recognize that ‘family’ for many is their extended friendship networks which may include no children at all, and that what we once saw as traditional ‘family time’ now often takes the form of get-togethers with friends at home or in restaurants and pubs.”

The 16-ounce oversized can of brew is a German variation with wheat malt and, according to Narragansett, “notes” of banana. You can find it in six-packs in and around New England, Florida, and as far as Tennessee.

[h/t Licensing.biz]

Original image
Pop Chart Lab
arrow
Design
New Pop Chart Lab Poster Is a Boozy Blueprint For Making Classic Cocktails
Original image
Pop Chart Lab

Pop Chart Lab's posters combine design with data, and their latest offering—a full breakdown of the ingredients in 60 classic cocktails—is no exception. From the exact ratio of gin and tonic that should go into a G & T (2 ounces and 4 ounces, respectively) to the garnishes you'll need to make a proper Tom Collins (a maraschino cherry and a lemon twist), the 3-foot-by-2-foot "Constitutions of Classic Cocktails" artwork teaches mixology basics you'd typically learn in bartending school, sans tuition fee.

In addition to mainstays like the Negroni and the Whiskey Sour, the poster also includes relatively obscure drinks (ever heard of the Golden Dawn, or the Journalist?), which you can attempt after drinking your way through your favorite concoctions. Before you know it, you'll be explaining to your friends the intricacies of why you should stir martinis instead of shaking them (sorry, James Bond), or the difference between a highball and a Collins glass. Bottoms up!

"Constitutions of Classic Cocktails" costs $37, and is currently available for pre-order. Shipping begins on Friday, October 20, 2017. (To see the poster's details up close, visit Pop Chart Lab's website and click on the diagram.)

The
Pop Chart Lab

Pop Chart Lab's
Pop Chart Lab
Original image
iStock
arrow
fun
Attention Beer Lovers: A London Brewery Is Hiring a Professional Taste-Tester
Original image
iStock

Beer lovers aren’t given many chances to discuss their passion for imbibing at job interviews. But a new open position at London's Meantime Brewing Company lists that expertise as one of the top qualifications. As Fortune reports, the brewery is seeking a professional beer taster to help improve its products.

The brewery’s part-time employee will “join the panel brewers as they taste, discuss, and pass opinion on a range of different beers,” according to the job listing on LinkedIn. On top of steady access to free booze three hours a week, the taster will receive a competitive salary “with beer benefits.” As the description reads: “Yes, this could just be the best job in the world.”

Meantime isn’t just considering any casual beer drinker for the role. Their ideal candidate will have a precise palate that can distinguish “chocolate malt from dark malt” and “Fuggles from Cascade hops.” They will also have an understanding of global consumer markets, a functioning knowledge of English, and an extensive beer vocabulary. The brewery is located in the London borough of Greenwich, so applicants who aren’t local should be willing to relocate.

Founded in 1999, the Meantime Brewing Company made its name on the beer scene with signature beverages like their London Lager, London Pale Ale, and Yakima Red. If you’re interested in joining the team, post 30 words on your LinkedIn profile explaining why you deserve the gig, along with any photos or videos that may help your case, with the hashtag #pickmemeantime. The company will narrow down the pool to three candidates for an in-person beer tasting before deciding their top pick. Meanwhile, you can prepare for the job by brushing up on your beer facts.

[h/t Fortune]

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios