Kellogg’s Launches Breakfast With Cleopatra Virtual Reality Experience
Have you ever wanted to eat cereal in ancient Egypt? Kellogg’s is offering its customers a way to do just that with the help of virtual reality technology and the Oculus Rift. The cereal giant launched a new VR experience where customers in the United Kingdom can be magically whisked away to B.C. times to dine with Cleopatra.
To get inside the program, participants strap on the Oculus Rift headset and use a Razer Hydra, a magnetic motion sensor controller that acts as a spoon. Once inside, users can enjoy a bowl of cereal across from Queen Cleopatra at her royal breakfast table with a spectacular view of the pyramids. Users can also move around in the 360-degree, 3D-enabled video and interact with the bowl in front of them.
It’s all part of an interactive promotion for Kellogg’s new Ancient Legends breakfast cereal, which is only available in the UK. It’s made with natural ingredients that were popular in the ancient world, including flax seeds, chia, spelt, quinoa, barley, and brown rice flakes, with a touch of honey. History never looked so cutting-edge.
[h/t The Verge]
Images courtesy Anders Hallén/YouTube.