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15 Things You Didn’t Know About Dr. Bronner And His Magic Soap

You've undoubtedly used Dr. Bronner's, the top-selling organic liquid and bar soap brand in North America. But how much do you know about the man behind the company, and the soap he created?

1. EMANUEL BRONNER WAS BORN INTO SOAP.

Bronner was part of the third generation in a family of Jewish master soap makers in Germany. His family is credited with important liquid soap innovations in the country, but because of Bronner’s increasingly sour relationship with his father and uncles, he emigrated to the United States in 1929 for a clean start and to consult for American soap companies—just a few years before the Nazis came to power.

2. HE STARTED HIS LIFE IN THE U.S. LECTURING ABOUT WORLD PEACE.

Bronner spent years spreading word of the life philosophy he called Bronner’s Peace Plan, which would eventually become “the Moral ABC.” The basic idea of his world view? If people stopped focusing on how we are different and instead thought about how we are the same, we would all be better off on this “Spaceship Earth.”

3. HIS MORAL PHILOSOPHY WAS BORN OUT OF TRAGEDY.

In the 1940s, Bronner received word that his parents and extended family who had stayed in Germany had been killed in Nazi death camps. Soon after, his wife fell ill and passed away, leaving Bronner with his two sons and one daughter, all three of whom he put into foster care in order to focus more on refining his speeches. His eldest son, Ralph—who has said he spent time in 15 different orphanages—would eventually join his father on the lecture circuit and continue spreading the Moral ABC after his father’s death in 1997.

4. BRONNER’S SISTER ONCE COMMITTED HIM TO A MENTAL INSTITUTION.

Concerned by the fervor Bronner applied to his lectures and his decision to abandon his children, his sister had him committed to Elgan Mental Health Center outside Chicago, where he received shock treatments, in the mid-1940s. Bronner escaped and fled to California, started calling himself a rabbi, and began mixing up drums of liquid soap using his family’s old recipe.

5. HIS NOW-FAMOUS PEPPERMINT SOAP STARTED AS A GIVEAWAY TO THOSE WHO CAME TO HIS LECTURES.

When he realized that people were coming to his events, taking his soap, and not sticking around for his talks, he started printing his talks on the bottles. Bronner spent the rest of his life refining the 30,000-word creed by which he led his life and which his company still prints on its soap today

6. THE COMPANY NOW BASES ITS BUSINESS PRACTICES OFF BRONNER’S LIFE PHILOSOPHY.

Six principles guide the employees of Dr. Bronner’s: Work hard! Grow!; Do right by customers; Treat employees like family; Be fair to suppliers; Treat the earth like home; Give and give!

7. THE COMPANY FIRST LISTED ITSELF AS A NONPROFIT RELIGIOUS ORGANIZATION.

The IRS disagreed and served Bronner with a notice that he owed them $1.3 million in back taxes, enough to send the company into bankruptcy. It was Bronner’s son Jim who stepped in to save the family soap business.

8. TODAY, BRONNER’S GRANDSON RUNS HIS SOAP EMPIRE.

David, son of Jim (the one who saved the company), takes after his grandfather more than his conservative father (who rejected his dad’s life philosophy and became an industrial chemist). After graduating from Harvard, David took a life-changing trip to Amsterdam and returned to the U.S. with the intention of getting back to the Netherlands to start his own marijuana-growing business as soon as possible. But after spending time reading up on Eastern religions, David said he finally understood what his grandfather had been preaching about all those years. When David’s father passed away in 1998, David took control of the family soap business.

9. THE COMPANY SAYS THERE ARE 18 DIFFERENT WAYS TO USE EVERY BOTTLE OF THEIR CASTILE SOAP.

Despite the company's claims, though, collective internet knowledge and experimentation have found there are around 14 acceptable uses for the product. These include most general cleaning tasks such as face wash, shampoo, shaving cream, and diluting the product for use in cleaning dishes, doing laundry, and washing floors. Somewhat surprisingly, the soap has a reputation for being an effective ant spray. Not surprising is that the internet community has mostly rejected the company’s idea of using the soap to brush your teeth; those who have tried it have found the practice akin to washing their mouth out with soap. Go figure.

