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Mark A. Philbrick / BYU

Study Suggests Disney Princess Culture Is Harmful for Little Girls

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Mark A. Philbrick / BYU

The ridiculously popular Disney Princesses franchise makes money hand over fist; in 2012 alone, sales totaled more than $3 billion. And why shouldn’t it? Snow White and her gang are sweet, and—more importantly in a world ablaze with sex and violence—they’re harmless. Or so most people think. A year-long study found that little girls who engage with Disney Princess culture are more likely to buy into harmful sexist stereotypes. The research was published in the journal Child Development. 

Sarah M. Coyne is a social science researcher in Brigham Young University’s Department of Family Life. “I think parents think that the Disney Princess culture is safe. That’s the word I hear time and time again—it’s ‘safe,’” Coyne said in a press statement. “But if we’re fully jumping in here and really embracing it, parents should really consider the long-term impact of the princess culture.” As a scientist and the mother of a little girl, Coyne wanted to find out what that long-term impact could be. 

Coyne and her colleagues enlisted the families of 198 preschoolers. The researchers interviewed the kids’ parents and teachers to find out if, how, and how much each child interacted with Disney Princess media and products. The parents and teachers also filled out questionnaires about how the children behaved, their self-esteem, and how they liked to play. 

The kids then completed a preference task, in which they were shown stereotypical “girl toys” (dolls, a tea set), “boy toys” (action figures, play construction equipment), and neutral toys (paint, puzzles) and asked how much they liked each toy.

Around one year later, the preschoolers’ parents filled out the same questionnaires again. 

As expected, Disney Princess saturation reached mind-boggling levels. The results showed that 96 percent of girls and 87 percent of boys had consumed some form of Disney Princess media, and 61 percent of girls played with Disney Princess toys at least once a week. 

Unfortunately, the more time a little girl spent hanging out with Belle and the gang, the more likely she was to buy in to gender stereotypes one year later. And we don’t just mean that they were kinder or more communicative. We mean that they felt limited to “girly” activities and behavior. 

“We know that girls who strongly adhere to female gender stereotypes feel like they can’t do some things,” Coyne said. “They’re not as confident that they can do well in math and science. They don’t like getting dirty, so they’re less likely to try and experiment with things.” 

Given the ubiquity of the Disney Princess franchise, the researchers know it’s hardly realistic for parents to ban princesses altogether. Talk to your kids about princesses, Coyne says. Conversations about princess media had a positive effect on kids, shielding them somewhat from the stereotypes onscreen. 

“I’d say, have moderation in all things,” Coyne said. “Have your kids involved in all sorts of activities, and just have princesses be one of many, many things that they like to do and engage with.”

Editor's Note: This story has been updated to better reflect the results of the study.

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Never Buy Drawing Paper Again With This Endlessly Reusable Art Notebook
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Art supplies can get pricey when you’re letting your kid’s creativity run wild. But with an endlessly reusable notebook, you never have to worry about running out of paper during that after-school coloring session.

The creators of the erasable Rocketbook Wave have come out with a new version of their signature product meant especially for color drawings. The connected Rocketbook Color notebook allows you to send images drawn on its pages to Google Drive or other cloud services with your phone, then erase the pages by sticking the whole notebook in the microwave. You get a digital copy of your work (one that, with more vibrant colors, might look even better than the original) and get to go on drawing almost immediately after you fill the book.

An animated view of a notebook’s pages changing between different drawings.

There’s no special equipment involved beyond the notebook itself. The Rocketbook Color works with Crayola and other brands’ washable crayons and colored pencils, plus dry-erase markers. The pages are designed to be smudge-proof, so turning the page won’t ruin the art on the other side even if you are using dry-erase markers.

Rocketbook’s marketing is aimed at kids, but adults like to save paper, too. Break away from the adult coloring books and go free-form. If it doesn’t quite work out, you can just erase it forever.

The notebooks are $20 each on Kickstarter.

All images courtesy Rocketbook

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Lionsgate Home Entertainment
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13 Spooky Facts About The Monster Squad
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Lionsgate Home Entertainment

One part The Goonies, one part Ghostbusters, and one part Abbott and Costello Meet Frankenstein, after being overlooked in its initial release, The Monster Squad has been reanimated as a cult classic. On the 30th anniversary of its release, let's take a look back at some of its behind-the-scenes trivia.

