Crystal Pepsi Is Back in Stores


In their endless quest to topple rival Coca-Cola, Pepsi’s 1992 product launch was their most transparent attempt yet.

The vaguely citrus-flavored Crystal Pepsi was colorless, a novelty trend that had spread to other areas of grocery aisles. (Zima, a clear alcoholic beverage, was once sampled by 70 percent of all alcohol enthusiasts.) But Pepsi’s marketing was spotty, failing to convince consumers why they should bother. The drink disappeared in 1993.

Now the company is betting on another trend—nostalgia—to help revitalize the brand. Beginning this week, 20-ounce bottles of Crystal Pepsi will be available for an eight-week window. (Canadians got it a month early on July 7.)


"Pepsi is all about pop culture and few things are as hot right now in pop culture as the 1990s," Linda Lagos, director of marketing for Pepsi, told Ad Age in July. To help stir interest, Pepsi will be offering an online game, The Crystal Pepsi Trail, that spoofs the infamous Oregon Trail frontier computer game that was a staple of school computer rooms in the 1990s.

The campaign was motivated in part by a successful sweepstakes offer last December that had Pepsi giving away 13,000 six-packs of Crystal Pepsi to winners. According to the company, the $1.79 drink should be available at most leading retailers. If you happen to live in New York City, you can also catch a '90s-themed launch party at Terminal 5: Biz Markie, Lisa Loeb, and Salt n Pepa are among the performers. And while you're welcome to start a petition, Coke II is probably not coming back.

[h/t Ad Age]

The Top 10 Pizza Chains in America

Pizza is a $45.1 billion industry in the United States. Here are the top pizza chains across this great nation, based on gross sales in 2016.


Pizza Hut is truly enormous. Raking in more than $5.75 billion in 2016, the chain is best known for its red roof architecture. The style is so distinctive that the blog Used to Be a Pizza Hut collects photos of former Pizza Hut restaurants now turned into other businesses.


With more than $5.47 billion in revenue, Domino's is nipping at Pizza Hut's heels. For decades, Domino's offered a guarantee that your pizza would arrive in 30 minutes or less, or it would be free. The policy was terminated in 1993 in the U.S., and Domino's has since focused on expanding its menu with pasta, sandwiches, and other goodies.


Photo of the exterior of a Little Caesars restaurant

Founded in 1959 by Mike and Marian Ilitch, Little Caesars focuses on carry-out pizza at ultra-competitive prices. Using slogans like "Pizza! Pizza!," "Pan! Pan!," and "Deep Deep Dish," the chain offers hot cheese pizzas for just $5.


Headquartered in Jeffersontown, Kentucky, Papa John's was the first national pizza chain to offer online ordering in the U.S., way back in 2002.


Papa Murphy's offers exclusively "take and bake" pizza, where the ingredients are put together in front of you, then you bake the pizza at home. It's the only large chain to offer this kind of pizza, and it's a smart business model—stores don't need pizza ovens!


California Pizza Kitchen

The first California Pizza Kitchen launched in 1985 in Beverly Hills, California. The focus is on gourmet pizza, including a line of relatively fancy frozen pizzas. In many locations, CPK also offers gluten-free crust as an option, making it a favorite for gluten-intolerant pizza lovers.


Pasquale “Pat” Giammarco founded Marco's Pizza in 1978. The Toledo, Ohio-based chain is now the country's fastest-growing pizza chain, with more than 800 franchised locations across the U.S. as well as in Puerto Rico, the Bahamas, and India. They specialize in what they've dubbed "Ah!thentic Italian."


In 1958, Bill Larson concluded four years of US Navy service and got a job at a pizza parlor in San Mateo, California. A year later, he founded his own: Round Table Pizza. Using a King Arthur theme, Round Table has often featured knights and shields in its logo. The knight theme originated when Larson saw drawings of King Arthur's court eating pizza.


The brainchild of two Georgia Tech students, Mellow Mushroom opened in Atlanta, Georgia as a one-off pizzeria. Today, it boasts more than 150 locations, and is regularly inching further westward.


Macaroni and cheese pizza from Cicis

Cicis is the world's largest pizza buffet chain. It features all sorts of wild stuff including a macaroni-and-cheese pizza.

Source: PMQ Pizza Magazine

Pop Culture
North Pole Blockbuster Video, One of Chain’s Few Remaining Stores, Is Closing

With streaming quickly becoming the new standard in movie-watching, the majority of today’s youngsters will never know the joy that came with a Friday night visit to the local Blockbuster Video store. Nor will they understand the inherent drama such an outing could bring: “Ooh, look Hocus Pocus is on VHS! Oh no, that kid got the last copy!” That already-tiny number is about to shrink even further with the announcement that Alaska’s North Pole Blockbuster, one of only an estimated eight stores left in the U.S., is closing its doors.

The announcement was made on Monday afternoon via the store’s Facebook page, which thanked its employees for their service:

The Fairbanks Daily News-Miner spoke with Kevin Daymude, the store’s general manager, who pointed to declining sales as the reason for the shuttering. “Do we have a great clientele? Yes, without a doubt,” Daymude said. “It just declined.”

While Blockbuster Video filed for bankruptcy in 2010, the brand continued to license its iconic blue-and-yellow ticket stub logo to franchisees, the bulk of which are located in Alaska. Why Alaska? Lack of broadband and high Internet price tags in the state mean that streaming content isn’t as simple as just pointing and clicking.

“A lot of [the stores] are still quite busy,” Alan Payne, a Blockbuster licensee-owner who owns a handful of the few remaining stores in the U.S., told The Washington Post in 2017. “If you went in there on a Friday night you’d be shocked at the number of people.”

Earlier this year Payne was forced to close his Edinburg, Texas store, the last Blockbuster in Texas, which had been operating since the 1990s. But Alaska won’t be Blockbuster-free anytime soon. Even with the North Pole store’s closing, there are still four remaining locations in Alaska.

While the North Pole store ceased its rental operations on Sunday, it will remain open through April while it sells off its inventory of movies and fixtures. The only question is whether there’s a VHS copy of Jerry Maguire somewhere in there.


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