A Brief History of Canada's Iconic Hudson’s Bay Blanket

Jessica via Flickr // CC BY-NC-ND 2.0
Jessica via Flickr // CC BY-NC-ND 2.0

The Hudson’s Bay Company blanket may appear to be a fairly plain household item, but it’s perhaps the most remarkable blanket in the world. The off-white wool patterned with slender stripes of green, red, yellow, and indigo played a vital role in how modern Canada came to be—and it's still for sale today.

The Hudson’s Bay Company is now a well-known retail group that claims to be the oldest company in North America, and it includes Saks Fifth Avenue and Lord and Taylor among its department stores. But as far back as 1670, the company, then under royal charter from England, operated as a fur trading business, pioneering the exploration and settling of Canada. In many of the farther regions, the Hudson’s Bay Company was the effective government of the vast territory, and was at one point the largest landowner in the world, controlling approximately 15 percent of North America.

And it was the striped Hudson’s Bay Company point blanket that helped pioneer the way.

According to the official company history, blankets had been taken to Hudson Bay as trade goods as far back as 1668. But it was in 1779 that the Company first commissioned the English textile mill of Thomas Empson in Oxfordshire for “30 pair[s] of 3 points to be striped with four colors (red, blue, green, yellow) according to your judgment.”

The durable and warm blanket was prized by the early fur traders, miners, and prospectors. “I have in my possession,” wrote one such explorer, “one of a pair of blankets which I purchased in your store 30 years ago this month … packed north all through the mountains and received some of the roughest usage that any fabric could possibly survive. I could not truthfully estimate how many tons of river gravel was dumped onto it and washed in our attempts to find gold.”

But more importantly, the striped blanket proved highly popular with the native inhabitants of Canada. Easier to sew than bison and seal skins, and much quicker to dry, the blankets provided superb insulation during the harsh winter months. Often the blankets were converted into winter coats, known as “capotes.” As fur trade increased, it was the striped blanket that often paved the way for the early relationships between the company adventurers and the native tribes, and it was often traded for beaver pelts.


Steelbeard1 via Wikimedia Commons // CC0 1.0

As well as the traditional stripes, the iconic blanket was also known for its “points”: a series of thin black lines located just above the lower stripes. These “points” were not, as is sometimes commonly believed, an indicator of how many pelts the blanket was worth in trade, but an easy-to-read measurement of how large the blanket was. When folded, the lines, or “points” would be displayed, easily indicating the exact size of the blanket. The term stemmed from the French empointer (to make threaded stitches on the cloth). According to the company’s specifics:

A full point measured 4 – 5.5 in.; a half point measured half that length. The standard measurements for a pair of 1 point blankets was: 2 ft. 8 in. wide by 8 ft. in length; with a weight of 3 lb. 1 oz. each. Points ranged from 1 to 6, increasing by halves depending upon the size and weight of the blanket.

As the lucrative fur trade expanded into Canada, with an increasing number of trading posts, forts, and settlements, the highly prized point blanket became a primary trading commodity. Demand was so great that production back in England was expanded to the A.W. Hainsworth Company in Yorkshire toward the end of the 18th century. Their wool was known for being well-made and had been used in everything from billiard tables to the felt on piano hammers. Still made there today, Hainsworth is so prestigious, it was worn by both Prince William and Harry at the 2011 royal wedding.

By the 19th century, the Hudson’s Bay Company had evolved into a vast mercantile retail empire, often transforming their frontier trading posts into general stores, catering to—as their official history put it—“one that shopped for pleasure and not with skins.” Today the company is one of the oldest existing in the world, and still bears the distinctive colored stripes on some versions of its logo.

Despite its iconic status, the blanket is not without controversy. Disturbing claims have accused British administrators in North America of using the Hudson’s Bay blanket to spread smallpox among the native tribes as the British Empire expanded further into Canada. General Sir Jeffrey Amherst, commander of the British forces in North America during the Seven Years War, suggested in a letter to one of his colonels that the deadly pox might be introduced to the local population, and the colonel’s reply put forward the horrific idea that it could be conveyed in blankets. But according to their official history, “Hudson’s Bay Company had nothing to do with the story of the use of smallpox as biological warfare.” Complicating matters even further, while there was an outbreak of smallpox in native communities the following spring, the disease was already present in those areas before Amherst’s letters, so it’s unknown if he actually went through with the plan or merely mentioned it.

These days, the distinctive stripes can be found on everything from iPhone cases to golf balls to beach chairs. But the blanket itself is still for sale, looking much as it did when the original orders were placed in London over 230 years ago, paving the way for the birth of modern Canada.

Hard Sell: A History of the Pet Rock

Amazon
Amazon

You may have heard the story of the Pet Rock, the Mexican beach stone that could be purchased in bulk for less than a penny, retailed for $3.95, and made inventor Gary Dahl a millionaire during a kind of novelty gift hysteria in late 1975. But Dahl didn’t really get rich off of the rock.

He got rich off of a cardboard box.

Dahl was working as a freelance advertising copywriter in California that year when, while having drinks at a bar with friends, the conversation turned to the destructive nature of pets. Dogs and cats ruined furniture. Worse, they required constant attention, from being walked to being fed to cleaning up after them. Dahl said that he didn’t have to worry about any of that because he had a “pet rock.”

It was, of course, a joke. And it got a laugh. But Dahl decided there could be more to it than that. He went home and began writing an owner’s manual for this hypothetical pet rock, which detailed how best to handle it, the tricks it could perform (“play dead” being the most popular), and how it could remain a faithful companion due to its “long life span.” The gag was not so much the rock itself but the way it was presented. In addition to the manual, Dahl conceived of a cardboard box with air holes that resembled the kind used by pet shops. It also bore a passing resemblance to a McDonald's Happy Meal container.

