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15 Things You Didn’t Know About Dr. Bronner And His Magic Soap

You've undoubtedly used Dr. Bronner's, the top-selling organic liquid and bar soap brand in North America. But how much do you know about the man behind the company, and the soap he created?

1. EMANUEL BRONNER WAS BORN INTO SOAP.

Bronner was part of the third generation in a family of Jewish master soap makers in Germany. His family is credited with important liquid soap innovations in the country, but because of Bronner’s increasingly sour relationship with his father and uncles, he emigrated to the United States in 1929 for a clean start and to consult for American soap companies—just a few years before the Nazis came to power.

2. HE STARTED HIS LIFE IN THE U.S. LECTURING ABOUT WORLD PEACE.

Bronner spent years spreading word of the life philosophy he called Bronner’s Peace Plan, which would eventually become “the Moral ABC.” The basic idea of his world view? If people stopped focusing on how we are different and instead thought about how we are the same, we would all be better off on this “Spaceship Earth.”

3. HIS MORAL PHILOSOPHY WAS BORN OUT OF TRAGEDY.

In the 1940s, Bronner received word that his parents and extended family who had stayed in Germany had been killed in Nazi death camps. Soon after, his wife fell ill and passed away, leaving Bronner with his two sons and one daughter, all three of whom he put into foster care in order to focus more on refining his speeches. His eldest son, Ralph—who has said he spent time in 15 different orphanages—would eventually join his father on the lecture circuit and continue spreading the Moral ABC after his father’s death in 1997.

4. BRONNER’S SISTER ONCE COMMITTED HIM TO A MENTAL INSTITUTION.

Concerned by the fervor Bronner applied to his lectures and his decision to abandon his children, his sister had him committed to Elgan Mental Health Center outside Chicago, where he received shock treatments, in the mid-1940s. Bronner escaped and fled to California, started calling himself a rabbi, and began mixing up drums of liquid soap using his family’s old recipe.

5. HIS NOW-FAMOUS PEPPERMINT SOAP STARTED AS A GIVEAWAY TO THOSE WHO CAME TO HIS LECTURES.

When he realized that people were coming to his events, taking his soap, and not sticking around for his talks, he started printing his talks on the bottles. Bronner spent the rest of his life refining the 30,000-word creed by which he led his life and which his company still prints on its soap today

6. THE COMPANY NOW BASES ITS BUSINESS PRACTICES OFF BRONNER’S LIFE PHILOSOPHY.

Six principles guide the employees of Dr. Bronner’s: Work hard! Grow!; Do right by customers; Treat employees like family; Be fair to suppliers; Treat the earth like home; Give and give!

7. THE COMPANY FIRST LISTED ITSELF AS A NONPROFIT RELIGIOUS ORGANIZATION.

The IRS disagreed and served Bronner with a notice that he owed them $1.3 million in back taxes, enough to send the company into bankruptcy. It was Bronner’s son Jim who stepped in to save the family soap business.

8. TODAY, BRONNER’S GRANDSON RUNS HIS SOAP EMPIRE.

David, son of Jim (the one who saved the company), takes after his grandfather more than his conservative father (who rejected his dad’s life philosophy and became an industrial chemist). After graduating from Harvard, David took a life-changing trip to Amsterdam and returned to the U.S. with the intention of getting back to the Netherlands to start his own marijuana-growing business as soon as possible. But after spending time reading up on Eastern religions, David said he finally understood what his grandfather had been preaching about all those years. When David’s father passed away in 1998, David took control of the family soap business.

9. THE COMPANY SAYS THERE ARE 18 DIFFERENT WAYS TO USE EVERY BOTTLE OF THEIR CASTILE SOAP.

Despite the company's claims, though, collective internet knowledge and experimentation have found there are around 14 acceptable uses for the product. These include most general cleaning tasks such as face wash, shampoo, shaving cream, and diluting the product for use in cleaning dishes, doing laundry, and washing floors. Somewhat surprisingly, the soap has a reputation for being an effective ant spray. Not surprising is that the internet community has mostly rejected the company’s idea of using the soap to brush your teeth; those who have tried it have found the practice akin to washing their mouth out with soap. Go figure.

