10 Smart Facts About Idiocracy

YouTube
YouTube

Over a decade after its original release, Mike Judge's Idiocracy is still garnering headlines. Judge described the film's accuracy as "scary," and co-writer Etan Cohen said that he "never expected Idiocracy to become a documentary." The movie starred Luke Wilson as Joe Bauers, an Army librarian who takes part in a military hibernation experiment with a prostitute named Rita (Maya Rudolph). They wake up 500 years into the future, where everything is dumbed down and highly commercialized and Joe is now the smartest person in the world. In honor of the film's 10th anniversary, here are some facts about the dystopian comedy.

1. A VISIT TO DISNEYLAND SPARKED THE IDEA.

Though Mike Judge had been jotting down some ideas for a movie about evolution as far back as 1995, the idea that would become Idiocracy all came together in 2001—on a trip to Disneyland, of all places. Judge and his daughters were waiting in line at the Alice In Wonderland ride when, according to Judge, "Somebody behind me had a stroller and two little kids and her and this other woman with two little kids was passing by. I guess they’d had an altercation and they just start getting in this cussing match with each other, just, you know, ‘bitch’ this. But you know, just yelling and like ‘I’ll kick your ass' ... and I was just sitting there thinking wow, the Disneyland of that was envisioned, way back in the ’50s and, to right now.”

Judge asked Etan Cohen (Beavis and Butt-Head, King of the Hill) to work with him on the screenplay. “It was almost like film school, except Mike Judge was teaching the class," Cohen said.

2. TERRY CREWS HAD TO AUDITION FIVE TIMES.

Terry Crews was up against some "big, big names" to land the role of President Camacho, according to the actor. "I met with Mary Vernieu, the casting agent, and it took me five different auditions but I just nailed each one," Crews said in 2010. "I was like, 'I am Camacho.' It got to the point where I was like, 'Dude, if you find somebody better just give it to him.' I literally told them that."

3. THE PRODUCTION DESIGNER HELPED JUDGE AND COHEN PREDICT THE FUTURE. (AND THE FUTURE WAS CROCS.)

YouTube

"One of the big things was Crocs," Cohen remembered. "Our production designer [Darren Gilford] had everyone wearing Crocs in the movie. We didn't even know what they were. Mike was like, 'You'd have to be an idiot to wear these!' By the time the movie came out, everyone was wearing them."

4. SOME OF THE FUN GRAPHIC ELEMENTS WEREN'T SCRIPTED.

Some of the logos, like Brawndo and Carl's Jr.'s new aggrieved look, were from Cohen and Judge's script, but graphic designer Ellen Lampl—working with Darren Gilford and the other designer—came up with the rest, like Nastea and FedExx. Lampl described the logos seen within the film as "A visual vernacular fusion of NASCAR, candy packaging, Mexico hand-painted signs and Japanese pop culture."

5. JUDGE WAS SURPRISED THAT SO MANY COMPANIES ALLOWED THEIR NAMES TO BE USED IN THE FILM.

Carlton Cigarettes and Wal-Mart didn't allow for their logos to be mocked, but everyone else did. Judge thought there was "no way" they were going to be allowed to lampoon most of the other companies mentioned in the script, until the studio's lawyers helped him. Judge recalled that when he talked to them about Starbucks clearance issues, the lawyers said, "Well, it would help if you didn’t pick on just one company and if you did more than one." Based on that advice, Judge and Cohen added the red light district which included Starbucks with the likes of H&R Block's Tax Return and Relief. "I couldn’t believe it all cleared," Judge admitted.

6. IT TOOK A WHILE FOR THE STUDIO TO FIGURE OUT HOW TO MARKET THE MOVIE.

Once principal photography on the film was finished, Judge and 20th Century Fox had some disagreements on a few key points, including how to best market the movie. "They're just overthinking it, which is what they always do," Judge told Esquire of the studio's issues with determining just the right way to market the film, including its trailers. "It's just dragged on way too long—a good seven months longer than Office Space (1999). I could have made another movie after I locked the picture before this one comes out."