1. DIRECTOR FRED DEKKER WAS REJECTED BY TWO FILM SCHOOLS.

As a teenager, Fred Dekker applied to become a film student at both USC and UCLA. However, those universities both had other ideas. “Both film schools rejected me,” said Dekker on The Monster Squad’s 20th anniversary DVD, “but both accepted me in their curriculum, so I just couldn’t necessarily be in the film department.” The aspiring director enrolled at USC, where he reluctantly pursued a bachelor’s degree in English. “The fact that I was an English major was just kind of a nuisance. What I really wanted to do was just hang with my friends and make movies.”

2. THE FLICK GOT A BRIEF SHOUT-OUT IN NIGHT OF THE CREEPS.

When he received the greenlight for The Monster Squad (which he’d co-written with Shane Black), Dekker was busy shooting 1986’s Night of the Creeps. The cult classic involves alien parasites that enter their victims’ mouths and turn them into walking, braindead corpses. Pause the above trailer at the 29-second mark and, in a shameless plug, you’ll notice the words “Go Monster Squad!” conspicuously graffitied onto the bathroom wall.

3. THE CREATURE DESIGNERS WORKED HARD TO AVOID LEGAL PROBLEMS WITH UNIVERSAL.

First and foremost, The Monster Squad is an affectionate tribute to Universal’s iconic horror movies of the 1930s, ‘40s, and ‘50s. Nevertheless, the studio passed on producing the film, which was ultimately picked up by TriStar. This forced The Monster Squad’s visual effects team to get creative.

“Although we were doing a movie that was a takeoff on the Universal classics,” said legendary monster creator Stan Winston, “… none of our designs infringed on the original designs of the Universal characters. There were subtle changes; we had to be sure that nothing about them could be considered a copyright infringement of a design.” Which is why Dracula has no Lugosi-esque widow’s peak, Frankenstein monster’s neck bolts have migrated to his temples, and Wolfman has pointy ears and a face that Dekker describes as “more lupine” than what Universal had come up with.

4. CASTING THE MUMMY INVOLVED A BIZARRE WANT AD.

Mummies aren’t usually noted for their girth. “I’ve always been super skinny,” says actor Michael Reid MacKay. One fateful day, a friend pointed out an unusual casting advertisement in Variety. “It said, ‘Looking for an extremely thin actor on the verge of anorexia,” MacKay recalled. He headed straight for the studio and, after showing off some creepy gestures, won the part of the Mummy.

5. ASHLEY BANK TURNED DOWN A ROLE IN FATAL ATTRACTION TO PLAY FIVE-YEAR-OLD PHOEBE.

Lionsgate Home Entertainment

“Monster made me an offer first,” remembers Ashley Bank. “Had Fatal Attraction been shot in Los Angeles, I probably would have done both, but it was in New York, so I had to do The Monster Squad. My parents wanted me to have more fun. It was a bigger part, and it would be a kids’ movie that I could actually see … I never regretted it at all.”

6. AN EARLY DRAFT OF THE SCRIPT INVOLVED VAN HELSING FIGHTING DRACULA WITH MACHINE GUNS.

The Monster Squad co-writer Shane Black initially wanted a far more overblown—and expensive—opening scene. In the 2007 DVD documentary Monster Squad Forever, Dekker recalled that Black envisioned Van Helsing laying siege to Dracula’s castle “on a zeppelin with machine guns.” Racing out to meet him would be “40 vampire brides riding horses.” Dekker quickly burst Black’s bubble. “‘I said, ‘We can’t make this. This is the first five minutes of the movie and [we’d have] already spent … $100 million!’”

7. THE MONSTER SQUAD’S TREEHOUSE IS LITTERED WITH HORROR EASTER EGGS.

You’ve got to hand it to these kids: they know how to decorate. Wallpapering their arboreal hangout spot are posters and stills from movies that span the history of horror, including fan favorites like This Island Earth (1955), Vampire Circus (1972), and The Being (1983).

