The History of Rum In 4 Drinks

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iStock

With hot weather upon us, tropical rum tipples are totally in season. But the stories behind these drinks—and their evolution—often parallel the history of the spirit itself.

According to Wayne Curtis, author of And A Bottle of Rum: A History of the New World in Ten Cocktails, “any given cocktail would arise only when the confluence of economics, technology, trade, and culture came together. Without all those elements, that drink—grog, mojito, whatever—would fail to appear. Drink deeply of any historic drink, and you'll usually find a good story.” Rum is no exception.

During the 16th and 17th centuries, sugarcane farmers were producing a lot of molasses. At the time, it wasn’t considered to be a proper food, so it was given to slaves or dumped in the ocean. Luckily, someone realized that it could be fermented and distilled. The result, as they say, made history.

1. EL DRAQUE

Like the Sazerac, some claim that the El Draque was the world’s first cocktail. Though the claim is questionable, the drink’s history largely parallels that of rum itself. We know for certain that the Draque (also known as the “Draquecito”) was likely named for Sir Francis Drake.

As the legend goes, the English vice admiral’s fleet of ships became stranded near Havana in the late 16th century. His crew sick, Drake responded by whipping up a medicinal concoction using tree bark soaked in crude rum (known as aguardiente), mint, lime, and sugar. Each of the ingredients served a medicinal purpose, and they also helped cover up the taste of the rough spirit.

Aguardiente (which translates as “fiery water”) was basically rough, un-aged rum, and it would’ve likely been the only spirit available in town.

Some time after that point, some intrepid drinker substituted white rum for aguardiente. Ice was added. Someone else, probably a bartender in Cuba, topped it with soda water, changed the name, and the Mojito was born. It’s likely these small changes happened over years or decades, but the result is one of the most recognizable cocktails ever sipped.

2. GROG

Grog is probably best known as the precursor to the Daiquiri, that familiar combination of rum, sugar, and lime. “The main difference [between the two is] ice,” writes Wayne Curtis, though “Grog was originally just water and rum.” In the 1740s, Admiral “Old Grog” Vernon campaigned for soldiers to mix their rum rations with water.

Later on, British naval decrees issued daily lime and sugar rations. According to Curtis, “all the ingredients were there, but it needed to be deeply chilled and served shaken until frigid to make it into the sublime sip we now know as the Daiquiri.”

By this time, rum was an ingrained part of overseas trade and colonial life. Rum doesn’t spoil like beer, wine, or sugarcane. And because it takes up much less space, it makes for easy transport. As a result, it was used as currency in the tragic and shameful Triangle Trade of slaves across the Atlantic.

That rum was made in New England, not the Caribbean. During the 1700s and 1800s, the sugarcane exported from tropical regions fueled the stills in the Northeast. At the peak of the New England rum boom, the colonies imported six million gallons of molasses to fuel the area’s 159 distilleries. Most of the rum was produced for domestic consumption, but some was exported. How much, exactly, is a contentious issue among historians. Many, Curtis included, believe that the amount involved in the Triangle Trade has been overstated.

After the American Revolution, the British cut off the supply of cheap molasses. Grain, however, was plentiful and cheap, so whiskey began to eclipse rum in the mid-1800s in America.

Before the craft cocktail revival of the late '90s, the Daiquiri became a class of drinks rather than a singular beverage. Though many know the syrupy sweet frozen Daiquiri that certainly holds a spot in cocktail culture, the classic, simple Daiquiri has made a resurgence.

3. THE ZOMBIE

In the late 1800s and early 1900s, rum largely faded from public view in America, but the emergence of the tiki movement in the 1930s helped to bring back it back in style. Not only that, the tiki trend also called for combining different spirits into a single drink.

The tiki trend was fun and a little weird, and The Zombie embodies that strangeness and strength (and sometimes its slightly less-than-palatable kick). According to cocktail historian Dave Wondrich, the Zombie was created as an extremely potent hangover cure in the late '30s. Before you go searching out recipes for making it at home, please note that it's well-known for its potency, not its deliciousness. Please drink responsibly.

4. RUM OLD FASHIONED

In the world of cocktails, few contemporary drinks are 100 percent original. Take, for example, the Rum Old Fashioned (and all the different variations on this theme). Though you may be more familiar with the Old Fashioned made with whiskey, bars are constantly looking for ways to tweak the classics.

Back in the 19th century, the Rum Old Fashioned would probably have been called a Rum Cocktail. This simple mixture of bitters, sugar, water, and spirit fits the first known definition of an alcoholic cocktail perfectly.

Despite its simplicity, there’s not a standard definition of what constitutes a Rum Old Fashioned. As a result, it’s the perfect drink to customize exactly how you like it. Like with other spirits, the quality of available rum has risen and the number of brands on the market has skyrocketed, making it easy to find a rum that matches your tastes. Check out some of our suggestions here.

