Voynich Manuscript, Beinecke Rare Book and Manuscript Library, Yale University.
Voynich Manuscript, Beinecke Rare Book and Manuscript Library, Yale University.

5 Historic Codes Yet to Be Cracked

Voynich Manuscript, Beinecke Rare Book and Manuscript Library, Yale University.
Voynich Manuscript, Beinecke Rare Book and Manuscript Library, Yale University.

Edgar Allan Poe, in a July 1841 article for Graham's Magazine, wrote that while people tend to think it's a relatively simple thing to create an uncrackable secret code, in fact "it may be roundly asserted that human ingenuity cannot concoct a cipher which human ingenuity cannot resolve." That was easy for him to say. Shortly after his premature death, Poe's friend the Rev. Warren H. Cudworth recalled that the author's ability to "unravel the most dark and perplexing ciphers was really supernatural." The rest of us get stumped sometimes. Here are five codes and ciphers that have stymied human ingenuity for decades, centuries, even millennia.

1. THE VOYNICH MANUSCRIPT

Nude women dealing with pipes.Voynich Manuscript, Beinecke Rare Book and Manuscript Library, Yale University. (The History Blog)

The Voynich Manuscript has been puzzling emperors, antiquarians and cryptologists for at least 400 years. It's an illuminated manuscript of 240 vellum pages written by an unknown author in an unknown language. Vibrant illustrations of plants and astronomical and astrological charts suggest the volume may be an alchemical, magical, or scientific text. The calfskin pages were radiocarbon dated to between 1404 and 1438. While the iron gall ink has not been dated, since there is no erased earlier writing on the pages, it's likely the manuscript was written around the same time.

Researchers believe Holy Roman Emperor Rudolph II (1576-1612) acquired the manuscript in the late 16th century and gave it to his personal physician and pharmacologist Jacobus Sinapius to see if he could make heads or tails of it. He couldn't. Neither could Czech alchemist Georg Baresch, Bohemian physician Johannes Marcus Marci and Jesuit polymath Athanasius Kircher. After Kircher got the book from Marci in 1665, the manuscript disappears from the historical record until 1912 when antique book dealer Wilfrid Voynich found it in a chest of books the Jesuits were trying to sell at the Villa Mondragone in Frascati, Italy. Voynich would dedicate the rest of his life to deciphering the manuscript. Although he failed, at least his efforts secured him the naming rights.

They also garnered him posthumous accusations of fraud as some people believed the whole book was a hoax devised by Voynich himself. Radiocarbon dating put paid to that theory, as the odds of anyone finding that much fresh, unused 15th century vellum to cover with fantastical writing and drawing are slim to none. Professional codebreakers in both World Wars and one Cold one tried their hand at cracking the Voynich code without success. (You can read mental_floss's story about recent attempts to crack it here.)

It's not just the writing that has proven impossible to crack: some of the drawings are ciphers too. There are 113 unidentified plant species depicted in the manuscript, and nobody knows what the female nudes striking curious poses in bodies of water or with odd pipe systems are supposed to mean.

Do you think you're better than the imperial court of Rudolf II, the greatest cryptographers of the 20th century and pretty much everyone else? You can try your hand at cracking the Voynich Manuscript on the website of Yale University's Beinecke Rare Book and Manuscript Library.

2. PAPYRUS OXYRHYNCHUS 90

PapyrusOxyrhynchus 90. "The Oxyrhynchus Papyri," Grenfell and Hunt, 1898.

In 1896, archaeologists Bernard Pyne Grenfell and Arthur Surridge Hunt discovered thousands of papyrus fragments in a garbage dump outside Oxyrhynchus, Egypt. Preserved by the dry desert heat, the papyri recorded details of daily life (receipts, insurance claims, loan notes, personal letters), fine literature (large sections of lost Euripides plays, summaries of seven lost books by Livy, a poem by Sappho), and scriptures—gospels both canonical and apocryphal—from the 1st to the 6th century CE.

