Betty Boop Is Getting a Modern Makeover

For the first time in 86 years, the iconic cartoon character Betty Boop is receiving a high-end makeover. Her new style comes courtesy of American fashion designer Zac Posen, Women’s Wear Daily (WWD) reports.

Betty Boop has more or less flaunted the same look since she first appeared on film on August 9, 1930 as a caricature of a Jazz Age flapper: a strapless, bright red dress, black high heels, gold hoop earrings, and a heart-emblazoned garter. Posen will re-design Betty’s cocktail frock, and he’s also teamed up with Pantone, the world’s leading color systems corporation, to give it a brand-new scarlet shade. The hue will be called "Betty Boop Red." Laurie Pressman, Vice-President of the Pantone Color Institute, told WWD that it’s a “high-powered shade of red that has a hint of blue and a gravitas that embodies the character’s adventurous spirit.”

The transformation won’t end there. Animators Max and Dave Fleischer, who made movies for Paramount Pictures, originally created Betty Boop as a homage to the Roaring '20s. But to make Betty more modern, King Features Syndicate, Inc.—the print syndication company that’s the exclusive worldwide licensing agent for Betty Boop—turned to vice-president of creative Frank Caruso’s alma mater, the School of Visual Arts in New York City. There, a team of graduate students will overhaul the rest of Boop’s look for their master’s thesis project. They'll also design a line of Betty Boop-inspired apparel and accessories.

No word on whether Betty Boop will continue to rock her standard hoops, garter, and heels, but we’re guessing she’ll receive different earrings and shoes to match her fresh new style.

[h/t Women's Wear Daily]

Banner image courtesy of YouTube.

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Scientists Have Launched an Earthquake Emoji Design Competition
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There’s no denying that emojis have changed the way we communicate. As they say, a picture is worth a thousand words—and sometimes a thumbs up or crying face emoji will suffice. But could an earthquake emoji help save lives?

A group of scientists thinks it certainly couldn’t hurt. As The Seattle Times reports, a self-proclaimed #emojiquake steering committee is hosting an open competition for emoji earthquake designs that could be used to swiftly spread news of an imminent earthquake to diverse populations.

“We need an emoji so we can communicate quickly with much larger groups of people,” Dr. Sara McBride, a disaster researcher who works with the U.S. Geological Survey, told The Seattle Times. “People can process pictures faster than words, and not everybody is fluent in English.”

As McBride pointed out on Twitter, there are existing emojis to represent other weather events—like tornados and cyclones—but none to depict an earthquake.

Social media has proven instrumental in alerting large populations about impending natural disasters, giving them time to seek shelter or take proper precautions. According to the BBC, Japan and Mexico both rely on earthquake alerts sent to their digital devices via early warning technology.

The winning design will be chosen by popular vote on Twitter, and the steering committee will work with Unicode Consortium—essentially the world’s emoji gatekeepers—to get the earthquake emoji approved for widespread use on phones, computers, and social media.

You don’t have to be a scientist or graphic designer to enter the contest. The committee has already received more than 40 submissions, but entries will be accepted until July 14. Designs can be emailed to emojiquake@gmail.com, but be sure to check out the guidelines and size specifications on the #emojiquake website.

[h/t The Seattle Times]

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New 'Eye Language' Lets Paralyzed People Communicate More Easily
Sagar.jadhav01, Wikimedia Commons // ;CC BY-SA 4.0
Sagar.jadhav01, Wikimedia Commons // ;CC BY-SA 4.0

The invention of sign language proved you don't need to vocalize to use complex language face to face. Now, a group of designers has shown that you don't even need control of your hands: Their new type of language for paralyzed people relies entirely on the eyes.

As AdAge reports, "Blink to Speak" was created by the design agency TBWA/India for the NeuroGen Brain & Spine Institute and the Asha Ek Hope Foundation. The language takes advantage of one of the few motor functions many paralyzed people have at their disposal: eye movement. Designers had a limited number of moves to work with—looking up, down, left, or right; closing one or both eyes—but they figured out how to use these building blocks to create a sophisticated way to get information across. The final product consists of eight alphabets and messages like "get doctor" and "entertainment" meant to facilitate communication between patients and caregivers.

Inside of a language book.
Sagar.jadhav01, Wikimedia Commons // CC BY-SA 4.0

This isn't the only tool that allows paralyzed people to "speak" through facial movements, but unlike most other options currently available, Blink to Speak doesn't require any expensive technology. The project's potential impact on the lives of people with paralysis earned it the Health Grand Prix for Good at the Cannes Lions International Festival of Creativity earlier in June.

The groups behind Blink to Speak have produced thousands of print copies of the language guide and have made it available online as an ebook. To learn the language yourself or share it with someone you know, you can download it for free here.

[h/t AdAge]

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