10. FOR YEARS, THE SOAPS CONTAINED A SECRET INGREDIENT: CARAMEL COLORING.

After becoming the man on the soapbox, David decided he no longer wanted to hide the ingredient from their customers. Concerned that soap loyalists would see the additional ingredient on the label and assume he had added it himself—or that the change in color from removing it would make it look like he was diluting the recipe—David decided to replace the caramel coloring with hemp oil. The color of the soap changed, but customers also found the new not-secret ingredient improved the feel of the lather.

11. DAVID BELIEVED IN HEMP OIL SO MUCH, HE SUED THE DEA OVER IT.

Because hemp has long been seen by the government as equivalent to marijuana, in 2001, the DEA tightened their enforcement of THC bans and started seizing shipments of hemp seed and hemp oil at the border. David led the industrial hemp industry in a lawsuit against the government, and just to make sure they didn’t miss his point, corporate representatives would camp outside the DEA’s headquarters and hand out samples of hemp granola and poppy-seed bagels (which made the point that poppy seeds contain trace amounts of opiates but are perfectly legal). The agency eventually reversed the policy.

12. SINCE THEN, THE COMPANY HAS ALSO FOUND ITSELF IN THE BUSINESS OF ACTIVISM.

When beauty product companies Kiss My Face and Avalon Organics advertised their products as “organic,” Bronner’s sued them over their false use of the word. The company changed the labels on their soap in 2014 in support of a measure in Washington state that would require the labeling of goods containing genetically modified organisms. David himself has been arrested twice: once for planting hemp seeds on the lawn of the DEA headquarters and once for milling hemp oil in front of the White House.

13. WHEN DR. BRONNER’S COULDN’T FIND AN ORGANIC AND FAIR-TRADE SOURCE FOR THEIR OILS, THE COMPANY STARTED ITS OWN FARM.

In a case of talking the talk and walking the walk, Dr. Bronner’s now operates its own organic and fair-trade palm, coconut, and olive oil farms in Ghana, Sri Lanka, and Israel, where, in keeping with their vision of world peace, they source their olive oil from both Israeli and Palestinian sources. Coconut oil is now almost as big of a product for Bronner’s as their bar soap.

14. THE PAY FOR THE HIGHEST EXECUTIVE AT THE COMPANY IS CAPPED AT FIVE TIMES THE LOWEST-PAID WORKER.

This means as CEO, David makes about $200,000 a year. Additionally, Dr. Bronner’s offers every employee a fully paid health plan, company contributions to an employee’s retirement fund at 15 percent of the employee’s salary, and a 25 percent annual bonus for all full-time employees. 

15. THE COMPANY HAS BECOME MORE POPULAR, BUT YOU STILL CAN'T GET ITS SOAP JUST ANYWHERE.

The original Dr. Bronner refused to sell his products to any retailer who wasn’t interested in hearing his thoughts on life. David twice rejected lucrative offers from Walmart because he didn’t want to support the company's politics and low pay for workers. However, the retail giant now carries the brand.

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10 Fun Facts About Spice World
Hulton Archive, Getty Images
Hulton Archive, Getty Images

In 1996, the Spice Girls took the world by storm when they released the song “Wannabe” from their debut album, Spice. Their mantra of “Girl Power” inspired a generation of young women to “Spice Up Your Life.” After Spice sold 31 million copies worldwide, the inevitable next step was the Girls starring on the big screen. So 20 years ago, on January 23, 1998, Columbia Pictures unleashed Spice World on American moviegoers.

In their film debut, the Girls—Melanie Brown (Scary Spice), Melanie Chisholm (Sporty Spice), Emma Bunton (Baby Spice), Geri Halliwell (Ginger Spice), and Victoria Beckham (Posh Spice)—played comical versions of themselves. The plot revolved around them trying to perform their biggest show yet, at London's Royal Albert Hall, while a tabloid newspaper reporter spied on them. And their best friend went into labor. And Ginger Spice kissed an alien.