14 Secrets of Food Sample Demonstrators

Tim Boyle, Getty Images
Tim Boyle, Getty Images

Ever turn a corner in your local grocery store or warehouse club and see the aisle backed up? You might be able to blame a food sample demonstrator, those stationary sales representatives who invite congestion in stores by offering up free bites of food products in an effort to raise sales. (The strategy works—one study found that samples can increase sales by as much as 2000 percent.)

The task might look easy, but it isn’t. Sample demonstrators have to endure annoyed customers who can’t navigate aisles due to the traffic, unattended kids, and more—all while adhering to food safety regulations. To get a better perspective on the job, Mental Floss spoke with two former demonstrators. Here’s what we found out about life in the apron.

1. THEY’RE USUALLY NOT EMPLOYED BY THE STORE.

Food demonstrators are often mistaken for store employees, but they're usually not. The people working behind sample trays at Costco, for example, are often employed by Club Demonstration Services (CDS), a separate entity that hires sample representatives to present products endorsed by Costco and usually backed by the product manufacturer. (Companies can send their own reps out, too.) “CDS might have an office set up in the back of the store,” says Jim, a former food sample demonstrator for Costco locations in California. “We’d sign in, go through the warehouse, and get a quick brief on the product we were demonstrating.”

Though CDS is owned by Costco, CDS employees aren’t technically store employees, and don’t migrate to other work areas. But because customers figure the demonstrators work for the warehouse, they’re often asked for directions. “People just assume you know where stuff is,” Jim says. “I usually told them to find someone in a red vest.”

2. THEY CAN SPEND HALF THEIR SHIFT PREPPING.

A man mixes ingredients in a bowl
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It may seem like a sample demonstrator is burning calories at the rate of a Queen's Guard, but they're usually very busy during the course of a six- or eight-hour shift. Food prep—including mixing ingredients for things like chicken salad or cooking steak strips—can take up as much as half of their time. It’s worth it, as cooked food has a huge advantage over ready-to-eat samples like chips. “There’s a kind of anticipation you build up when cooking something like steak,” Jim says. “It could take a few minutes or 45 minutes, and people are standing there asking when it will be ready.”

3. THEY NEED TO STAY WITHIN A 12-FOOT RADIUS OF THE CART.

Food sample demonstrators may sometimes work in a massive warehouse, but they don’t have the run of the property. Once they’ve settled into their work area—typically near where the product they’re demonstrating is stocked or wherever there’s free space in the building—they’re expected to never be more than 12 feet away from the cart. “The 12-foot radius has to do with the fact that you’re responsible for maintaining your station and keeping customers safe,” says Skyler, a former demonstrator for Costco. “If a kid sees an unattended station with a hot grill running and grabs a sample off of it and burns themselves, it’s a liability.” Demonstrators also need to make sure no one is grabbing a sample and then putting it back, which would be a gross (literally) violation of food handling safety. Once you touch it, it goes either in your mouth or in the garbage.

4. THEY FOLLOW AN ACRONYM FOR SALES SUCCESS.

Vice-president Joe Biden greets food sample servers at a Costco
Saul Loeb, AFP/Getty Images

Food sample pushers don’t work on commission, but they can get bonuses if they sell through their inventory, so it benefits them to make sure people are consuming what they’re offering. One method for enticing customers is what Jim describes as a corporate acronym called SITGA. “It stands for Smile, Invite, Talk, Give Sample, and Ask,” he says. Demonstrators are also free to come up with their own strategy. “I liked to rhyme, like ‘come on by, give it a try,’ that sort of thing.”

5. THEY HAVE TRICKS FOR STAVING OFF BOREDOM.

Speaking with the Yes and Yes blog, Sam's Club food demo specialist Jan said that the hours spent sporadically interacting with customers can require demonstrators to make up their own fun. "I deal with the boredom in several ways. I practice standing on one foot and count the seconds before I lose my balance ... I count and rearrange samples. I reorganize the equipment under my cart. I alphabetize equipment. I grab items off the shelves and read the ingredient and nutrition labels, read slogans on T-shirts, or I try to engage customers in conversation."

6. THEY GET TIRED OF HEARING THE SAME RESPONSES.

A man in an apron looks tired
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Sometimes it's hard to tell what's worse—going for long stretches without customers, or hearing the canned answers they love to give over and over (and over) again. "Customers make stock remarks about certain foods," Jan said. "If you serve sausage, they ask, 'Where are the pancakes?' If you serve a cold drink, they say it would be better with vodka. Coffee samples inevitably get, 'Now I need a donut.'"

7. THEY HAVE TO DEAL WITH “SAMPLE NINJAS” ...

There’s usually no cap on the number of samples a customer can grab from a cart. Still, people can feel a degree of embarrassment going back for seconds—or thirds—and sometimes try to sneak a taste without being seen. Skyler calls these people “sample ninjas” for their attempts to go undetected. “People love free food,” he says. “They don’t want to be seen as freeloaders, they don’t want to hear a sales pitch, they just want snacks.”

8. ... BUT THAT SHAME CAN WORK IN THE STORE’S FAVOR.

