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Mars Turns Twix Bars Into a Spreadable Treat

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Playing to the popularity of chocolatey spreads like Nutella, Mars Chocolate is introducing a new food spread in the United Kingdom, and it’s made from original Twix bars. The new sugary-sweet spreadable features smooth caramel and gooey chocolate with crunchy bits of cookie goodness. Mars recommends people use the new Twix spread for breakfast, either dropped on some warm toast or on top of a scone or English muffin.

Unfortunately, Twix spread is only available in the UK. Each 200-gram jar will retail for £2 (about $3). There is no word on whether Mars plans to bring Twix spread to the United States. (The candy company sells Milky Way Chocolate Spread in the UK, too.) At this rate, it may only be a matter of time before Mars figures out how to inject Twix chocolate spread inside a pizza crust.

[h/t First We Feast]

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15 Rich Facts About Fudge
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You probably know the basics about this decadent dessert: It's rich, it's creamy, and it comes in a variety of mouth-watering flavors. (Red velvet cake batter fudge? Yes please!) But there is plenty more fun trivia to digest. In honor of National Fudge Day, we’re serving up the sweetest morsels.

1. WHEN THE DESSERT WAS INVENTED, IT CHANGED THE PREVIOUS MEANING OF FUDGE.

In the late 17th century, fudge was a verb meaning "to fit together or adjust [clumsily]." Then around 1800, the word was used to mean a hoax or cheat. By mid-century, the use of the term “Oh, fudge!” as a kid-friendly expletive had come into favor, and was often used when something had been messed up. It’s believed that the first batch of fudge was created when someone was trying to make caramels and “fudged” up. The name stuck.

2. IT HAS STRONG TIES TO BALTIMORE.

The earliest origin story for fudge dates back to 1921, when Emelyn Battersby Hartridge, a former Vassar student, wrote a letter describing her introduction to the treat. She claims that while attending classes in 1886, a classmate's cousin living in Baltimore made the dessert, and this was her first knowledge of it. She also mentions a grocery store, probably in Baltimore, that sold fudge for 40 cents a pound.

3. THE TREAT BECAME WILDLY POPULAR AT VASSAR.

Two years after discovering fudge, Battersby Hartridge got ahold of the recipe and made 30 pounds of it for the Vassar Senior Auction. In Vassar, The Alumnae/i Quarterly, they claim the sweet became so favored that “students would make it in the middle of the night, dangerously diverting the gas from their lamps for the task.”

4. STILL, IT TOOK A WHILE FOR COMPANIES TO MASS-PRODUCE IT.

Skuse’s Complete Confectioner was known as a guide for all things dessert—but the first editions of the book, printed in the late 1800s, didn’t include any recipes for fudge. In later editions, they made up for lost time, including recipes for rainbow fudge (food colorings), Mexican fudge (raisins, nuts, and coconut), maple fudge, and three types of chocolate fudge.

5. AMERICANS MAY HAVE STOLEN THE CONCEPT FROM THE SCOTS.

Fudge is thought to be a descendent of tablet—a medium-hard confection from Scotland. The two treats use similar ingredients, but fudge is richer, softer, and slightly less grainy than its European cousin.

6. THERE'S A WORLD RECORD FOR THE LARGEST SLAB.

The 5760-pound behemoth was crafted at the Northwest Fudge Factory in Ontario, Canada in 2010. It reportedly took a full week to make, and while ingredients aren't available for this record, the previous record holder contained 705 pounds of butter, 2800 pounds of chocolate, and 305 gallons of condensed milk.

7. MAKING FUDGE TAKES SOME SCIENCE.

Early fudge recipes were prone to disaster, with one 1902 magazine explaining "fudge is one of the most difficult confections to make properly." With candy thermometers not becoming commonplace for several years, most recipes required boiling and hoping for the best. Eventually more foolproof recipes were created that included corn syrup (which helps prevent the crystallization that can result in a gritty texture) and condensed milk or marshmallow crème.

8. IT'S NOT ALL THAT DIFFERENT THAN FONDANT.

Fudge is actually a drier version of fondant—not the stiff, malleable kind so often seen on cake decorating shows, but the kind found in candies like peppermint patties and cherry cordials. 

9. A TINY ISLAND IN MICHIGAN CONSIDERS ITSELF THE FUDGE CAPITAL OF THE WORLD.

There are upwards of a dozen fudge shops on 4.35-square mile Mackinac Island in northern Michigan. (Permanent population on the tourist destination: just shy of 500, per the 2010 census.) The oldest candy shop on the island, Murdick’s Candy Kitchen, opened in 1887, while May's Candy claims to be the oldest fudge shop.