Director Bob Spiers recruited several British luminaries to cameo, with Roger Moore, Bob Hoskins, Elvis Costello, Jennifer Saunders, and Elton John among those who appeared in the film. The Spice Girls were so popular that Prince Charles and his sons, Princes William and Harry, attended the Spice World premiere.

The movie, budgeted at $25 million, grossed a robust $100 million worldwide, despite Roger Ebert giving it a half-star rating and writing that the Girls were “so detached they can’t even successfully lip-synch their own songs.”

Spice World was nominated for seven Razzies, and won one: Worst Actress, an honor shared by all five Girls. In a 2007 UK poll, it was voted the worst film ever made. But over the years the film has endured. Esquire suggested it was better than The Beatles’s A Hard’s Day Night, and the podcast How Did This Get Made? spent more than an hour debating the film’s ridiculous plot.

Though the best-selling girl group of all time disbanded in 2000, Spice World remains a relic of Spice Mania. On its 20th anniversary, here are 10 fun facts about the film.

1. IT TOOK ONLY A YEAR FROM THE IDEA TO THE FINISHED FILM.

Prince Charles and Prince Harry pose with Spice Girls Victoria Beckham Mel C
WALTER DHLADHLA, AFP, Getty Images

Barnaby Thompson, one of the film’s producers, started a production company with Annie Lennox’s husband at the time, Uri Fruchtmann. Lennox and the Girls shared the same manager, Simon Fuller. Over lunch, Fuller, Fruchtmann, Thompson, and Fuller’s brother Kim decided they’d make the movie. "We finished it within a year of that lunch," Thompson told The Telegraph. "That lunch was on November 1, 1996 and we delivered the film exactly a year later, November 1, 1997."

2. THE GIRLS STOPPED TRAFFIC IN FRANCE.

By May 1997, the Girls had four number-one singles in the UK, and were one of the most popular music groups in the world. To create anticipation for Spice World, the producers took the women to the Cannes Film Festival, even though the film hadn’t been shot yet. "We put out a photo call notice," publicist Dennis Davidson said. "The traffic on the Croisette came to a standstill, there was a screaming crowd, people hanging out of the windows, it was totally insane." An estimated 5000 to 10,000 people showed up to see the pop stars. The film shot around London between June and August of 1997.

3. RICHARD E. GRANT’S DAUGHTER FORCED HIM TO DO THE MOVIE.

Richard E. Grant attends 'Their Finest' after party during the 60th BFI London Film Festival at on October 13, 2016.
John Phillips, Getty Images for BFI

Richard E. Grant’s 9-year-old daughter was a fan of the Spice Girls and when he was offered the part of the Girls’ manager, Clifford, she told him he had to do it, despite his concerns about “my acting credibility.” “And she’d say, ‘No, no, you have to. You have to because I want to meet them,’” Grant told Vulture in 2014. “So I did, and she was so thrilled. I had school playground credibility for about two semesters and then of course you dip into the other side when they go, ‘No, I was never a Spice Girls fan!’ Now that generation has all come back around again going, ‘Yeah, we love the Spice Girls!’”

4. SHAKESPEARE HELPED CAST ALAN CUMMING.

Alan Cumming played a less-than-Shakespearean role in the movie as a paparazzo-like guy named Piers Cuthbertson-Smyth. Ginger Spice was the one who suggested him to the casting department. “I remember seeing Alan Cumming performing as Hamlet [at the Donmar Warehouse],” she told The Telegraph. “When it came to Spice World, however many years later, it came to casting and we were going through pictures and I was like, ‘Let’s pick him, I saw him in Hamlet.’ It was brilliant to have that caliber of actors to be in our funny movie.”

5. YOU CAN VISIT THE SPICE BUS.

The Spice Girls arrive atop a double decker bus for a screening of their new movie 'Spice World' in New York.
HENNY RAY ABRAMS, AFP, Getty Images

The 1978 British Leyland Bristol VRTSL3 double decker bus, covered with the Union Jack on the outside and a swing on the inside, made its debut in the movie. Though a bomb destroyed it at the end of the movie, in real life it was saved. However, after filming ended the bus fell into disrepair, until the Island Harbour Marina, located on the Isle of Wight, purchased the beauty and restored it to its original state. They put it on permanent display in July 2014. The only thing the bus is missing is Meat Loaf driving it.