Papyrus 90 is one of the mundane daily life records, a receipt for a deposit of wheat in the public granary dating to 179-80 CE. What makes it not mundane are the last two lines. They're written in Greek characters like the rest of the papyrus, but they're not Greek words. Grenfell and Hunt noted when they published the papyrus that it wasn't a Graecized version of Demotic script (the Egyptian "document writing" language) either. It appears to be a cryptogram, some wheat deposit intelligence that demanded secrecy.

A transcription of the text is available for the intrepid Greek scholar/cryptographer here.

3. KING CHARLES I AND QUEEN HENRIETTA-MARIA'S LETTER

Charles I and Henrietta Maria Holding a Laurel Wreath, 1632, by Anthony vanDyck. Archbishop's Castle and Gardens, Kroměříž. (The History Blog

King Charles I of England had many secrets to keep and many enemies to keep out of his secrets. Much of his correspondence was peppered with ciphers to keep prying Parliamentarian eyes out of his business. Charles's ciphers kept some secrets so ably that historians didn't realize until a few years ago that a) he ever talked dirty, and b) he planned "a swiving" (an obscene word for sex) with the redheaded stepdaughter of one of his courtiers while imprisoned in Carisbrooke Castle in 1648.

During the First English Civil War (1642–1646), he and his beloved wife Henrietta-Maria were apart for long stretches. In the beginning she was in The Hague trying to drum up political support for the Royalist cause and to hock the Crown Jewels to fund her perpetually-broke husband's war. By March of 1645, with the tides of war having turned against them, Henrietta-Maria was back in her hometown of Paris.

Throughout their separation they wrote to each other assiduously, and they weren't whispering sweet nothings. Henrietta was deeply involved in her husband's governance and for all intents and purposes was a continental branch of Charles I's court. These letters were replete with political machinations, military plans, and perhaps most relevantly for a Protestant England that was deeply suspicious of the Catholic Henrietta-Maria, promises to liberalize England's anti-Catholic laws.

On March 5, 1645, Charles sent a new cipher to Henrietta-Maria via a trusted courier named Pooly. A month later in a letter to his wife dated April 8, he used the cipher:

In a word, when I know none better (I speak not now in relation to business), then 3 9 8 270 55 5 7 67 18 294 35 69 16 54 6 38 1 67 68 9 66: thou mayest easily judge how thy conversation pleased me.

[note] The little that is here in cipher is in that which I sent to thee by Pooly.

After the Battle of Naseby on June 14, 1645, Charles and Henrietta's correspondence was confiscated and published by the Parliamentarians. His letter of March 5 was revealed to be something of a bombshell: He authorized her to promise in his name to anyone useful that "I will take away all the penal laws against the Roman Catholicks in England as soon as God shall enable me to do it so al by their means I may have so powerful assistance as may deserve so great a favour and enable me to do it."

So that April cipher could be an expression of affection or intimacy (he probably wasn't talking about swiving her, though), or it could have been a whole other kind of conversation, like some payoff from that promise, that pleased King Charles. We won't know until someone cracks it.

4. THE DORABELLA CIPHER

The Dorabella Cipher in Elgar's own hand. (The History Blog)

Composer Edward Elgar may be best known today as the accompaniment to every graduation ceremony with Pomp and Circumstance, but he was also a fan of cryptographic arts. He expressed his ciphering talent in an addendum to a letter his wife wrote on July 14, 1897. The letter was a thank you note to the Penny family at whose home the Elgars had just spent a convivial few days. Elgar had struck up a friendship with the daughter of the family, Dora Penny, and he added a postscript to his wife's letter directed to Dora.

At first glance it looks like group of squiggles at different angles reminiscent of the universal comic book symbol for dizziness, but each character is actually composed of one, two, or three semicircles tilted in eight different directions. Dora couldn't crack it, so she put the letter in a drawer for the next 40 years until she published it in her memoirs in 1937. Since then, people have tried to solve the Dorabella Cipher with some pretty wacky results.

Tim S. Roberts thinks he's cracked it with a simple substitution cipher (you can find a PDF explaining his solution here):

"P.S. Now droop beige weeds set in it – pure idiocy – one entire bed! Luigi Ccibunud luv'ngly tuned liuto studio two."