7. IN THE END, THE STUDIO ESSENTIALLY BURIED THE FILM.

In the end, the studio's marketing team didn't create much fanfare around the release of Idiocracy. They didn't send out any press kits, and Wilson and Rudolph didn't do any press for it. After sitting on the shelf for a year, Idiocracy was finally released on September 1, 2006—but only to 130 theaters, none of which were located in big markets like New York or San Francisco. It made $177,559 during its opening weekend, and just $444,093 throughout its brief theatrical run. The New York Times published some theories as to why the film didn't have a wider release, with one blogger positing that, “some of the sponsors may well have been unhappy with the way their products are placed, and made some phone calls to higher-ups.” A Fox spokesman said the decision came down to an executive decision from the chairman of the studio. Some believed the studio did the bare minimum required to fulfill a contractual obligation with Judge requiring his movie to have any sort of theatrical release before being sold to DVD. In 2009, Judge himself told the Los Angeles Times that he thinks the studio learned from Office Space and simply opted to not waste their money marketing it.

8. AN ERROR WITH THE MOVIE'S TITLE MAY HAVE LED TO EVEN FEWER AUDIENCE MEMBERS.

According to Dax Shepard, who played Frito Pendejo, even moviegoers who wanted to see the film might have had trouble finding it. "Even in the theaters it did come out in, they didn’t list it correctly with Moviefone," Shepard told The A.V. Club. "I remember that was a big issue. They had listed it as 'Untitled Mike Judge Comedy' with Fandango, so even people who wanted to go see Idiocracy couldn’t find it."

9. FOR A TIME, YOU COULD HAVE BOUGHT SOME BRAWNDO!

In 2007, about a year after the movie's release, graphic designer/Omni Consumer Products founder Pete Hottelet—whose company turns pop culture products into realities—teamed up with Redux Beverages, creators of Cocaine energy drink, to produce 10,000-plus cases of Brawndo energy drink. Hottelet's key mandate was that the beverage needed to contain electrolytes and had to be "alarmingly bright green."

10. THEY WERE GOING TO MAKE ANTI-TRUMP ADS.

During the 2012 election, Terry Crews resumed the role of President Camacho to make some fun election ads. Crews, Judge, and Cohen had planned to do the same again this year, with a series of Camacho-starring, anti-Donald Trump ads—but 20th Century Fox would not allow them to proceed. "It kind of fell apart,” Judge told The Daily Beast. "It was announced that they were anti-Trump, and I would’ve preferred to make them and then have the people decide. Terry Crews had wanted to just make some funny Camacho ads, and Etan [Cohen] and I had written a few that I thought were pretty funny, and it just fell apart. I wanted to put them out a little more quietly and let them go viral, rather than people announcing we’re making anti-Trump ads. Just let them be funny first. Doing something satirical like that is better if you just don’t say, ‘Here we come with the anti-Trump ads!'"

15 Delicious Facts About Pizza Hut

iStock.com/RiverNorthPhotography
iStock.com/RiverNorthPhotography

For more than 60 years, Pizza Hut has been slinging hot, cheesy pies to hungry consumers all over the world. (There are more than 16,000 locations worldwide.) Whether you're a meat lover or vegetarian, here are 15 things you should know about the popular pizza chain.

1. It was founded by two brothers who were still in college.

Dan and Frank Carney borrowed $600 from their mother in 1958 to open a pizza place while attending Wichita State University. The name was inspired by the former bar that they rented to open their first location.

2. Pizza Hut franchising was almost instant.

A year after the first location opened in Wichita, Kansas, the Carney brothers had already incorporated the business and asked their friend Dick Hassur to open the first franchise location in Topeka, Kansas. Hassur, who had previously gone to school and worked at Boeing with Dan Carney, was looking for a way out of his insurance agent job. He soon became a multi-franchise owner, and worked to find other managers who could open Pizza Huts across the country.

Once, when a successful manager of a Wichita location put in his notice, Hassur was sent in to convince the man to stay. That manager happened to be Bill Parcells, who had resigned his Pizza Hut job in order to take his first coaching job at a small Nebraska college. Of course, he later went on to coach numerous NFL teams, including leading the New York Giants to two Super Bowl victories. "I might have been wrong there," Hassur said of trying to convince Parcells his salary would be better as a manager than as a coach, "but I'm sure he'd have been successful with Pizza Hut, too."

