Monopoly: The Musical is Headed for Broadway
Who knew the toy company behind Lite-Brite would eventually turn into one of the entertainment industry’s biggest powerhouses? After bringing in nearly $4 billion in box office receipts with its Transformers film franchise, Hasbro is getting into live theater, developing a musical based on the classic board game Monopoly.
According to Variety, the project is a joint venture between Hasbro and The Araca Group, a live entertainment and merchandising corporation that has a hand in the production of Wicked. The companies didn’t announce specifics—the musical could take three or four years to materialize—but hinted that it could be an immersive experience for audiences. (They’ll take your real, not fake, currency, for starters.)
Araca is expected to assist Hasbro in other stage productions based on their properties, which means a singing Optimus Prime is not out of the question. The toymaker grossed $4.45 billion in 2015, with roughly half of its profits coming from seven cornerstone products including Nerf, My Little Pony, and Magic: The Gathering.