Few symbols are more open to interpretation than the poo emoji. In Japan, it’s considered a symbol of good luck, since the word for poop, unko, sounds similar to the word for luck, un. Meanwhile, other people view it as an efficient (and wordless) way to say “crap” in a text or email, or as a visual joke or insult. But when it comes to the Poo-Plunger, a brand-new toilet plunger that was recently spotted by CNET, the image's meaning is pretty literal.

The Poo-Plunger boasts a poo emoji-inspired coiled rubber suction cup, complete with a wide-eyed grin. Aside from its punny design, the product works just like your ordinary, run-of-the-mill toilet plunger.

Originally, the Poo-Plunger was created as a joke. But if the project takes off, its designers hope to donate a portion of the novelty plunger's proceeds to charities that help improve access to sanitation facilities and clean drinking water

The Poo-Plunger’s inventors have designed a prototype, which is currently available for pre-order on Kickstarter through an initiative called The Plunger Project. Eventually, they plan for it to retail for around $30. But if the project doesn’t raise its crowdfunding goal of $50,000 by Thursday, August 11, the endeavor will go down the toilet. (As of publication time, it had only received about $7400.) Watch the video below for more information.

[h/t CNET]

Banner image courtesy of YouTube.