'Smell Dating' Lets You Pick a Partner Based on Their Scent

If you find dating apps like Tinder and OkCupid to be a little impersonal, you might consider shoving your nose into a potential partner's dirty clothing before a first date. A new service called Smell Dating has arrived to prove that there's no shortage of angles when it comes to matchmaking services (clown dating, anyone?). It strips away all the pesky details (like appearance, job, mutual interests, etc.) and lets simple biology do the work.

To get started, a person looking for love needs to wear a shirt for three days without deodorant. Then, you mail the shirt to the company, where it's cut up into fabric swatches and sent out to potential matches. In return, the sender gets a collection of their own and lets the service know which smells are most appealing to their personal scent palette. If there's a match, the site will provide contact information to both parties and voila! Love at first smell. 

The quirky approach to dating is based off osmology: the science of smell. Humans give off pheromones, or chemical messages, and are subconsciously geared to pick mates based on scent. 

As the team behind Smell Dating explains on its website: 

At Smell Dating we understand the metrics of compatibility are chemical; connection is a matter of intercourse not interface. The Internet has replaced fleshy experience with flat apparitions, avatars and painstakingly curated profile pics. Smell Dating closes digital distance by restoring your molecular intuition. Our members make connections via deeply intuitive cues, perfected in the ancient laboratory of human evolution. Surrender yourself to a poignant experience of body odor.

Smell Dating is part of the publishing collective Useless Press. The ongoing series churns out one unique project a month. Previous endeavors include PCKWCK, a novel written in real time, and the Data Drive, a Facebook timeline from an alternate universe in which Mark Zuckerberg is on the run. 

Banner image via iStock.

[h/t Laughing Squid]

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Afternoon Map
The Most Popular Infomercial Product in Each State

You don't have to pay $19.95 plus shipping and handling to discover the most popular infomercial product in each state: AT&T retailer All Home Connections is giving that information away for free via a handy map.

The map was compiled by cross-referencing the top-grossing infomercial products of all time with Google Trends search interest from the past calendar year. So, which crazy products do people order most from their TVs?

Folks in Arizona know that it's too hot there to wear layers; that's why they invest in the Cami Secret—a clip-on, mock top that gives them the look of a camisole without all the added fabric. No-nonsense New Yorkers are protecting themselves from identity theft with the RFID-blocking Aluma wallet. Delaware's priorities are all sorted out, because tons of its residents are still riding the Snuggie wave. Meanwhile, Vermont has figured out that Pajama Jeans are the way to go—because who needs real pants?

Unsurprisingly, the most popular product in many states has to do with fitness and weight loss, because when you're watching TV late enough to start seeing infomercials, you're probably also thinking to yourself: "I need to get my life together. I should get in shape." Seven states—Colorado, Idaho, Kentucky, Montana, Nebraska, Utah, and Wisconsin—have invested in the P90X home fitness system, while West Virginia and Arkansas prefer the gentler workout provided by the Shake Weight. The ThighMaster is still a thing in Illinois and Washington, while Total Gym and Bowflex were favored by South Dakota and Wyoming, respectively. 

Kitchen items are clearly another category ripe for impulse-buying: Alabama and North Dakota are all over the George Forman Grill; Alaska and Rhode Island are mixing things up with the Magic Bullet; and Floridians must be using their Slice-o-matics to chop up limes for their poolside margaritas.

Cleaning products like OxiClean (D.C. and Hawaii), Sani Sticks (North Carolina), and the infamous ShamWow (which claims the loyalty of Mainers) are also popular, but it's Proactiv that turned out to be the big winner. The beloved skin care system claimed the top spot in eight states—California, Mississippi, Nevada, New Mexico, Oklahoma, Oregon, Tennessee, and Texas—making it the most popular item on the map.

Peep the full map above, or check out the full study from All Home Connections here.

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Design
A Florida Brewery Created Edible Six-Pack Rings to Protect Marine Animals

For tiny scraps of plastic, six-pack rings can pose a huge threat to marine life. Small enough and ubiquitous enough that they’re easy to discard and forget about, the little plastic webs all too often make their way to the ocean, where animals can ingest or become trapped in them. In order to combat that problem, Florida-based Saltwater Brewery has created what they say is the world’s first fully biodegradable, compostable, edible six-pack rings.

The edible rings are made of barley and wheat and are, if not necessarily tasty, at least safe for animals and humans to ingest. Saltwater Brewery started packaging their beers with the edible six-pack rings in 2016. They charge slightly more for their brews to offset the cost of the rings' production. They hope that customers will be willing to pay a bit more for the environmentally friendly beers and are encouraging other companies to adopt the edible six-pack rings in order to lower manufacturing prices and save more animals.

As Saltwater Brewery president Chris Gove says in the video above: “We want to influence the big guys and kind of inspire them to also get on board.”

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