6. WITHNAIL AND I CONVINCED ELVIS COSTELLO TO MAKE A CAMEO.

In an interview with The A.V. Club, Elvis Costello said he loved Richard E. Grant’s film Withnail and I. “You know, I thought, ‘If I go to IMDb, I’m only a couple of clicks away from Withnail!,’” he said. Costello, who plays a barman in the movie, said he found his role to be “ironic.” “I’d only quit drinking a couple of years before, so I think the idea of being a barman was sort of ironic in my mind.”

7. THE PRODUCTION MADE SURE THE GIRLS DIDN’T READ THE SCRIPT.

Kim Fuller wrote the script (with additional writing from Jamie Curtis), which was originally titled Five. He knew the Girls might not like the script, or even read it. He gathered the ladies in a hotel in London. “I went in and said, ‘Look, turn your phones off, this is serious. I’m going to read you the story,’” he said.

They liked the story, and Ginger Spice contributed script ideas, even when she was in Bali. “I was spending hours on the phone trying to get it all sorted out and make sure that it was right,” she said. “By the time that we started, it was almost perfect.”

8. BUT THEY DIDN’T STICK TO THE SCRIPT.

Fuller said he gave them daily script pages and then they rehearsed it. “You needed to catch them at the right moment, when the energy is there,” Fuller said. “They’re not going to do 20 takes of one line, you know, so you had to think quickly on your feet.” In the Spice World documentary, Mel B confessed that she and the Girls interpreted the script. “We contributed our own little sparkle on top of it,” she said. “There were some times when we’d say the lines wrong just to make us laugh,” Baby Spice added. But those improvisations caused the script supervisor to almost quit.

"The script lady went beserk and nearly resigned because we kept changing everything," Fuller told The Telegraph. "There were a lot of flowers and we consoled her for a while and everything was fine after that."

9. THE GIRLS RECORDED AN ALBUM WHILE FILMING.

Their first album was such a massive hit that they needed to record their sophomore album to keep up the momentum. In order to fit in filming the movie and recording Spiceworld (one word), they had a mobile studio on set. They ended up writing some of the album’s—and movie’s—songs during production.

“It was quite good doing the album at the same time as the film because we were always hyperactive after a day on set and that meant we could go in the mobile studio and vibe off each other,” Posh told The Telegraph. They managed to film during the day and record at night. Virgin Records released the album on November 3, 1997, and most of Spiceworld’s songs made it into the movie, which meant there was an unofficial soundtrack.

10. MEL C LOVES THE MOVIE.

Melanie Chisholm (Sporty Spice) at the premiere of 'Spice World'
Brenda Chase, Getty Images

Mel C told The Telegraph that the film was difficult for her to watch, but when her daughter and friends wanted to watch it at a birthday party, Mel changed her mind. “I sat down with them and I actually really enjoyed it,” she said. “I laughed out loud. It brought back so many memories, and I think enough time has passed for me to be able to watch myself. You know in a way, it is brilliant. It’s very tongue-in-cheek, very silly. And the thing that I really realized was there was so much of us in it. It was very, very real.”

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Here's The Full List of 2018 Oscar Nominations
Universal Pictures
Universal Pictures

There are only two things that can get Hollywood’s biggest stars out of bed at 5 a.m.: an early call time or Academy Award nominations. The nominees for the 90th annual Oscars were announced on Tuesday morning, and represented a great year in movies.

Guillermo del Toro’s merman-meets-woman love story The Shape of Water leads this year’s nominees with a total of 13 nominations, followed by Martin McDonagh’s divisive Three Billboards Outside Ebbing, Missouri, which received nine nominations.