3. There was a mascot in the early days.

image of vintage Pizza Hut restaurants featuring mascot Pizza Pete
Roadsidepictures, Flickr // CC BY-NC-ND 2.0

Before the iconic red roof logo was adopted in 1969, Pizza Hut had a mascot named Pizza Pete who also served as its logo. The mustachioed cartoon man wore a chef’s hat, neckerchief, and an apron while serving up hot meals to hungry customers. Pizza Pete was still used throughout the 1970s on bags, cups, and advertisements, but was eventually phased out.

4. Pizza Hut perfume was a thing that existed.

It was announced late in 2012 that Pizza Hut had plans to release a limited edition perfume that smelled like "fresh dough with a bit of spice." One hundred fans of the Pizza Hut Canada Facebook page won bottles of the scent, and another promotion around Valentine's Day gave American pizza lovers a chance to own the fragrance via a Twitter contest. The packaging for the perfume resembled mini pizza boxes, and a few later surfaced on eBay for as much as $495.

5. They struck gold with the Teenage Mutant Ninja Turtles.

image of people dressed as the Teenage Mutant Ninja Turtles
Kevin Winter, Getty Images

When a group of crime fighting turtles that love pizza become huge pop culture icons, it's a no-brainer that a pizza company should do business with them. Domino's was featured in the first Teenage Mutant Ninja Turtles film in 1990, but ads for Pizza Hut were included on VHS when the film hit home video. Pizza Hut also reportedly spent around $20 million on marketing campaigns for the Turtles during the 1990 "Coming Out of Their Shells" concert tour and album release. The partnership continued all the way up to the 2014 release of Michael Bay's Teenage Mutant Ninja Turtles.

6. Pizza Hut Easy-Bake ovens were also real.

Children of the '70s were lucky enough to own small toy ovens shaped like the restaurant in which they could bake tiny little Pizza Hut pizzas under a 60-watt light bulb.

7. Their vintage commercials are star-studded.

An 11-year-old Elijah Wood got his start flinging potato salad at his co-star; Ringo Starr and the Monkees marveled at the stuffed-crust pizza; and former Soviet statesman Mikhail Gorbachev had a very odd, political pizza pitch, appearing along with his young granddaughter in a Russian Pizza Hut (though the ad was not set to run in Russia).

8. The Book It! program is 35 years old.

In 1984, Pizza Hut kicked off the BOOK IT! program, an initiative to encourage children to read by rewarding them with "praise, recognition and pizza." It was such a success that First Lady Barbara Bush threw a reading-themed pizza party at the White House in 1989. The program is now the "longest-running corporate-supported reading program in the country" and has reached over 60 million children.

9. They were early to the pan pizza create.

image of someone removing a slice from a personal pan pizza
iStock

Pizza Hut introduced pan pizza in 1980, nine years before their competition, Domino's, added the style to their menu. In 1983, they introduced personal pan pizzas, which are still the coveted prize of the BOOK IT! program and the only pizza option at smaller Pizza Hut cafes (like those inside Target stores).

10. They were also early to online ordering.

In 1994, Pizza Hut and The Santa Cruz Operation created PizzaNet, an ahead-of-its-time program that allowed computer users to place orders via the internet. The Los Angeles Times called the idea "clever but only half-baked" and "the Geek Chic way to nosh." And, the site is still up and running! Seriously, go ahead and try to order.

11. Pizza Hut pizza has been to space ...

image of the International Space Station hovering above Earth
iStock

In 2001, Pizza Hut became the first company to deliver pies into space. Before being sealed and sent to the International Space Station, the pizza recipe had to undergo "rigorous stabilized thermal conditions" to make sure that it would be still be edible when it got there. Pizza Hut also paid a large, unspecified sum (but definitely more than $1 million) to have a 30-foot-wide ad on a rocket in 1999.

12. … but not to the Moon.