10. MACKINAC ISLAND CRANKS OUT OVER 10,000 POUNDS OF FUDGE DAILY DURING PEAK SEASON.

For production, fudge makers ship in about 10 tons of sugar each week and roughly 10 tons of butter each year. Every August, the island hosts the Mackinac Island Fudge Festival, complete with events like Fudge on the Rocks, where local bartenders craft fudge-y libations.

11. FIRST LADY MAMIE EISENHOWER WAS A HUGE FUDGE FAN.

She even crafted her own recipe—named Mamie’s Million-Dollar Fudge—which her husband, Ike, quite liked. It included chopped nuts and marshmallow crème.

12. THE HOT FUDGE SUNDAE WAS CREATED IN HOLLYWOOD.

C.C. Brown’s, an iconic ice cream parlor on Hollywood Boulevard, was credited for dreaming up the idea to drizzle melted fudge over ice cream in 1906 (earlier sundaes had other syrups, like cherry). Sadly, the shop closed in 1996, but the treat remains popular.

13. THE BRITS HAD A SWEET NAME FOR FUDGE.

A description of fudge, found in the 1920 tome Harmsworth’s Household Encyclopedia, read, “A sweetmeat that hails from America, but is now popular in other countries.” (To be fair, in the UK the term "sweetmeat” is applied to a variety of sweet treats.)

14. AT ONE POINT, YOU COULD BUY A LIFETIME SUPPLY OF FUDGE.

Harry Ryba, known as the fudge king of Mackinac Island, once offered to mail out a lifetime supply of the candy—three pounds a month—to any customer willing to pay $2250 upfront. “A lifetime, being yours or mine, whichever ends sooner,” he said, per The New York Times. Not a bad deal, considering he passed away at age 88.

15. FUDGE CAN KEEP FOR A LONG TIME.

Airtight packages of the confection can be frozen and stored up to a year without losing any flavor, which means that you can feel free to give in to temptation and buy a larger chunk while on vacation this year. And about that lifetime supply…

All images via iStock.

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Former NECCO CEO Has a Plan to Save the Company

It’s been a month of ups and downs for fans of candy company NECCO and its iconic sugary Wafers. In March, The Boston Globe reported the company is in desperate need of a buyer and that CEO Michael McGee notified the state of Massachusetts that most of their employees—around 395 of them—would likely face layoffs if a suitor isn't found by May.

That news caused a bit of a panic among candy lovers, who stormed CandyStore.com to hoard packs and packs of NECCO Wafers, should the company go under. In the weeks since the news about NECCO’s uncertain fate hit, sales of the company's products went up by 82 percent, with the Wafers alone increasing by 150 percent.

Seeing the reaction and knowing there is still plenty of space in the market for the venerable NECCO Wafers, the company’s former CEO, Al Gulachenski, reached out to CandyStore.com to lay out his plan to save the brand—most notably the Wafers and Sweethearts products.

The most important part of the plan is the money he’ll need to raise. Gulachenski is set to raise $5 to $10 million privately, and he’s creating a GoFundMe campaign for $20 million more to get his plan into motion. Once the funding is secure, the company will move to a new factory in Massachusetts that allows them to retain key executives and as many other employees as they can.

“I can promise you that if you donate you will own a piece of NECCO as I will issue shares to everyone that contributes money,” Gulachenski wrote on the GoFundMe page. “This company has been in our back yard for 170 years and it's time we own it.”

Gulachenski also elaborated that, as of now, there is another buyer interested in NECCO, but that buyer “is planning to liquidate the company, fire all the employees and close the doors of NECCO forever!”

So far, Gulachenski has raised only $565 of the $20 million needed. “I know it seems like a long way to go but I do expect some institutions to jump on board and get us most of the way there,” Gulachenski wrote in a GoFundMe update. “It is also likely we can get most of the company if we get to half of our goal.”

There is still a bit of a sour taste for candy fans to swallow, even if NECCO does get saved. According to Gulachenski, the Wafers and the Sweethearts may be the only products that the reorganized NECCO continues with. This could leave lovers of the company's other candies, like Clark Bars and Sky Bars, out in the cold.

“The sugar component Necco Wafer and Sweetheart is certainly the most nostalgic and recognizable brand, more than the chocolate,” Gulachenski told The Boston Globe. “It’s all going to depend how they decide to sell the company and liquidate.”

While you can still order the Wafers in bulk from Candystore.com, the site itself even says it has no idea when or if shipments will stop coming, especially as NECCO's future remains uncertain.

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