Jordan Peele and Greta Gerwig both made some Oscar history with their nominations for Best Director: Peele is the fifth black director to compete for the statuette (joining John Singleton, Lee Daniels, Steve McQueen, and Barry Jenkins—none of whom have won the award) while Gerwig is the fifth woman to be nominated for the prize (in 2010, Kathryn Bigelow became the first female Best Director winner with The Hurt Locker).

The Academy Awards will be hosted by Jimmy Kimmel for a second time, and will air on March 4, 2018. Which movies will you be rooting for on Oscar night?

BEST PICTURE

Call Me by Your Name
Darkest Hour
Dunkirk
Get Out
Lady Bird
Phantom Thread
The Post
The Shape of Water
Three Billboards Outside Ebbing, Missouri

LEAD ACTOR

Timothée Chalamet, Call Me by Your Name
Daniel Day-Lewis, Phantom Thread
Daniel Kaluuya, Get Out
Gary Oldman, Darkest Hour
Denzel Washington, Roman J. Israel, Esq.

LEAD ACTRESS

Sally Hawkins, The Shape of Water
Frances McDormand, Three Billboards Outside Ebbing, Missouri
Margot Robbie, I, Tonya
Saoirse Ronan, Lady Bird
Meryl Streep, The Post

SUPPORTING ACTOR

Willem Dafoe, The Florida Project
Woody Harrelson, Three Billboards Outside Ebbing, Missouri
Richard Jenkins, The Shape of Water
Christopher Plummer, All the Money in the World
Sam Rockwell, Three Billboards Outside Ebbing, Missouri

SUPPORTING ACTRESS

Mary J. Blige, Mudbound
Allison Janney, I, Tonya
Lesley Manville, Phantom Thread
Laurie Metcalf, Lady Bird
Octavia Spencer, The Shape of Water

DIRECTOR

Christopher Nolan, Dunkirk
Jordan Peele, Get Out
Greta Gerwig, Lady Bird
Paul Thomas Anderson, Phantom Thread
Guillermo del Toro, The Shape of Water

ANIMATED FEATURE

The Boss Baby, Tom McGrath, Ramsey Ann Naito
The Breadwinner, Nora Twomey, Anthony Leo
Coco, Lee Unkrich, Darla K. Anderson
Ferdinand, Carlos Saldanha
Loving Vincent, Dorota Kobiela, Hugh Welchman, Sean Bobbitt, Ivan Mactaggart, Hugh Welchman

ANIMATED SHORT

Dear Basketball, Glen Keane, Kobe Bryant
Garden Party, Victor Caire, Gabriel Grapperon
Lou, Dave Mullins, Dana Murray
Negative Space, Max Porter, Ru Kuwahata
Revolting Rhymes, Jakob Schuh, Jan Lachauer

ADAPTED SCREENPLAY

Call Me by Your Name, James Ivory
The Disaster Artist, Scott Neustadter & Michael H. Weber
Logan, Scott Frank & James Mangold and Michael Green
Molly’s Game, Aaron Sorkin
Mudbound, Virgil Williams and Dee Rees

ORIGINAL SCREENPLAY

The Big Sick, Emily V. Gordon & Kumail Nanjiani
Get Out, Jordan Peele
Lady Bird, Greta Gerwig
The Shape of Water, Guillermo del Toro, Vanessa Taylor
Three Billboards Outside Ebbing, Missouri, Martin McDonagh

CINEMATOGRAPHY

Blade Runner 2049, Roger Deakins
Darkest Hour, Bruno Delbonnel
Dunkirk, Hoyte van Hoytema
Mudbound, Rachel Morrison
The Shape of Water, Dan Laustsen

BEST DOCUMENTARY FEATURE

Abacus: Small Enough to Jail, Steve James, Mark Mitten, Julie Goldman
Faces Places, JR, Agnès Varda, Rosalie Varda
Icarus, Bryan Fogel, Dan Cogan
Last Men in Aleppo, Feras Fayyad, Kareem Abeed, Soren Steen Jepersen
Strong Island, Yance Ford, Joslyn Barnes