The subject, Roberts believes, refers to an earlier letter or conversation in which Edward and Dora discussed his excessive pruning of his garden. Without this extremely obscure conversation, the solution makes no sense at all, and frankly, even with it only the first sentence makes sense. He also had to jiggle things to make them fit. Some parts are straight substitution, others require letters to be switched or added. He only glosses over what "Ccibunud" might mean, saying that Elgar loved the Italian composer Luigi Cherubini growing up, and Dora Penny was said to have had a stutter, so Elgar was teasing her over her pronunciation of an Italian composer that apparently she introduced a random d into. There's also no character for the i in studio. He just put that in to make it form a word.

When the Elgar Society held a Dorabella Cipher Competition in 2007 to celebrate Elgar's 150th birthday (and again the next year), none of the solutions were accepted because although several seemed to be very well reasoned, in the end, "the results read as a disconnected chain of bizarre utterances, such as an imaginative mind could conjure up from any group of random letters." So far all the proposed solutions seem to fall into this category. And there's one final twist: A key created by Elgar in the 1920s—which, according to New Scientist, appeared in an exercise book and "listed the symbols used in the Dorabella cipher matched against the letters of the alphabet"—doesn't yield anything that makes sense.

5. CARRIER PIGEON NURP 40 TW 194'S FINAL MESSAGE

Carrier Pigeon NURP 40 TW 194's final message // The History Blog

In 1982, David and Anne Martin found the remains of a bird during renovation of the fireplace of their home in Bletchingley, Surrey. One of its skeletonized legs had a red plastic capsule attached to it, marking it as a World War II military carrier pigeon that picked the wrong roost on its way to deliver a message and died in the chimney. Inside the capsule was the original coded message—27 groups of five letters with some numerals at the end—written on a scroll the size of a rolling paper.

It took years before anyone in government could be persuaded to take a look at the cipher. In 2010, experts at Bletchley Park, a museum that was the headquarters of British Intelligence's codebreakers during World War II, finally checked it out. They were not able to crack it, but they did discover that it must have been an important missive. None of Bletchley Park's classified MI6 pigeons carried coded messages during the war. Given Bletchingley's location half way between Normandy and Bletchley Park and just five miles from Field Marshal Montgomery's headquarters at Reigate where the D-Day landings were planned, it's possible that Pigeon NURP 40 TW 194 was carrying very sensitive information indeed.

A few weeks after the story broke, the media reported that Ontario history buff Gord Young claimed to have cracked the code thanks to his great-uncle's World War I Royal Flying Corp aerial observers book. His solution was rough around the edges, however. He wasn't able to decipher some of it, and several of the 27 groups he interpreted as improvised acronyms with no antecedents in the military record. He may have misinterpreted some of the letters—mistaken a U for a W, for instance—and there are some painfully awkward, redundant phrases like "Determined where Jerry's headquarters front posts. Right battery headquarters right here. Found headquarters infantry right here. Final note, confirming, found Jerry's whereabouts." That's a lot of repetitive verbiage to take up space on a cigarette paper.

Bletchley Park didn't think the solution was the right one. Then, the cryptological world discovered that Young had never intended to present an actual answer—he was just trying to help move the process along. So until a World War II code book is found with a proper key, Bletchley Park doesn't think anyone is going to be able to crack the pigeon's code.

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Henry Guttmann, Getty Images
14 Facts About Mathew Brady
Henry Guttmann, Getty Images
Henry Guttmann, Getty Images

When you think of the Civil War, the images you think of are most likely the work of Mathew Brady and his associates. One of the most successful early photographers in American history, Brady was responsible for bringing images of the Civil War to a nation split in two—a project that would ultimately be his undoing. Here are some camera-ready facts about Mathew Brady.

1. HIS EARLY LIFE MIGHT BE AN INTENTIONAL MYSTERY.

Most details of Brady’s early life are unknown. He was born in either 1822 or 1823 to Andrew and Julia Brady, who were Irish. On pre-war census records and 1863 draft forms Brady stated that he was born in Ireland, but some historians speculate he changed his birthplace to Johnsburg, New York, after he became famous due to anti-Irish sentiment.