10. FOR YEARS, THE SOAPS CONTAINED A SECRET INGREDIENT: CARAMEL COLORING.

After becoming the man on the soapbox, David decided he no longer wanted to hide the ingredient from their customers. Concerned that soap loyalists would see the additional ingredient on the label and assume he had added it himself—or that the change in color from removing it would make it look like he was diluting the recipe—David decided to replace the caramel coloring with hemp oil. The color of the soap changed, but customers also found the new not-secret ingredient improved the feel of the lather.

11. DAVID BELIEVED IN HEMP OIL SO MUCH, HE SUED THE DEA OVER IT.

Because hemp has long been seen by the government as equivalent to marijuana, in 2001, the DEA tightened their enforcement of THC bans and started seizing shipments of hemp seed and hemp oil at the border. David led the industrial hemp industry in a lawsuit against the government, and just to make sure they didn’t miss his point, corporate representatives would camp outside the DEA’s headquarters and hand out samples of hemp granola and poppy-seed bagels (which made the point that poppy seeds contain trace amounts of opiates but are perfectly legal). The agency eventually reversed the policy.

12. SINCE THEN, THE COMPANY HAS ALSO FOUND ITSELF IN THE BUSINESS OF ACTIVISM.

When beauty product companies Kiss My Face and Avalon Organics advertised their products as “organic,” Bronner’s sued them over their false use of the word. The company changed the labels on their soap in 2014 in support of a measure in Washington state that would require the labeling of goods containing genetically modified organisms. David himself has been arrested twice: once for planting hemp seeds on the lawn of the DEA headquarters and once for milling hemp oil in front of the White House.

13. WHEN DR. BRONNER’S COULDN’T FIND AN ORGANIC AND FAIR-TRADE SOURCE FOR THEIR OILS, THE COMPANY STARTED ITS OWN FARM.

In a case of talking the talk and walking the walk, Dr. Bronner’s now operates its own organic and fair-trade palm, coconut, and olive oil farms in Ghana, Sri Lanka, and Israel, where, in keeping with their vision of world peace, they source their olive oil from both Israeli and Palestinian sources. Coconut oil is now almost as big of a product for Bronner’s as their bar soap.

14. THE PAY FOR THE HIGHEST EXECUTIVE AT THE COMPANY IS CAPPED AT FIVE TIMES THE LOWEST-PAID WORKER.

This means as CEO, David makes about $200,000 a year. Additionally, Dr. Bronner’s offers every employee a fully paid health plan, company contributions to an employee’s retirement fund at 15 percent of the employee’s salary, and a 25 percent annual bonus for all full-time employees. 

15. THE COMPANY HAS BECOME MORE POPULAR, BUT YOU STILL CAN'T GET ITS SOAP JUST ANYWHERE.

The original Dr. Bronner refused to sell his products to any retailer who wasn’t interested in hearing his thoughts on life. David twice rejected lucrative offers from Walmart because he didn’t want to support the company's politics and low pay for workers. However, the retail giant now carries the brand.

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Animals
10 Biting Facts About Snapping Turtles
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Here in the Americas, lake monster legends are a dime a dozen. More than a few of them were probably inspired by these ancient-looking creatures. In honor of World Turtle Day, here are 10 things you might not have known about snapping turtles.

1. THE COMMON SNAPPING TURTLE IS NEW YORK'S OFFICIAL STATE REPTILE.

Elementary school students voted to appoint Chelydra serpentina in a 2006 statewide election. Weighing as much as 75 pounds in the wild (and 86 in captivity), this hefty omnivore’s natural range stretches from Saskatchewan to Florida.