 

Dahl's motivation in making a serious effort to monetize his pet rock idea was due in large part to his precarious financial situation at the time—he was struggling to keep up with his bills. He recruited George Coakley and John Heagerty, two colleagues, to come on as investors. They both signed on, with Coakley investing $10,000—a not-inconsiderable sum in 1975, especially when the intention was to sell virtually worthless rocks.

The Pet Rock packaging is pictured
Wikimedia Commons // Public Domain

Dahl, however, knew what he was marketing. Like chattering teeth, the Hula Hoop, and other fads, the Pet Rock was the beneficiary of good timing. Vietnam had ended but Watergate was still fresh; the country’s mood was slightly downcast, and Dahl believed people would see the inane nature of the Pet Rock and recognize the humor of it. He boxed the rocks with the manual and packed them in excelsior, which may be best known as comic book legend Stan Lee’s catchphrase but also means a softwood shaving pile meant for protecting fragile items. The rocks were purchased from a local sand and gravel company, which sourced them from Mexico’s Rosarita Beach. Dahl debuted the rock at a gift show in San Francisco in August of 1975, then waited for a reaction.

He got one. People understood the appeal right away and he began taking orders. Neiman Marcus wanted 1000 rocks. Bloomingdale’s later signed on. Newsweek did a story with a picture, which spread the word. Dahl had retail and media credibility for what was superficially a nonsense product. His bar joke was turning into a national phenomenon.

When the holiday season arrived, Dahl estimated he was selling up to 100,000 Pet Rocks a day. Ultimately, he would sell between 1.3 and 1.5 million of them within a period of just a few months. Coakley made $200,000 back on his initial $10,000 investment. Dahl gifted both Coakley and Heagerty with Mercedes. Making 95 cents in profit on each Pet Rock sold, Dahl earned over $1 million. He launched his own firm, Rock Bottom Productions, which was itself another joke. “You’ve reached Rock Bottom” is how the receptionist answered their phone.

 

The fad did not last—by definition, they’re not designed to—but Dahl was satisfied. His two investors were not; they "claimed they had received too small a share of the profits" and later sued Dahl for more revenue. After a judgment in the investors' favor, Dahl wrote them a six-figure check.

The Pet Rock is pictured
Amazon

There were attempts to prolong the life of the rock by offering a Bicentennial version in 1976—it had the American flag painted on it—and mail-order college degrees for them. Dahl sold Pet Rock T-shirts and Pet Rock shampoo. There were also copycat gifts, since Dahl could not really patent a rock. (He might have been able to obtain a utility patent because of the rock’s particular purpose as a companion, but he did not.) The humor was transient, however, and people had moved on.

Dahl had other ideas. There was the Official Sand Breeding Kit, which claimed to provide guidance on growing sand, and Canned Earthquake, which consisted of a coffee can that had a wind-up mechanism that caused it to jump around on a table. Neither was particularly successful. Dahl’s real passion, though, was buying and renovating a bar in Los Gatos, which he named Carrie Nation’s Saloon.

This was not without its problems, as people who believed they had the next Pet Rock would often stop by the bar to try and secure an audience with Dahl for his insight. Many times, their idea consisted of packaging bull or elephant excrement. There were also proposals to market a pet stick. Dahl had no patience for these inventors, believing the Pet Rock could not be duplicated. Later, he went back to advertising after taking what he described as an “eight-year vacation” following the success of his project.

The Pet Rock can still be found online, though it’s no longer Dahl’s business. He died in 2015. Of the unsold rocks he had left over at the end of the fad, he was indifferent. If they didn’t sell, he said, he would just use them to repave his driveway.

Submarine Expedition Reveals Parts of the Titanic Have Fully Decayed

NOAA/Institute for Exploration/University of Rhode Island
NOAA/Institute for Exploration/University of Rhode Island

In 1985, oceanographers Robert Ballard, Jean-Louis Michel, and their crew located the wreck of the RMS Titanic at the bottom of the Atlantic Ocean. Images of the shipwreck have since become as iconic as photographs of the ocean liner taken before the 1912 tragedy. But the ruin's time in the ocean is limited. As part of an upcoming documentary, a crew of scientists carried out the first manned expedition to the wreck in 14 years and discovered the Titanic is rapidly decaying, BBC reports.

After it sank, the Titanic settled in two parts on the seafloor about 370 miles off the coast of Newfoundland, Canada. Most of the wreck is still intact, but a lot has changed since 2005, when it was last visited by a human-occupied submersible.

While working on a film for Atlantic Productions London, an exploration team from Triton Submarines visited the wreck five times over eight days and discovered that entire sections of the ship have disappeared. The starboard side of the officer's quarters has deteriorated, and the captain's bathtub is totally gone. The deck house on the same side and the sloping lounge roof of the bow are also on the brink of collapse, according to the crew.

Unlike other artifacts and historic sites, there's no way to preserve the wreckage of the Titanic for future generations. Churning ocean currents, corrosive salt, and metal-eating bacteria will continue to break down the steel behemoth until it becomes part of the sea. Some experts estimate that by 2030, it's likely that no part of the wreck will remain.

Whether that projection is off by years or decades, these findings suggest that every new team that visits the Titanic may find something different than the team before them. On this most recent expedition, the Triton Submarines exploration team was able to film the wreck in 4K for the first time. That footage may end up being some of the last ever captured of many elements of the ship.

[h/t BBC]

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