The contemporary dog isn't like the canines that came before him. Today's dog is cultured; he's a photographer and a concert-goer. He's also an art connoisseur who attends fancy art galleries—like this exhibition that recently ran in London.

Insurance company MORE TH>N asked artist Dominic Wilcox to create a special art event geared exclusively for dogs. The Play More Dog Art Exhibition featured a number of interactive art projects for canines to experience. Some of the art included "Dinnertime Dreams," a 10-foot-wide dog bowl brimming with over 1000 squeaky balls. There was also an installation called "Cruising Canines," which simulated the fun of sticking one's floppy-eared head out a window. The doggy visitors could enjoy the sights and smells, while frolicking amongst dog-themed paintings and water fountains.

"Contemporary art has long been an important source of inspiration and fascination for humans, but never before has it been created with a view to drawing the same kind of emotions out of animals instead," Wilcox explains in the video above.

The event was part of MORE TH>N's Play More campaign—an effort to get owners to spend more time having fun with their pets. The company pledged to donate £1 to the RSPCA for every person who promised to take the Play More Pledge.

[h/t Design Taxi]

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