2. ALLIGATOR SNAPPING TURTLES CAN BE LARGE. (VERY LARGE.)

An alligator snapping turtle
NorbertNagel, Wikimedia Commons // CC BY-SA 3.0

Utterly dwarfing their more abundant cousin, alligator snappers (genus: Macrochelys) are the western hemisphere’s biggest freshwater turtles. The largest one on record, a longtime occupant of Chicago’s Shedd Aquarium, weighed 249 pounds.  

A monstrous 403-pounder was reported in Kansas during the Great Depression, though this claim was never confirmed.  

3. COMMON SNAPPERS HAVE LONGER NECKS AND SPIKIER TAILS.

Alligator snappers also display proportionately bigger heads and noses plus a trio of tall ridges atop their shells. Geographically, alligator snapping turtles are somewhat restricted compared to their common relatives, and are limited mainly to the southeast and Great Plains.

4. BOTH VARIETIES AVOID CONTACT WITH PEOPLE.

If given the choice between fight and flight, snapping turtles almost always distance themselves from humans. The animals spend the bulk of their lives underwater, steering clear of nearby Homo sapiens. However, problems can arise on dry land, where the reptiles are especially vulnerable. Females haul themselves ashore during nesting season (late spring to early summer). In these delicate months, people tend to prod and handle them, making bites inevitable.

5. YOU REALLY DON'T WANT TO GET BITTEN BY ONE. 

Snapping turtle jaw strength—while nothing to sneeze at—is somewhat overrated. Common snapping turtles can clamp down with up to 656.81 newtons (N) of force, though typical bites register an average of 209 N. Their alligator-like cousins usually exert 158 N. You, on the other hand, can apply 1300 N between your second molars.

Still, power isn’t everything, and neither type of snapper could latch onto something with the crushing force of a crocodile’s mighty jaws. Yet their sharp beaks are well-designed for major-league shearing. An alligator snapping turtle’s beak is capable of slicing fingers clean off and (as the above video proves) obliterating pineapples.

Not impressed yet? Consider the following. It’s often said that an adult Macrochelys can bite a wooden broom handle in half. Intrigued by this claim, biologist Peter Pritchard decided to play MythBuster. In 1989, he prodded a 165-pound individual with a brand new broomstick. Chomp number one went deep, but didn’t quite break through the wood. The second bite, though, finished the job.

6. SCIENTISTS RECENTLY DISCOVERED THAT THERE ARE THREE SPECIES OF ALLIGATOR SNAPPING TURTLES.

A 2014 study trisected the Macrochelys genus. For over a century, naturalists thought that there was just a single species, Macrochelys temminckii. Closer analysis proved otherwise, as strong physical and genetic differences exist between various populations. The newly-christened M. suwanniensis and M. apalachicolae are named after their respective homes—namely, the Suwannee and Apalachicola rivers. Further west, good old M. temminckii swims through the Mobile and the Mississippi.

7. THANKS TO A 19TH CENTURY POLITICAL CARTOON, COMMON SNAPPING TURTLES ARE ALSO KNOWN AS "OGRABMES." 

Snapping turtle cartoon
Urban~commonswiki via Wiki Commons // CC BY PD-US

Drawn by Alexander Anderson, this piece skewers Thomas Jefferson’s signing of the unpopular Embargo Act. At the president’s command, we see a snapping turtle bite some poor merchant’s hind end. Agitated, the victim calls his attacker “ograbme”—“embargo” spelled backwards.

8. ALLIGATOR SNAPPERS ATTRACT FISH WITH AN ORAL LURE …

You can’t beat live bait. Anchored to the Macrochelys tongue is a pinkish, worm-like appendage that fish find irresistible. Preferring to let food come to them, alligator snappers open their mouths and lie in wait at the bottoms of rivers and lakes. Cue the lure. When this protrusion wriggles, hungry fish swim right into the gaping maw and themselves become meals.

