Kellogg’s Launches Breakfast With Cleopatra Virtual Reality Experience

Have you ever wanted to eat cereal in ancient Egypt? Kellogg’s is offering its customers a way to do just that with the help of virtual reality technology and the Oculus Rift. The cereal giant launched a new VR experience where customers in the United Kingdom can be magically whisked away to B.C. times to dine with Cleopatra.

To get inside the program, participants strap on the Oculus Rift headset and use a Razer Hydra, a magnetic motion sensor controller that acts as a spoon. Once inside, users can enjoy a bowl of cereal across from Queen Cleopatra at her royal breakfast table with a spectacular view of the pyramids. Users can also move around in the 360-degree, 3D-enabled video and interact with the bowl in front of them.

It’s all part of an interactive promotion for Kellogg’s new Ancient Legends breakfast cereal, which is only available in the UK. It’s made with natural ingredients that were popular in the ancient world, including flax seeds, chia, spelt, quinoa, barley, and brown rice flakes, with a touch of honey. History never looked so cutting-edge.

[h/t The Verge]

Images courtesy Anders Hallén/YouTube.

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Kenmore
Kenmore's New Stand Mixer Might Whip the KitchenAid Classic
Kenmore
Kenmore

A KitchenAid stand mixer has long been a home baker's best friend. It out-mixes, -kneads, and -beats most of its competitors, all while looking gorgeous on a kitchen countertop. But in the Kenmore Ovation, the iconic stand mixer may have finally met its match. According to Reviewed, the Kenmore product rivals the KitchenAid Artisan 5-Quart mixer in terms of performance and design.

The elements of the two stand mixers are basically the same: Both come with three standard attachments—a flat beater, a dough hook, and a wire whisk. The Ovation is heavier than a KitchenAid, which means it doesn't scoot across your counter when it's working dense bread dough. It also takes just as much time to prepare heavy and chunky doughs in an Ovation as it does in a KitchenAid.

Hand pouring milk into a stand mixer.
Kenmore

Kenmore's product also offers some special features that the KitchenAid doesn't have. Instead of struggling to pour ingredients down the side of the bowl while it sits beneath the mixer, you can add them through the Ovation's patented pour-in hole on top of the machine. And the Ovation's glass bowl comes with a 360-degree splash guard that keeps your kitchen and your clothes flour- and batter-free as you mix.

The Ovation does have a few drawbacks: The six-pound glass bowl is hard to move around, as is the 30-pound mixer itself if you ever want to relocate it. But if you're looking for a sturdier stand mixer option, you can purchase the Kenmore Ovation for $350 to $400. Or you can stick with the classics and finally take home that KitchenAid Artisan 5-Quart mixer you've been dreaming of: It's currently on sale at Amazon for $240.

[h/t Reviewed]

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TASCHEN
Everything You Need to Know About Food in One Book
TASCHEN
TASCHEN

If you find yourself mixing up nigiri and sashimi at sushi restaurants or don’t know which fruits are in season, then this is the book for you. Food & Drink Infographics, published by TASCHEN, is a colorful and comprehensive guide to all things food and drink.

The book combines tips and tricks with historical context about the ways in which different civilizations illustrated and documented the foods they ate, as well as how humans went from hunter-gatherers to modern-day epicureans. As for the infographics, there’s a helpful graphic explaining the number of servings provided by different cake sizes, a heat index of various chilies, a chart of cheeses, and a guide to Italian cold cuts, among other delectable charts.

The 480-page coffee table book, which can be purchased on Amazon for $56, is written in three languages: English, French, and German. The infographics themselves come from various sources, and the text is provided by Simone Klabin, a New York City-based writer and lecturer on film, art, culture, and children’s media.

Keep scrolling to see a few of the infographics featured in the book.

An infographic about cheese
TASCHEN

An infographic about cakes
Courtesy of TASCHEN

An infographic about fruits in season
Courtesy of TASCHEN

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