Brady had no children, and though he is believed to have married a woman named Julia Handy in 1851, there is no official record of the marriage.

2. HE TOOK PHOTOGRAPHY CLASSES FROM THE INVENTOR OF MORSE CODE.

When he was 16 or 17, Brady followed artist William Page to New York City after Page had given him some drawing lessons. But that potential career was derailed when he got work as a clerk in the A.T. Stewart department store [PDF] and began manufacturing leather (and sometimes paper) cases for local photographers, including Samuel F.B. Morse, the inventor of Morse Code.

Morse, who had learned the early photographic method of creating Daguerreotypes from Parisian inventor Louis Daguerre in 1839, brought the method back to the United States and opened a studio in 1840. Brady was one of his early students.

3. HE SET UP SHOP IN NEW YORK AND BECAME THE GO-TO PHOTOGRAPHER.

Brady eventually took what he learned from Morse and opened a daguerreotype portrait studio at the corner of Broadway and Fulton Street in New York in 1844, earning the nickname “Brady of Broadway.” His renown grew due to a mix of his knack for enticing celebrities to sit for his camera—James Knox Polk and a young Henry James (with his father, Henry James Sr.) both sat for him—as well as a flair for the dramatic: In 1856, he placed an ad in the New York Daily Tribune urging readers to sit for a portrait that warned, “You cannot tell how soon it may be too late.”

His rapidly-expanding operation forced him to open a branch of his studio at 625 Pennsylvania Avenue in Washington, D.C., in 1849, and then move his New York studio uptown to 785 Broadway in 1860.

4. HE ACHIEVED WORLDWIDE FAME.

In 1850, Brady published The Gallery of Illustrious Americans, a collection of lithographs based on his daguerreotypes of a dozen famous Americans (he had intended to do 24, but due to costs, that never happened). The volume, and a feature profile [PDF] in the inaugural 1851 issue of the Photographic Art-Journal that described Brady as the “fountain-head” of a new artistic movement, made him a celebrity even outside of America. “We are not aware that any man has devoted himself to [the Daguerreotype art] with so much earnestness, or expended upon its development so much time and expense," the profile opined. "He has merited the eminence he has acquired; for, from the time he first began to devote himself to it, he has adhered to his early purpose with the firmest resolution, and the most unyielding tenacity.” Later that year, at the Crystal Palace Exhibition in London, Brady was awarded one of three gold medals for his daguerreotypes.

5. HE PHOTOGRAPHED EVERY PRESIDENT FROM JOHN QUINCY ADAMS TO WILLIAM MCKINLEY ... WITH ONE EXCEPTION.

The one that got away was William Henry Harrison—he died only a month after his inauguration in 1841.

6. ONE OF HIS PORTRAITS INTRODUCED HONEST ABE TO THE COUNTRY.

When Abraham Lincoln campaigned for president in 1860, he was dismissed as an odd-looking country bumpkin. But Brady’s stately portrait of the candidate, snapped after he addressed a Republican audience at Cooper Union in New York, effectively solidified Lincoln as a legitimate candidate in the minds of the American populace. (After he was elected, Lincoln supposedly told a friend, “Brady and the Cooper Union speech made me president.”) It was one of the first times such widespread campaign photography was used to support a presidential candidate.

7. HIS STUDIO’S WORK ENDED UP ON TWO VERSIONS OF THE $5 BILL.

A researcher holding one of America's most priceless negatives, the glass plate made by famous civil war photographer Mathew Brady of Abraham Lincoln in 1865 just before he was assassinated.
Three Lions, Getty Images

On February 9, 1864, Lincoln sat for a portrait session with Anthony Berger, the manager of Brady’s Washington studio. The session yielded both images of Lincoln that would go on the modern iterations of the $5 bill.

The first, from a three-quarter length portrait featuring Lincoln seated and facing right, was used on the bill design from 1914 to 2000. When U.S. currency was redesigned that year, government officials chose another image Berger took at Brady’s studio of Lincoln. This time, the president is seen facing left with his head turned more to the left.

According to Lincoln historian Lloyd Ostendorf, when the president was sitting for portraits, “Whenever Lincoln posed, a dark melancholy settled over his features. He put on what Mrs. Lincoln called his ‘photographer’s face.’ There is no camera study which shows him laughing, for such an attitude, unfortunately, was impossible when long exposures were required.”

8. OTHER PEOPLE ARE RESPONSIBLE FOR SOME OF HIS BEST-KNOWN WORK.

At the outbreak of the Civil War in 1861, Brady decided to use his many employees and his own money to attempt to make a complete photographic record of the conflict, dispatching 20 photographers to capture images in different war zones. Alexander Gardner and Timothy H. O’Sullivan were both in the field for Brady. Both of them eventually quit because Brady didn’t give individual credit.

Brady likely did take photos himself on battlefields like Bull Run and Gettysburg (although not necessarily during the actual battle). The photographer later boasted, “I had men in all parts of the army, like a rich newspaper.”

9. HE HAD BAD EYESIGHT.

Brady's eyes had plagued him since childhood—in his youth, he was reportedly nearly blind, and he wore thick, blue-tinted glasses as an adult. Brady's real reason for relying less and less on his own expertise might have been because of his failing eyesight, which had started to deteriorate in the 1850s.

10. HE HELPED REVOLUTIONIZE COMBAT PHOTOGRAPHY.

War photographer Mathew Brady's buggy was converted into a mobile darkroom and travelling studio, or, Whatizzit Wagon, during the American Civil War.
Mathew B Brady, Getty Images

The group of Brady photographers that scoured the American north and south to capture images of the Civil War traveled in what became known as “Whatizzit Wagons,” which were horse-drawn wagons filled with chemicals and mobile darkrooms so they could get close to battles and develop photographs as quickly as possible.

Brady’s 1862 New York gallery exhibit, "The Dead of Antietam,” featured then-unseen photographs of some of the 23,000 victims of the war’s bloodiest day, which shocked American society. “Brady has done something to bring home to us the terrible reality and earnestness of war," a New York Times reviewer wrote. "If he has not brought bodies and laid them in our door-yards and along the streets, he has done something very like it.”

11. HE USED A FREEBIE TO CONVINCE GENERALS TO LET HIM PHOTOGRAPH THE WAR.

Brady and his associates couldn't just wander out onto the battlefield with cameras—the photographer needed to obtain permission. So he set up a portrait session with Winfield Scott, the Union general in charge of the Army. The story goes that as he photographed the general—who was posed shirtless as a Roman warrior—Brady laid out his plan to send his fleet of photographers to tell the visual story of the war unlike any previous attempts in history. Then the photographer gifted the general some ducks. Scott was finally convinced, and he approved Brady’s plan in a letter to General Irvin McDowell. (Scott's Roman warrior portrait is, unfortunately, now lost.)

12. HE WAS BLAMED FOR UNION BATTLE LOSSES.

Brady’s first foray into documenting the Civil War was the First Battle of Bull Run. Though he had approved of Brady's plan, General McDowell did not appreciate the photographers' presence during the battle.

Brady himself was supposedly near the front lines when the fighting began, and quickly became separated from his companions. During the battle, he was forced to take shelter in nearby woods, and slept there overnight on a bag of oats. He eventually met back up with the Army and made his way to Washington, where rumors swelled that his equipment caused a panic that was responsible for the Union’s defeat at the battle. “Some pretend, indeed, that it was the mysterious and formidable-looking instrument that produced the panic!” one observer noted. “The runaways, it is said, mistook it for the great steam gun discharging 500 balls a minute, and took to their heels when they got within its focus!”

13. HE DIDN’T JUST PHOTOGRAPH THE UNION SIDE.

Before, after, and occasionally during the Civil War, Brady and Co. also photographed members of the Confederate side, such as Jefferson Davis, P. G. T. Beauregard, Stonewall Jackson, Albert Pike, James Longstreet, James Henry Hammond, and Robert E. Lee after he returned to Richmond following his surrender at Appomattox Court House. “It was supposed that after his defeat it would be preposterous to ask him to sit,” Brady said later. “I thought that to be the time for the historical picture.”

14. HIS CIVIL WAR PHOTOS ALSO MADE HIM POOR.

Union troops with a field gun during the American Civil War.
Mathew Brady, Hulton Archive/Getty Images

“My wife and my most conservative friends had looked unfavorably upon this departure from commercial business to pictorial war correspondence,” Brady told an interviewer in 1891. Their instincts were right.

Brady invested nearly $100,000 of his own money in the Civil War project in hopes that the government would buy his photo record of the war after it was all said and done. But once the Union prevailed, a public reeling from years of grueling conflict showed no interest in Brady's grim photos.

After the financial panic of 1873 he declared bankruptcy, and he lost his New York studio. The War Department eventually bought over 6000 negatives from Brady’s collection—which are now housed in the National Archives—for only $2840 total.

Despite being responsible for some of the most iconic images of the era, Brady never regained his financial footing, and he died alone in New York Presbyterian Hospital in 1896 after being hit by a streetcar.

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General Mills
10 Winning Facts about Wheaties
General Mills
General Mills

Famous for its vivid orange boxes featuring star athletes and its classic "breakfast of champions" tagline, Wheaties might be the only cereal that's better known for its packaging than its taste. The whole wheat cereal has been around since the 1920s, becoming an icon not just of the breakfast aisle, but the sports and advertising worlds, too. Here are 10 winning facts about it.

1. IT WAS INVENTED BY ACCIDENT.

The Washburn Crosby Company wasn't initially in the cereal business. At the time, the Minnesota-based company—which became General Mills in 1928—primarily sold flour. But in 1921, the story goes, a dietitian in Minneapolis spilled bran gruel on a hot stove. The bran hardened into crispy, delicious flakes, and a new cereal was born. In 1924, the Washburn Crosby Company began selling a version of the flakes as a boxed cereal it called Washburn's Gold Medal Whole Wheat Flakes. A year later, after a company-wide contest, the company changed the name to Wheaties.

2. ITS JINGLE FEATURED A SINGING UNDERTAKER AND A COURT BAILIFF.

Wheaties sales were slow at first, but the Washburn Crosby Company already had a built-in advertising platform: It owned the Minneapolis radio station WCCO. Starting on December 24, 1926, the station began airing a jingle for the cereal sung by a barbershop quartet called the Wheaties Quartet. The foursome sang "Have You Tried Wheaties" live over the radio every week, earning $15 (about $200 today) per performance. In addition to their weekly singing gig, the men of the Wheaties Quartet all also had day jobs: One was an undertaker, one was a court bailiff, one worked in the grain industry, and one worked in printing. The ad campaign eventually went national, helping boost Wheaties sales across the country and becoming an advertising legend.

3. WHEATIES HAS BEEN TIED TO SPORTS SINCE ALMOST THE BEGINNING.

Carl Lewis signs a Wheaties box with his image on it for a young boy.
Track and field Olympic medalist Carl Lewis
Stephen Chernin, Getty Images

Wheaties has aligned itself with the sports world since its early days. In 1927, Wheaties bought ad space at Minneapolis's Nicollet Park, home to a minor league baseball team called the Millers, and in 1933, the cereal brand started sponsoring the team's game-day radio broadcasts on WCCO. Eventually, Wheaties baseball broadcasts expanded to 95 different radio stations, covering teams all over the country and further cementing its association with the sport. Since then, generations of endorsements from athletes of all stripes have helped sell consumers on the idea that eating Wheaties can make them strong and successful just like their favorite players. The branding association has been so successful that appearing on a Wheaties box has itself become a symbol of athletic achievement.

4. WHEATIES HELPED KICK-START RONALD REAGAN'S ACTING CAREER.

In the 1930s, a young sports broadcaster named Ronald Reagan was working at a radio station in Des Moines, Iowa, narrating Wheaties-sponsored Chicago Cubs and White Sox games. As part of this job, Reagan went to California to visit the Cubs' spring training camp in 1937. While he was there, he also did a screen test at Warner Bros. The studio ended up offering him a seven-year contract, and later that year, he appeared in his first starring role as a radio commentator in Love Is On The Air.

5. ATHLETES' PHOTOS DIDN'T ALWAYS APPEAR ON THE FRONT OF BOXES.

Three Wheaties boxes featuring Michael Phelps
Justin Sullivan, Getty Images

Although a Wheaties box wouldn't seem complete without an athlete's photo on it today, the cereal didn't always feature athletes front and center. In the early years, the boxes had photos of athletes like baseball legend Lou Gehrig (the first celebrity to be featured, in 1934) on the back or side panels of boxes. Athletes didn't start to appear on the front of the box until 1958, when the cereal featured Olympic pole vaulter Bob Richards.

6. THE FIRST WOMAN ON A WHEATIES BOX WAS A PILOT.

Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Stephen Chernin, Getty Images

Olympic gymnast Mary Lou Retton became the first woman to appear on the front of a Wheaties box in 1984, but women did appear elsewhere on the box in the brand's early years. The first was pioneering aviator and stunt pilot Elinor Smith. Smith, whose picture graced the back of the box in 1934, set numerous world aviation records for endurance and altitude in the 1920s and 1930s.

7. IT USED TO HAVE A MASCOT.

Though we now associate Wheaties with athletes rather than an animal mascot, the cereal did have the latter during the 1950s. In an attempt to appeal to children, Wheaties adopted a puppet lion named Champy (short for "Champion") as the brand's mascot. Champy and his puppet friends sang about the benefits of Wheaties in commercials that ran during The Mickey Mouse Club, and kids could order their own Champy hand puppets for 50 cents (less than $5 today) if they mailed in Wheaties box tops.

8. MICHAEL JORDAN IS THE WHEATIES KING.

Of all the athletes who have graced the cover of a Wheaties box, basketball superstar Michael Jordan takes the cake for most appearances. He's been featured on the box 18 times, both alone and with the Chicago Bulls. He also served as a spokesperson for the cereal, appearing in numerous Wheaties commercials in the '80s and '90s.

9. FANS ONCE GOT THE CHANCE TO PICK A WHEATIES STAR.

MMA star Anthony Pettis on the front of a Wheaties box.
Mike Mozart, Flickr // CC BY 2.0

The public hasn't often gotten a chance to weigh in on who will appear on the Wheaties box. But in 2014, Wheaties customers got to decide for the first time which athlete would be featured nationally. Called the Wheaties NEXT Challenge, the contest allowed people to vote for the next Wheaties Champion by logging their workouts on an app platform called MapMyFitness. Every workout of 30 minutes or more counted as one vote. Participants could choose between Paralympic sprinter Blake Leeper, motocross rider Ryan Dungey, mixed-martial-artist Anthony Pettis, lacrosse player Rob Pannell, or soccer player Christen Press. Pettis won, becoming the first MMA fighter to appear on the box in early 2015.

10. THERE WERE SEVERAL SPINOFFS THAT DIDN'T CATCH ON.

Three different Wheaties boxes featuring Tiger Woods sitting together on a table
Tiger Woods's Wheaties covers, 1998
Getty Images

Faced with declining sales, Wheaties introduced several spinoff cereals during the 1990s and early 2000s, including Honey Frosted Wheaties, Crispy Wheaties 'n Raisins, and Wheaties Energy Crunch. None of them sold very well, and they were all discontinued after a few years. The brand kept trying to expand its offerings, though. In 2009, General Mills introduced Wheaties Fuel, a version of the cereal it claimed was more tailored to men's dietary needs. Wheaties Fuel had more vitamin E and—unlike the original—no folic acid, which is commonly associated with women's prenatal supplements. Men didn't love Wheaties Fuel, though, and it was eventually discontinued too. Now, only the original "breakfast of champions" remains.

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