9.  … AND THEY FREQUENTLY EAT OTHER TURTLES. 


Complex01, WikimediaCommons

Alligator snappers are anything but picky. Between fishy meals, aquatic plants also factor into their diet, as do frogs, snakes, snails, crayfish, and even relatively large mammals like raccoons and armadillos. Other shelled reptiles are fair game, too: In one Louisiana study, 79.82% of surveyed alligator snappers had turtle remains in their stomachs.

10. YOU SHOULD NEVER PICK A SNAPPER UP BY THE TAIL.

Ideally, you should leave the handling of these guys to trained professionals. But what if you see a big one crossing a busy road and feel like helping it out? Before doing anything else, take a few moments to identify the turtle. If it’s an alligator snapper, you’ll want to grasp the lip of the upper shell (or “carapace”) in two places: right behind the head and right above the tail.

Common snappers demand a bit more finesse (we wouldn’t want one to reach back and nip you with that long, serpentine neck). Slide both hands under the hind end of the shell, letting your turtle’s tail dangle between them. Afterwards, clamp down on the carapace with both thumbs.

Please note that lifting any turtle by the tail can permanently dislocate its vertebrae. Additionally, remember to move the reptile in the same direction that it’s already facing. Otherwise, your rescue will probably turn right back around and try to cross the road again later. 

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10 Things You Might Not Know About Tina Fey
Jenny Anderson, Getty Images for Tony Awards Productions
Jenny Anderson, Getty Images for Tony Awards Productions

Tina Fey has transformed modern comedy more than just about anyone else. From the main stage of Second City to the writer’s room of SNL to extremely fetch comedy blockbusters, Elizabeth Stamatina Fey has built a national stage with a dry, eye-popping sarcasm and political satire where no one is safe. She has a slew of Emmys, Golden Globes, SAG, PGA, and WGA awards to prove it—plus a recent Tony nomination (her first). But, more importantly, she’s the closest thing we have to a national comic laureate.

Here are 10 facts about a fantastically blorft American icon.

1. SHE DID A BOOK REPORT ON COMEDY WHEN SHE WAS 11.

Fey got a very early start in comedy, watching a lot of The Mary Tyler Moore Show, Bob Newhart, and Norman Lear shows as a kid. Her father and mother sneaked her in to see Young Frankenstein and would let her stay up late to watch The Honeymooners. So it’s no surprise that she chose comedy as the subject of a middle school project. The only book she could get her hands on was Joe Franklin’s Encyclopedia of Comedians, but at least she made a friend. "I remember me and one other girl in my 8th grade class got to do an independent study because we finished the regular material early, and she chose to do hers on communism, and I chose to do mine on comedy," Fey told The A.V. Club. "We kept bumping into each other at the card catalog."

2. THE SCAR ON HER FACE CAME FROM A BIZARRE ATTACK THAT OCCURRED WHEN SHE WAS A CHILD.

Fey’s facial scar had been recognizable but unexplained for years until a profile in Vanity Fair revealed that the mark on her left cheek came from being slashed by a strange man when she was five years old. “She just thought somebody marked her with a pen,” her husband Jeff Richmond said. Fey wrote in Bossypants that it happened in an alleyway behind her Upper Darby, Pennsylvania, home when she was in kindergarten.

3. HER FIRST TV APPEARANCE WAS IN A BANK COMMERCIAL.

Saturday Night Live hired Fey as a writer in 1997. In 1995 she had the slightly more glamorous job of pitching Mutual Savings Bank with a radical floral applique vest and a handful of puns on the word “Hi.” In a bit of life imitating art, just as Liz Lemon’s 1-900-OKFACE commercial was unearthed and mocked on 30 Rock, the internet discovered Fey’s stint awkwardly cheering on high interest rates a few years ago and had a lot to say about her '90s hair.