8. DUNCAN REGEHR BEAT OUT LIAM NEESON FOR THE ROLE OF DRACULA.

In 1986, Liam Neeson was still a relative unknown and, like many struggling actors, decided to try out for a horror movie. Apparently, he nailed his audition with a superb take on the Count. “We thought for sure we [were] going to hire this guy,” producer Jonathan Zimbert revealed in Monster Squad Forever. “Then Duncan came in and was not only as brilliant, but he was terrifying also.” Twenty years later, Wizard magazine named Regehr the “greatest Dracula of all time” for his chilling performance in The Monster Squad.

9. GILLMAN KO’D A STUNT MAN DURING THE FILM'S CLIMAX.

Creature builder Tom Woodruff, Jr. had always wanted to climb into a monster suit and wreak havoc in a major motion picture. With The Monster Squad, he smelled a golden opportunity. Late in the pre-production phase, nobody had yet been cast as Gillman (a.k.a. the Creature from the Black Lagoon). So Woodruff, who was working on Wolfman’s animatronics, asked to be considered for the job.

His wish was granted, but the gig wasn’t all fun and games. The Monster Squad’s final battle sees a few sherriff’s deputies clubbing the fishy humanoid. Though these prop weapons were soft on the outside, they had hard interiors. As sculptor Matt Rose notes 25 minutes into the clip below, Woodruff winced with every strike.

“They were wailing on him,” Rose recalled. “They’d stop and Tom would just say through the Gill mask ‘Hey guys, do you mind just taking it easy a little bit?” Alas, these pleas fell on deaf ears. After a few tiring takes, Rose remembers that, “One of the bigger guys was in the wrong place at the wrong time.” Since Woodruff’s vision was limited by the suit, he didn’t see the stunt man and accidentally slugged him right in the face.

“[He] fell like a sack of potatoes, straight on his a**,” said Rose. For a few unsettling moments, the stunt man just laid there with a glazed look in his eyes. Evidently, there was a pair of badly-placed rivets on the inside of his helmet. The blow drove these into his forehead and, once the hat was removed, two streams of blood spurted forth. Thankfully, he wasn’t seriously hurt.

10. DRACULA AND FRANKENSTEIN’S MONSTER NEVER BROKE CHARACTER IN FRONT OF THE KIDS.

Tom Noonan (Frankenstein’s Monster) made it a point to never greet the young stars with anything more than a grunt, and he never let them see him without his monstrous makeup. “The first time that I met Tom, I was 25,” Ashley Bank quipped. “I never met Tom [on the set]. I only met Frankenstein.”

Regehr, too, always stayed in costume around the children. Yet, he did make one minor adjustment whenever Bank walked by: Near the end of the picture, the script calls for Dracula to lift up Phoebe by the chin; as he clutches her, his teeth sharpen, his eyes redden, and he lets loose a mighty hiss. To really get a good scare out of her, Regehr made sure that Bank never saw him wearing his fangs or crimson contact lenses. When the time came to shoot the moment in question, he put them on when she wasn’t looking.

Dekker—who knew all about Regher’s plan—told Bank “You’re gonna have to scream in this scene.” “When?” she asked. “Oh, you’ll know,” he replied. And sure enough, she did. Bank’s terrified cry was, in her own words, “100 percent real.”

11. WHILE DELIVERING THE FINAL LINE, ANDRE GOWER WAS TOLD TO IMITATE CLINT EASTWOOD.

Moments before the credits roll, a victorious Sean (Andre Gower) looks squarely at the camera lens and says “We’re The Monster Squad.” Wanting the line to sound cool without getting campy, Dekker instructed Gower to “do it like Clint.”

12. THE MOVIE SPENT JUST TWO WEEKS IN THEATERS.

Released on August 14, 1987, The Monster Squad was both a commercial and critical flop. Vincent Camby of The New York Times called it “a silly attempt to cross breed an Our Gang comedy with a classic horror film, which usually means that both genres have reached the end of the line.” After a two-week theatrical run, the movie was pulled. However, it slowly built a following via video rentals and cable broadcasts.

Today, The Monster Squad commands a dedicated fan base. When the cast and crew reunited for a special two-night showing at Austin’s Alamo Drafthouse Cinema in 2006, both screenings sold out. As Dekker once put it, “It took 20 years for the movie to find its audience.”

13. TRAGICALLY, BRENT CHALEM (“HORACE”) DIED OF PNEUMONIA AT AGE 22.

He’ll always be remembered for his talent, his warmth, and the immortal line “Wolfman’s got nards!”

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