Like many women on the go, Liz Salcedo had problems keeping her phone charged. As the Chicago-based social worker drove around the city meeting with clients, she'd often reach for her phone—only to find its battery drained. “I am terrible about remembering to keep my devices charged,” she tells mental_floss. “I realized, I always carry my bag with me. If I could have a way to charge my phone in my bag, that would be fantastic.”
That kernel of an idea grew into Everpurse, a charging device that is now built into certain models of Kate Spade New York bags. But when Salcedo began, she wasn’t setting out to start a company. “It started just as a personal project,” Salcedo says. “I wasn’t thinking, ‘Wow, can I make this into a company?’ It was just, ‘I want to make the awesomest bag ever for myself.’”
She started by buying a bag she didn’t mind tearing apart, and purchasing parts to create the battery and charging pocket. “I’ve always loved tech, but I'm not an engineer,” she says. “My husband, and he is definitely a hacker, but he didn't know anything about bags. So we kind of hacked it together.”
After about a year of work, Salcedo had a functional prototype, which included both a bag—which had the device, its wiring, and the battery hidden in its lining—and a charging mat capable of wirelessly charging the bag's battery. Salcedo plugged the mat in where she normally set her purse down at night, so she could charge her bag while she slept without actually having to think about it. An interior pocket contained a lightning connector; all she had to do was slip her iPhone into the pocket, as she would normally do, and it would charge. Finally, a dead cell phone on the road was no longer an issue.
It certainly made her own life a lot easier, but Salcedo didn’t realize she was onto something until her friends started asking to borrow the bag—and bringing her their own bags to be outfitted with her device. Those friends became Everpurse’s first customers.
When Salcedo and her husband decided to take the next step and create a company, scaling up was a process of trial and error. “Making sure that it was invisible inside of the bag so the bag looked just like a regular handbag was all really, really important,” Salcedo says. Keeping the system's weight low was key, too (Everpurse weighs only as much as an iPhone). Figuring out manufacturing was an issue: “We had to develop all that methodology ourselves, particularly for integrating tech and textiles,” she says, “because factories either know one, or they know the other.”
After sourcing the components, the Salcedos built the first run of bags by hand. “We made about 3000 ourselves,” Salcedo says, “before we then felt like we knew enough that we could build manufacturing relationships and teach a factory how to do it and take the product to the next level.”
That next level was a partnership with Kate Spade New York, which currently has three styles that contain Everpurse technology (they range in price from $198 to $698). The partnership was a good fit not only because KSNY is “one of the most tech-forward brands,” Salcedo says, but because the company is “all about women on the go living colorful lives, and that really jives with what matters to us.”
The key to the Everpurse experience, according to Salcedo, is that it revolves around what women do naturally. “There’s no wires or cables to pull out and physically have to plug in and think about connecting,” she says. “You naturally put your phone inside of your bag’s pocket. You naturally put your bag down generally in the same place. Those habits can connect with the tech and, like magic, recharge your phone.”
While it’s oh-so-tempting to quickly check a text or look at Google Maps while driving, heeding the siren call of the smartphone is one of the most dangerous things you can do behind the wheel. Distracted driving led to almost 3500 deaths in the U.S. in 2016, according to the National Highway Traffic Safety Administration, and even more non-fatal accidents. In the summer of 2017, Apple took steps to combat the rampant problem by including a “Do Not Disturb While Driving” setting as part of its iOS 11 upgrade. And the data shows that it’s working, as Business Insider and 9to5Mac report.
The Do Not Disturb While Driving feature allows your iPhone to sense when you’re in a moving car, and mutes all incoming calls, texts, and other notifications to keep you from being distracted by your phone. A recent survey from the insurance comparison website EverQuote found that the setting works as intended; people who kept the setting enabled did, in fact, use their phones less.
The study analyzed driver behavior recorded by EverDrive, EverQuote’s app designed to help users track and improve their safety while driving. The report found that 70 percent of EverDrive users kept the Do Not Disturb setting on rather than disabling it. Those drivers who kept the setting enabled used their phone 8 percent less.
The survey examined the behavior of 500,000 EverDrive users between September 19, 2017—just after Apple debuted the feature to the public—and October 25, 2017. The sample size is arguably small, and the study could have benefited from a much longer period of analysis. Even if people are looking at their phones just a little less in the car, though, that’s a win. Looking away from the road for just a split second to glance at an incoming notification can have pretty dire consequences if you’re cruising along at 65 mph.
When safety is baked into the design of technology, people are more likely to follow the rules. Plenty of people might not care enough to enable the Do Not Disturb feature themselves, but if it’s automatically enabled, plenty of people won’t go through the work to opt out.
In medicine, magnetic resonance imaging (MRI) uses powerful magnetic fields and radio waves to show what's happening inside the body, producing dynamic images of our internal organs. Using similar technology that tracks blood flow, functional magnetic resonance imaging (fMRI) scans can show neuroscientists neural activity, indicating what parts of the brain light up when, for instance, a person thinks of an upsetting memory or starts craving cocaine. Both require staying within a massive MRI machine for the length of the scan.
There's some controversy over how scientists interpret fMRI data in particular—fMRI studies are based on the idea that an increase of blood flow to a region of the brain means more cellular activity there, but that might not be a completely accurate measure, and a 2016 report found that fMRI studies may have stunning rates of false positives.