In 1999, Pizza Hut's then-CEO Mike Rawlings (and current Mayor of Dallas) told The New York Times that an earlier idea for space marketing was for the logo to be shown on the moon with lasers. But once they started looking into it, astronomers and physicists advised them that the projected image would have to be as large as Texas to be seen from Earth—and the project would also have cost the company hundreds of millions of dollars. Better to stick with Super Bowl ads.

13. They once offered pizza engagement packages.

image of someone proposing marriage
iStock

What's the perfect way to pop the big question? In 2012, Pizza Hut suggested that grooms- (or brides-) to-be order the engagement party package that included a $10 dinner box, a limo, a ruby ring, fireworks, flowers, and a photographer, all for $10,010. In keeping with the theme, only 10 of the packages were offered. But, to be clear—if you bought a Pizza Hut engagement package, you would have spent $10 on food and approximately the cost of a wedding on the proposal.

14. Pizza Hut accounts for three percent of U.S. cheese production.

With all those locations and cheese-stuffed crusts, Pizza Hut needs a lot of dairy. The company uses over 300 million pounds of cheese annually and is one of the largest cheese buyers in the world. To make that much cheese, 170,000 cows are used to produce an estimated 300 billion gallons of milk. Something to think about the next time you order an Ultimate Cheese Lover's pizza with extra cheese.

15. There are a lot of repurposed Pizza Hut locations.

An empty, former Pizza Hut building
Mike Kalasnik, Flickr // CC BY-SA 2.0

Franchise locations of companies are not always successful, and when they close, the buildings are often left untouched by their new owners rather than being demolished and replaced. Because the hut-shaped stores have become synonymous with the company, their former locations are easy to spot. The blog "Used to Be a Pizza Hut" has an interactive map of more than 500 ex-huts submitted by people all over the world. There is also a successful Kickstarter-funded photo book—called Pizza Hunt—documenting the "second lives" of the restaurants.

5 Fast Facts About Sake Dean Mahomed

Today's Google Doodle will be many people's first introduction to Sake Dean Mahomed, a noted traveler, surgeon, author, and entrepreneur who was born in Patna, India in 1759. Though he's been left out of many modern history books, Mahomed left a profound impact on Western culture that is still being felt today.

In honor of the 225th anniversary of the publication of his first book—The Travels of Dean Mahomed, a Native of Patna in Bengal, Through Several Parts of India, While in the Service of the Honorable the East India Company—on January 15, 1794, here are some facts about the figure.

1. He was the first Indian author to publish a book in English.

In 1794, Sake Dean Mahomed published The Travels of Dean Mahomet, an autobiography that details his time in the East India Company's army in his youth and his journey to Britain. Not only was it the first English book written by an Indian author, The Travels of Dean Mahomet marked the first time a book published in English depicted the British colonization of India from an Indian perspective.

2. His marriage was controversial.

While studying English in Ireland, Mahomed met and fell in love with an Irish woman named Jane Daly. It was illegal for Protestants to marry non-Protestants at the time, so the pair eloped in 1786 and Mahomed converted from Islam to Anglicanism.

3. He opened the England's first Indian restaurant.

Prior to Sake Dean Mahomed's arrival, Indian food was impossible to find in England outside of private kitchens. He introduced the cuisine to his new home by opening the Hindoostane Coffee House in London in 1810. The curry house catered to both British and Indian aristocrats living in the city, with "Indianised" versions of British dishes and "Hookha with real Chilm tobacco." Though the restaurant closed a few years later due to financial troubles, it paved the way for Indian food to become a staple of the English food scence.

4. He brought "shampooing" to Europe.

Following the failure of his restaurant venture, Mahomed opened a luxury spa in Brighton, England, where he offered Eastern health treatments like herbal steam baths and therapeutic, oil-based head massages to his British clientele. The head massages eventually came to be known as shampoo, an anglicized version of the Hindi word champissage. Patrons included the monarchs George IV and William IV, earning Mahomed the title shampooer of kings.

5. He wrote about the benefits of spa treatments.

Though The Travels of Dean Mahomet is his most famous book, Mahomed published another book in English in 1828 called Shampooing; or, Benefits Resulting from the Use of the Indian Medicated Vapour Bath.

SECTIONS

arrow
LIVE SMARTER