A woman examines a supermarket shelf
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When people are so addicted to a food sample they keep going back for more, they might opt to just buy the product rather than risk being perceived as a greedy shopper. “There have been cases where I’ve been shopping at Costco myself and went and bought something because my overwhelming shame kept me from grabbing a fifth sample,” Skyler says. “The system works.”

9. THEY HAVE A HEIGHT POLICY.

Kids represent a dilemma for demonstrators. If they’re unaccompanied by a parent, it can be potentially problematic to offer up a baked good or other food that could contain an allergen. Fortunately, most kids are aware of their food sensitivities. According to Jim, the unofficial rule of thumb is to give out samples to unattended children if they’re tall enough to see what’s on the cart. “We can’t really determine the age of a kid just by looking,” he says. “They just need to be tall enough to see the sample and discern what it is.”

10. THEY HAVE REGULARS.

Food samples are set out on a tray
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Many Costco demonstrators stick to one store or district, making them a familiar face for people who shop there frequently. “There were definitely regulars,” Skyler says. “I would see old teachers from school, old friends, new friends, and regulars who would know my sales pitch and always play along—for more free samples, obviously.” Others were memorable for other reasons. “I was making cookies once and a woman grabbed the raw cookie dough and yelled at me because it was not cooked.”

11. THEY DEMO NON-EDIBLE PRODUCTS, TOO.

While Jim estimates that 90 percent of his time was spent demonstrating food, CDS also handles accounts for a variety of indigestible products, like Ziploc bags. “I’ve done dish soap and laundry soap, which is hard to demonstrate on the floor,” he says. “You have to give someone a sample and hope they try it and then come back.” Another time, Costco charged him with selling prefabricated outdoor tool sheds. “No one is buying a $3000 shed on the spot. They take a flyer. We didn’t get a sale the entire week.”

12. THEY HAVE A PLAN TO MAKE SURE NO FOOD GOES TO WASTE.

Food sits in a trash can
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Toward the end of their shift, demonstrators start to estimate how many more samples they’ll need to meet remaining demand without setting out food that will wind up going to waste. “I do what I can not to waste anything,” Jim says. “We’ll usually make sure we’re done cooking by a certain time so nothing is left over.” Sealed food might go to a food pantry, depending on store policies, but prepared and unused food goes into the garbage. And no, it's not going to the demonstrators: They’re prohibited from taking the excess home.

13. NOT EVERYTHING THEY MAKE IS APPETIZING TO THEM.

Sample demonstrators are usually expected to taste their supply so they can make informed comments when a customer presses for details. While most everything is intended to be delicious, it may not necessarily be the demonstrator's own personal preference. "[I served] horrifying steak chimichangas, microwaved," Jan told Yes and Yes. "When cut into bite sized pieces, [they] squirt out a nasty brown liquid. Worse yet, lots of people liked them."

14. THEY APPRECIATE A LITTLE CUSTOMER ETIQUETTE.

Food samples are set out on a tray
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While free food can cause some of us to abandon civility and manners, food sample demonstrators always appreciate when customers acknowledge they have a job to do—and it’s not to hand out free stuff. Listening to their sales pitch is the polite thing to do in exchange for the eats. “Just try to remember that it’s a sales job and that final sale number is being held over the sample demonstrators’ heads,” Skyler says. “They’re not just someone being paid to hand out food to boost customer morale.”

What Did Elvis Presley's Famous Peanut Butter-Bacon-Banana Sandwich Taste Like? Try It for Yourself

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iStock

Elvis Presley was not what you would call a healthy eater. He reportedly loved bacon-wrapped meatballs, burgers, chicken-fried steak, fried pickles, pound cake, and of course, his signature PBBB sandwich, which took peanut butter, bacon, and banana and smashed them between two slices of white bread.

In honor of The King's favorite food, The Takeout decided to try the PBBB out for themselves. Although some may recoil at this artery-clogging concoction, the food news site gave the sandwich a big thumbs up, citing its balance of sweet and salty flavors and smooth and crunchy textures as major selling points.

According to Salon, Elvis's longtime cook, Pauline Nicholson, may have been the first person to serve Elvis a peanut butter and banana sandwich (but no word on when bacon was thrown into the mix).

The recipe is pretty straightforward, but it eliminates the sticky situation of having to put butter on one side of the bread and peanut butter on the other. Instead of butter, bacon grease is used to toast the bread.

For the ingredients, you'll need two slices of white bread, four strips of bacon, two tablespoons of peanut butter, and one sliced banana. First, fry up the bacon in a pan; while you're doing that, spread peanut butter on one side of each piece of bread. When the bacon is done, remove it from the pan, but leave the grease.

Next, place the bread (peanut butter side up) into the pan, and place the banana slices and bacon on one piece of bread. When both pieces are toasted to your liking, put the sandwich together, give it one more flip in the pan, and press it down until the peanut butter starts to ooze.

And there you have it: a deliciously, sinfully fattening sandwich. Enjoy responsibly.

[h/t The Takeout]

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