4. SHE WAS THE FIRST WOMAN TO BE NAMED HEAD WRITER OF SNL.

Four years after that commercial and two after she joined Saturday Night Live’s writing staff, Fey earned a promotion to head writer. Up until that point, the head writers were named Michael, Herb, Bob, Jim, Steve. You get the picture. She acted as head writer for six seasons until moving on to write and executive produce 30 Rock. Since her departure, two more women (Paula Pell and Sara Schneider) have been head writers for the iconic show.

5. SHE’S THE YOUNGEST MARK TWAIN PRIZE WINNER.

Established in 1998, the Kennedy Center’s hilarious honor has mostly been awarded to funny people in the twilight of their careers. Richard Pryor was the first recipient, and comedians who made their marks decades prior like Lily Tomlin, Whoopi Goldberg, and George Carlin followed. Fey earned the award in 2010 when she was 40 years old, and the age of her successors (Carol Burnett, Bill Murray, Eddie Murphy, David Letterman ...) signals that she may hold the title of youngest recipient for some time.

6. SHE WROTE SATIRE FOR HER HIGH SCHOOL NEWSPAPER.

Fey was an outstanding student who was involved in choir, drama, and tennis, and co-edited the school’s newspaper, The Acorn. She also wrote a satirical column addressing “school policy and teachers” under the pun-tastic pseudonym “The Colonel.” Fey also recalled getting in trouble because she tried to make a pun on the phrase “annals of history.” Cheeky.

7. SHE MADE HER RAP DEBUT WITH CHILDISH GAMBINO ON "REAL ESTATE."

Donald Glover (a.k.a. Childish Gambino) first gained notice as a member of Derrick Comedy in college, and Fey hired him at the age of 23 to write for 30 Rock. Before jumping from that show to Community, Glover put out his first mixtape under his stage name. After releasing his debut album, Camp, in 2011, Gambino dropped a sixth mixtape called Royalty that featured Fey rapping on a song called “Real Estate.” “My president is black, and my Prius is blue!"

8. SHE VOICED PRINCESSES IN A BELOVED PINBALL GAME.

Between the bank commercial and Saturday Night Live, Fey has an intriguing credit on her resume: the arcade pinball machine “Medieval Madness.” Most of the game’s Arthurian dialogue was written by Second City members Scott Adsit (Pete Hornberger on 30 Rock) and Kevin Dorff, who pulled in fellow Second City castmate Fey to voice for an “Opera Singer” princess, Cockney-speaking princesses, and a character with a southern drawl. (You can hear some of the outtakes here.)

9. SHE USED MEAN GIRLS TO PUSH BACK AGAINST STEREOTYPES OF WOMEN IN MATH.

Tina Fey and Lindsay Lohan in 'Mean Girls' (2004)
Paramount Home Entertainment

There’s a ton of interesting trivia about Mean Girls, Fey’s first foray into feature film screenwriting. She bid on the rights to Rosalind Wiseman’s book that inspired the movie without realizing it didn’t have a plot. She initially wrote a large part for herself but kept whittling it down to focus on the teenagers, and her first draft was “for sure R-rated.” Fey also chose to play a math teacher to fight prejudice. “It was an attempt on my part to counteract the stereotype that girls can’t do math. Even though I did not understand a word I was saying.” Fey used a friend’s calculus teacher boyfriend’s lesson plans in the script.

10. SHE SET UP A SCHOLARSHIP IN HER FATHER’S NAME TO HELP VETERANS.

Fey’s father Donald was a Korean War veteran who also studied journalism at Temple University. When he died in 2015, Fey and her brother Peter founded a memorial scholarship in his name that seeks to aid veterans who want to study journalism at Temple.

"He was really inspiring," Fey said. "A lot of kids grow up with dreams of doing those things and their parents are fearful and want them to get a law degree and have things to fall back on, but he and our mom always encouraged us to pursue whatever truly interested us." Fey also supports Autism Speaks, Mercy Corps, Love Our Children USA, and other charities.

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