But we're not here to talk about results. We're here to talk about all the weird, weird things scientists have asked people to do in MRI machines so that they could look at their brains and bodies. From getting naked to going to the bathroom, people have been willing to do some unexpected activities in the name of science. Here are just a few of the oddest things that people have done in scanners at the behest of curious researchers.
1. SING OPERA
Researchers once invited world-famous opera singer Michael Volle to sing inside an MRI at the University of Freiburg in Germany. The baritone sang a piece from Richard Wagner's opera Tannhäuser as part of a 2016 study on how the vocal tract moves during singing at different pitches and while changing volume. The study asked 11 other professional singers with different voice types to participate as well. They found that the larynx rose with a singer's pitch, but got lower as the song got louder, and that certain factors, like how open their lips were, correlated more with how loud the singer was than how high they were singing. The scientists concluded that future research on the larynx and the physical aspects of singing should take loudness into consideration.
That study wasn't the first to take MRI images of singers. In 2015, researchers at the University of Illinois demonstrated their technique for recording dynamic MRI imaging of speech using video of U of I speech specialist Aaron Johnson singing "If I Only Had a Brain" from The Wizard of Oz.
2. REACT TO ROBOT-DINOSAUR ABUSE
Stills from the videos participants watched of robot dinosaurs being treated kindly or unkindly.
To test whether or not humans can feel empathy with robots for a 2013 study, researchers put participants into an fMRI machine and made them watch videos of humans and robotic dinosaurs. The videos either included footage of the human or robot being stroked or tickled, or the subject being beaten and choked. The brain scans showed similar activity for people viewing both videos, suggesting that people might be able to feel similar empathy for robots as for people.
To see whether the brain responds to emotional pain in similar ways to physical pain, researchers asked participants in a 2003 study to experience social rejection within an fMRI machine. During the scans, participants played a virtual ball-tossing game against two other players—whom they believed to be other study participants in other scanners—by watching a screen through goggles and pressing one of two keys to toss the ball to one of the other players. They were actually playing against a computer that was programmed to eventually exclude the human player. At some point during the game, the computer-controlled players stopped throwing the human player the ball, causing them to feel excluded and ignored. The researchers found that the excluded study subjects showed brain activation in regions similar to the ones seen in studies of physical pain.
Watching people poop through MRI imaging is a surprisingly common medical technique. It's called magnetic resonance defecography. Doctors use it to diagnose issues with rectal function, analyzing how the muscles of the pelvis are working and the cause of bowel issues. The scan involves having ultrasound jelly and a catheter inserted into your butt, donning a diaper, and crawling inside an MRI scanner. Then, on command, you clench your pelvic muscles in various ways as ordered by the doctor, eventually resulting in pooping out the ultrasound jelly and whatever else you might need to evacuate. No pressure.
5. HAVE SEX …
MRI images of a woman at rest, in a pre-orgasmic phase, and 20 minutes after orgasm (L–R)
Schultz et al. in BMJ, 1999
Scientists have also recorded MRI body scans of couples having sex. In the late '90s, Dutch researcher Pek Van Andel and his colleagues at the University Hospital Groningen asked eight couples to come into their lab on a Saturday and have sex in the tube of an MRI scanner in order to analyze how genitals fit together during heterosexual intercourse. Despite the surroundings, they apparently had a fine time. "The subjective level of sexual arousal of the participants, men and women, during the experiment was described afterwards as average," the study noted.
Meanwhile, other researchers are trying to capture scientific images of sex in different, sometimes even more awkward ways. For her 2008 bookBonk: The Curious Coupling Of Sex And Science, science writer Mary Roach and her husband had sex in a lab at University College London while a researcher stood next to them and held an ultrasound wand to her abdomen.
Scientists still don't know all that much about how orgasms work, so various studies have asked participants to come into the lab, lay down in an fMRI scanner, and stimulate themselves to orgasm. (A reporter at Inside Jersey went to Rutgers to take part in the university's orgasm research herself in 2010. She brought her own sex toy, but the lab was kind enough to provide the lube.)
Over the course of their work, Rutgers researchers have found that when people bring themselves to orgasm within an fMRI machine, it activates more than 30 brain systems, including ones that you wouldn't think would be involved in getting off, like the prefrontal cortex, which is associated with problem solving and judgment.
Singers aren't the only music professionals to get inside an fMRI machine for science. For a study published in 2015, 17 young composers were asked to create a piece of music while Chinese researchers examined their brain activity. While all of them played the piano, they were asked to compose a piece for an instrument none of them know how to play—the zheng, a traditional Chinese string instrument. They were given a musical staff with just a few introductory notes already written as inspiration and asked to come up with something from there. As soon as they exited the scanner, they wrote down the notes they had imagined during the imaging process. The researchers found that the composers' visual and motor cortex showed less activity than usual, the opposite of what researchers have seen in studies of musical improvisation.
8. HAVE AN OUT-OF-BODY EXPERIENCE
Activated portions of the brain during an out-of-body experience
In a 2014 study, psychologists at the University of Ottawa recruited an undergraduate student who reported that she could have out-of-body experiences at will to do so within the confines of an fMRI scanner.
"She was able to see herself rotating in the air above her body, lying flat, and rolling along with the horizontal plane," the researchers wrote. "She reported sometimes watching herself move from above but remained aware of her unmoving 'real' body."
She entered the scanner six times, reporting out-of-body experiences that included feeling as if she were above her body and spinning or rocking side-to-side. The researchers found that the experience activated regions of her brain associated with kinesthetic imagery, the feeling of visualizing movement (as athletes often do during training and competitions, for instance), and a deactivated the visual cortex.