CLOSE
Original image
iStock

Introducing a 'Healthy' Twist on Soda: Carbonated Milk

Original image
iStock

Not crazy about milk? Swedish-Danish dairy company Arla wants to change that by making the creamy staple taste more like soda and other sweet grab-and-go drinks. According to Atlas Obscura, the company recently announced plans to roll out a new carbonated milk and fruit beverage, along with a milk-and-tea refreshment and a protein-packed energy drink.

Arla’s goal, according to a company press release, is simple yet ambitious: to “triple its business outside standard white milk in the global beverage market." For now, The Local DK reports, the company plans to test its new dairy drinks with markets in the United Kingdom, Singapore, and the United Arab Emirates. If they prove to be a hit, the beverages might someday become available in other countries.

As Vice points out, Arla isn’t the first company to sell carbonated milk. Remember Coca Cola’s VIO drink, which the soft drink giant tried to market to U.S. customers to no avail? Meanwhile, British soft drink company Britvic released a carbonated milk, fruit juice, and water kids’ drink in 2003, and called it Tango Strange Soda; it was discontinued less than a year later.

Still, Beverage Daily points out, the worldwide market for milk-based drinks is worth around $112 billion in annual retail sales value—and it’s only growing. Needless to say, Arla wants a piece of the pie: The company hopes that its new milk drinks will help increase their profits to 700 million euros by 2020.

[h/t Atlas Obscura]

Know of something you think we should cover? Email us at tips@mentalfloss.com.

Original image
Courtesy Maxie B's
arrow
Food
25 Cupcake Bakeries You've Got to Try
Original image
Courtesy Maxie B's

While it's difficult to improve upon perfection, bakers are constantly putting new twists on cupcakes. These bakeries showcase the latest trends and the classic style we all know and love.

Original image
Something Something Soup Something
arrow
language
This Game About Soup Highlights How Tricky Language Is
Original image
Something Something Soup Something

Soup, defined by Merriam-Webster as "a liquid food especially with a meat, fish, or vegetable stock as a base and often containing pieces of solid food," is the ultimate simple comfort food. But if you look closer at the definition, you'll notice it's surprisingly vague. Is ramen soup? What about gumbo? Is a soy vanilla latte actually a type of three-bean soup? The subjectivity of language makes this simple food category a lot more complicated than it seems.

That’s the inspiration behind Something Something Soup Something, a new video game that has players label dishes as either soup or not soup. According to Waypoint, Italian philosopher, architect, and game designer Stefano Gualeni created the game after traveling the world asking people what constitutes soup. After interviewing candidates of 23 different nationalities, he concluded that the definition of soup "depends on the region, historical period, and the person with whom you're speaking."

Gualeni took this real-life confusion and applied it to a sci-fi setting. In Something Something Soup Something, you play as a low-wage extra-terrestrial worker in the year 2078 preparing meals for human clientele. Your job is to determine which dishes pass as "soup" and can be served to the hungry guests while avoiding any items that may end up poisoning them. Options might include "rocks with celery and batteries in a cup served with chopsticks" or a "foamy liquid with a candy cane and a cooked egg served in a bowl with a fork."

The five-minute game is meant to be tongue-in-cheek, but Gualeni also hopes to get people thinking about real philosophical questions. According to its description page, the game is meant to reveal "that even a familiar, ordinary concept like 'soup' is vague, shifting, and impossible to define exhaustively."

You can try out Something Something Soup Something for free on your browser.

[h/t Waypoint]

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios