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McDonald’s Newest Offering is a Mobile Ordering App

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Taking a cue from other fast food chains like Starbucks, Dunkin’ Donuts, Domino’s, and Taco Bell, McDonald’s is going mobile. This means you’ll soon be able to order a Big Mac and fries with a just few swipes and taps on your smartphone.

McDonald’s is getting ready to launch a pilot program for a new mobile ordering system that will get diners their Golden Arches fix with an app that allows them to sort through location- and restaurant-specific menus, save their favorite items, pay for their meals, and pick up their orders in stores or via drive-thru windows.

“It starts with providing the right menu options and pricing information to customers,” McDonald’s chief digital officer, Atif Rafiq, told The Street. “We are going to give customers a lot of control, and we need to make our operations work in this type of world.”

Currently, McDonald’s has a smartphone app that provides nutritional information, serves as a store locator, and maintains loyalty and rewards program information that gifts frequent customers with free beverages and other goodies through special mobile offers. The chain’s mobile ordering system will be made available in select cities sometime this year, with plans to roll out the system globally as quickly as possible. “It's important for us to work out the kinks so we can scale it up as soon as possible,” Rafiq said.

[h/t The Daily Meal]

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Here's the Right Way to Pronounce Kitchenware Brand Le Creuset

If you were never quite sure how to pronounce the name of beloved French kitchenware brand Le Creuset, don't fret: For the longest time, southern chef, author, and PBS personality Vivian Howard wasn't sure either.

In this video from Le Creuset, shared by Food & Wine, Howard prepares to sear some meat in her bright orange Le Creuset pot and explains, "For the longest time I had such a crush on them but I could never verbalize it because I didn’t know how to say it and I was so afraid of sounding like a big old redneck." Listen closely as she demonstrates the official, Le Creuset-endorsed pronunciation at 0:51.

Le Creuset is known for its colorful, cast-iron cookware, which is revered by pro chefs and home cooks everywhere. The company first introduced their durable pots to the world in 1925. Especially popular are their Dutch ovens, which are thick cast-iron pots that have been around since the 18th century and are used for slow-cooking dishes like roasts, stews, and casseroles.

[h/t Food & Wine]

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Amazon Will Now Deliver Whole Foods Groceries To Your Door
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Since its acquisition of Whole Foods for $13.7 billion in 2017, Amazon has slowly been ramping up synergy between the two brands. An Amazon Go concept convenience store in Seattle allows customers to enter, scan their cell phone, and walk out with groceries without having to stand in line; select Amazon products, like their Echo devices, have made their way onto retail shelves.

Now, consumers in Austin, Dallas, Cincinnati, and Virginia Beach can use their status as an Amazon Prime customer to get free home delivery of their Whole Foods groceries. Beginning Thursday, February 8, the market will drop off orders within two hours. (One-hour delivery carries a $7.99 charge.)

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market co-founder and CEO John Mackey said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Most everything in the store is eligible for delivery, though we’re not certain they’d deliver a live lobster. “Select” alcohol is also available. You can visit primenow.com to see if you’re in their delivery region. Keep checking, as they plan to expand throughout 2018.

If you’re not near a Whole Foods at all, other regional grocery chains like Wegman’s also offer home delivery on a subscription-based pricing structure.

[h/t The Verge]

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