BEST DOCUMENTARY SHORT SUBJECT

Edith+Eddie, Laura Checkoway, Thomas Lee Wright
Heaven is a Traffic Jam on the 405, Frank Stiefel
Heroin(e), Elaine McMillion Sheldon, Kerrin Sheldon
Knife Skills, Thomas Lennon
Traffic Stop, Kate Davis, David Heilbroner

BEST LIVE ACTION SHORT FILM

DeKalb Elementary, Reed Van Dyk
The Eleven O’Clock, Derin Seale, Josh Lawson
My Nephew Emmett, Kevin Wilson, Jr.
The Silent Child, Chris Overton, Rachel Shenton
Watu Wote/All of Us, Katja Benrath, Tobias Rosen

BEST FOREIGN LANGUAGE FILM

A Fantastic Woman (Chile)
The Insult (Lebanon)
Loveless (Russia)
On Body and Soul (Hungary)
The Square (Sweden)

FILM EDITING

Baby Driver, Jonathan Amos, Paul Machliss
Dunkirk, Lee Smith
I, Tonya, Tatiana S. Riegel
The Shape of Water, Sidney Wolinsky
Three Billboards Outside Ebbing, Missouri, Jon Gregory

SOUND EDITING

Baby Driver, Julian Slater
Blade Runner 2049, Mark Mangini, Theo Green
Dunkirk, Alex Gibson, Richard King
The Shape of Water, Nathan Robitaille, Nelson Ferreira
Star Wars: The Last Jedi, Ren Klyce, Matthew Wood

SOUND MIXING

Baby Driver, Mary H. Ellis, Julian Slater, Tim Cavagin
Blade Runner 2049, Mac Ruth, Ron Bartlett, Doug Hephill
Dunkirk, Mark Weingarten, Gregg Landaker, Gary A. Rizzo
The Shape of Water, Glen Gauthier, Christian Cooke, Brad Zoern
Star Wars: The Last Jedi, Stuart Wilson, Ren Klyce, David Parker, Michael Semanick

PRODUCTION DESIGN

Beauty and the Beast, Sarah Greenwood; Katie Spencer
Blade Runner 2049, Dennis Gassner, Alessandra Querzola
Darkest Hour, Sarah Greenwood, Katie Spencer
Dunkirk, Nathan Crowley, Gary Fettis
The Shape of Water, Paul D. Austerberry, Jeffrey A. Melvin, Shane Vieau

ORIGINAL SCORE

Dunkirk, Hans Zimmer
Phantom Thread, Jonny Greenwood
The Shape of Water, Alexandre Desplat
Star Wars: The Last Jedi, John Williams
Three Billboards Outside Ebbing, Missouri, Carter Burwell

ORIGINAL SONG

"Mighty River" from Mudbound, Mary J. Blige
"Mystery of Love" from Call Me by Your Name, Sufjan Stevens
"Remember Me" from Coco, Kristen Anderson-Lopez, Robert Lopez
"Stand Up for Something" from Marshall, Diane Warren, Common
"This Is Me" from The Greatest Showman, Benj Pasek, Justin Paul

MAKEUP AND HAIR

Darkest Hour, Kazuhiro Tsuji, David Malinowski, Lucy Sibbick
Victoria and Abdul, Daniel Phillips and Lou Sheppard
Wonder, Arjen Tuiten

COSTUME DESIGN

Beauty and the Beast, Jacqueline Durran
Darkest Hour, Jacqueline Durran
Phantom Thread, Mark Bridges
The Shape of Water, Luis Sequeira
Victoria and Abdul, Consolata Boyle

VISUAL EFFECTS

Blade Runner 2049, John Nelson, Paul Lambert, Richard R. Hoover, Gerd Nefzer
Guardians of the Galaxy Vol. 2, Christopher Townsend, Guy Williams, Jonathan Fawkner, Dan Sudick
Kong: Skull Island, Stephen Rosenbaum, Jeff White, Scott Benza, Mike Meinardus
Star Wars: The Last Jedi,  Ben Morris, Mike Mulholland, Chris Corbould, Neal Scanlon
War for the Planet of the Apes, Joe Letteri, Dan Lemmon, Daniel Barrett, Joel Whist

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