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Watch the World's Tiniest Rube Goldberg Machine in Action

Valued more for its complexity than its utility, a Rube Goldberg machine stuns onlookers with its thousands of whirring parts. Together, they create a chain reaction to perform a simple task—for instance, cracking open a fortune cookie or erasing a whiteboard.

Over the years, countless inventors have assembled their own Rube Goldberg machines. Now, Japanese watch company Seiko has followed suit, building what they bill as the world’s tiniest version of the contraption. According to Gizmodo, the mini-machine is fashioned from 1200 mechanical watch parts—some smaller than 1 millimeter in size. Not surprisingly, its end goal is to add a final part to a newly made Seiko watch.

Nerdist reports that Seiko filmed the small Rube Goldberg machine for an advertisement, which they titled “Art of Time.” Watch it in action in the video above.

[h/t Gizmodo]

All images courtesy of YouTube.

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Pop Chart Lab
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Comics
The Origins of 36 Marvel Characters, Illustrated
Pop Chart Lab
Pop Chart Lab

No matter what their powers, every super hero has an origin story, from Spider-Man’s radioactive bite to Iron Man’s life-threatening chest shrapnel. In their latest poster, the designers at Pop Chart Lab have taken their infographic savvy to the Marvel Universe, charting the heroic origins of 36 different Marvel characters through miniature, minimalist comics.

Without using any words, they’ve managed to illustrate Bucky Barnes's plane explosion and subsequent transformation into the Winter Soldier, Jessica Jones’s car crash, the death of the Punisher’s family, and other classic stories from the major Marvel canon while paying tribute to the comic book form.

Explore the poster below, and see a zoomable version on Pop Chart Lab’s website.

A poster featuring 36 minimalist illustrations of superhero origin stories.
Pop Chart Lab

Keep your eyes open for future Marvel-Pop Chart crossovers. The Marvel Origins: A Sequential Compendium poster is “the first release of what we hope to be a marvelous partnership,” as Pop Chart Lab’s Galvin Chow puts it. Prints are available for pre-order starting at $37 and are scheduled to start shipping on March 8.

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iStock
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technology
The Design Tricks That Make Smartphones Addictive—And How to Fight Them
iStock
iStock

Two and a half billion people worldwide—and 77 percent of Americans—have smartphones, which means you probably have plenty of company in your inability to go five minutes without checking your device. But as a new video from Vox points out, it's not that we all lack self-control: Your phone is designed down to the tiniest details to keep you as engaged as possible. Vox spoke to Tristan Harris, a former Google design ethicist, who explains how your push notifications, the "pull to refresh" feature of certain apps (inspired by slot machines), and the warm, bright colors on your phone are all meant to hook you. Fortunately, he also notes there's things you can do to lessen the hold, from the common sense (limit your notifications) to the drastic (go grayscale). Watch the whole thing to learn all the dirty details—and then see how long you can spend without looking at your phone.

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