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Starbucks Taps Into America’s Nitro Cold Brew Coffee Market

Starbucks
Starbucks

Looking to capitalize on what it calls the “multi-billion dollar cold coffee market,” Starbucks has announced that it will be rolling out Nitro Cold Brew coffee taps to more than 500 of its stores by the end of this summer.

The specialty beverage is an amped-up version of the brand’s Cold Brew coffee—one that has been infused with nitrogen from a refrigerated tank and tap. When poured, it’s dark like coffee, but has a rich and creamy texture with a sweet flavor and is served with a foamy head like a Guinness. Though it’s often described as tasting like an iced coffee that already has cream and sugar in it, Nitro coffee is actually both dairy- and sugar-free.

"Nitro coffee has been under development at Starbucks for about a year," Mackenize Karr, a coffee education specialist with Starbucks, told Eater. "And cold brew was a natural choice given the blend of beans and quality of roast."

The coffee giant is also launching Cold Brew with Vanilla Sweet Cream in stores nationwide, which is a slow-steeped Cold Brew coffee topped with a house-made vanilla sweet cream.

Nitro Cold Brew is already available in a few Starbucks locations in Seattle, and will become available at stores in some of the company’s major markets—including Portland, New York, Chicago, Boston, San Francisco, and Los Angeles—over the next few months.

“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavor, craft and brewing innovation we will see in the next few years," Starbucks CEO/chairman Howard Schultz said in a statement. “The opportunity to create an entirely new cold coffee experience is limitless and our customers are already telling us that they want to meet us on this journey as cold coffee is now becoming a go-to drink."

[h/t Eater]

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m01229, Flickr // CC BY 2.0
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Dunkin' Donuts is Ditchin' Their Foam Cups
m01229, Flickr // CC BY 2.0
m01229, Flickr // CC BY 2.0

There are certain tactile sensations that consumers associate with fast-service franchises. Go into a McDonald’s and you’re likely to walk out with a French fry container soaked in grease. Head to Taco Bell and your takeout bag will be heavy with hot sauce packets. At Dunkin’ Donuts, a thick-walled foam cup keeps your hand cool while your coffee stays hot.

Not for much longer. This week, Dunkin’ announced plans to insulate their beverages in a more environmentally friendly way. Beginning this spring, the company will eliminate the polystyrene foam containers they currently use in favor of a new, double-walled paper cup, a move that's expected to remove 1 billion foam cups from waste streams annually.

The paperboard used in the cups—which will come in the chain’s standard four sizes, from small to extra large—is certified to the Sustainable Forestry Initiative Standard and is said to have heat retention properties equivalent to the current foam cup. Dunkin’ is promising that consumers won’t need a cardboard sleeve to insulate themselves against the heat.

“With more than 9000 Dunkin’ Donuts restaurants in the U.S. alone, our decision to eliminate foam cups is significant for both our brand and our industry," Karen Raskopf, Dunkin’ Donuts's chief communications and sustainability officer, said in a statement. “We have a responsibility to improve our packaging, making it better for the planet while still meeting the needs of our guests. Transitioning away from foam has been a critical goal for Dunkin’ Donuts U.S., and with the double-walled cup, we will be able to offer a replacement that meets the needs and expectations of both our customers and the communities we serve.”

The move is scheduled to begin in New York and California and spread to all Dunkin’ locations worldwide by 2020.

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Palmpress
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This Tiny Press Lets You Brew Barista-Quality Coffee Anywhere
Palmpress
Palmpress

Whether you prefer the convenience of single-serve pods or the high quality of pour-over coffee, there’s a brewing method out there to suit your tastes. As Co.Design reports, one of the latest options is the Palmpress, a hand-held silicone brewer that combines the ease of using pods with the delicious taste of more time-consuming brewing methods.

To use it, just fill the press with ground coffee and pour in hot water. Then, screw on the lid and allow the grounds to steep for three minutes. Similar to less-portable options like the Clever dripper or a French press, the Palmpress uses immersion brewing to extract the coffee evenly, giving you a smooth taste every time.

Once the coffee is done steeping, it’s ready to pour: Flip the press upside down onto the top of your mug and compress the silicone base. When you push it down, the Palmpress releases a perfectly-portioned serving of coffee into your cup.

The Palmpress is completely reusable and doesn't require any paper filters, plastic pods, or other supplies destined to end up in the trash, making it both wallet- and eco-friendly. The press only makes 8 ounces at a time, so it’s not ideal if you want to make more than one cup of coffee, but its small size (it's around 2 inches tall when collapsed) makes it an appealing option for traveling, camping, and days when you just can't stomach the thought of the office Keurig.

The Palmpress is currently out of stock, but it will cost $39 when supplies become available again.

And if you’re really looking to improve your morning coffee experience, there’s more you can do beyond updating your equipment. From what kind of water to use to the perfect temperature, here are some tips for brewing coffee at home.

[h/t Co.Design]

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